The document discusses how social media analytics can make the lives of marketers and digital agencies easier by providing clear, direct, and accurate information through dashboards and metrics. It emphasizes the importance of comparing metrics like audience growth, engagement, and content performance to benchmarks from competitors and time periods to guide strategies. The key is aligning social media goals and analysis with overall business objectives to prove the return on investment from social media activities.
This document provides guidance on using social media analytics to improve social media performance. It discusses measuring social media based on objectives rather than just collecting data. It emphasizes defining marketing goals and aligning social media objectives and metrics to these goals. The document also covers extracting insights from audience and content data to understand the target audience and create engaging content. It advises developing a brand narrative and translating this into a content strategy that motivates consumer behavior.
The complete guide to analytics on Facebookcentral.zone
This document provides a comprehensive guide to analyzing metrics on Facebook. It defines key metrics like page likes, engagement, engaged users, reach and impressions, and engagement rate. It explains how to understand these metrics and use them to measure the success of Facebook strategies. Advanced techniques covered include identifying growth opportunities, performing competitive analyses, and using insights data to build effective video content. The document aims to help marketers leverage Facebook analytics to interact with audiences and answer important questions about campaign performance.
This quick and to the point presentation highlights 10 recent studies and findings in the influencer marketing world. Complete with takeaways to add to your outreach marketing strategy.
Social Marketing: Launch Your Marketing to the MoonYasin Güler
The document discusses how to effectively leverage social media marketing through the use of marketing automation software. It begins by outlining the importance of social media for marketers today. It then provides examples of how marketing automation can help integrate social campaigns across different marketing channels to nurture leads throughout the customer lifecycle, from the early awareness stage through customer retention. Specific tactics discussed for seed nurturing anonymous prospects include building thought leadership on social media, humanizing your brand, using native advertising, and publishing landing pages directly on Facebook.
National Geographic tracks social media traffic by categorizing referrers into 7 groups - search, social media, email, etc. Initial results showed search was the largest source at 42%. By honing in on social media, they saw visits from social media sites accounted for 8.4% of total traffic, more than doubling from the previous year. Tracking metrics like engagement showed social media visitors viewed an average of 4.2 pages per visit. National Geographic is able to analyze trends in traffic sources over time using this categorization method.
The Future of Influencer Marketing - Predictions for 2015 2016Rustin Banks
Traditional marketing tactics simply aren’t working in the digital space. Consumers are increasingly tuning out brand advertising, or worse, actively avoiding it.
To learn more about this growing challenge and other trends that are emerging, check out The Future of Influencer Marketing, Predictions for 2015-2016.
This document discusses the importance of using social media analytics tools to measure social media success and avoid "flying blind". It recommends benchmarking against competitors to identify what content and strategies are most effective. The summary discusses tracking key metrics on different platforms, comparing performance to benchmarks, and how competitive analysis can help optimize strategy and customer service.
This document provides guidance on using social media analytics to improve social media performance. It discusses measuring social media based on objectives rather than just collecting data. It emphasizes defining marketing goals and aligning social media objectives and metrics to these goals. The document also covers extracting insights from audience and content data to understand the target audience and create engaging content. It advises developing a brand narrative and translating this into a content strategy that motivates consumer behavior.
The complete guide to analytics on Facebookcentral.zone
This document provides a comprehensive guide to analyzing metrics on Facebook. It defines key metrics like page likes, engagement, engaged users, reach and impressions, and engagement rate. It explains how to understand these metrics and use them to measure the success of Facebook strategies. Advanced techniques covered include identifying growth opportunities, performing competitive analyses, and using insights data to build effective video content. The document aims to help marketers leverage Facebook analytics to interact with audiences and answer important questions about campaign performance.
This quick and to the point presentation highlights 10 recent studies and findings in the influencer marketing world. Complete with takeaways to add to your outreach marketing strategy.
Social Marketing: Launch Your Marketing to the MoonYasin Güler
The document discusses how to effectively leverage social media marketing through the use of marketing automation software. It begins by outlining the importance of social media for marketers today. It then provides examples of how marketing automation can help integrate social campaigns across different marketing channels to nurture leads throughout the customer lifecycle, from the early awareness stage through customer retention. Specific tactics discussed for seed nurturing anonymous prospects include building thought leadership on social media, humanizing your brand, using native advertising, and publishing landing pages directly on Facebook.
National Geographic tracks social media traffic by categorizing referrers into 7 groups - search, social media, email, etc. Initial results showed search was the largest source at 42%. By honing in on social media, they saw visits from social media sites accounted for 8.4% of total traffic, more than doubling from the previous year. Tracking metrics like engagement showed social media visitors viewed an average of 4.2 pages per visit. National Geographic is able to analyze trends in traffic sources over time using this categorization method.
The Future of Influencer Marketing - Predictions for 2015 2016Rustin Banks
Traditional marketing tactics simply aren’t working in the digital space. Consumers are increasingly tuning out brand advertising, or worse, actively avoiding it.
To learn more about this growing challenge and other trends that are emerging, check out The Future of Influencer Marketing, Predictions for 2015-2016.
This document discusses the importance of using social media analytics tools to measure social media success and avoid "flying blind". It recommends benchmarking against competitors to identify what content and strategies are most effective. The summary discusses tracking key metrics on different platforms, comparing performance to benchmarks, and how competitive analysis can help optimize strategy and customer service.
This document outlines Service Push's social media consulting services. It notes that most Americans use social media and support conversations are increasingly happening online. Service Push conducts a discovery process to identify opportunities to integrate social media into a company's processes. This involves interviews, analyzing social media usage and competitors, and recommending tools and a 1-3 year social media roadmap. The goal is to help companies engage customers online and use social platforms for marketing, sales and support.
The document provides guidance for social marketing planning in 2015. It summarizes what changed in social media in 2014, including the growth of Instagram and new behavioral targeting on Facebook. It then offers recommendations for capitalizing on these changes in 2015, such as investing more in Instagram, leveraging behavioral targeting on Facebook, and engaging influencers. The overall message is that social audiences and capabilities continue expanding, so brands should adapt their strategies accordingly across channels like Instagram, Facebook, and through influencer marketing.
The top three questions marketers want answered about social media marketing are:
1. How to measure the effect of social media marketing on their business.
2. How to integrate and manage all of their social media marketing activities.
3. The best ways to sell products and services using social media.
The majority of marketers spend 6 or more hours per week on social media marketing activities. Measuring results and integrating activities were identified as major areas marketers want to improve.
