App-based food delivery connects smartphone users to non-delivery restaurants by crowdsourcing transportation. Users can order food for delivery from restaurants within a 10-mile radius and people looking to earn money can choose to deliver orders. The target market is anyone with a smartphone wanting food delivery or to be a driver, particularly youth for quick meals and urban professionals with limited transportation options. The app facilitates orders and payments through PayPal and generates revenue from fees and advertising.
2. connects hungry
smartphone users with their
favorite foods.
• App-based intermediary
• Non-delivery restaurants
• Crowdsourced transportation
What is ?
3. Opportunity
conveniently brings you your favorite
non-deliverable restaurant foods.
•Untapped market for non-delivery foods
•Broadens the scope of the food delivery concept
•Enables consumer to expand delivery options
4. Target Market
The target market for can be
described as anyone who has a
smartphone, and desires to either
receive food or earn a sum of money
for deliveries.
but more
specifically…
5. Primary Target Market:
• Youth or young adults (ages 15-22)
–Have the desire for a fast meal
–New found access to spending money
6. Secondary Target Market:
• Urban Professionals (ages 23-30)
–Less likely to have access to personal
transportation
–High restaurant density
7. How It Works
Choose “Order”
to purchase
food
Choose
“Deliver” to
deliver food
8. Ordering
1. Select a
restaurant within a
10 mile radius
2. Specify desired
meal
3. Await order
4. Confirm Delivery
(Customer pays for the
cost of the meal, a
minimal fee to cover fuel
10. Transaction
• Facilitated through PayPal
• Money is taken from the ordering account upon
placement, and received by deliverer upon order
confirmation.
11. Trend
• Epitome of culinary convenience
• Plays off of an increasing reliance of
technology
• Quick and easy
12. Differentiation:
• There are no direct competitors of
• Lyft and Uber harness the power of
volunteer drivers, but do not include food
delivery
• Existing delivery options are limited in
scope
13. Potential Reach of :
• 58% of adult Americans own a
smartphone
• Exponential growth of smartphone
users across the world combined
• Satisfies basic desire for sustenance
14. Growth Potential:
• Customer base expands with every
new download
• With every new user comes a new
culinary preference and a more
expansive network of drivers and
orderers.
• No infrastructure needed to establish
a new base of operations
15. Earning Potential:
• Earning potential expands
proportional to the user base
• Revenue is generated through 10%
overhead fee and interstitial
advertising
