Food Waste presentation rodrigo
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This document outlines research into food waste in the UK and Europe. It summarizes that 10 million tonnes of food is wasted every year in the UK, costing £17 billion. Households contribute the most food waste at 42% while food/drink manufacturing contributes 39%. The design brief is to reduce food waste in London through new technologies or strategies to encourage more sustainable consumption behaviors. The document presents several design tools used for research, including an online questionnaire, user diary, and developing user personas to better understand consumption habits and opportunities to reduce waste.
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Food Waste presentation rodrigo
- 2. 10 million tonnes of food is wasted every year in the UK, costing £17 billion! Background MAJORPROJECT 10milliontonnes of food is wasted every year in the UK. source: The Waste and Resources Action Programme Estimates of Food Surplus and Waste Arisings in the UK
- 3. source: The Waste and Resources Action Programme Estimates of Food Surplus and Waste Arisings in the UK 10 million tonnes of food is wasted every year in the UK, costing £17 billion! Background MAJORPROJECT 10milliontonnes of food is wasted every year in the UK. =£17billion per year
- 4. Background MAJORPROJECT Food waste % by sector Supermarkets contributed to just 1.3% of all food waste in the UK in 2013. Household food waste contributes the highest proportion, although combined food and drink manufacturing and retail and wholesale would top this. FOOD WASTE in UK Household 42% Food/drink manufacturing 39% Food service/ hospitality 14% Retail/ wholesale 5% source: Eurostat
- 5. Background Food waste across the EU In a 2010 report, the European Commission estimated annual food waste generation in the EU 27 at approximately 179kg per capita, or 89m tonnes. The chart shows how this breaks down by member state. source: The Guardian MAJORPROJECT
- 6. Background Food waste across the EU In a 2010 report, the European Commission estimated annual food waste generation in the EU 27 at approximately 179kg per capita, or 89m tonnes. The chart shows how this breaks down by member state. source: Eurostat Total food waste, million tonnes per year. UK Germany Netherlands France Poland Italy Spain Belgium Romania Sweden Hungary Portugal Ireland Finland Czech Republic Bulgaria Denmark Slovakia Lithuania Greece Estonia Cyprus Latvia Slovenia 0 3 6 9 12 Luxembourg Malta MAJORPROJECT
- 7. How can new technologies encourage UK food consumers to reduce waste in order to increase sustainability? Briefing MAJORPROJECT
- 8. There is a huge opportunity to change these figures by developing a project that could incentivise UK families to dramatically reduce food wastage on a daily basis. Design Opportunity MAJORPROJECT
- 9. Reduce food waste in London in order to contribute to a more sustainable future. MAJORPROJECT Aim
- 10. Designtools
- 11. Online questionnaire Through an online research, I could analise friends’ strategies to tackle food waste across the world. MAJORPROJECT Design Tools
- 12. MAJORPROJECT Design Tools Buy food weekly. Buy less food and go to the supermarket more often. Freeze food which you won’t eat this week. Cook enough for 2 (no leftovers), freeze whenever possible, buy in small quantity, go on the market once a week (organic, which spoils even easier ...)! Plan your weekly menu and create recipes with leftovers. Don’t peel some vegetables and share your food with people near by.