This document summarizes the key findings of a 2011 social media marketing industry report. The report is based on a survey of over 3,300 marketers. Some of the main findings include:
1) Marketers are most interested in learning how to measure the impact of social media marketing and integrate their various social media activities.
2) Most marketers spend 6 or more hours per week on social media marketing, with over a third spending 11+ hours.
3) Generating business exposure is the top benefit of social media marketing according to 88% of respondents.
4) Facebook, Twitter, LinkedIn, and blogs are the most commonly used social media tools.
5) Video marketing on
This is an ebook I created for a strategic social media class at the University of Oregon. It breaks down how to measure and communicate the importance of social media initiatives.
Whether or not we should be measuring social media, or why we should be measuring it. Measuring social media ROI isn’t impossible, but it can be difficult because many of the pieces that need to be evaluated are difficult to track. Lets track down those pieces and determine the ROI you’re getting on social media.
Topics included:
• What to measure in social media?
• What tools will help you measure social media?
• The basic building blocks of a measurement dashboard for community managers?
REUPLOAD - Originally uploaded 27th February 2013, Slideshare wasn't previewing this because of some glitch, so I've re-uploaded. Hopefully this works.
I was recently asked to give a crash course in developing effective digital strategies. Because I have a contrary streak and think that digital isn't a separate entity, I presented what I think are the key principles in developing marketing strategies instead. It's an intro to strategy in a lot of ways, but hopefully it will be useful/interesting to a few people.
This document discusses how to evaluate the impact and effectiveness of social media efforts for public relations campaigns. It recommends analyzing key metrics like message spread, customer feedback, brand recognition, and whether results are meeting organizational goals. The document also provides tips for benchmarking social media performance and learning from successful tactics to focus efforts. Overall, it advocates using PR analytics tools to quantify social media contributions and showcase results to stakeholders.
A social media audit involves reviewing a brand's social media profiles and presence to evaluate what is working well, what can be improved, and to identify any unauthorized accounts. The document outlines a 6-step process for conducting an audit, which includes creating an audit spreadsheet, searching for the brand's presence online, evaluating each profile, ensuring profiles are on-brand, centralizing password management, and establishing processes for future profiles. An example audit template and explanation is also provided.
The essentials of a documentede content marketing strategyNuno Fraga Coelho
This document provides guidance on creating a documented content marketing strategy by outlining questions to consider in key areas:
1. The business case for content marketing addresses needs, audience size, business model, value proposition, and risks.
2. Persona development and content mapping involves understanding buyer personas, their engagement cycles, and sales/buying processes to determine relevant content.
3. The brand story outlines developing pillars of content by adapting a "hero's journey" framework to tell the brand's story and drive differentiation.
4. The content marketing channel plan evaluates existing channels, required changes, and objectives/goals for each channel based on personas. Developing a strategy in these areas with a documented plan leads to
Social Media Analytics and ROI trackingBrianna Smith
This document discusses social media analytics and ROI tracking. It covers determining key social media metrics like followers, engagement, and sentiment. Tools for measurement like Hootsuite, Google Analytics, and SocialBro are outlined. Methods for calculating ROI are provided, such as comparing costs to paid media impressions, valuing organic social traffic, and tying social visits to goals and revenue. Questions are taken at the end.
Social Media Changed Events Forever. Here is Proof!Julius Solaris
1) Social media has changed events forever by creating continuous online communities that extend beyond the event itself.
2) Research found that over 80% of event professionals use social media for marketing and feedback but many do not use it effectively due to lack of management buy-in or proper resources.
3) The top learnings from the research include benchmarking audiences' social media usage, process mapping how social media adds value, focusing on network selection over demographics, having a content plan, and measuring social media efforts.
Este documento presenta las instrucciones para una actividad sobre procesos básicos para estudiantes de 4to año. Los estudiantes deben escribir definiciones de observación, comparación y relación, crear un mapa conceptual sobre criterios de observación, esquemas secuenciales de los procedimientos, explicar las diferencias entre comparación y relación, y elaborar un esquema sobre la reflexión de la relación. La actividad será evaluada en base a ortografía, contenido y seguimiento de instrucciones.
This document provides tips for growing a social media presence using Hootsuite, including managing streams and tabs, cross-network posting, scheduling content, and tools for conversations, content, and connections. It introduces Magali Martinez as the social media coach and encourages following her for more information on using Hootsuite's mobile apps, content suggestions, and other features.
Pourquoi construire un hub de données des médias sociaux dans l’entreprise ?Estelle Burget
Retrouvez l'intervention de Christophe Folschette, co-fondateur – Talkwalker et David Llanes, responsable image corporate et gestion de crise – Bonduelle. lors de la Journée nationale des études by Adetem et UDA du 19 janvier 2017
Social Media Monitoring tools as an OSINT platform for intelligenceE Hacking
This whitepaper discusses how social media monitoring tools can be applied as powerful and cost effective Open Source Intelligence (OSINT) platforms; and how they can support collection and analysis of relevant and targeted information relating to counter-terrorism, criminal and political open sources.
In this Talkwalker white paper you will learn how
to plan social media monitoring systematically
and target-orientated.
We will show you how to prepare your social
media monitoring tool from search definition, to
ongoing monitoring and up to selective
qualification of the search results in order to
prepare for meaningful analysis in just three
steps.
This document outlines Service Push's social media consulting services. It notes that most Americans use social media and support conversations are increasingly happening online. Service Push conducts a discovery process to identify opportunities to integrate social media into a company's processes. This involves interviews, analyzing social media usage and competitors, and recommending tools and a 1-3 year social media roadmap. The goal is to help companies engage customers online and use social platforms for marketing, sales and support.
The document provides guidance for social marketing planning in 2015. It summarizes what changed in social media in 2014, including the growth of Instagram and new behavioral targeting on Facebook. It then offers recommendations for capitalizing on these changes in 2015, such as investing more in Instagram, leveraging behavioral targeting on Facebook, and engaging influencers. The overall message is that social audiences and capabilities continue expanding, so brands should adapt their strategies accordingly across channels like Instagram, Facebook, and through influencer marketing.
The top three questions marketers want answered about social media marketing are:
1. How to measure the effect of social media marketing on their business.
2. How to integrate and manage all of their social media marketing activities.
3. The best ways to sell products and services using social media.
The majority of marketers spend 6 or more hours per week on social media marketing activities. Measuring results and integrating activities were identified as major areas marketers want to improve.
