Zeno Group has long been committed to understanding the human condition – the hopes, fears, and values that influence behavior – with our study of generational values known as The Human Project. Based on our new research, we know American values are shifting in ways not seen in more than a decade and reminiscent of past periods of economic and social upheaval, such as the Great Recession and Great Depression. Americans are reappraising what matters.
Here is an up-close look at this values shift and what it means for communicators and marketers. Learn which values are rising fastest among Boomers, Millennials, Gen Xers and Gen Z. And hear why ‘Gen C’ is unlikely to mirror any of the generations who have preceded them.
Welcome back to The Generation Edge series, our monthly magazine exploring the identity, values, and lifestyle of the post millennial generation. People born after about 1995, the eldest of which are about 19 now.
In this edition we explore Gen Edge's critical point of view on education and its impact on their future and the future of the world.
Because these days reading, writing and arithmetic don't add up to anything...
Millennials or Centennials? Following The Needs of The Silver GenerationKim Bingham
In the quest for growth, many organisations focus on “what’s new” and the tastes of the young. A contrarian approach, focused on the elderly, may be larger and more profitable. Do you have a strategy for the fastest growing demographic in the world?
Gen Z, also known as the Swipe Generation, is about to change the world and set it on fire. Learn more about this creative, committed, social conscious generation and how to communicate, manage and motivate them.
Gen Z had a unique childhood They were developing their personalities and life skills in a socio- economic environment marked by chaos, uncertainty, volatility and complexity. Blockbusters like The Hunger Games and Divergent depict teens being slaughtered. No wonder Gen Z developed coping mechanisms and a certain resourcefulness.
Welcome back to The Generation Edge series, our monthly magazine exploring the identity, values, and lifestyle of the post millennial generation. People born after about 1995, the eldest of which are 19 now. We call them Generation Edge.
In this edition we explore Gen Edge's rebellious attitude. This is a generation that fully intends to speak out and shake things up. But it's not rebellion as we know it - Gen Edge has redefined it...
Welcome back to The Generation Edge series, our monthly magazine exploring the identity, values, and lifestyle of the post millennial generation. People born after about 1995, the eldest of which are about 19 now.
In this edition we explore Gen Edge's critical point of view on education and its impact on their future and the future of the world.
Because these days reading, writing and arithmetic don't add up to anything...
Millennials or Centennials? Following The Needs of The Silver GenerationKim Bingham
In the quest for growth, many organisations focus on “what’s new” and the tastes of the young. A contrarian approach, focused on the elderly, may be larger and more profitable. Do you have a strategy for the fastest growing demographic in the world?
Gen Z, also known as the Swipe Generation, is about to change the world and set it on fire. Learn more about this creative, committed, social conscious generation and how to communicate, manage and motivate them.
Gen Z had a unique childhood They were developing their personalities and life skills in a socio- economic environment marked by chaos, uncertainty, volatility and complexity. Blockbusters like The Hunger Games and Divergent depict teens being slaughtered. No wonder Gen Z developed coping mechanisms and a certain resourcefulness.
Welcome back to The Generation Edge series, our monthly magazine exploring the identity, values, and lifestyle of the post millennial generation. People born after about 1995, the eldest of which are 19 now. We call them Generation Edge.
In this edition we explore Gen Edge's rebellious attitude. This is a generation that fully intends to speak out and shake things up. But it's not rebellion as we know it - Gen Edge has redefined it...
Meet Generation Z: Forget Everything You Learned About Millennialssparks & honey
Marketers have been focused on Gen Y (a.k.a. Millennials) for more than a decade. In fact, Millennials are the most researched generation in history!
But Gen Z (born 1995 to present) is different from the Millennial generation. In many ways, Gen Zers are the opposites or extreme versions of Millennials and marketers need to adjust to them.
We are just beginning to understand Gen Z and its impact on the future, but this report explores what we know and foresee.
16 contexts.orgrethinkingamericanpovertyby mark r. rank.docxfelicidaddinwoodie
16 contexts.org
rethinkingamericanpoverty
by mark r. rank
It’s a fundamental paradox: in America,
the wealthiest country on earth, one also
finds the highest rates of poverty in the
developed world. Whether we examine
children’s rates of poverty, poverty
among working age adults, poverty
within single parent families, or overall
rates of poverty, the story is much the
same—the United States has exceedingly
high levels of impoverishment.
