Artificial Intelligence: 2018 Media & Influencer AnalysisZeno Group
2018 media and influencer analysis of the artificial intelligence industry. #machinelearning #artificialintelligence #technology
#AppSec #Security #cybersecurity #communications #SaaS #EnterpriseSoftware
Cloud Access Security Broker CASB: 2018 Media & Influencer AnalysisZeno Group
2018 media and influencer analysis of the Cloud Access Security Broker CASB industry. #cybersecurity #communications #SaaS #EnterpriseSoftware #cloudsecurity
Artificial Intelligence: 2018 Media & Influencer AnalysisZeno Group
2018 media and influencer analysis of the artificial intelligence industry. #machinelearning #artificialintelligence #technology
#AppSec #Security #cybersecurity #communications #SaaS #EnterpriseSoftware
Cloud Access Security Broker CASB: 2018 Media & Influencer AnalysisZeno Group
2018 media and influencer analysis of the Cloud Access Security Broker CASB industry. #cybersecurity #communications #SaaS #EnterpriseSoftware #cloudsecurity
Optimizing press release headlines is the single most important search engine optimization (SEO) technique that can be applied by public relations and other communications professionals.
At Sprinklr's #SocialatScale Summit on August 20, 2013, Heather Read of DuPont's social media team provided 3 simple steps of to design and build interesting and engaging social media content.
The Public Sector: Using social to understand citizen needs and inform agency...Brandwatch
Our latest report examines the online activity of the public sector, providing meaningful benchmarks, insights and social strategies to explain the current state of social and political conversations. Specifically, the report includes:
- The Public Sector Social Index, evaluating 49 public sector agencies around the world across five important factors
- Research on the online relationship between agencies and audiences
- Sector-level and agency-level demographic analyses
- Specific use cases using sentiment and category analyses to reveal trends and diagnose crises
When it comes to how our stakeholders seek and share information, we live in a noisy and multilateral world. And, with widespread content shock, campaigns have little chance of rising above the din unless they are wildly compelling and targeted.
That’s why every communications program must be built on three pillars: informed by data, crafted with passion, distributed with precision.
Communications and PR campaigns must begin with deep human insights.
This eBook explores how to use data to build relevant narratives; create activations that excite; find the most important channels in which to place and amplify them; and to ensure content is found by the people who matter most.
Read on for data types and sources, and real-world use cases, for the four primary insights categories we believe should be considered.
The Importance of Social Listening & ORM and 7 Actionable ways to utilize it ...Socialpanga
Social Listening is a powerful digital marketing strategy where we can easily understand our customers on the social media platforms, find insightful analytics and work on them to improve our market presence. Handling customer queries all over social media is an add on to a brand.
Are you curious about the concept of Social Media Listening?
Then read on as these few slides explain it in a very easy to understand manner. If you're new to Social Listening it'll be your first step towards developing a complete understanding.
If you're familiar with it, you can use these slides to explain it to your peers, managers or your clients
Here are the areas of marketing, media and public relations that I’m thinking about for 2017 in my day job in at Ketchum. Let me know what you think. We’ve love to help your organisation think through some of these challenges.
Optimizing press release headlines is the single most important search engine optimization (SEO) technique that can be applied by public relations and other communications professionals.
At Sprinklr's #SocialatScale Summit on August 20, 2013, Heather Read of DuPont's social media team provided 3 simple steps of to design and build interesting and engaging social media content.
The Public Sector: Using social to understand citizen needs and inform agency...Brandwatch
Our latest report examines the online activity of the public sector, providing meaningful benchmarks, insights and social strategies to explain the current state of social and political conversations. Specifically, the report includes:
- The Public Sector Social Index, evaluating 49 public sector agencies around the world across five important factors
- Research on the online relationship between agencies and audiences
- Sector-level and agency-level demographic analyses
- Specific use cases using sentiment and category analyses to reveal trends and diagnose crises
When it comes to how our stakeholders seek and share information, we live in a noisy and multilateral world. And, with widespread content shock, campaigns have little chance of rising above the din unless they are wildly compelling and targeted.
That’s why every communications program must be built on three pillars: informed by data, crafted with passion, distributed with precision.
Communications and PR campaigns must begin with deep human insights.
