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Font, Copy and Production development

The document discusses font and packaging design options for a new Irn-Bru energy drink product. It evaluates several fonts for suitability for packaging labels and advertisements. The "Hand of Sean" font is identified as the best option for labels because it is bold, clear, and catches attention. For advertisements, the same font works well in green on a white background. A 500ml tall can size is selected to be consistent with competitors. The final can design concept features a blue background with a small central gray box and splattered paint effect to distinguish it from traditional Irn-Bru cans.

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Task 5 Hannah Sewell
Irn-Bru 32, keeps you going iRN-bRU 32, KEEPS YOU GOING IRN-BRU 32, KEEPS YOU GOING IRN-BRU 32, KEEPS YOU GOING IRN-BRU 32, KEEPS YOU GOING IRN-BRU 32, KEEPS YOU GOING IRN-BRU 32, KEEPS YOU GOING IRN-BRU 32, KEEPS YOU GOING IRN-BRU 32, KEEPS YOU GOING IRN-BRU 32, KEEPS YOU GOING IRN-BRU 32, KEEPS YOU GOING IRN-BRU 32, KEEPS YOU GOING IRN-BRU 32, KEEPS YOU GOING Font Tests American Purpose This font is by far my favorite, this is because every single size shown shows how clear each sentence is and how good amount of space between each word. Even though this font isn’t Serif, it’s still easy to read and gives out the slogan like it’s a bold statement which is what I want to use through my advertising and packaging. This font is perfect for producing title’s and getting your product across which is what I need for the Irn-Bru packing, most of packaging font is quite bold and eye catching, this is what I want to carry on further but in a more sophisticated font. Rockwell Extra Bold IRN-BRU 32, KEEPS YOU GOING This font is quite similar to ‘American Purpose’ but it has black squares on each flick on a letter. When looking at this you can see that’s more difficult to read compared to ‘American Purpose. What I do like about it is that it looks powerful and bold, this would come across nicely on some of the advertisement ideas. The font looks quite western which makes it good for when you want to write comedy slogans for the advertisements, I wouldn’t use this for my packaging as it’s not very clear and to bulky for the product. IRN-BRU 32, KEEPS YOU GOING American Typewriter IRN-BRU 32, KEEPS YOU GOING IRN-BRU 32, KEEPS YOU GOING IRN-BRU 32, KEEPS YOU GOING IRN-BRU 32, KEEPS YOU GOING IRN-BRU 32, KEEPS YOU GOING IRN-BRU 32, KEEPS YOU GOING IRN-BRU 32, KEEPS YOU GOING IRN-BRU 32, KEEPS YOU GOING IRN-BRU 32, KEEPS YOU GOING IRN-BRU 32, KEEPS YOU GOING IRN-BRU 32, KEEPS YOU GOING IRN-BRU 32, KEEPS YOU GOING I really like this font as it’s completely different to any font that I have used before. It’s quirky and looks like it has been printed on the page through a typewriter. Through looking at each font size I have fond that it would only work if the font was large, when looking at the size 9 and 10 font I found it was to difficult to read and would be useless for my packaging and advertisement. I would use this font for the slogan because this has to be in a bigger font for the AD.