It’s a fundamental paradox: in America,
the wealthiest country on earth, one also
finds the highest rates of poverty in the
developed world. Whether we examine
children’s rates of poverty, poverty
among working age adults, poverty
within single parent families, or overall
rates of poverty, the story is much the
same—the United States has exceedingly
high levels of impoverishment.
rethinkingamericanpoverty
by mark r. rank
17spring 2011 contexts
food stamps at some point during childhood. Life expectancy in
Harlem is shorter than in Bangladesh. The bottom 60 percent
of the American population currently holds less than 1 percent
of the financial wealth in the country. And two thirds of the
counties that black children are growing up in are considered
high poverty with respect to impoverished neighborhoods.
Although there are several possible explanations for why
these conditions exist, the argument developed here is that a
major reason has to do with how we as a society have tended
to conceptualize the issue of poverty and, based upon this
thinking, how we have acted (or better put, failed to act) toward
the issue.
The traditional manner of thinking about poverty in the
U.S. has viewed impoverishment as largely the result of individ-
ual inadequacies and failings. These shortcomings include not
working hard enough, failure to acquire sufficient skills, or just
making bad decisions. Consequently, the problem of poverty is
often seen through a lens of individual pathology. Since indi-
viduals are perceived as having brought poverty onto them-
selves, our collective and societal obligations are seen as limited.
The age-old distinction between the deserving versus the unde-
serving poor reflects this perspective—unless the working-age
poor have very good grounds for their
poverty, they’re deemed largely unde-
serving of help. Poverty is therefore
understood as primarily affecting those
who choose not to play by the rules of
the game. Ultimately, this perspective reflects and reinforces
the myths and ideals of American society: there are economic
opportunities for all, individualism and self-reliance are para-
mount, and hard work is rewarded.
This overall mindset has long influenced both the general
public’s attitudes toward the poor and much of the policy and
academic work analyzing poverty. Nevertheless, it seriously mis-
construes the true nature of poverty and fosters a lack of polit-
ical and social will to address the problem itself. Three major
chan ...
16 contexts.orgrethinkingamericanpovertyby mark r. rank.docxdrennanmicah
16 contexts.org
rethinkingamericanpoverty
by mark r. rank
It’s a fundamental paradox: in America,
the wealthiest country on earth, one also
finds the highest rates of poverty in the
developed world. Whether we examine
children’s rates of poverty, poverty
among working age adults, poverty
within single parent families, or overall
rates of poverty, the story is much the
same—the United States has exceedingly
high levels of impoverishment.
It’s a fundamental paradox: in America,
the wealthiest country on earth, one also
finds the highest rates of poverty in the
developed world. Whether we examine
children’s rates of poverty, poverty
among working age adults, poverty
within single parent families, or overall
rates of poverty, the story is much the
same—the United States has exceedingly
high levels of impoverishment.
rethinkingamericanpoverty
by mark r. rank
17spring 2011 contexts
food stamps at some point during childhood. Life expectancy in
Harlem is shorter than in Bangladesh. The bottom 60 percent
of the American population currently holds less than 1 percent
of the financial wealth in the country. And two thirds of the
counties that black children are growing up in are considered
high poverty with respect to impoverished neighborhoods.
Although there are several possible explanations for why
these conditions exist, the argument developed here is that a
major reason has to do with how we as a society have tended
to conceptualize the issue of poverty and, based upon this
thinking, how we have acted (or better put, failed to act) toward
the issue.
The traditional manner of thinking about poverty in the
U.S. has viewed impoverishment as largely the result of individ-
ual inadequacies and failings. These shortcomings include not
working hard enough, failure to acquire sufficient skills, or just
making bad decisions. Consequently, the problem of poverty is
often seen through a lens of individual pathology. Since indi-
viduals are perceived as having brought poverty onto them-
selves, our collective and societal obligations are seen as limited.
The age-old distinction between the deserving versus the unde-
serving poor reflects this perspective—unless the working-age
poor have very good grounds for their
poverty, they’re deemed largely unde-
serving of help. Poverty is therefore
understood as primarily affecting those
who choose not to play by the rules of
the game. Ultimately, this perspective reflects and reinforces
the myths and ideals of American society: there are economic
opportunities for all, individualism and self-reliance are para-
mount, and hard work is rewarded.
This overall mindset has long influenced both the general
public’s attitudes toward the poor and much of the policy and
academic work analyzing poverty. Nevertheless, it seriously mis-
construes the true nature of poverty and fosters a lack of polit-
ical and social will to address the problem itself. Three major
chan.
