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Food safety: Why the game has changed
This document discusses changing trends in food safety and describes a dairy value chain intervention in Assam, India. It finds that (1) foodborne disease is a growing global concern, (2) an intervention including training, awareness campaigns, and incentives improved food safety knowledge and practices amongst dairy producers and traders in Assam, and (3) the intervention benefited the economy, consumers, and public health in Assam.
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Food safety: Why the game has changed
- 1. Food safety: whythe game has changed Delia Grace, Program Leader, International Livestock Research Institute L-R: N.Palmer/CIAT, S.Mann/ILRI, A.Sanabria/Photoshare
- 2. Causes of FoodBorne Disease World Health Organisation, 2016 (worms)
- 3. Foods implicated inFBD World Health Organisation, 2017
- 4. Livestock, blue andproduce revolution Increase in per capita consumption of perishables and pulses in developing countries with 1963 as index year (FAO, 2009) %
- 5. Growing concern aboutfood safety • Many/most reported concern over food safety (40-97%) • Willing to pay 5-10% premium for food safety • Buy 20-40% less during animal health scares • Younger, wealthier, town- residing, supermarket-shoppers willing to pay more for safety Jabbar et al., 2010
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- 7. Dairy value chainin Assam Concerns about milk quality in Assam Training to promote knowledge and hygiene amongst producers and traders 7 2009 2012 2009-2011
- 8. Capacity-building, awareness, incentives Training onhygienic milk production and handling Along the dairy value chain: producer, trader Media and information campaigns Peer to peer monitoring & evaluation Incentive: good publicity & membership dairy platform 8
- 9. • Better knowledge& practices. • Less mastitis • Higher revenues • Greater consumeer trust in milk • 70% of traders in Assam are currently registered • It benefited the economy by $6 million a year in Assam • 1.5 million consumers benefiting from safer milk
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- 12. 12 Results 1. Betterknowledge – Intervention improvement 30 points, 95% CI: 4.96-7.95 – Control improvement 8 points, 95% CI: 0.11-3.08 2. Better practice – Intervention 16 ml 95% CI: 15.1-16.3 – Control 12 ml 95% CI: 11.5-12.1 3. Better clinical outcomes – Fewer side-effects 4. Less pressure for drug resistance - Less under dosage
- 13. EFICaCE Effective: interventionsthat work, rigorously evaluated Frugal: affordable, scalable, escape the project Incentives: motivation for behaviour change Capacity building: improvement in knowledge, skills Change (innovation): new technologies, approaches Enabling Environment: support from leaders & authorities
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Editor's Notes
- #2 OPT 1
- #4 Two-thirds of human pathogens are zoonotic – many of these transmitted via animal source food (salmonellosis, EHEC, cryptosporidium) Animal source food single most important cause of food-borne disease Many food-borne diseases cause few symptoms in animal host (chicken and S. enteritidis, calf and E. coli O157:H7, oysters and V. vulnificus) Many zoonotic diseases controlled most effectively in animal host/reservoir Recent studies shown pre- ‘harvest’ stage most important for controlling food-borne pathogens
- #7 Two-thirds of human pathogens are zoonotic – many of these transmitted via animal source food (salmonellosis, EHEC, cryptosporidium) Animal source food single most important cause of food-borne disease Many food-borne diseases cause few symptoms in animal host (chicken and S. enteritidis, calf and E. coli O157:H7, oysters and V. vulnificus) Many zoonotic diseases controlled most effectively in animal host/reservoir Recent studies shown pre- ‘harvest’ stage most important for controlling food-borne pathogens
- #10 s/h participation in markets Risk rather than regulatory
- #12 We spent a lot of time developing the message. Participatory and KAP were used to establish what farmers knew, didn’t know and needed to know. A lot of time was spent on developing the medium. We used preference and panel tests to find out which farmers preferred and understood. The information pamphlet went through 5 revisions. And then we tested it
- #15 OPT 1