This eBook explores how to use data to build relevant narratives; create activations that excite; find the most important channels in which to place and amplify them; and to ensure content is found by the people who matter most.
Read on for data types and sources, and real-world use cases, for the four primary insights categories we believe should be considered.
The Importance of Social Listening & ORM and 7 Actionable ways to utilize it ...Socialpanga
Social Listening is a powerful digital marketing strategy where we can easily understand our customers on the social media platforms, find insightful analytics and work on them to improve our market presence. Handling customer queries all over social media is an add on to a brand.
Are you curious about the concept of Social Media Listening?
Then read on as these few slides explain it in a very easy to understand manner. If you're new to Social Listening it'll be your first step towards developing a complete understanding.
If you're familiar with it, you can use these slides to explain it to your peers, managers or your clients
Here are the areas of marketing, media and public relations that I’m thinking about for 2017 in my day job in at Ketchum. Let me know what you think. We’ve love to help your organisation think through some of these challenges.
Social Media Insights: 2018 Social Media Trends and Analytics Implications | ...PaloServices
In this presentation, Marina Grapsa, Client Service Director at PaloServices, focused on analyzing four (4) trends in social media that drive social media insights. Particularly:
1. Brands are turning into broadcasting technology and videos in replace of writing and publications.
2. The rise in the impact of influencers and micro-influencers as a result of the public's lack of public confidence in media, social media and institutions.
3. The influence and development of Artificial Intelligence, which helps automate and facilitate understanding and customer service.
4. The momentum for Social Data, where brands seem to show more emphasis on social media insights and try to get a piece of the channels themselves.
Finally, Mrs. Grapsa referred to the kinds of analysis that can be made in social media, but she also provided some useful tips for a successful Social Media Insights analysis and export, practices that are used and evolved continuously by PaloPro.
Learn more about PaloPro, the most user-friendly Social Media Monitoring Tool, at https://palopro.io
Integrating PR and Social Media TacticsOren Todoros
As presented by Oren Todoros and Nancy Shapira-Aronovic during the How to Integrate Traditional PR and Social Media (Beginners Techniques) Webinar.
Reach us at @orentodoros - @nancyshapira
As presented by Oren Todoros and Nancy Shapira-Aronovic. How to Integrate Traditional PR and Social Media (Beginners Techniques) Reach us @OrenTodoros - @nancyshapira
Data Literacy in Public Relations by the PRCA Innovation Forum.pdfJames
As part of the PRCA Innovation Forum I have published a new paper tackling data literacy in PR.
Key themes in the new paper:
- Numbers that matter
- Designing a listening & measurement strategy
- Identifying a public and listening to conversations
- Tools to use
- Translating data into insights
- Building a culture of digital literacy
- Data storytelling & visualisation
Download the report and read reactions from Wadds Inc. Founder and Managing Partner Stephen Waddington, and AMEC Measurement and Evaluation Global Managing Director Johna Burke.
Thank you to Shayoni Lynn FCIPR FPRCA CMPRCA, Iretomiwa Akintunde-Johnson, Stella Bayles, 💡 Sophie Coley, James Crawford FPRCA (me), Orla Graham MPRCA Alex Judd, Steve Leigh, Andrew Bruce Smith, Allison Spray, Stephen Waddington for contributing to the paper.
The rise of social media has changed the way we interact with the media. Direct access to reporters and editors has never been easier, and the ability to find PR opportunities has evolved as well. But with this new way of communicating comes some danger. A quick Google search can turn up information about your company that you might not even know is out there and if a reporter stumbles across it or if it’s shared to a large network of followers, then what?
You’ll learn:
--The ground rules – what has changed in PR thanks to social media and what has stayed the same
--How to best use social media for PR efforts – and the differences between each social network when it comes to PR
--Real-world case studies of both successful PR campaigns and those that didn’t go so well
--Tools that can help you manage your PR efforts
For questions or details email lvickrey@clearedgemarketing.com or call 312.731.3149.
Measuring the Influence of Social MediaBrian Cavoli
by Brian Cavoli
One of the most common questions companies have today about social media is how to measure and evaluate success of their efforts. Since we are well beyond need to “do it because it’s cool”, marketers need to demonstrate how their blogging, community participation and influencer outreach is impacting their business.