Essay on Understanding Social Issues
Essay on Violence As A Social Problem
Social Issues In Social Work
Essay On Social Problems
Essay On Social Problems
Social Problems Essays
Essay about Social Issues
Adulthood, Delayed What Has the Recession Done to Millennials.docxnettletondevon
Adulthood, Delayed: What Has the Recession Done to Millennials?
The Great Recession didn't just postpone financial independence for millions of young Americans. It also changed our attitudes about what it means to be an adult.
Flickr image: Scarleth White
Generations are social constructs. There is no chemical or biological difference between Gen-Xers and Millennials, but we talk about them as if they were different species. That Gen-Xers grew up "independent" and Millennials grew up "entitled" aren't anthropological observations. Rather, they're marginally useful stereotypes. If it's true that members of a certain age group have commonalities that they don't fully share with older or younger groups, this isn't the result of generational determinism. It's just circumstance.
The circumstances surrounding the Millennial generation are particularly strange. Many came of age in the longest economic expansion of the 20th century and graduated into the worst recession since the 1930s. The abrupt contraction of opportunity has left a mark. Unemployment among 18- to 24-year-olds was 16% in 2011, twice as high as the national average. Median earnings fell more for the young than any other cohort, and college debt, most of which is held by 20-somethings, is at an all-time high.
With education comes opportunity. That's the deal, as this generation understood it. Now, they're the highest-educated generation in American history, and they've graduated into ... this.
When adults wonder what's the matter with the Millennial generation that has increasingly chosen to live with their parents and put off marriage and homeownership, the first thing to say is that they're using the word "chosen" wrong. Nobody chose this. The economy chose for them.
In August 2010, Robin Marantz Henig observed in New York Times Magazine that Generation Y (the Millennials) has pushed back each of the five milestones of adulthood: completing school, leaving home, becoming financially independent, marrying, and having a kid. Why won't Millennials grow up? she wondered.
The biggest reason is they can't, according to the Pew Research Center's fantastic new survey "Young, Underemployed, and Optimistic." It begins with school.
The good news is that more young adults are enrolled in school than ever. The share of 18- to 24-year-olds enrolled has increased by 50% since 1990. That's awesome. Less awesome is that the cost of college is rising, too. Average debt for public college students doubled between 1996 and 2006. It's less advisable to invest in marriage with $30,000 in student debt as a couple. "More than one-in-five young adults ages 18 to 34 (22%) say they have postponed having a baby because of the bad economy," Pew reported. "Roughly the same proportion say they have postponed getting married."
If school years delayed financial independence, the Great Recession just about shattered it. Due to economic conditions, 24% of young adults have moved back in with their parent.
This E-Book peels back the layers and uncovers fundamental truths about demographics and lifestyle attributes Millennials share universally as well as how they can be segmented into unique groups. Take a closer look and see how wonderfully complex & awesome they are and how you can reach them more effectively.
JEWEL THIEF
The Nirav Modi scam exposes the fragility of India’s banking system; a combination of lax corporate governance, corrupt officers, antiquated security and rogue businessmen. It spotlights other rich, well-connected wilful defaulters
Voices of a New Generation - Insights on the Gen Z MindsetOlogie
Students today are entering college at a unique time in history, shaping who they are and how they see the world. For colleges and universities, it's critical to recognize this generation's deep-rooted motivations, preferences, characteristics, beliefs and behaviors before they arrive on campus. Presented in Orlando at the 2018 AMA Higher Ed conference, this is Gen Z.
Leadership in the age of Participation Trophies appears ever more challenging for those entering or existing in the leadership space, especially in the public sector. Observations from the field present a challenging picture of applying yesterday’s solutions to today’s problems.
The fact is that the oldest of the "millennials" are now almost 40 and have had the same things in life happen to them that every generation before them had (bankruptcy, divorce, disease etc.)
What's followed in the form of Gen Z however are a new crop of hard working, fair minded, worldly young people who aren't seeking what the generations before them once did.
Preparing to lead the next generation of young professionals, especially in the public sector, will take less of the hard‐line “command and control” methods of the past and more authenticity, personal strength and servant‐centered leadership along with the "soft" skills like empathy, self‐awareness, kindness, and self‐esteem.
