The document analyzes media and influencer coverage of application security from 2018. It finds that the top media driving the narrative were Dark Reading, DZone, and ZDNet, and the most resonating topics were DevSecOps, app security, and cloud security. The analysis also identifies key influencers in the space and their trends in discussing topics like software delivery and hybrid cloud over the last six months.

1. 2018 MEDIA & INFLUENCER ANALYSIS:
APPLICATION SECURITY

2. App
Vulnerability
Web App
Firewall
Programming
AppSec
Secure
Coding
Cloud
Security DevOps
Containers
Cloud
Services AWS
Cloud Data Public Cloud Deployments
Kubernetes Data Center CIO
App
Delivery
SDLC
Pipeline Open Source
Penetration
Testing
App Security
DevSecOpsHybrid Cloud
Software Delivery
MEDIA & INFLUENCER ANALYSIS: APPLICATION SECURITY
220
101
66
42 38 24 21
19 11 9 8 7 5 3
-1,000
0
1,000
2,000
3,000
4,000
5,000
0
50
100
150
200
250
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Z
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D
ark
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D
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SO
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Forbes
TechR
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Light
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Article Count Resonance
WHAT MEDIA IS DRIVING THE NARRATIVE? WHAT TOPICS ARE RESONATING WITH THE MEDIA?
VOLUME OF COVERAGE BY TOP MEDIA
0
500
1000
1500
2000
2500
3000
3500
1/7/18 2/7/18 3/7/18 4/7/18 5/7/18 6/7/18 7/7/18 8/7/18 9/7/18 10/7/18 11/7/18
Coverage Volume
HYBRID
CLOUD
DEVSECOPS
APP
SECURITY
SOFTWARE
DELIVERY

3. MEDIA & INFLUENCER ANALYSIS: APPLICATION SECURITY
WHO IS INFLUENCING THE CONVERSATION?
INFLUENCER TOP MEDIA CONSUMPTION
MARK MILLER
Co-Founder, All Day DevOps. Help companies gain
global visibility through the creation of massive
online communities.
Audience Size: 10K
GENE KIM
Author, The Phoenix Project: A Novel About IT,
DevOps, and Helping Your Business Win.
Audience Size: 38K
MICHAEL FISHER
Systems Analyst, Whitcraft Group Analyst, Tech
Evangelist, #CyberSecurity, #DigitalTransformation.
Audience Size: 83K
BINNI SHAH
Linux Kernel Developer Linux Evangelist. Malwares.
Kernel Dev. Security Enthusiast.
Audience Size: 68K
BOB STROUD
Chief Product Officer @Xebialabs #DevOps
#BizDevOps. Former Analyst @Forrester
Audience Size: 8K
AMY DEMARTINE
Forrester Principal Analyst covering Application
Security and other security initiatives.
Audience Size: 2K
DZone 3,021 Devops.com 1,222
Dark Reading 2,636 Slashdot (tech) 1,215
HelpNetSecurity 1,009 Threatpost 1,174
Hackernoon 2,191 Forbes 1,079
WIRED 1,414 856 240
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
2018-0
1-01
2018-0
2-01
2018-0
3-01
2018-0
4-01
2018-0
5-01
2018-0
6-01
2018-0
7-01
2018-0
8-01
2018-0
9-01
2018-10
-01
2018-11-01
2018-12-0
1
DevSecOps AppSec Cloud Security Software Delivery Hybrid Cloud
INLFUENCER TRENDING TOPICS (LAST 6 MONTHS)
ALAN SHIMEL
CEO, Founder, Editor-in-Chief, DevOps.com DevOps,
Security, Open Source, Tech, Business, Writer, old dude
Audience Size: 14K
ERIC VANDERBURG
Vice President, Cybersecurity, TCDI Cybersecurity,
Privacy, and Tech Leader, Author, Consultant.
Audience Size: 63K
KELLY SHERIDAN
Associate Editor, Dark Reading Covers cybersecurity
@darkreading
Audience Size: 27K