This document summarizes the key findings of a 2011 social media marketing industry report. The report is based on a survey of over 3,300 marketers. Some of the main findings include:
1) Marketers are most interested in learning how to measure the impact of social media marketing and integrate their various social media activities.
2) Most marketers spend 6 or more hours per week on social media marketing, with over a third spending 11+ hours.
3) Generating business exposure is the top benefit of social media marketing according to 88% of respondents.
4) Facebook, Twitter, LinkedIn, and blogs are the most commonly used social media tools.
5) Video marketing on
This is an ebook I created for a strategic social media class at the University of Oregon. It breaks down how to measure and communicate the importance of social media initiatives.
Whether or not we should be measuring social media, or why we should be measuring it. Measuring social media ROI isn’t impossible, but it can be difficult because many of the pieces that need to be evaluated are difficult to track. Lets track down those pieces and determine the ROI you’re getting on social media.
Topics included:
• What to measure in social media?
• What tools will help you measure social media?
• The basic building blocks of a measurement dashboard for community managers?
REUPLOAD - Originally uploaded 27th February 2013, Slideshare wasn't previewing this because of some glitch, so I've re-uploaded. Hopefully this works.
I was recently asked to give a crash course in developing effective digital strategies. Because I have a contrary streak and think that digital isn't a separate entity, I presented what I think are the key principles in developing marketing strategies instead. It's an intro to strategy in a lot of ways, but hopefully it will be useful/interesting to a few people.
This document discusses how to evaluate the impact and effectiveness of social media efforts for public relations campaigns. It recommends analyzing key metrics like message spread, customer feedback, brand recognition, and whether results are meeting organizational goals. The document also provides tips for benchmarking social media performance and learning from successful tactics to focus efforts. Overall, it advocates using PR analytics tools to quantify social media contributions and showcase results to stakeholders.
A social media audit involves reviewing a brand's social media profiles and presence to evaluate what is working well, what can be improved, and to identify any unauthorized accounts. The document outlines a 6-step process for conducting an audit, which includes creating an audit spreadsheet, searching for the brand's presence online, evaluating each profile, ensuring profiles are on-brand, centralizing password management, and establishing processes for future profiles. An example audit template and explanation is also provided.
The essentials of a documentede content marketing strategyNuno Fraga Coelho
This document provides guidance on creating a documented content marketing strategy by outlining questions to consider in key areas:
1. The business case for content marketing addresses needs, audience size, business model, value proposition, and risks.
2. Persona development and content mapping involves understanding buyer personas, their engagement cycles, and sales/buying processes to determine relevant content.
3. The brand story outlines developing pillars of content by adapting a "hero's journey" framework to tell the brand's story and drive differentiation.
4. The content marketing channel plan evaluates existing channels, required changes, and objectives/goals for each channel based on personas. Developing a strategy in these areas with a documented plan leads to
Social Media Analytics and ROI trackingBrianna Smith
This document discusses social media analytics and ROI tracking. It covers determining key social media metrics like followers, engagement, and sentiment. Tools for measurement like Hootsuite, Google Analytics, and SocialBro are outlined. Methods for calculating ROI are provided, such as comparing costs to paid media impressions, valuing organic social traffic, and tying social visits to goals and revenue. Questions are taken at the end.
Social Media Changed Events Forever. Here is Proof!Julius Solaris
1) Social media has changed events forever by creating continuous online communities that extend beyond the event itself.
2) Research found that over 80% of event professionals use social media for marketing and feedback but many do not use it effectively due to lack of management buy-in or proper resources.
3) The top learnings from the research include benchmarking audiences' social media usage, process mapping how social media adds value, focusing on network selection over demographics, having a content plan, and measuring social media efforts.
Este documento presenta las instrucciones para una actividad sobre procesos básicos para estudiantes de 4to año. Los estudiantes deben escribir definiciones de observación, comparación y relación, crear un mapa conceptual sobre criterios de observación, esquemas secuenciales de los procedimientos, explicar las diferencias entre comparación y relación, y elaborar un esquema sobre la reflexión de la relación. La actividad será evaluada en base a ortografía, contenido y seguimiento de instrucciones.
This document provides tips for growing a social media presence using Hootsuite, including managing streams and tabs, cross-network posting, scheduling content, and tools for conversations, content, and connections. It introduces Magali Martinez as the social media coach and encourages following her for more information on using Hootsuite's mobile apps, content suggestions, and other features.
Pourquoi construire un hub de données des médias sociaux dans l’entreprise ?Estelle Burget
Retrouvez l'intervention de Christophe Folschette, co-fondateur – Talkwalker et David Llanes, responsable image corporate et gestion de crise – Bonduelle. lors de la Journée nationale des études by Adetem et UDA du 19 janvier 2017
Social Media Monitoring tools as an OSINT platform for intelligenceE Hacking
This whitepaper discusses how social media monitoring tools can be applied as powerful and cost effective Open Source Intelligence (OSINT) platforms; and how they can support collection and analysis of relevant and targeted information relating to counter-terrorism, criminal and political open sources.
In this Talkwalker white paper you will learn how
to plan social media monitoring systematically
and target-orientated.
We will show you how to prepare your social
media monitoring tool from search definition, to
ongoing monitoring and up to selective
qualification of the search results in order to
prepare for meaningful analysis in just three
steps.
More and more frequently I need to explain to people the concept of Social Media Intelligence (SOCMINT).
This is a simple slidedeck to introduce people the new concept and its value in digital marketing and strategy and what is the power behind it.
Global Social Media Marketing Strategy Explained For Business.pdfGhousia Links
Today, social media sites are no longer just an ingenious way for people to meet, connect and share. It is now also one of the most powerful advertising tools which businessmen can use to connect to their targeted market niche.
However, it is noteworthy that social media marketing is like a double-edged sword – it is something that needs to be wielded correctly.
In the hands of a skilled marketer, it is an effective sales tool. But in the hands of an amateur, it can turn success into demise.