Similar to A Historic Moment: The Values Shift in Pandemic America (16)
Gen Z: 2022 Trends, Analysis and Consumer InsightsZeno Group
Gen Z is poised to be the next generation of influential shoppers. They are expected to have significant spending power by 2026, so brands must cultivate brand loyalty and start building relationships early.
There are over 1.2 billion Gen Zers globally. It’s estimated that they represent about $143 billion in annual purchasing power. This does not even include the products and services paid for by their parents and family. According to Oxford Economics, Gen Z’s purchasing power will reach $2 trillion in less than ten years.
Gen Z’s importance for marketing and PR will only increase; in the US, Gen Z will make up 30% of the US workforce by 2030 and is estimated to increase their per capita annual expenditure by 70% between 2020 and 2025.
Marketing and PR teams must start paying attention to Gen Z's purchasing habits and trends. This generation is already making waves culturally, and their shopping habits will significantly impact the future of retail, commerce, and B2B decision-making. Previous generations like Baby Boomers, Gen X, and Millennials have always influenced innovation and the economy, as well as how brands create products, communicate with customers, and set prices.
Gen Z is already doing this, and the impact they are making is record-setting. Brands must start understanding how they shop, where they shop, and what they are talking about on their digital channels.
Gen Z represents a lucrative opportunity for brands that can connect with them and influence their shopping habits. This generation is known for being savvy and resourceful in using social and digital apps. They are also highly independent and value transparency.
Using Audience Intelligence to Architect a Content StrategyZeno Group
This eBook we created to help you navigate the world of audience data and intelligence. We gives actionable advice on how to use this data to inform content, editorial, paid media and media relations.
How to Reach B2B Buyers with Influencer Marketing in 2020Zeno Group
In this eBook, we break down the importance of influencer marketing for B2B brands, we analyze the topics and trends that are relevant to B2B buyers, and summarize the differences between organic influencer engagement and paid influencer activation and why it’s important to do both.
COVID 19 Media Analysis & Audience IntelligenceZeno Group
Media intelligence and audience analysis that highlights the top publications writing about COVID 19 and the people that are talking about Corona Virus on social media.
Our analysis uncovered 7 distinct and unique audiences that driving the online discussion about Blockchain.
This audience was created based on conversational data of social profiles using the following keywords: Blockchain & Cryptocurrency.
Forbes Contributors Audience Analysis 2020Zeno Group
Our analysis uncovered 6 distinct and unique audiences that contribute to and/or write for Forbes.
This audience was created using bio search with unique self-identifiable key phrases including Forbes AND journalist, contributor, columnist, reporter and editor.
Our analysis uncovered 6 distinct and unique data scientist sub-audiences. This audiences were created using bio search with unique self-identifiable key phrases like data science and data scientist.
Audience Analysis: Artificial Intelligence 2020Zeno Group
Our analysis uncovered 9 distinct and unique audiences that are driving the online discussion about artificial intelligence.
This audience was created based on conversational data of social profiles using keywords like AI, Artificial Intelligence and #ArtificialIntelligence.
Cloud Access Security Broker CASB: 2018 Media & Influencer AnalysisZeno Group
2018 media and influencer analysis of the Cloud Access Security Broker CASB industry. #cybersecurity #communications #SaaS #EnterpriseSoftware #cloudsecurity
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User JourneysSearch Engine Journal
Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented.
So how do you effectively navigate distributing and tailoring your content across these various touchpoints?
Watch this webinar as we dive into the evolving landscape of content strategy tailored for today's fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and we’ll provide actionable tips for navigating these intricate challenges.
You’ll learn:
- How today’s users engage with content across various channels and devices.
- The latest methodologies for identifying and addressing content gaps to keep your content strategy proactive and relevant.
- What digital shelf space is and how your content strategy needs to pivot.
With Wayne Cichanski, we’ll explore innovative strategies to map out and meet the diverse needs of your audience, ensuring every piece of content resonates and connects, regardless of where or how it is consumed.
Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent?
To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.
First Things First: Building and Effective Marketing Strategy
Too many companies (and marketers) jump straight into activation planning without formalizing a marketing strategy. It may seem tedious, but analyzing the mindset of your targeted audiences and identifying the messaging points most likely to resonate with them is time well spent. That process is also a great opportunity for marketers to collaborate with sales leaders and account managers on a galvanized go-to-market approach. I’ll walk you through the methods and tools we use with our clients to ensure campaign success.
