This document discusses strategies for marketing products and services online through social media platforms like Facebook. It provides tips on promoting Facebook pages to gain more fans, collecting email subscribers through landing pages, using video calls to action, and implementing email marketing campaigns. The document also notes that free shipping is important to online shoppers and introduces a courier service booking platform to help save money and time on logistics.

1. ALL UNDER ONE ROOF
Clement Chau
clement@exabytes.com

2. Products to sell
Target audience

3. Customers
- Age?
- Interest?
- Marital Status?
- Common?
- Where they go?
Identify the social media

4. June 2014
1.32 billion monthly active users. (14% increase year over year)
4.5 billion likes generated DAILY
829 million people login EVERYDAY
4.75 billion pieces of content shared DAILY
42% marketers report Facebook is critical or important for their biz
source: zephoria.com

5. Tips / Suggestions
Promote Page for more fans?

6. Tips / Suggestions
1. Create a landing page.
2. Give them some “sweet”
3. Exchange for details (Name / Email / etc)
Objective
1. Get more visitors
2. Collect more subscribers

7. Advance Audience Targeting
(Custom Audience)
(Lookalike Audience)

8. Video (Call To Action)

9. Video (Call To Action)

10. You’ve got sign ups / subscribers…
WHAT’S NEXT?
EDM (Event Driven Marketing) a.k.a Newsletter
- Updates
- Promotions
- Up sell / Cross sell
- Reminder
- Greetings
- Giveaway
- a lot more!!!!

11. PROVIDE
78% expensive shipping costs discourage them from online purchases.
75% prefer to shop online with FREE SHIPPING retailers
52% abandon their shopping carts due to high shipping charges
90% FREE SHIPPING would entice them to spend more

12. PROVIDE
source: ecommerceboy.net

13. An Integrated Online Courier Service Booking Platform
that helps you save MORE MONEY + TIME!

15. LOGISTIC PARTNERS

16. http://EasyParcel.my
THANK YOU