Social media marketing has matured over the last decade to
become an integral part of the marketing mix for both large
and small businesses. It can have a significant and measurable
impact on your bottom line and – when done well – can be a
powerful marketing tool. Whether you are trying to reach
a local audience or launching a brand nationwide, social
media marketing should be considered as part of your
marketing activity
Meeting #2 focuses on adopting social media company-wide. Key points discussed include gaining corporate buy-in by comparing social media to other media, highlighting how competitors are using social, and finding missed opportunities. It also addresses properly organizing teams to participate in social media by identifying key stakeholders, listing participating employees, and defining roles and goals for social media use across departments. The meeting aims to get internal agreement to expand social media adoption and participation in a coordinated way.
2015 Influencer Marketing Guide
Getting the right people talking about your brand is vital for building credibility. In fact, recent studies show that nearly 60% of marketers plan to increase their influencer marketing budgets in 2015. Kick start your own social campaigns by learning how to identify, engage, and measure influencer impact.
Download this influencer marketing guide to learn:
•How to identify your ideal influencers
•When and where your influencers are most active
•Tips for engaging influencers with your brand
•How to add influencers to your social marketing strategy
This document discusses how to evaluate the impact of social media efforts. It notes that while metrics like followers and retweets show reach, the real measure is meeting company goals and impacting the bottom line. It recommends analyzing the tone of conversations, following messages across platforms, benchmarking cautiously against competitors, and learning from past successes to fine-tune strategies. The goal is to quantify social media's contribution and focus efforts on initiatives with the highest impact.
This document provides guidance on developing a social media strategy through a multi-step assessment and planning process. It includes worksheets to [1] define objectives, [2] determine an organization's current social media proficiency, [3] understand challenges, [4] research target audiences and influencers, [5] align objectives with metrics, and [6] segment audiences. The overall goal is to formulate a strategic plan by completing in-depth audience analysis and aligning objectives with key performance indicators.
The dawn of social business is here, and what that means
for anyone working in social media is that there are more
opportunities – and challenges – to mature social efforts across the business.
How to Create a Successful Social Media CampaignSocialmetrix
This document helps you to analyze all the amount of data you can get by listening to your audience. It helps you build your campaigns’ messages, content and conversations around the insights you are able to get..
Build a successful social media campaign requires a good deal of involvement, this document gives you the tools and steps to create a social media campaign that works.
Learn to create a compelling social media campaign that prospects will want to engage and share.
The document discusses using a holistic "Paid, Owned, Earned" (POE) model for guiding brands through social media. It states that a one-dimensional communications strategy is not effective and that disseminating messages relies on converging paid, owned, and earned media tactics. It asserts that the whole of the POE communications model is greater than the sum of its individual parts, and taking a holistic POE approach can help consolidate return on investment.
Learn how to decipher when to use what social channels for your enterprise's initiatives. Also understand how to build a social strategy and to apply the appropriate tactics.
Important Social Media metrics to track .pdfAmaraLaurent
Brands must track and evaluate the engagement metrics for their content. Tracking those who engage with your brand on social media can help you in identifying influencers.
So start tracking your social media metrics with FollowersAnalysis
The 7 whiteboard sessions every social media strategist needs to have in 2012Valentin Vesa
The document discusses the importance of operationalizing social media within companies by creating workflows and processes to coordinate activity across departments and manage growing social media presences. It recommends segmenting social media activities into specific initiatives focused on objectives to ensure the right teams are participating and success can be measured. Proper organization allows brands to be more active, coordinated, and successful at building online communities while protecting reputation and employees.
The document discusses how marketers can track and leverage social media buzz. It notes that while marketers now have access to conversations on social media, many do not know how to make use of the available information. The tip sheet provides guidance on establishing a baseline level of brand discussion before a campaign, monitoring buzz and sentiment during a campaign, and reviewing results afterwards to inform future campaigns. Tracking both quantitative metrics and qualitative conversations is important for understanding what is effective.
What Are 7 Steps Every Social Strategist Must Take To Help Their Organization...Dr. William J. Ward
Whitepaper from Spreadfast here: The 7 Whiteboard Sessions Every Social Strategist Needs To Have
- Understanding your social customer
- Adopting social companywide
- Developing workflows and processes
- Maximizing content
- Creating meaningful engagement
- Integrating social with other channels
- Proving social ROI
The document discusses 7 key areas that social media strategists should focus on in whiteboard sessions: 1) Gaining insight about social customers by monitoring conversations, tracking engagement, and accessing relationship histories; 2) Adopting social media company-wide; 3) Operationalizing social media with workflows and processes; 4) Getting the most out of great content; 5) Delivering better customer experiences; 6) Integration of social media across platforms; 7) Showing return on investment for social media. It provides details on each area and recommends next steps for planning and assessment.
How To Measure Influencer Marketing ROIThomas Jacob
The document provides guidance on measuring return on investment (ROI) for influencer marketing campaigns. It discusses several key areas of measurement including audience reach, impressions, engagement, sentiment, high-quality content, and conversions. Conversions can include growth in followers, brand mentions, and traffic to a specific landing page or website. The document emphasizes setting clear goals and defining the total investment in order to calculate an accurate ROI. It also stresses the importance of creating high-quality content and tracking different types of conversions depending on the specific goals of the campaign.
Tech-Success trains you to be a master of today’s Digital World.
Tech Success coaches both individuals and business to take advantage of the technology within their reach and budget in order to utilize it in the most productive fashion.
Ariel oversees all design, coaching, training, marketing and recruiting of Tech-Success. Ariel has over 20 year experience in marketing, education and coaching which he has begun to implement in Tech-Success leading to 400% ROI.
welingkar final year presentation
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Similar to Social Media is no longer something relevant just for the area of Marketing. But, how do I show it? (20)
7 Disparadores de Engagement para o mercado de consumo massivoSocialmetrix
Conteúdo da Palestra do nosso gerente de Marketing no Social Media Week de São Paulo.
A comunicação de forma geral mudou, e os novos consumidores estão gerando nas marcas uma necessidade diferente de se comunicar e manter a audiência ativa e participativa. Aos poucos vamos entendendo que o Engagement não é algo transacional, mas emocional.
Abordaremos 7 disparadores chave para a construção de um engagement saudável, aplicados principalmente às marcas de consumo masivo, mas que podem ser úteis para quase todos os mercados.
The Ultimate Guide to using Social Media Media AnalyticsSocialmetrix
How to get insights from quantitative data to improve your
social media performance.
-How do you measure social media?
-How to use quantitative data to improve your Audience.
-How to use your social analytics to create a Content MKT Strategy for social media.
-How to use quantitative data to improve your engagement.
-How to get valuable insights from your Competitors Analytics.