Key Takeaways:
-Recognize the critical role of strategy in marketing
-Learn our approach for building an actionable, effective marketing strategy
-Receive templates and guides for developing a marketing strategy
Influencer marketing isn't just for big brands or consumer products anymore. In 2024, marketers face hurdles like escalating paid channel costs, diminishing organic reach, and building trust in their ideal customer accounts. This session offers practical ways to bring influencer marketing into your organization, to provide cost-effective access to niche audiences, countering budget constraints and rising CPMs. We'll discuss the impact of social algorithms on reach, the trust deficit in traditional advertising and how influencer partnerships offer genuine connections with audiences. Attendees will gain actionable insights to integrate influencer marketing into their strategies, leveraging influencers for impactful campaigns in both B2B and B2C environments. Join us to unlock the potential of influencers in navigating the evolving marketing landscape of 2024 and driving meaningful business growth.
Key Takeaways:
- Educate on the various types of influence we can use as marketers
- Establish the problems that make influencers a priority
- Walk through some practical tactics on HOW to run a program leveraging several of these influence channels
[Google March 2024 Update] How To Thrive: Content, Link Building & SEOSearch Engine Journal
March 2024 disrupted the SEO industry. Websites were deindexed, and manual penalties were delivered—all to produce more helpful, more trustworthy search results.
How did your website fare?
Watch us as we delve into the seismic shifts brought about by Google's March 2024 updates and explore strategies to not just survive, but thrive in this dynamic digital landscape.
You’ll learn:
- How to create content that is valuable to users (not just search engines) using E-E-A-T.
- How to build links that can boost rankings and withstand algorithm updates.
- Best practices for content creation and link building so you can thrive during algorithm updates.
With Vince Ramos, we'll examine the implications of the latest algorithm changes on content creation, link building, and SEO practices, and offer actionable insights from businesses like yours that have remained steadfast amidst the volatility.
Using real-life case studies, we’ll also show you the effectiveness of manual link building techniques and person-first content strategies.
Whether you're a seasoned SEO professional, a budding content creator, or anyone in between, this webinar will help you weather the changes in Google's algorithms and capitalize on them for sustained success.
Check out this webinar and unlock the secrets to thriving in the new Google era.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
The Secret to Engaging Modern Consumers: Journey Mapping and Personalization
In today's digital landscape, understanding the customer's journey and delivering personalized experiences are paramount. This masterclass delves into the art of consumer journey mapping, a powerful technique that visualizes the entire customer experience across touchpoints. Attendees will learn how to create detailed journey maps, identify pain points, and uncover opportunities for optimization. The presentation also explores personalization strategies that leverage data and technology to tailor content, products, and experiences to individual customers. From real-time personalization to predictive analytics, attendees will gain insights into cutting-edge approaches that drive engagement and loyalty.
Key Takeaways:
Current consumer landscape; Steps to mapping an effective consumer journey; Understanding the value of personalization; Integrating mapping and personalization for success; Brands that are getting It right!; Best Practices; Future Trends
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
How to use Short Form Video To Grow Your Brand and Business - Keenya Kelly
A Historic Moment: The Values Shift in Pandemic America
1. A Historic Moment:
The Values Shift In
Pandemic America
Z E N O G R O U P S T R AT E G Y + P L A N N I N G | A P R I L 2 0 2 0
2. This March our researchers at Zeno Group asked 1,000 Americans,
“What personal values do you hold in high importance today versus
those you held in high regard before the pandemic?”
Generally, core values that drive human behavior
do not shift dramatically from year to year.
But like so many other things that have changed in our COVID-19 lives, so have
Americans’ views of their most important values – shifting in
ways we have not seen since the last time Americans experienced this much
economic and social upheaval: The Great Depression of the 1930s.
A new outlook is emerging
3. Who How Many When What How
US Adults,
Gen Pop 18+
n = 1,000
March 27 – 29,
2020
Values Refresh
Study
[COVID-19]
Online Survey
Margin of Error: +/-3 percentage points at a 95% confidence level
Audience & Methodology
3
4. 1. protecting the family (73%)
2. self-reliance (69%)
3. thrift (68%)
4. helpfulness (68%)
5. simplicity (67%)
6. honesty (67%)
7. stable personal relationships (66%)
8. duty (65%)
Gen Pop's Top Rising Values:
Source: Zeno Group Values Refresh Study [COVID-19], April 2020
Top Rising Values
Amongst Americans
4
[Top-2 Box, “Much More” or “Somewhat More” important]
Values that were already a high priority, such as protecting
the family, helpfulness, and honesty are becoming even more
important for most Americans during this time of crisis.