Social media is all about relationships. Everything you do in social media is about cultivating and nurturing the relationships of the people that shape your brand. The different ways to measure that influence is what the slides below are all about.
This short presentation summarizes the different types of influence in social media and how they can be measured. Since that elusive business impact is so difficult to quantify, I included some interesting industry studies that point to the specific ways social media is impacting business results.
I’d love to hear what you think about these slides and if you have additional ideas to make the story better. Leave a comment, send an email or find me on Twitter (@bcavoli)
Gen Z: 2022 Trends, Analysis and Consumer InsightsZeno Group
Gen Z is poised to be the next generation of influential shoppers. They are expected to have significant spending power by 2026, so brands must cultivate brand loyalty and start building relationships early.
There are over 1.2 billion Gen Zers globally. It’s estimated that they represent about $143 billion in annual purchasing power. This does not even include the products and services paid for by their parents and family. According to Oxford Economics, Gen Z’s purchasing power will reach $2 trillion in less than ten years.
Gen Z’s importance for marketing and PR will only increase; in the US, Gen Z will make up 30% of the US workforce by 2030 and is estimated to increase their per capita annual expenditure by 70% between 2020 and 2025.
Marketing and PR teams must start paying attention to Gen Z's purchasing habits and trends. This generation is already making waves culturally, and their shopping habits will significantly impact the future of retail, commerce, and B2B decision-making. Previous generations like Baby Boomers, Gen X, and Millennials have always influenced innovation and the economy, as well as how brands create products, communicate with customers, and set prices.
Gen Z is already doing this, and the impact they are making is record-setting. Brands must start understanding how they shop, where they shop, and what they are talking about on their digital channels.
Gen Z represents a lucrative opportunity for brands that can connect with them and influence their shopping habits. This generation is known for being savvy and resourceful in using social and digital apps. They are also highly independent and value transparency.
Using Audience Intelligence to Architect a Content StrategyZeno Group
This eBook we created to help you navigate the world of audience data and intelligence. We gives actionable advice on how to use this data to inform content, editorial, paid media and media relations.
How to Reach B2B Buyers with Influencer Marketing in 2020Zeno Group
In this eBook, we break down the importance of influencer marketing for B2B brands, we analyze the topics and trends that are relevant to B2B buyers, and summarize the differences between organic influencer engagement and paid influencer activation and why it’s important to do both.
A Historic Moment: The Values Shift in Pandemic AmericaZeno Group
Zeno Group has long been committed to understanding the human condition – the hopes, fears, and values that influence behavior – with our study of generational values known as The Human Project. Based on our new research, we know American values are shifting in ways not seen in more than a decade and reminiscent of past periods of economic and social upheaval, such as the Great Recession and Great Depression. Americans are reappraising what matters.
Here is an up-close look at this values shift and what it means for communicators and marketers. Learn which values are rising fastest among Boomers, Millennials, Gen Xers and Gen Z. And hear why ‘Gen C’ is unlikely to mirror any of the generations who have preceded them.
COVID 19 Media Analysis & Audience IntelligenceZeno Group
Media intelligence and audience analysis that highlights the top publications writing about COVID 19 and the people that are talking about Corona Virus on social media.
Our analysis uncovered 7 distinct and unique audiences that driving the online discussion about Blockchain.
This audience was created based on conversational data of social profiles using the following keywords: Blockchain & Cryptocurrency.
Forbes Contributors Audience Analysis 2020Zeno Group
Our analysis uncovered 6 distinct and unique audiences that contribute to and/or write for Forbes.
This audience was created using bio search with unique self-identifiable key phrases including Forbes AND journalist, contributor, columnist, reporter and editor.
Our analysis uncovered 6 distinct and unique data scientist sub-audiences. This audiences were created using bio search with unique self-identifiable key phrases like data science and data scientist.
Audience Analysis: Artificial Intelligence 2020Zeno Group
Our analysis uncovered 9 distinct and unique audiences that are driving the online discussion about artificial intelligence.
This audience was created based on conversational data of social profiles using keywords like AI, Artificial Intelligence and #ArtificialIntelligence.