-How to get valuable insights from your Campaign Analytics.
¿Por que cambiar de Apache Hadoop a Apache Spark?Socialmetrix
Este documento compara Hadoop y Spark, argumentando que Spark es una mejor opción debido a su capacidad de procesamiento de datos in-memory, su interfaz más expresiva y su naturaleza de plataforma unificada que permite procesamiento por lotes y en tiempo real con un solo código. El documento también discute algunos desafíos de Spark como trabajos largos y problemas de serialización.
Working with big volumes of data is a complicated task, but it's even harder if you have to do everything in real time and try to figure it all out yourself. This session will use practical examples to discuss architectural best practices and lessons learned when solving real-time social media analytics, sentiment analysis, and data visualization decision-making problems with AWS. Learn how you can leverage AWS services like Amazon RDS, AWS CloudFormation, Auto Scaling, Amazon S3, Amazon Glacier, and Amazon Elastic MapReduce to perform highly performant, reliable, real-time big data analytics while saving time, effort, and money. Gain insight from two years of real-time analytics successes and failures so you don't have to go down this path on your own.
Tutorial en Apache Spark - Clasificando tweets en realtimeSocialmetrix
Apache Spark [1] es un nuevo framework de procesamiento distribuido para big data, escrito en Scala con wrappers para Python, que viene generando mucha atención de la comunidad por su potencia, simplicidad de uso y velocidad de procesamiento. Ya siendo llamado como el remplazo de Apache Hadoop.
Socialmetrix desarrolla soluciones en este framework para generar reportes y dashboards de información a partir de los datos extraídos de redes sociales.
Los participantes de este tutorial van aprender a levantar información de Twitter usando Spark Streaming, Desarrollar algoritmos para calcular hashtags más frecuentes, usuarios más activos en batch processing aplicarlos en realtime a los nuevos tweets que lleguen a través del stream.
Introducción a Apache Spark a través de un caso de uso cotidianoSocialmetrix
El documento describe cómo una compañía usa Apache Spark para procesar grandes volúmenes de datos de Twitter de manera escalable y distribuida. Explica la evolución de su solución desde Hadoop MapReduce y Hive a Spark, destacando las ventajas de Spark como su programación en lenguajes conocidos, facilidad de testing y mantenimiento del código. Luego detalla cómo resuelven el problema de contar las menciones de cuentas junto con hashtags usando Spark.
Conferencia MySQL, NoSQL & Cloud: Construyendo una infraestructura de big dat...Socialmetrix
Juan Martín Pampliega presenta sobre la construcción de una infraestructura de Big Data escalable y rentable. Explica que evolucionaron su arquitectura para manejar un volumen creciente de datos, reducir tiempos de procesamiento, y mitigar errores. Adoptaron conceptos como la arquitectura Lambda y sistemas distribuidos. Implementaron Kafka, Spark y Cassandra para lograr procesamiento distribuido, robusto y escalable. Aprendieron que es importante probar los sistemas y monitorearlos, y que herramientas no deben usarse
Construyendo una Infraestructura de Big Data rentable y escalable (la evoluci...Socialmetrix
El documento describe la arquitectura de Big Data de Socialmetrix, una compañía que monitorea actividad en redes sociales. Explica que usan una arquitectura Lambda escalable con Kafka, Spark y Cassandra para procesar grandes volúmenes de datos provenientes de redes sociales. También discute lecciones aprendidas como la importancia de automatizar procesos desde el inicio y dividir roles entre especialistas en crawling, procesamiento de lenguaje natural, Big Data y visualización.
Introducción (en Español) al framework de procesamiento distribuido en memoria Apache Spark. Elementos básicos de Spark, RDD, incluye demo de las librerías SparkSQL y Spark Streaming
Presentado en www.nardoz.com
Social media brasil 2014 - O Marketing e as Redes Sociais em tempos de conver...Socialmetrix
Apresentação da Socialmetrix no Social Media Brasil 2014
O ser humano evolui e junto com ele a sua forma de comunicar-se com os seus semelhantes e com o mundo ao seu redor. A quantidade de informação produzida e consumida tem aumentado em grande escala, gerando mudanças que exigem das marcas entrar em uma corrente de inovação, impulsando-as a que deixem de lado os seus esquemas tradicionais.
Qual é o papel das soluções analíticas nesse contexto e como utilizá-las para potencializar suas ações de marketing?
14º Encontro Locaweb - Evolução das Plataformas para Métricas SociaisSocialmetrix
O documento discute a evolução das plataformas para análise de métricas sociais, desde o monitoramento inicial por terceiros até plataformas futuras com maior integração de dados locais e semânticos. Ele também aborda os desafios atuais de marketing com a explosão de dados das redes sociais e a necessidade de gerar insights estratégicos, não apenas métricas.
O documento discute o uso eficiente das ferramentas de mídias sociais para obter insights valiosos. Ele explica que as métricas sozinhas não são suficientes e que é necessário analisar sentimentos, opiniões e contexto para gerar ações estratégicas. Também destaca a importância de avaliar as plataformas de monitoramento considerando fatores como custo, funcionalidades e precisão das análises.
As mídias sociais fazem parte do nosso presente e futuro. Mudam as plataformas, mudam os termos, mas as pessoas continuam relacionando-se através de Blogs, Orkut, Facebook, Twitter, Google+ etc.
Quando essas pessoas estão conversando, dialogam também sobre as marcas e empresas que participam de suas vidas, essa apropriação das marcas é algo completamente novo para o marketing tradicional, acostumado a mandar uma mensagem em uma única via, através dos meios de comunicação em massa.
Muitas empresas não sabem como agir e se comportar em um ambiente onde o consumidor ganha poder para divulgar sua mensagem com a mesma intensidade ou maior que a das marcas.
Nessa palestra exploraremos alguns conceitos e ferramentas de mídias sociais que podem ser usadas para melhorar a comunicação, aproximar-se do consumidor e gerar mais vendas.