As financial and material security becomes increasingly unstable
due to the economic ramifications of COVID-19, values such as
self-reliance, simplicity and thrift are also increasing in importance,
as American’s begin prioritizing stability for themselves and their
families. Values like these have not showed up before 2020 in
the top 10 among the general population.
As Americans face more consequences of COVID-19, such as
social-distancing, self-quarantining and working from home, this
new daily reality has many Americans reassessing the importance
of their stable personal relationships.
We also see the value of duty showing up in the top rising
values. This is an interesting shift, especially among the youngest
generation, Gen Z, as they already feel the pressure and
responsibility to save the planet from many of today's most
pressing challenges.
5. “Considering what is happening around the world with
the Covid-19, it is more important to be self-reliant. At
the same time, we should not take tomorrow for
granted. Life is short, and we need to reevaluate what
is really important in our lives.”
- Gen X Male, Minnesota
In Their Own Words:
Why These Values Are Rising
5
“Times and situations in your life cause many things
that were once so important to become the least of
importance now. In unstable times, honesty, integrity
and caring are more important than ever and it is NOT
all about yourself but important to put others first and
be kind, considerate and compassionate.”
- Boomer Female, California
“I have been staying safe at home the past 10 days
and not being able to go out to eat or a movie can be
frustrating, so freedom has become more important,
the use of the phone and internet has become more
important to connect with family and friends.”
- Boomer Female, Colorado
“With the coronavirus having the effect on the world
that it is, protecting family and friends is most
important. Superficial things mean less.”
- Millennial Male, Ohio
Source:ZenoGroupValuesRefreshStudy[COVID-19],April2020
6. 1. power (20%)
2. status (20%)
3. wealth (16%)
4. adventure (14%)
5. romance (11%)
6. excitement (10%)
7. ambition (10%)
8. self-interest (10%)
Gen Pop's
Top Declining Values:
Source: Zeno Group Values Refresh Study [COVID-19], April 2020
Top Declining Values
Amongst Americans
6
[Bottom-2 Box, “Much Less” or “Somewhat Less” important]
Aspirational values like power, status, wealth and ambition, which before
COVID-19 were key drivers for many groups, particularly career-focused
Millennials and Gen Z, are down. Now, as more Americans begin to face
urgent, daily challenges, personal aspirations are taking a back seat.
This also demonstrates an increasing humility and perhaps a sense of
gratitude given the top values juxtaposed against these falling values.
What is interesting among them, however, is that Gen Z places the value
of ambition at #1, though it is quickly followed by working hard,
protecting the family, thrift and freedom. We conclude here that the
motivation for Ambition is not in the self-interest of these young adults,
but rather, is powered by their sense of duty versus self-interest.
In a time of social-distancing and lengthy quarantines, many Americans
are forced to shift their focus for fun away from the outside-world,
looking inward and indoors for self-fulfillment. As a result, values such as
adventure, romance and excitement are feeling less and less tangible to
most Americans.
American’s are becoming keenly aware of the role they play in solving
the COVID-19 crisis, understanding the effects of their decisions on
others and the dangers of acting in self-interest.
7. “During these difficult times I’m more acutely aware of
keeping positive, supportive helpful and considerate
of my friends, family, and community. My self interest,
goals and achievement are all put on a back burner
while we all focus on getting through this together.”
- Millennial Female, Washington
In Their Own Words:
Why These Values Are Declining
7
“In the light of recent events, namely the COVID-19
outbreak, I am more inclined to view my fellow
humans as part of a global community. We all need
to work together to beat this thing.”
- Boomer Female, New Jersey
“I had a child less than 3 months ago, it made me
realize how important the people in your life are, that
you should love and protect me, as well as the earth
and the environment, so my child has all the support
from friends and family that he needs as well as a
beautiful world to grow up in.”
- Gen X Male, Minnesota
“Now that I am retired, seen and done a lot of things
in my life, I have a chance to really reflect on my life.
I have adjusted my feelings, opinions. and outlook on
my life… What has become more real and important to
me is how I treat other people regardless of how they
treat me, and to keep understanding (never knowing
what other people may have gone through, or are
going through), patience, and love in my heart and
spirit. SO CALMING, AND SATISFYING.”
