AdVoice is a mobile app that allows users to choose audio content like music or ads to listen to while waiting on phone calls. This provides an alternative to silence or generic hold music. Advertisers can provide contextual ads based on who the user is calling and their location. The service is free for users and revenue comes from pay-per-click or pay-per-play models for advertisers. If widely adopted, it could generate millions in revenue daily by playing ads for the billions of calls made on mobile phones each day. Technological, financial, and user penetration risks need to be addressed.

1. AdVoice
The smart way to wait for an answer!

2. The Problem: Waiting Time!

How many times you waited for
a friend to answer your call?

How many times you waited for
customer service to pickup the
phone?

How long did you endure
listening to music you hate or
meaningless recorded
messages while waiting?

3. The Solution: AdVoice
A service that allows users to choose what to hear
while waiting on the phone:

Music albums, movie trailers, local events, offers
The service is provided through a mobile app
(installed on the user’s phone)
• with a complementing value-added service

4. Added Value
• For the user
• Free.
• Customizable (user specifies which types of ads to listen to,
at which times etc.)
• Contextual (taking current location, time, called number into
account)
• Exclusive offers and deals
• For the Advertiser
• Highly customizable and targeted (unlike TV & radio)
• Highly effective (user hear the ads without distraction from
the content, unlike the web).
• Highly competitive pricing (no recurring content cost)

5. The vision
You call your wife while driving from work to
decide where to go on Friday night. While
waiting, AdVoice tells you about an amazing
exclusive offer at your favourite French
restaurant. Your wife answers the phone and
you suggest the restaurant. She commends the
choice. Upon finishing your call, you say
“advoice”. The phone automatically calls the
restaurant and you make the reservation.

6. Revenue

Primary revenue will be generated from
advertisers

Potential advertisers include movie distributers,
restaurants, CD distributers, etc.

Two alternative models:

Pay per click: every time user clicks a provided URL

Pay per play: every time an ad plays (cheaper)

Secondary sources of income include

Premium services for users

Commission from partner referrals (audio studios)

7. Market Segment
One third of the 6 billion Mobile devices
surveyed wanted
to hear something 2 billion Smartphones
more useful than
the beeps, or the 1.2 billion Android phones
forced ringback 0.6 billion Android
tunes. with Internet
0.4 billion willing to hear
something other than the
beep

8. Hypothesis 2: Market segment
(cont.)
• On average a person makes/receives
8 mobile calls per day (US statistics).
• More than 80% of callers wait for 3
beeps or more (enough for one ad).
• Combining both statistics, a person
can hear > 8 * 0.8 = 6.4 voice ad per
day.
• Potentially 0.4*6.4= 2.5 billion ads to
be played per day.
• With only 1 cents an ad, the potential
revenue is 25 million dollars a day.
• More conservative estimates 0.25 million per day

9. Risks
Technological
• the app necessary functionality is supported by Android
• Solution: A prototype app to be developed ASAP
Financial
• Advertisers can be hesitant to try a new untested channel
• Solution: Competitive pricing offered to early advertisers.
Penetration
• Users may not be motivated enough to install the app
• Solution: Partnership to be established with smart phone
distributers to preinstall the app on new sets