Questões que vamos discutir:
1. As mudanças na comunicação e as dificuldades das empresas.
2. Principais plataformas sociais e seus usos (Twitter, YouTube, Orkut, Facebook e Foursquare).
3. Posicionamento das marcas: encontrar a forma de comunicar-se sem perder a identidade da marca.
4. Criação de indicadores para medir as ações sociais.
5. Geração de conteúdo e assuntos para conversar
6. Ferramentas para fazer benchmark com a concorrência e medir nossas ações.
MongoDB, RabbitMQ y Applicaciones en NubeSocialmetrix
This document discusses RabbitMQ, MongoDB, and cloud applications. RabbitMQ is an open source message broker based on AMQP. It supports pub/sub and queuing. MongoDB is a schemaless document database for storing complex hierarchical data and simple analytics. It is not suited for transactions or OLAP. The document provides examples of common operations like select statements, upserts, and indexing in MongoDB. It also lists pros, cons, and tips for using MongoDB and references additional resources.
Discover essential SEO Google tools to boost your website's performance, from Google Analytics and Search Console to Keyword Planner and Page Speed Insights.
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ChatGPT 4o for social media step by step Guide.pdfalmutabbil
In this comprehensive guide, we'll delve into the exciting world of ChatGPT and explore
its practical applications for social media success. Learn how to craft captivating posts
that resonate with your audience, leverage automation to save precious time, and utilize
ChatGPT's analytical prowess to stay ahead of the curve.
On Storytelling & Magic Realism in Rushdie’s Midnight’s Children, Shame, and ...AJHSSR Journal
ABSTRACT: Salman Rushdie’s novels are humorous books about serious times. His cosmopolitanism and
hybrid identity allowed him access to multiple cultures, religions, languages, dialects, and various modes of
writing. His style is often classified as magic realism, blending the imaginary with the real. He draws
inspiration from both English literature and Indian classical sources. Throughout his works, there is a lineage of
‘bastards of history’, a carnival of shameful characters scrolling all along his works. Rushdie intertwines fiction
with reality, incorporating intertextual references to Western literature in his texts, and frequently employing
mythology to explore history. This paper focuses on Rushdie’s three novels: Midnight’s Children, Shame, and
Haroun and the Sea of Stories, analyzing his postmodern storytelling techniques that aim to explore human
vices and follies while offering socio-political criticism.
KEYWORDS : Magic Realism, Rushdie, Satire, Storytelling, Transfictional Identities
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Using Playlists to Increase YouTube Watch TimeSocioCosmos
Discover how to use playlists to keep viewers engaged and increase your watch time.
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CYBER SECURITY ENHANCEMENT IN NIGERIA. A CASE STUDY OF SIX STATES IN THE NORT...AJHSSR Journal
ABSTRACT: Security plays an important role in human life and endeavors. Securing information and
disseminating are critical challenges in the present day. This study aimed at identifying innovative technologies
that aid cybercrimes and can constitute threats to cybersecurity in North Central (Middle Belt) Nigeria covering
its six States and the FCT Abuja. A survey research design was adopted. The researchers employed the use of
Google form in administering the structured questionnaire. The instruments were faced validated by one expert
each from ICT and security. Cronbach Alpha reliability Coefficient was employed and achieved 0.83 level of
coefficient. The population of the study was 200, comprising 100 undergraduate students from computer science
and Computer/Robotics Education, 80 ICT instructors, technologists and lecturers in the University and
Technical Colleges in the Middle Belt Nigeria using innovative technologies for their daily jobs and 20 officers
of the crime agency such as: Independent Corrupt Practices Commission (ICPC) andEconomic and Financial
Crimes Commission (EFCC). Three research purposes and questions as well as the hypothesis guided the study
on Five (5) point Likert scale. Data collected were analyzed using mean and standard deviation for the three
research questions while three hypotheses were tested using t-test at 0.05 level of significance. Major findings
revealed that serious steps are needed to better secure the cybers against cybercrimes. Motivation, types, threats
and strategies for the prevention of cybercrimes were identified. The study recommends that government,
organizations and individuals should place emphasis on moral development, regular training of its employees,
regular update of software, use strong password, back up data and information, produce strong cybersecurity
policy, install antivirus soft and security surveillance (CCTV) in offices in order to safeguard its employees and
properties from being hacked and vandalized.
KEYWORDS: Cybersecurity, cybercrime, cyberattack, cybercriminal, computer virus, Virtual Private Networks
(VPN).
2. Social Media is no longer something relevant just for the area of Marketing and communication, but it
has become a strong tool for decision making at all levels of the company and getting clear, direct and
accurate information which is something extremely important.
The analysis of social networks can be a really
productive and easy task, but everything will depend
on the tools you are making use of and in how it helps
you to extract, analyze and present information.
SocialMediaAnalyticsmaking
marketers anddigitalagencies
liveseasier
3. Some metrics and indicators such as the evolution ones for example, need to be always handy,
so the identification of any variable behaviour is quick and actionable, so it is essential to have a
Dashboard with the following indicators:
Handy clear, direct and accurate
information, concentrated on a
good dashboard
Learn about the growth and evolution of your
potential audience can take you to discover
key factors that go well beyond the number
that they represent, such as:
Could a peak in growth of your audience be
related to any campaign, action or offline
post made by yourself?
Could a drop in the growth of your
community be associated with any crisis
period or some poorly located content?
Could you identify some variable in the
growth of your community related to any
advertising investment?
The reach of your voice and your
competitors can indicate you such as how
influential your followers are and the impact
of their interactions with your brand, know if
reach growth is aligned with the growth of
your community and with your
communication actions it allows you to
know how far is running not only your voice,
but the voice of those who interact with you.
It will not be useful to have a large audience
if it is not solid and committed, and that
commitment will directly contribute in the
growth of your reach.
New Fans, New Followers: Reach Evolution:
Thefirstchallengeis
informationtobe
consumedandalsoto
bepresentedina
simpleandtidyway.
SOCIAL MEDIA ANALYTICS PAGE 2
4. The evolution of the level of engagement during
certain period of time opens up many
possibilities of analysis, such as:
Evolution of the Engagement Rate
New Post Likes, New Comments,
New Shares
Interactions
Geolocation
Intheperiodyouhadagreaterandpicksof
engagement,didtheywereorganicorpaid
publications?
Thecontentyoushared,didcallaudiencetoa
conversation?
Doyoufocusinsomesortofparticular
content?Howwastheirdistribution?
Dopeaksandfallshappenonanydayofthe
weekinparticular?Howaretheydistributed?
If one of your goals is to generate the interaction of
your audience with your brand, you must focus
with the eyes here: knowing the evolution of
interactions, identifying when your brand or your
competitors reach more interactions and what
factors influence for this increase in interaction,
what could be from a change in the tone of
communications an effective call-to-action or a
specific content format.
