The document discusses the opportunities and threats facing e-commerce businesses in Malaysia. It provides background on the MilkADeal Group, which operates 4 popular e-commerce websites in Malaysia reaching over 600,000 customers. It then outlines several opportunities for the business, such as expanding to the Asian market or becoming a global brand. Potential threats are also discussed, including issues around supply chain management, advertising costs, logistics, product pricing and margins, and implementing GST. The document concludes by noting that crises also present opportunities for growth.

1. The eCommerce Revolution: Opportunities and Threats
22-3, Jalan PJU 8/5G, Damansara Perdana, 47820 Petaling Jaya, Selangor.

2. Who are we?
The MilkADeal Group of Companies operates 4 popular e-commerce
websites in Malaysia, reaching out to over 600,000 customers.

3. Who am I?
Shaun Lee
• Chartered Accountant (ICAS)
• BSc Accounting & Finance, LSE
• Former audit executive, Ernst & Young London
specialising in the audits of construction
companies and property funds.
Wilson Quah
• Masters and Bachelors (Hons) degree in
Mathematics, Operational Research, Statistic and
Economics, University of Warwick
• Former investment analyst at Dresdner Kleinwort
and Catlin London.
We have been in business together for 5 years now.

4. Where are we now

5. Where are we now

6. O: Malaysian Market

7. O: Malaysian Market

8. O: Asian Market

9. O: Asian Market

10. O: Global Brand
FROM HOME

11. O: Funding - VCs
List of VCs in Singapore:
https://www.techinasia.com/directory-of-early-stage-venture-capital-seed-funds-and-angel-
investors-for-startups-in-singapore/

12. O: Funding - Grants
CIP 150 Grant: For product development
CIP 500 Grant: For commercialization

13. T: Supply Chain
Traditional retail supply chain
Online retail supply chain

14. T: Supply Chain

15. T: Cost of Advertising

16. T: Cost of Advertising

17. T: Logistics

18. T: Logistics

19. T: Product
• The right price
• The right size
• The right margin

20. T: GST

21. Conclusion
When written in Chinese, the word 'crisis' is
composed of two characters. One represents danger
and the other represents opportunity.
John F. Kennedy

22. Contact us
You may contact Shaun Lee directly at shaun@milkadeal.com or +6019 664 8337.
For any other assistance, you can reach us here:
MilkADeal Sdn Bhd
22-3 (2nd Floor) Jalan PJU 8/5G
Damansara Perdana
47820 Petaling Jaya
Selangor.
T: +603 7733 4733
F: +603 7725 2160
E: business@milkadeal.com