In a context where consumers are paying more and more attention to the environment, a large number of them are adopting an ”environmentally friendly” behavior. They recycle, buy more or less products with plastic packaging, become supporters of in-bulk consumption, eat organic ... Governments are also taking steps to protect our environment: Laws to replace plastic straws in restaurants with recyclable straw or straw substitutes, installation of more intensive waste collection system ...

1. Europeans
and the Healthy
Choice
Oct. 2019
1

2. 2
1. Context, Objectives et Methodology
2. Executive Summary
3. Preamble
#1 Responsible consumption
#2 Focus on trends (vegetarianism,
veganism, lactose-free, gluten-free,
flexitarian, healthy)
#3 Healthy trends of today and tomorrow
#4 The plastic issue
#5 The development of bulk systems
4. The healthy choice is expressed
through dietary trends
#1 Vegetarianism
Representation of vegetarians in Europe
Occasional vegetarian consumption
Consumption of a vegetarian dish once a month
#2 Veganism
Representation of vegans in Europe
Occasional vegan consumption
Consumption of a vegan dish once a month
#3 Gluten Free
Gluten free occasional consumption
Consumption of a gluten-free dish on the month
#4 Lactose free
Occasional lactose-free consumption
Consumption of a lactose-free dish once a month
Summary

3. 3
#5 Flexitarism
#6 The use of plastic
Reducing the consumption of plastic bottled water
Ending the use of straws at restaurants
Summary
5. Interest in the healthy choice
#1 Europeans interested in the healthy
choice
#2 Europeans say they live and eat in a
healthy way
#3 Who has eaten a healthy dish on the
past month?
#4 Summary of trends in each country
6. The Healthy choice is expressed
through behaviors and uses
#1 The Healthy choice influences your daily
lunch break
#2 Practicing Sport
#3 Paying attention to all meals
#4 Paying attention to certain meals
#5 Purchasing and consuming local
products
#6 Purchasing and consuming organic
products
#7 Homemade consumption vs industrial
products
#8 Practicing meditation
#9 Practicing yoga

4. 4
Summary
#10 Consulting the compositions of
purchased products
#11 Consulting nutritional values on products
purchased
# Regular integration of vegetables in the
lunch break
#13 Choosing the most reasonable dessert
for lunch
#14 Choosing self-made meals for lunch
#15 Stop drinking alcohol
#16 Reducing alcohol consumption
#17 Stop Smoking
#18 Reducing tobacco consumption
#19 Taking time for yourself
#20 Attention to packaging management
#21 Using in-bulk systems
#22 Alternative methods of transportation
without a car
#23 Paying attention to energy (water and
electricity) consumption
#24 Putting an end to procrastination
#25 Reducing screen time
7. CHD Expert Conclusions

5. 5
Context,
Objectives &
Methodology
1

6. 6
Market context
In a context where consumers are paying more and more attention to the
environment, a large number of them are adopting an ”environmentally
friendly” behavior.
They recycle, buy more or less products with plastic packaging, become
supporters of in-bulk consumption, eat organic ...
Governments are also taking steps to protect our environment: Laws to
replace plastic straws in restaurants with recyclable straw or straw substitutes,
installation of more intensive waste collection system ...

7. 7
In addition to wanting to protect our environment, consumers - for health
reasons or not - have made the decision to eliminate some products from
their diet : meat, fish, dairy or gluten. Because of many scandals in livestock
farms, consumers are becoming more and more involved in animal welfare.
This study first puts forward these dietary trends, and then presents you with
an in-depth focus on healthy eating and the behaviors / uses that entails.
Market context

8. 8
Who is the study for?
For marketing teams of the Foodservice universe.
For operators of Out of Home Consumption
business.
Anyone wishing to have information
on current food trends and
especially on the healthy choice on
a European level.

9. 9
Full overview of current food trends
in 6 countries: France, Spain, UK, Italy,
Germany and the Netherlands.
An analysis of
Consumption on
different profiles.
Added values of this study

10. 10
3
ÉTUDE
Purchase the study by
request or purchase it
online on the CHD Expert
website
The report is delivered
in PDF format
Experts are available
to respond to your
questions
Provision of the study

11. 11
Experts behind the study
Nicolas Nouchi
Global Head of
Market Research
More than 20 years
of experience in
studies and insights
in the out of home
foodservice market.
Charlotte Rondeau
In charge of
the study
In charge of all of
our online studies
and ou coutrny
market sizing data
(FACET)

12. 12
#2 #3 #4
Our experts can
exchange with
you and go over
the study, talk
and present
these results to
you
CHD experts can
support you
regarding specific
issues
#1
Online survey of
European
consumers on the
food trends
thematic
Purchase
the CHD
Expert
study on
the website
Next Steps
?

13. 13
Methodology of the study
Strictly confidential - CHD Expert 2019
Consumer Survey
On-line survey: Survey of 300 German consumers, 300 French consumers, 300 Spanish
consumers, 300 Italian consumers, 300 British consumers and 300 Dutch consumers.
Codification: IT export of the results and integration with the statistical processing tool.
Adjustment: A representative sample of populations by sex and age.
Analysis and Study Report: Statistical treatments of the survey data (sorting all respondents and
some crossed sorts), then drawing up a study report ...

14. 14
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