- Boomer Male, Arizona
Source:ZenoGroupValuesRefreshStudy[COVID-19],April2020
9. Source: Zeno Group Values Refresh Study [COVID-19], April 2020
Top Rising Values
by Generation
9
[Top-2 Box, “Much More” or “Somewhat More” important]
When thinking about what values have
become more important in the last 6 months,
most Americans across all generations say the
value of protecting the family is a becoming
more important.
For Gen Z, values like ambition, working hard,
and freedom are rising to the top, while the
other generations are focusing more on values
like self-reliance, thrift, honesty, and helpfulness.
Gen Z Millennials
Gen X Boomers
1. ambition (74%)
2. working hard (74%)
3. protecting family (73%)
4. thrift (70%)
5. freedom (70%)
1. protecting family (75%)
2. self-reliance (73%)
3. helpfulness (73%)
4. knowledge (72%)
5. working hard (71%)
1. protecting family (72%)
2. simplicity (67%)
3. honesty (66%)
4. self-reliance (65%)
5. thrift (65%)
1. protecting family (72%)
2. thrift (68%)
3. self-reliance (67%)
4. duty (66%)
5. helpfulness (66%)
10. “These feelings and values have become more
important because of this Global Pandemic, not being
able to go anywhere or do anything makes you think
and realize what is important. I also recently got into a
serious relationship so the thought of putting that
person first is now more important to me as opposed
to just taking care of my own thoughts and feelings.”
- Gen Z Female, New York
In Their Own Words:
Why These Generational Values Are Rising
10
“Family is more important than anything else today.”
- Gen X Male, Indiana
“I will probably not sweat the small stuff as much.
Minor problems I worried about before seem silly in
the eyes of global health concerns.”
- Millennial Female, Illinois
“Nothing is more important than faith & family, so I let
go of things that may have bothered me before.
Keeping in contact with family more - mostly by email.
Having things besides necessities are less important &
I'm spending less on nonessentials.”
- Gen X Female, Nebraska
Source:ZenoGroupValuesRefreshStudy[COVID-19],April2020
“I am more thrifty and aware of environmental impacts.”
- Boomer Female, Pennsylvania
11. Source: Zeno Group Values Refresh Study [COVID-19], April 2020
Top Declining Values
by Generation
11
[Top-2 Box, “Much More” or “Somewhat More” important]
When thinking about which values have become
less important over the last 6 months, more
individualized values like status, power, and
wealth have fallen the most.
Millennials, Gen X, and Boomers feel that values
like adventure, romance, and excitement are
less important, while Gen Z feel their sense of
self-interest, belonging, and duty have become
less important.
Gen Z Millennials
Gen X Boomers
1. status (14%)
2. power (12%)
3. self-interest (11%)
4. belonging (11%)
5. duty (10%)
1. power (16%)
2. status (16%)
3. wealth (16%)
4. adventure (12%)
5. romance (10%)
1. power (25%)
2. status (22%)
3. wealth (19%)
4. adventure (12%)
5. romance (11%)
1. status (25%)
2. power (22%)
3. adventure (20%)
4. wealth (17%)
5. excitement (17%)
12. “You take much less for granted as you try and
protect your family and loved ones as well as
contribute as best as possible to your
communities to stop this virus.”
- Millennial Male, California
In Their Own Words:
Why These Generational Values Are Declining
12
“Wealth and physical property don't mean anything if
you don't have your loved ones with you.”
- Boomer Female, Wisconsin
“It is less important to be successful and rich, but
better to have family who cares for you and to care
for your community members.”
- Boomer Female, Maine
“I am trying to be a better family man and trying to
spend the time I have right now with my family as
much as possible.”
- Gen Z Male, New Jersey
Source:ZenoGroupValuesRefreshStudy[COVID-19],April2020
“I am being much more careful spending because the
economy might be severely effected.”
- Millennial Male, Ohio
13. • A heightened need for stakeholder listening. Brands and companies need to be sure their
communications and actions are aligned with the control and empowerment their stakeholders
seek.
• A premium on problem-solving and community support. The public will want employers and
brands to act in ways that demonstrate they are on their side and will be wary of overt branding
and promotion.
• A greater sensitivity toward economic pressures. With more than 20 million Americans
unemployed, the public will expect companies and brands to conduct themselves with an
appreciation of this new economic reality.
• A return to simple, classic pleasures. Depending on how long the economy’s slide lasts, and
how long its recovery takes, values such as thrift and simplicity may become more central to our
lives.
What This Means For Our Clients Today:
Key Points This Research Supports