2. Meet MetroTables
The quickest, easiest way to reserve the best
restaurant tables at the best prices.
HOW?By letting restaurants bid for your reservation.

3. Decisions, Decisions
Too many dining choices means…
These diner’s pain points are in desperate need of a solution!
Asking for
recommendations
Reading restaurant
reviews / ratings
Going to the same
restaurant over and over

4. Meet
MetroTables
• High Density & Strong Competition
• Fixed Menu Prices During Peak
• & Off-Peak Days/Hours
• Reservations Backlogs During Peak Hours
• No Tools to Provide Real-Time
Offers To Every Diner
• Can’t Calibrate Quality/Quantity
of Promotions
• Passive Diner Acquisition Approach
• Diners increasingly rely on technology
for dining decisions

5. Target Customers
DINERS FULL-SERVICE
RESTAURANTS
• Young, urban professionals (18-45 years
old)
• Purchasing power
• Tech-savvy
• Use smartphones to make dining plans
• Medium-High priced venues
• Located in metropolitan areas
• Right price-point to capture MT value

6. MetroTables For Diners
1
Post Your Dining Plans
(Location, Time, Price, Table Size &
Cuisine)
2
3
4
Review Restaurant Offers
Table Booked
Automatically
Accept the Best Offer

7. MetroTables For Restaurants
Dynamic Pricing
LOW DEMAND
HIGH DEMANDDecreased pricing
Surge pricing
Offers are % Discount or % Premium on Diner’s Bill
Real-time, customized offers to each diner seeking a table BEFORE they make a
reservation.

8. Diner Benefits
• Immediate benefits in cash
• Flexible, instant scheduling
• Betters deals
• Secure last-minute tables at popular spots
• Larger tables = better terms
• Easier decision-making process
• Economic incentive to try new or
under-the-radar restaurants

9. Restaurant
Benefits
• Maximize revenues & occupancy during
slow/peak hours
• Increase & decrease prices in real-time
• New marketing channel
• Visibility to new/unknown restaurants
• Engage customers before they decide
• Control number of offers in real time
& per-table
• Active voice in table booking process
• Win undecided diners

10. Disrupting The
Full-Service Restaurant Industry
HUGE Global Market = $2.7 trillion (2014)
Target NYC restaurant industry = driving force in economy
Market constantly in flux. New venues opening, others closing.
Dynamic pricing = disrupting existing business models.
Sources: www.restaurant.org | http://nrn.com/2015-international-top-25-mapping-opportunity
$42.5 billion
projected sales for 2016
45,209
eating & drinking
locations in 2014

11. Revenue Channels
Once we reach critical mass…
FREE
app download to diners
• Freemium model (ONLY Restaurants Pay)
• Paid upgrades & subscriptions providing
additional functionality
• - Premium account offers displayed
at top of list
• - Market analytics for restaurants at a cost
• Fee per table or per seat through MT

12. Competition
• Passive booking platforms
• Restaurants wait to be chosen
• Zero negotiation
• Restaurants aren’t adjusting prices
according to market demand

13. MetroTables
So Far
• Early stage development
• Beta version of site fully functional
1Q/2017
• Website & app development outsourced to
3rd party
• Copyright registration in process
• Distributed workforce

14. Marketing & Growth Strategy
1
Product Development
2
3
4
Beta Launch in NYC
Scale & Marketing
Investors

15. MetroTables
Susana Huber | Founder
International Business
Development professional with
over 15 years of experience
helping companies expand their
business in the US, Mexico, and
Latin America.
Angel investor for several
startups.
• whereIstand.com -- 2007-2010
• ParkingAuction.com -- 2011
Susana Huber
susana@metrotables.com
www.metrotables.com | New York City, New York