- 13. This tool helped me to understand the food consumption behaviour among stakeholders and also identify the main reasons why the percentage of wastage of food is extremely high in London. User diary Design Tools MAJORPROJECT
- 15. MAJORPROJECT Design Tools 75%50%25% Amount thrown out: Yes No Did you prepare it? Expired Moldy/spoiled Not tasty Oversized portion Left out without refrigeration Other: Reason: Bread/Toast Fruits Cheese Eggs Yogurt Juice Other: Food description: Breakfast
- 16. MAJORPROJECT Design Tools on ut 75%50%25% Amount thrown out: Yes No Did you prepare it? Expired Moldy/spoiled Not tasty Oversized portion Left out without refrigeration Other: Reason: Vegetables Salad Meat Fish/seafood Pasta Other: Food description: Lunch
- 17. MAJORPROJECT Design Tools 75%50%25% Amount thrown out: Yes No Did you prepare it? Expired Moldy/spoiled Not tasty Oversized portion Left out without refrigeration Other: Reason: Vegetables Salad Meat Fish/seafood Pasta Other: Food description: Dinner led portion thout on
- 18. MAJORPROJECT Design Tools 75%50%25% Amount thrown out: Yes No Did you prepare it? Expired Moldy/spoiled Not tasty Oversized portion Left out without refrigeration Other: Reason: Bread/Toast Fruits Cheese Eggs Yogurt Juice Other: Food description: Breakfast 75%50%25% Amount thrown out: Yes No Did you prepare it? Expired Moldy/spoiled Not tasty Oversized portion Left out without refrigeration Other: Reason: Vegetables Salad Meat Fish/seafood Pasta Other: Food description: Dinner 75%50%25% Amount thrown out: Yes No Did you prepare it? Expired Moldy/spoiled Not tasty Oversized portion Left out without refrigeration Other: Reason: Vegetables Salad Meat Fish/seafood Pasta Other: Food description: Lunch
- 20. This design tool facilitates the understanding of how sales strategies in supermarkets, including product promotions and the size of packaging, can contribute to the increase of food waste in London families. User journey MAJORPROJECT Design Tools
- 22. Gender: Occupation: Nationality: Lives in: Education: Family: Female Full-time job British Angel MA Literature Lives Alone Personas Goals: • Eat healthy • Be more sustainable • Consume local products • Consume less packaging • Help her community Frustrations: • Packaging sizes • Price of organic food • Have more time to enjoy her house Consuming habits: Wasteful Sustainable Unplanned Planned Impulsive Focused Digital Physical Design Tools MAJORPROJECT Joanna, 27 I try to avoid wasting food as much I can but sometimes it is difficult to manage my fridge. “
- 23. Consuming habits: • The People’s Supermarket “Our vision is to create a commercially sustainable, social enterprise that achieves its growth and targets whilst operating within values based on community development and cohesion. Our intent is to offer an alternative food buying network, by connecting an urban community with the local farming community.” The People’s Supermarket mission statement. Joanna, 27 Design Tools MAJORPROJECT
- 24. Personality: • Sustainable and social awareness • Not a digital person Joanna, 27 Design Tools MAJORPROJECT
- 25. Personality: • Sustainable and social awareness • Not a digital person Joanna, 27 Design Tools MAJORPROJECT
- 26. Personality: • Sustainable and social awareness • Not a digital person Joanna, 27 Design Tools MAJORPROJECT
- 27. Gender: Occupation: Nationality: Lives in: Education: Family: Male Full-time job British Parsons Green MA Business Wife and son Personas Goals: • Do more sports • Save more money • Buy a new house Frustrations: • Have more time with his family. • Have more time to cook for himself and/or for friends. Consuming habits: Wasteful Sustainable Unplanned Planned Impulsive Focused Digital Physical Design Tools MAJORPROJECT Alex, 35 I lead a very busy life and don’t have the time to plan every meal. “
- 28. Personality: • Very organised • Digital addict • Social media active • Enjoys discovering new apps • Enjoys cooking Alex, 35 Design Tools MAJORPROJECT
- 29. Alex, 35 Design Tools MAJORPROJECT Consuming habits: • Hellofresh • Practical and simple • Digital
- 30. Design Tools MAJORPROJECT Consuming habits: • Hellofresh • Practical and simple • Digital Alex, 35
- 31. Design Tools MAJORPROJECT Consuming habits: • Hellofresh • Practical and simple • Digital Alex, 35
- 32. Design Tools MAJORPROJECT Consuming habits: • Ocado.com • Convenient • Digital Alex, 35
- 33. Design Tools MAJORPROJECT Consuming habits: • Ocado.com • Convenient • Digital Alex, 35
- 34. Design Tools MAJORPROJECT Consuming habits: • Ocado.com • Convenient • Digital Alex, 35