Michael Brito and Kriselle Laran tackle B2B influencer marketing and scaling influencer programs to reach the right audiences through the right voices on the right channels.
Zeno Seismic is an integrated approach in the most challenging times, drawing on insights from the U.S. administration change, Brexit and today’s highly charged global environment.
We’ve changed the crisis playbook and taken our experienced crisis strategy and powered it with cutting edge tools – digital engagement, research and insights-driven methodology.
The Human Project Infographic - Zeno GroupZeno Group
The Human Project is a multi-generational study of the minds of the most digitally intuitive generation yet. We’ve uncovered insights into how brands can stay relevant with the ever changing Gen Z.
The Human Project is a multi-generational study of the minds of the most digitally intuitive generation yet. We’ve uncovered insights into how brands can stay relevant with the ever changing Gen Z.
To better understand what drives and influences CIOs, Zeno examined the social media approach and consumption behaviors of those named to the prestigious CIO 100 List, an annual collection of the most innovative CIOs. As one of the top professional honors to which IT leaders can aspire, the 2014 and 2015 CIO 100 List provided Zeno an opportunity to create a barometric analysis of how a wide collection of the most influential and forward-thinking IT leaders is influenced by individuals and organizations on social.
In our survey, 91 percent of executives said outside media coverage plays a role in shaping employees’ attitudes toward the company. Earned media coverage will always carry risk, but the reality is that outside voices like the media and other experts are powerful influences. Executives should be using their media to affirm the positive aspects of the company and better inform their employees’ perspectives.
Digital Transformation and IT Strategy Toolkit and TemplatesAurelien Domont, MBA
This Digital Transformation and IT Strategy Toolkit was created by ex-McKinsey, Deloitte and BCG Management Consultants, after more than 5,000 hours of work. It is considered the world's best & most comprehensive Digital Transformation and IT Strategy Toolkit. It includes all the Frameworks, Best Practices & Templates required to successfully undertake the Digital Transformation of your organization and define a robust IT Strategy.
Editable Toolkit to help you reuse our content: 700 Powerpoint slides | 35 Excel sheets | 84 minutes of Video training
This PowerPoint presentation is only a small preview of our Toolkits. For more details, visit www.domontconsulting.com
The world of search engine optimization (SEO) is buzzing with discussions after Google confirmed that around 2,500 leaked internal documents related to its Search feature are indeed authentic. The revelation has sparked significant concerns within the SEO community. The leaked documents were initially reported by SEO experts Rand Fishkin and Mike King, igniting widespread analysis and discourse. For More Info:- https://news.arihantwebtech.com/search-disrupted-googles-leaked-documents-rock-the-seo-world/
Putting the SPARK into Virtual Training.pptxCynthia Clay
This 60-minute webinar, sponsored by Adobe, was delivered for the Training Mag Network. It explored the five elements of SPARK: Storytelling, Purpose, Action, Relationships, and Kudos. Knowing how to tell a well-structured story is key to building long-term memory. Stating a clear purpose that doesn't take away from the discovery learning process is critical. Ensuring that people move from theory to practical application is imperative. Creating strong social learning is the key to commitment and engagement. Validating and affirming participants' comments is the way to create a positive learning environment.
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Tata Group Dials Taiwan for Its Chipmaking Ambition in Gujarat’s DholeraAvirahi City Dholera
The Tata Group, a titan of Indian industry, is making waves with its advanced talks with Taiwanese chipmakers Powerchip Semiconductor Manufacturing Corporation (PSMC) and UMC Group. The goal? Establishing a cutting-edge semiconductor fabrication unit (fab) in Dholera, Gujarat. This isn’t just any project; it’s a potential game changer for India’s chipmaking aspirations and a boon for investors seeking promising residential projects in dholera sir.
Visit : https://www.avirahi.com/blog/tata-group-dials-taiwan-for-its-chipmaking-ambition-in-gujarats-dholera/
Cracking the Workplace Discipline Code Main.pptxWorkforce Group
Cultivating and maintaining discipline within teams is a critical differentiator for successful organisations.
Forward-thinking leaders and business managers understand the impact that discipline has on organisational success. A disciplined workforce operates with clarity, focus, and a shared understanding of expectations, ultimately driving better results, optimising productivity, and facilitating seamless collaboration.
