This document discusses why mobile experiences are important for restaurants to reach customers. It notes that customers are increasingly using mobile devices to find businesses and that not having a mobile presence can lose a restaurant customers. It then outlines different mobile options for restaurants like mobile apps, websites and QR codes. It provides details on the benefits of apps, such as increasing orders, visits and revenue. It also lists many features that can be included in a restaurant app like menus, reservations, feedback and loyalty programs. Finally, it discusses pricing and services for developing a custom restaurant mobile app.

1. Restaurants & Mobile
Why Your Restaurant Needs
A Mobile Experience

2. Grow Your Business
• Grow your restaurants bottom line with an on-
point mobile experience.
• By starting up a few mobile projects,
restaurants can enjoy.
- more customers
- more business
- more revenue

3. • The growth of the mobile industry is incredible
• In just over 3 years, over 20 billion apps have been
downloaded between iPhone and Android devices.
iPhone sales
in millions
Mobile Industry

4. • Over 500,000,000 Android phones have been activated
• Over 300,000,000 iPhones have been activated
• Android owns 47% of the U.S. smartphone market
• iPhone owns 29% of the U.S. smartphone market
Growing Numbers

5. Why Mobile?
• FACT: Customers are using mobile to find your competition.
• Source: Google "Understanding Smartphone Users," 2011

6. Why Mobile?
• FACT: Not having a mobile experience can lose you business.
• Source: Compuware, "What Users Want from Mobile," 2011

7. Mobile Searches on Valentine’s Day
• Google released data in February 2013 showing that:
– In the U.S., 62% of total searches for popular national chain restaurants on Valentine’s
Day occurred on high end mobile devices or tablets.

8. Types of Mobile Experiences
• Mobile Apps
• Mobile Websites
• QR Codes

9. Mobile Apps for Restaurants
• Easy for developers to make
• Boosts business esp. from existing customers.
• People who are already fans of your
restaurant are likely to download your app.
– If they need a push (contest, coupons, other
incentives)
• Increase your orders, visits, customer base,
buzz, customer satisfaction, and ultimately,
revenue.

10. Apps Give Customers Options
• View menu items and daily specials.
• Submit orders for delivery or pickup.
• Make reservations.
• Submit comments and feedback.
• Post to your social media profiles.
• Obtain coupons.
• Participate in loyalty and reward programs.
• And more!

11. Mobile Websites for Restaurants
• Websites made to enhance the user
experience on a mobile device.
• No app download necessary.
• Easy to make, user-friendly, and quick
turnaround.
• A great way to open up a new path for
customers to find your restaurant.

12. QR Codes
• QR codes take a user directly to your site on a
smartphone or tablet without typing a single
letter.
• Simply scan and you're there!
• Can be placed in ads, storefront windows, and
elsewhere to take a customer directly where
you want them to go.
• FREE to make, easy to use.

13. 8 Reasons Your Restaurant Needs a Mobile Ordering App
1. Customers spend more when using online & mobile apps.
2. Customers are already using restaurant ordering apps.
1. 40% of customers have already placed an order online.
3. It keeps your business fresh.
4. Your competitors may already be ahead of you.
1. 20% of quick-service restaurants already allow customers to submit
orders with their mobile phones
5. You can share information and generate business.
1. Nearly 40% of customers report that they’d like to get an email each day
from a favorite restaurant detailing the specials of the day.
6. Mobile orders boost return business.
7. Mobile orders can become a significant percentage of your
business.
8. You’ll make more money.

14. Why Mobile Apps?
• FACT: Your customers prefer apps over mobile websites.
• Sources: comScore, Alexa, Flurry Analytics, 2012

15. But I want a mobile website?
• We offer both a mobile app and a mobile website.
• Appear in the iTunes App Store, Android Marketplace, and
mobilize your existing website.
• Complete mobile marketing solution.

16. Why Our Company?
• We make mobilizing your business simple & pain free
• We help bring in new business and increase repeat customers
• We handle everything from start to finish
• We’re mobile experts
• We’re extremely affordable
• We’re fast & easy to use

17. Information
• App can display
– Information on services
– Restaurants menu (text or PDF)
– All locations visible in Maps
– One click calling
– Events and more…

18. Links to social networks
• Customers can link to your social media pages.
• Increase Facebook fans.
• Increase Twitter followers.
• Approximately 40% of social
media users access their
accounts through mobile
devices.

19. Loyalty Coupons
• GPS coupons
- When at your location, customers
can ‘check in’ and receive bonuses.
• QR code coupons
- Used to replace stamp cards.
Increase customer loyalty!
28% of customers reported that they are
“Extremely Likely” to increase their visits
to a business if they have a loyalty reward
card for them. (Total Research Corp &
Custom Marketing Corp’s Loyalty Monitor Study)

20. Live Updating
• Take full control over your apps content!
• App can update
- Display special events
- Specials of the week/day
- Loyalty coupons
- Image gallery
- Everything inside the app!

21. Push Notifications
• Update your customers instantly
– Special offers, updates, happy hours.
• Push notifications break the barrier
between you and your customers.
– Included completely FREE.
– Compare to SMS texting plans
on average cost ~$200/month

22. Many Other Great Features

23. • Professional app design & set up fee: $2000
• Monthly hosting fee: $99/month
• UNLIMTED Push Notifications
• UNLIMITED App Downloads
• ~$50,000 Value – Seriously!
Our Pricing

24. How to get started
• Contact Us Anytime!
• Call: (866) 447-4196
• Email Us at: wagreen@william-delaney.com
• Visit our website at: www.WDCmobile.com