4. MEDIA & INFLUENCER ANALYSIS: APPLICATION SECURITY
THIS DATA IS IMPORTANT. HERE’S WHY:
TRACKING MEDIA VOLUME AND RESONANCE can help prioritize your media relations strategy in a few different ways. For one,
it might be easy to secure coverage in a publication that writes frequently about a specific topic. Consider this low hanging fruit
resulting in a quick win. Second, you can add more resources to the media publications that have higher resonance with their
readers. The more sharing, engagement and links to the coverage can help you go from measuring just impressions to business
impact.
A QUICK NOTE. While these insights can prove to be valuable, there are additional data points you should consider in
order to maximize your marketing and communications programs - leads & conversions, web traffic, social
engagement, community growth, share of voice, share of coverage and much more.
A DEEP DIVE INTO THE TOPIC ANALYSIS can help you uncover words and language the media uses that you may not have been
aware of. It can inform everything from headlines and bylines, to content published on owned and social media channels. But it
doesn’t stop there. By imitating the media’s usage of language, you instantly become more relevant in the market place (media,
influencers, customers, etc.) and your content will be indexed in Google for the keywords that your audience uses when doing
research in Google.
INFLUENCER MARKETING AND ENGAGEMENT is more than just retweeting and sharing influencer content. It’s more than paying
an influencer to attend an event or write a blog post too. Identifying ”real” influencers and examining their use of social
technology, sharing patterns, media consumption and topical keywords can help drive just about everything you do from a
marketing, communications and content perspective:
• Use the same words they use in bylines, headlines, blog posts, social, web content and yes, press releases (e.g. small nuances
like “Digital Workplace” versus “Digital Workforce” can make a huge difference in relevancy and search engine visibility).
• Pitch the media publications they read/reference the most.
• Engage. Do the basics like following, sharing and retweeting. Also, invest in content partnerships with influencers, target larger
groups of influencers using paid media, or co-collaborate with influencers to create content.

5. MEDIA & INFLUENCER ANALYSIS: APPLICATION SECURITY
EXPLANATION OF THE
MEDIA DATA
WHAT MEDIA PUBLICATIONS ARE DRIVING THE NARRATIVE?
There are two data points to consider in this analysis–article count
(volume) and resonance. Volume equals the total articles published in the
date range about the specific topic. Resonance equals the corresponding
social interactions (likes, comments, shares in social media, shares in
Reddit and 3rd party inbound links). When an article from a media
publication resonates with readers, they will typically share it in the
channel of their preference.
WHAT TOPICS ARE RESONATING WITH THE MEDIA?
These are the topics most resonating with the media when they cover the
topic analyzed. The larger the box, the larger volume of coverage using
that specific word or phrase. The smaller boxes represent subtopics of the
larger coverage topic.
VOLUME OF COVERAGE BY TOP 10 MEDIA
This is trend data showing the volume of coverage about the given topic
over the last 12 months from the media publications analyzed.
EXPLANATION OF
INFLUENCER DATA
WHO IS INFLUENCING THE CONVERSATION?
This is a sample set of influencers that are driving the conversation
forward (publishing or sharing) about the topic. We use 4 data points to
define and measure influence–reach, relevance, resonance and reference.
• Reach : What is the size of their social community across all digital
channels – blogs, RSS subscribers, published posts, social?
• Relevance : How often do they reference topics and keywords that
define an industry?
• Resonance : When they create content, how far does it travel on the
Internet? Do others engage with it?
• Reference : Are they referenced by other influencers?
INFLUENCER TRENDING TOPICS
This is a trend graph that illustrates the popularity of the core topics and
keywords used by the influencers over time.
INFLUENCER TOP MEDIA CONSUMPTION
This data represents the top media publications consumed, shared and
referenced by the influencers. It tells us what media publications the
influencer read.
Date Range: 2018
For more questions or inquires about this
data, please contact:
MICHAEL BRITO
EVP, DIGITAL & ANALYTCS
MICHAEL.BRITO@ZENOGROUP.COM