Although discipline is not a one-size-fits-all approach, it can help create a work environment that encourages personal growth and accountability rather than solely relying on punitive measures.
In this deck, you will learn the significance of workplace discipline for organisational success. You’ll also learn
• Four (4) workplace discipline methods you should consider
• The best and most practical approach to implementing workplace discipline.
• Three (3) key tips to maintain a disciplined workplace.
3.0 Project 2_ Developing My Brand Identity Kit.pptxtanyjahb
A personal brand exploration presentation summarizes an individual's unique qualities and goals, covering strengths, values, passions, and target audience. It helps individuals understand what makes them stand out, their desired image, and how they aim to achieve it.
Discover the innovative and creative projects that highlight my journey throu...dylandmeas
Discover the innovative and creative projects that highlight my journey through Full Sail University. Below, you’ll find a collection of my work showcasing my skills and expertise in digital marketing, event planning, and media production.
What is the TDS Return Filing Due Date for FY 2024-25.pdfseoforlegalpillers
It is crucial for the taxpayers to understand about the TDS Return Filing Due Date, so that they can fulfill your TDS obligations efficiently. Taxpayers can avoid penalties by sticking to the deadlines and by accurate filing of TDS. Timely filing of TDS will make sure about the availability of tax credits. You can also seek the professional guidance of experts like Legal Pillers for timely filing of the TDS Return.
Improving profitability for small businessBen Wann
In this comprehensive presentation, we will explore strategies and practical tips for enhancing profitability in small businesses. Tailored to meet the unique challenges faced by small enterprises, this session covers various aspects that directly impact the bottom line. Attendees will learn how to optimize operational efficiency, manage expenses, and increase revenue through innovative marketing and customer engagement techniques.
Memorandum Of Association Constitution of Company.pptseri bangash
www.seribangash.com
A Memorandum of Association (MOA) is a legal document that outlines the fundamental principles and objectives upon which a company operates. It serves as the company's charter or constitution and defines the scope of its activities. Here's a detailed note on the MOA:
Contents of Memorandum of Association:
Name Clause: This clause states the name of the company, which should end with words like "Limited" or "Ltd." for a public limited company and "Private Limited" or "Pvt. Ltd." for a private limited company.
https://seribangash.com/article-of-association-is-legal-doc-of-company/
Registered Office Clause: It specifies the location where the company's registered office is situated. This office is where all official communications and notices are sent.
Objective Clause: This clause delineates the main objectives for which the company is formed. It's important to define these objectives clearly, as the company cannot undertake activities beyond those mentioned in this clause.
www.seribangash.com
Liability Clause: It outlines the extent of liability of the company's members. In the case of companies limited by shares, the liability of members is limited to the amount unpaid on their shares. For companies limited by guarantee, members' liability is limited to the amount they undertake to contribute if the company is wound up.
https://seribangash.com/promotors-is-person-conceived-formation-company/
Capital Clause: This clause specifies the authorized capital of the company, i.e., the maximum amount of share capital the company is authorized to issue. It also mentions the division of this capital into shares and their respective nominal value.
Association Clause: It simply states that the subscribers wish to form a company and agree to become members of it, in accordance with the terms of the MOA.
Importance of Memorandum of Association:
Legal Requirement: The MOA is a legal requirement for the formation of a company. It must be filed with the Registrar of Companies during the incorporation process.
Constitutional Document: It serves as the company's constitutional document, defining its scope, powers, and limitations.
Protection of Members: It protects the interests of the company's members by clearly defining the objectives and limiting their liability.
External Communication: It provides clarity to external parties, such as investors, creditors, and regulatory authorities, regarding the company's objectives and powers.
https://seribangash.com/difference-public-and-private-company-law/
Binding Authority: The company and its members are bound by the provisions of the MOA. Any action taken beyond its scope may be considered ultra vires (beyond the powers) of the company and therefore void.
Amendment of MOA:
While the MOA lays down the company's fundamental principles, it is not entirely immutable. It can be amended, but only under specific circumstances and in compliance with legal procedures. Amendments typically require shareholder
Falcon stands out as a top-tier P2P Invoice Discounting platform in India, bridging esteemed blue-chip companies and eager investors. Our goal is to transform the investment landscape in India by establishing a comprehensive destination for borrowers and investors with diverse profiles and needs, all while minimizing risk. What sets Falcon apart is the elimination of intermediaries such as commercial banks and depository institutions, allowing investors to enjoy higher yields.