It is quite common to put these 3 metrics in a bag,
but each of them has its importance and must be
aligned to a communication objective. Put your
eyes in your goal, whether to develop your
communication your goal was that your audience
will interact with your posts or tweets, the more
relevant metrics for you might be "New
comments", that does not mean that you should
not look at other metrics, it just indicates you
where you should focus your priority analysis.
Here you will also find a good opportunity to look
at your competitors and understand what actions
produced by them produce more likes, which
generate more comments /replies, which
produce more shares/retweets, in which
situations they are mentioned, thus nurturing your
own strategy.
One of the challenges of brands with global or
regional presence is increasing its penetration in
some countries and maintains your brand
presence in those who are already, a good
indicator of the penetration and presence of the
brand can be the geographical distribution of your
audience on social networks.
That well distributed information in
a cute Dashboard will do much more
attractive and interesting your
executive presentations!
SOCIAL MEDIA ANALYTICS PAGE 3
6. Creating content can have many specific purposes as well as the construction of brand
experience, however the only way of knowing its effectiveness is measuring.
Not always the amount of posts indicate a better performance, to compare the performance of
different periods with the volume of posts of these same periods, can designate if you continue
with the same rate/rhythm of production of contents or you must aim to improve the amount of
content that you produce.
In addition to the volume and quality is important to analyse how is the distribution of content in
different formats according to the purpose of each communication and on different days and
times.
Whenyoubegintoanswerthesequestionsthrough
aconsistentanalysisofyourpropertiesofsocial
networksandbrandsthatyoulook/analyse,you
willseethatwhatyouaredoingmaybeevenmore
effective.
Itisimportantthattheanalyticalplatformthatyou
useallowsyoutodeepenthisanalysis,andthat
quicklyallowsyoutoknowtheformatsthat
generateyoumorelikes,shares,retweets,
commentsandmentionswithjustafewclicks,
providinginsightandbothglobalandmore
granularanalysis.
Eachpost,tweetandcampaignyoupostyouor
yourcompetition,haveaparticularfeatureandwill
dothataudiencerespondsincertainway.
Muchspokenofthelifecycleofapostsortweet,do
youknowthelifecycleofyourposts,tweets,and
campaigns?Thisinformationisessentialsothatyou
knowtheexacttimeto"backattack",alsoadding
withotherindicatorsthatwealreadysaw,willhelp
yourefineyourcommunicationstrategy,better
distributioncontentandreachyouraudiencein
righttime.
Thecontentand
itsdistribution
Do you follow any schedule of publications or the contents are always on the
same days and times published?
Are the formats you use contributing to achieve your communication objectives
or your business objectives?
Do you know how formats of content you post are distributed?
How does your competitors and your model brands?
Keep the audience engaged with
your fan page or twitter account
requires a good content,
distributed in different formats to
reach the ones who you want at
the right time, to achieve that you
will need a fine analysis that will
allow you to make intelligent
decisions.
SOCIAL MEDIA ANALYTICS PAGE 5
7. It is not a static indicator and therefore, it´s important to analyses its evolution in order to know
their average and compare it to other periods of time.
Once you know the engagement rate it is interesting that you launch to know also its details:
Thathappensbecauseofsomespecificfactor?Weassumethatthegreatervolumeofinteractions
areshares,andthefocusofthefanpageortwitteraccountforcustomercare,might indicatea
performancewalkingoutofastatedgoalorobjective?
The Engagement and
commitment of the audience
What sort of interactions contributes the most with the engagement
(like shares, retweets, comments)?
Isyourcalendarofpublicationstakingthisfactintoconsideration?
Doyouwanttomakepublicationsonweekendsoryouraudienceisoftennotengagedthese
days?
Is the engagement proportionally distributed or always focuses on certain days
of the week and hours?
Themicrovideocanbeadigitaltrend,butdoyouraudienceandyourcompetitorsreactwiththis
format?AgoodSocialMediaAnalyticsPlatformmustprovideyouaquantitativeanalysis,but
whichenablesyoutoextractgoodinsightsthatgobeyondtherawnumbers,theengagement
cannotberegardedonlyasacalculationbutmustbedeepenedintheanalysisofthebehaviour
oftheaudience.(“BrandsthatunderstandthatrealEngagementIsemotionaland
Non-transactionalwillhaveaBigadvantage”,article).
Is there a content format in particular that helps you increase the engagement?
Different than many have
imagined, the Engagement
is not a metric, but rather an
indicator of performance,
which uses a Convention
that considers the number of
interactions and relates it to
the volume of audience.
SOCIAL MEDIA ANALYTICS PAGE 6
8. The evolution and growth of your
audience
As important as keeping the audience "hooked" is to make it grow, and the analysis of the
growth of your audience may be a 'thermometer' that helps you measure the "health" of the
account or fan page. To be able to compare this evolution with a previous period, it can be
useful and can serve you as a warning to identify how comes your way towards the growth of
your audience and reach your goals.
Starting from the point that your audience is made by people, we understand that these people
have a behaviour and reaction represented through different ways to each stimulus that you can
provide through a post or tweet.
Learn more about these people will help you give the correct stimulus at the right time so that
your performance is the best.
We have seen that it is important to analyse growth and compare it to other periods, but it will be
important to know whether this growth has been healthy or not. The answer is Yes!
Not always a large community represents a participatory community, to have the dimension of
the percentage of active unique users on your network will help you to understand the true
effectiveness of your communication and the level of commitment of your audience.
Newsfansvs.UniqueUsers
Howisthe
audience
composedand
howdoesit
behave?
What in Marketing is called audience, is
actually a set of people with interests in
common, in this case the interest in
common is a brand or product
represented by a property of social media.
SOCIAL MEDIA ANALYTICS PAGE 7
9. Currently, major challenges for the
community managers are shaping brand
ambassadors and to find influencers, but
the first step is to detect them!
You need to detect users who interact more
with your social properties, understand why
and how to do so, measure the impact of
what they say, know how are distributed
geographically and from that to find
opportunities.
TopUsers
Throughwhatdevicesarethey
connected?
In the market there are discussions on the
relevance to know the gender of the
audience on social networks, but who will
dictate if there are relevance or not, only
you. Rather than communicating a product
of modern marketing is directed to
communicate experiences, passions and
emotions that people connect to the brands,
products, services or other persons, and it is
your aim of communication that will tell if
you need to take into account this fact or
not.
