Waste not pitch presentation final
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This document proposes a "Waste Not" business plan to connect food donors with receivers to reduce food waste. Over 6 million tonnes of food is wasted in the UK each year while over 500,000 people will require food aid by 2015. The plan would use a mobile/web app for businesses with excess food and charities in need to arrange deliveries. It discusses competitors in food redistribution and strategies for education and acquiring donors/receivers through local search, contextual ads, retargeting and celebrity endorsements. The budget outlines income sources including apprenticeships, sponsorships and grants totalling £370,000 annually.
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Waste not pitch presentation final
- 1. Waste Not A “Not for Profit” Business plan to alleviate national and global hunger
- 2. Currently there is an excess of food Every year in the UK 6 million tonnes of good food is sent to landfill by food retailers With a combined value of £7.6 billion The Problem
- 3. And thousands of people desperately need food In a recent study released by Oxfam entitled „Walking the breadline‟ they estimate that by 2015 over 500,000 people will require food aid. The Problem
- 4. But the excess just isn‟t finding its way to those who need it most The Problem
- 5. And people are starting to take serious notice! The Problem There is a huge amount of press around the topic and a TED talk with over 700k views Searches for “food waste” have been rising since 2007 (Source: Google Trends) A lot of social negativity around the topic
- 6. Problem / Market summary 57,248 supermarkets in the UK throw 7 million tonnes of food each year to landfill Meanwhile another 1.8 million tonnes is thrown away by smaller shops and restaurants While 13 million people in the UK live below the poverty line And next year over 500,000 people in the UK will become dependent on Food Aid
- 7. Our Solution – „Waste Not’ Donators Receivers 1) Joe‟s sandwich shop in Peckham registers as a „Waste Not Donator‟ 3) Joe‟s upload that every tuesday and thursday they have between 20 - 40 sandwiches to throw away. 6) Joe‟s recieve a „Waste Not Donator‟ certification 2) Peckham Road Soup Kitchen (PKRS) registers as a „Waste Not Reciever‟ 4) PRSK receive a notification that Joe‟s sandwich shop have between 20 - 40 sandwiches 5) Arrange to collect the sandwiches from Joe‟s on Tuesday and Thursdays evenings. 7) Distribute sandwiches to the homeless and hungry through the Peckham Road Soup Kitchen
- 8. The Idea Business with excess food Charity in need of food Both parties can log into mobile or web app to arrange delivery of food
- 9. Our Competitors Love Food, Fare share and Food cycle are the UK‟s major Food Charities Between the three charities they have a total of 31 hubs around the UK dedicated to serving food and educating the public to cut down on food wastage. Some business are working to distribute their waste food. For example delivers 12,000 meals per week to the homeless However, in June 2013 it was announce 18% of the UK‟s population was living in food poverty and food wastage was at high. Why does it not work? • Huge quantities of food is thrown away simply to avoid the potential liability if people are taken ill. • Laziness! We need to travel to them • Apart from minor financial incentives, being conscientious with food waste just isn‟t worth the while of a lot of businesses.
- 10. How can we make it work?
- 11. Education Acquisition How are we launching „Waste Not’
- 12. Tristram Stuart Food Waste Campaigner Richard Branson Entrepreneur and Philanthropist Jamie Oliver Celebrity Chef and do gooder Education Harnessing Celebrity Endoresment
- 13. Educating with (branded) content Webisodes of branded content highlighting the issues facing the world Potential to get celebrities on board to help with PR Fully charged is an online show hosted by Robert Llewellyn that discusses climate change and renewable energy We would partner with TED to host a series of talk around food waste Education
- 14. 1) Being local • Targeted local search 2) Being contextual • Contextual Mobile Display • Owning the conversation 3) Being direct • Retargeting • Linkedin Ads • Pitching idea to key retail parters Acquisition
- 16. Income Income Quantity Annual contribution Total Income Apprentice programme 10 £10,000.00 £100,000.00 Corporate facilitation 2% £5,000,000.00 £100,000.00 Governmentgrants 1 £50,000.00 £50,000.00 Local sponsorship 1 £25,000.00 £25,000.00 National sponsorship 1 £75,000.00 £75,000.00 Publicfacilitation 2% £1,000,000.00 £20,000.00 £370,000.00Total