RMD24 | Retail media: hoe zet je dit in als je geen AH of Unilever bent? Heid...BBPMedia1
Grote partijen zijn al een tijdje onderweg met retail media. Ondertussen worden in dit domein ook de kansen zichtbaar voor andere spelers in de markt. Maar met die kansen ontstaan ook vragen: Zelf retail media worden of erop adverteren? In welke fase van de funnel past het en hoe integreer je het in een mediaplan? Wat is nu precies het verschil met marketplaces en Programmatic ads? In dit half uur beslechten we de dilemma's en krijg je antwoorden op wanneer het voor jou tijd is om de volgende stap te zetten.
Meeting Solutions: 2018 Media & Influencer Analysis
1. MARKET SUMMARY & ANALYSIS:
MEETIN G SOLUTION S & VIDEO CON FEREN CIN G
2. Service
Providers
Solutions
Desktop
Video
Screen
Sharing
Mobile
Remote
Workforce
Cloud
Computing
Conference
Calls
Security Tools
Knowledge
Economy
Machine
Learning
API
Integration
Video Calls
Quality
Mobile
Devices
Platforms
Cloud
Platforms
Data Center
Cloud
Computing
Communications
API
GDPRInteroperability
Video
Conferencing
Collaboration
Software
Video
Collaboration
Cloud
Communications
MEDIA & INFLUENCER ANALYSIS: MEETING SOLUTIONS
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22
19
14
8
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TechTarg
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TechR
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Forbes
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Article Count Resonance
WHAT MEDIA IS DRIVING THE NARRATIVE? WHAT TOPICS ARE RESONATING WITH THE MEDIA?
VOLUME OF COVERAGE BY TOP MEDIA
0
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5000
1/7/18 2/7/18 3/7/18 4/7/18 5/7/18 6/7/18 7/7/18 8/7/18 9/7/18 10/7/18 11/7/18
Coverage Volume
COLLABORATION
SOFTWARE
VIDEO
COLLABORATION
VIDEO
CONFERENCING
CLOUD
COMMUNICATIONS
3. MEDIA & INFLUENCER ANALYSIS: MEETING SOLUTIONS
WHO IS INFLUENCING THE CONVERSATION?
INLFUENCER TRENDING TOPICS (LAST 6 MONTHS) INFLUENCER TOP MEDIA CONSUMPTION
SHEILA MCGEE SMITH
President & Principal Analyst, McGee-Smith
enterprise communications industry analyst.
Audience Size: 13K
DION HINCHCLIFFE
Principal Analyst, Constellation Research, Inc.
Thinker, strategist, enterprise architect.
Audience Size: 53K
IRWIN LAZAR
VP & Analyst, Nemertes Research covering unified
communications, transformation & digital workplace,
Audience Size: 7K
MICHAEL BRANDENBURG
Industry analyst, Frost & Sullivan. Used to be an IT
guy, now a writer of technology.
Audience Size: 2K
JONATHAN DAME
Reporter @TechTarget covering the unified
communications and collaboration industry.
Audience Size: 3K
LORNA GAREY
Editor in Chief, Channel Partners & Channel
Futures, veteran, event producer.
Audience Size: 5K
JIM LUNDY
CEO & Lead Analyst at Aragon. We cover the Digital
Workplace: AI, Collaboration, BPM, RPA, Video.
Audience Size: 12K
DOUG MOHNEY
Contributing Editor, TMC Space needs IT. And
developers. And IT is going to need Space for data.
Audience Size: 7K
CLINT BOULTON
Senior Writer, CIO.com, IDG News focusing on Digital
Transformation and other CIO topics.