In the case of agencies that work with
different categories of market and
campaigns can be an important tool of
market analysis.
Dogendermatters?
The projection growth of digital media for
the next few years is really impressive and
most impressive is the growth of internet
and even most impressive are social
networks through mobile devices.
Besides with that growth is the development
of APPs for specific campaigns, games. To
know the operating system through which
people access their twitter accounts can
guide creation staff in the choice of the
development of an app platform, for
example.
In the market there are much content on
best days and times for posting onto
Facebook or Twitter, but the correct title
should be: Best days and times to
communicate with people that really
interest you.
The audience of a fan page of B2B services
surely doesn't behave just like the audience
of a brand of chewing gum or candy, so your
website must be as accurate as possible.
Knowing the days and times that your
audience is more active, you can schedule
better your communication and if you do
not have a solid base for analysis yet, start to
look at the audience of your competitors or
which you have as a reference.
Whenaretheyactive?
SOCIAL MEDIA ANALYTICS PAGE 8
10. In addition to verify that the results of the social media marketing contributed in the scope of
business objectives, it is the great burden of proving that investing in social media and digital
media can be justified through the return on the investment.
This is a very rich theme and it could lead to many valuable discussions and analysis, but we
want to give you an introduction and help you begin to perceive the relevance of Social Media to
build your revenue and to encourage you to begin to measure it.
The results presented by Social Media Analytics only have relevance if they are
connected to the business objectives.
Logistics
It improves in the distribution of products via reviews of showing buying interest, but the
lack of product in certain region.
An important customer from the food industry was able to identify significantly expressive
comments that indicated consumers were satisfied with a new candy the company had
launched in the country, but they complained about how difficult it was to find the product at
smaller stores.
One of the causes for the low credibility of Social Media Analytics for
some executives is the lack of alignment of objectives of digital
marketing with the different sectors of the company, according to a
recent study of e-marketers just 30 % of marketers claimed to have
well aligned Social Media marketing goals to business objectives.
The impact of social media measurement can go farther than native metric of each network and
it can be composed of indicators performance. Our customers have made many decisions that
impacted directly on the ROI through Social Media Analytics Insights:
SocialMedia
ROI
As we saw, Social Media is not just a
social network, but has become a
channel of communication for people
and for businesses, and with that role
needs to be part of all the mechanisms
that make up the measurement of ROI.
%30
SOCIAL MEDIA ANALYTICS PAGE 9
11. Changes in the script for an advertisement
on television by the bad reception that
received in social networks.
A brand of snacks was able to identify
through Social Media Listening that their
new TV advertising was poorly received by
the audience, who used the words “bizarre”
and “ridiculous” to describe the TV
commercial. Later, the brand changed the
script of the advertising. The most important
thing is that they were able to measure that
even though the audience was criticizing the
ad, this was not affecting the brand’s
reputation.
Advertising: Changes in distribution of the
budget based on analyzing how different
content formats performed.
The performance analysis on social media
allowed a renowned Brazilian digital agency
suggest to its clients a better way of
distributing the budget in the production of
content, based on analyzing how different
content formats performed with different
audiences.
Advertising Advertising Marketing
Sales
Marketing: Presence of brand and scope of
brand (reach, buzz, share of voice)
A South American bank decided to change
their corporate image by expanding its
services previously focused on legal persons
also to individuals, and uses social media
analytics to measure their “share of voice”
within the banking industry of the region. It
used “hybrid” actions consisting of online
and offline actions and was positioned as the
third brand with more “share of voice” in the
region’s banking industry.
Measurement of web traffic related to the
increase in the volume of leads.
Conversion not always starts and finishes
with social media. Therefore, it is important
to have multiple perspective analysis when
discussing conversion measuring. In this
case, a global leading software company was
able to identify a growth in its engagement
level, which was also reflected in a website
traffic increase due to referrals from other
social media channels.
Social Media Analytics metrics begin to take shape in the context of the calculation of
the ROI when they are analysed along with other indicators of digital media, for
example web analytics to measure the increase of visits to a web page and from there,
generated conversion measurement of "hybrid" campaigns which can start in the
offline (magazines, outdoors, coupons) or average traditional media (radio, television)
and then to be consolidated in social media through a "call-to-action", hashtag or
interactive action.
Monitoring of the performance of actions on social networks aren't just for showcases if
your efforts were valuable but that they also contribute in increasing their value over
the time.
SOCIAL MEDIA ANALYTICS PAGE 10
12. All information out of context can be misinterpreted, that same logic applies when creating a
strategy in social networks.
Who said that Social Media
is just useful to look at
oneself?
Webinars of evangelization of the social theme is common to hear questions such as:
what is the average number of fans who must have a fan page?
What does engagement rate should be?
These are really important questions, and getting the answers may be easier than what you
imagined, and it is: "look to the side".
To know how the industry or category of
market work in which you belong to, to
know the performance of your direct
competitors, model brands you follow,
brands that work with the same public
that you, it will show you the criteria you
need to consider, it will help you to set
objectives.
Benchmarking can help you save time
and effort, to be innovative you don´t
need "to create the wheel" it is enough to
have the knowledge to use it and then
you can give you new ways to use which
already makes will become you
innovative!
SocialMedia
Benchmarks
SOCIAL MEDIA ANALYTICS PAGE 11
13. TakeWay
Good luck with your targets and strategies goals in social networks. Do not try
to face all at once or want to achieve all at the same time, use each piece you
have at your disposal, involve different areas and make sure you can keep up!
14. SocialMediaAnalytics
For more information Get the latest Social Media Trends
If you need any help with your social media
monitoring please contact us at
socialmetrix@socialmetrix
socialmetrix
AboutSocialmetrix
AbouttheAuthor
Socialmetrix is a pioneer company in social media analytics with large corporate clients in morethan 10 countries. We have
been developing and providing technology to harness the power of social business intelligence since 2008. Our mission is to
deliver our clients the best social media analytics solutions, as a means of combining product technology, local expertise,
and professional services.
Jose Gomes is a Executive of Marketing and Technology with more 8 years of experience in Companies with international
recognition: Vivo, Sony Ericsson, Atento, HP, Stefanini, SAP, and actuality is Marketing head at Socialmetrix. Jose have
developed Marketing Strategies oriented to market needs and Business interests, contributing to the growth of the
company’s image and speech, focused on the KPIs and pain solutions.
Check out our blog to be up to date in social media
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