Audience Size: 14K
CIO 1,517 Forbes 227
Constellation Research 487 Channel Futures 216
Channel Partners 458 Silicon Angle 193
No Jitter 319 GeekWire 141
ZDNet 254 TechCrunch 125
0
10
20
30
40
50
60
2018-0
1-01
2018-0
2-01
2018-0
3-01
2018-0
4-01
2018-0
5-01
2018-0
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2018-0
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2018-0
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2018-10
-01
2018-11-01
2018-12-0
1
Collaboration Software Cloud Communications Video Conferencing
4. MEDIA & INFLUENCER ANALYSIS: MEETING SOLUTIONS
THIS DATA IS IMPORTANT. HERE’S WHY:
TRACKING MEDIA VOLUME AND RESONANCE can help prioritize your media relations strategy in a few different ways. For one,
it might be easy to secure coverage in a publication that writes frequently about a specific topic. Consider this low hanging fruit
resulting in a quick win. Second, you can add more resources to the media publications that have higher resonance with their
readers. The more sharing, engagement and links to the coverage can help you go from measuring just impressions to business
impact.
A QUICK NOTE. While these insights can prove to be valuable, there are additional data points you should consider in
order to maximize your marketing and communications programs - leads & conversions, web traffic, social
engagement, community growth, share of voice, share of coverage and much more.
A DEEP DIVE INTO THE TOPIC ANALYSIS can help you uncover words and language the media uses that you may not have been
aware of. It can inform everything from headlines and bylines, to content published on owned and social media channels. But it
doesn’t stop there. By imitating the media’s usage of language, you instantly become more relevant in the market place (media,
influencers, customers, etc.) and your content will be indexed in Google for the keywords that your audience uses when doing
research in Google.
INFLUENCER MARKETING AND ENGAGEMENT is more than just retweeting and sharing influencer content. It’s more than paying
an influencer to attend an event or write a blog post too. Identifying ”real” influencers and examining their use of social
technology, sharing patterns, media consumption and topical keywords can help drive just about everything you do from a
marketing, communications and content perspective:
• Use the same words they use in bylines, headlines, blog posts, social, web content and yes, press releases (e.g. small nuances
like “Digital Workplace” versus “Digital Workforce” can make a huge difference in relevancy and search engine visibility).
• Pitch the media publications they read/reference the most.
• Engage. Do the basics like following, sharing and retweeting. Also, invest in content partnerships with influencers, target larger
groups of influencers using paid media, or co-collaborate with influencers to create content.
5. MEDIA & INFLUENCER ANALYSIS: MEETING SOLUTIONS
EXPLANATION OF THE
MEDIA DATA
WHAT MEDIA PUBLICATIONS ARE DRIVING THE NARRATIVE?
There are two data points to consider in this analysis–article count
(volume) and resonance. Volume equals the total articles published in the
date range about the specific topic. Resonance equals the corresponding
social interactions (likes, comments, shares in social media, shares in
Reddit and 3rd party inbound links). When an article from a media
publication resonates with readers, they will typically share it in the
channel of their preference.
WHAT TOPICS ARE RESONATING WITH THE MEDIA?
These are the topics most resonating with the media when they cover the
topic analyzed. The larger the box, the larger volume of coverage using
that specific word or phrase. The smaller boxes represent subtopics of the
larger coverage topic.
VOLUME OF COVERAGE BY TOP 10 MEDIA
This is trend data showing the volume of coverage about the given topic
over the last 12 months from the media publications analyzed.
EXPLANATION OF
INFLUENCER DATA
WHO IS INFLUENCING THE CONVERSATION?
This is a sample set of influencers that are driving the conversation
forward (publishing or sharing) about the topic. We use 4 data points to
define and measure influence–reach, relevance, resonance and reference.
• Reach : What is the size of their social community across all digital
channels – blogs, RSS subscribers, published posts, social?
• Relevance : How often do they reference topics and keywords that
define an industry?
• Resonance : When they create content, how far does it travel on the
Internet? Do others engage with it?
• Reference : Are they referenced by other influencers?
INFLUENCER TRENDING TOPICS
This is a trend graph that illustrates the popularity of the core topics and
keywords used by the influencers over time.
INFLUENCER TOP MEDIA CONSUMPTION
This data represents the top media publications consumed, shared and
referenced by the influencers. It tells us what media publications the
influencer read.
Date Range: 2018
For more questions or inquires about this
data, please contact:
MICHAEL BRITO
EVP, DIGITAL & ANALYTCS
MICHAEL.BRITO@ZENOGROUP.COM