Irn-Bru 32, keeps you going Irn-Bru 32, keeps you going Irn-Bru 32, keeps you going Irn-Bru 32, keeps you going Irn-Bru 32, keeps you going Irn-Bru 32, keeps you going Irn Bru 32, keeps you going Irn Bru 32, keeps you going Irn Bru 32, keeps you going Irn-Bru 32, keeps you going Irn-Bru 32, keeps you going Irn-Bru 32, keeps you going Irn-Bru 32, keeps you going Irn-Bru 32, keeps you going Irn-Bru 32, keeps you going Irn-Bru 32, keeps you going Irn-Bru 32, keeps you going Irn-Bru 32, keeps you going Irn-Bru 32, keeps you going Irn-Bru 32, keeps you going Irn-Bru 32, keeps you going Irn-Bru 32, keeps you going Irn-Bru 32, keeps you going Irn-Bru 32, keeps you going Irn-Bru 32, keeps you going Irn-Bru 32, keeps you going Irn-Bru 32, keeps you going ‘Throw my hands up in the air’ – font. This font looks very smart and sophisticated on an advert. I thought this font was very important because it’s a font that looks similar to the fonts that Irn Bru have used throughout there magazine ADS. It’s important to keep the theme going but I think that to make a statement to the public I think it’s best to keep the packaging similar but the advert has to be completely different. This font is clear and easy to read but the smaller fonts are much harder to read, this font would only work for when I use it as the main title or slogan, this would only be used if it was a bigger font. ‘Dani’s Handwriting’ - font This type of font is very similar to the ‘throw my hands up’ font, this would be a bold version of that. I like this font because it’s quite youthful and playful which would fit the target audience quite well. I wouldn’t use this font for the packaging because it’s to curly and smart for it to make a statement on the can. When picking these three fonts I wanted them to look handwritten so it looks like someone has draw the title and slogan on, this is a quirky effect that would look good on any advertisement. It is important to have a bold font to that it makes a statement, I don’t think this is bold enough for the AD. ‘Hand of Sean’ - font The ‘hand of Sean’ font is my favorite out of three because it’s the boldest and easiest to read from the wide range of font sizes. I think the name of the product and the number is shown clearly which is important for when people pick up the product or try to find it. The fact that the font has flicks in it makes the words like young and silly which makes the words look positive and fun instead of dreary and boring. Through looking at all the sizes the largest size 24 and 18 are good, the 24 or even higher would be used for the main title whilst the size 18 would be a slogan size.
Irn-Bru 32, keeps you going Irn-Bru 32, keeps you going Irn-Bru 32, keeps you going American Typewriter Irn-Bru 32, keeps you going IRN-BRU 32, KEEPS YOU GOING IRN-BRU 32, KEEPS YOU GOING American Purpose Irn-Bru 32, Keeps You going Irn-Bru 32, Keeps You going Irn-Bru 32, Keeps You going Rockwell Extra Bold For the Packaging Background Each one of these fonts and colours go really well with there backgrounds, each colour used (black, blue and white) work really well and are very easy and clear to read. When looking at the advertisement colour and the packaging colours I realised that the ‘American Typewriter’ font looks the best on each of these colours, it’s fun, exciting and fits the young target audience. Even though that font suits the colours for the packaging I think ‘American Purpose’ would be better to bring out the Irn-Bru name on the product. The ‘American Purpose’ font is really bold and with the straight slick letters it looks more professional and straight compared to the complicated fonts like the other two. For it to work the Irn-Bru was be a big font but smaller than the font size for the ‘32’ this is because I want the public to see the difference between the existing products and what they have now. The ‘Rockwell’ font works well with the Irn-Bru colours because it’s clear and there isn’t any blurriness around it, this is maybe due to the fact that it’s all in a black font colour which brings it out more. This shows that black is a perfect colour for the packaging.
Irn-Bru 32, keeps you going Irn-Bru 32, keeps you going Irn-Bru 32, keeps you going Irn-Bru 32, Keeps you going Irn-Bru 32, keeps you going Irn-Bru 32, keeps you going Irn-Bru 32, keeps you going Irn-Bru 32, keeps you going Irn-Bru, keeps you going American Purpose American Typewriter Rockwell Extra Bold For Advertisement Backgrounds The colours for each grey, white and black box was used for my advertisement. I have chosen these colours because that’s what might be the colour of the background on the office advertisement. I thought the office idea was good because it’s modern and fits with people’s daily lives that they can relate to. By choosing a blue, grey and orange font for the backgrounds I can see which ones work the best and which have failed. I have found that the grey and orange font are the most difficult to read, especially the orange because of it’s brightness and contrasting backgrounds. When you look at the orange on the grey square you see that there is a blur around each letter, this makes it very difficult to read as you really have to look at the letters closely to read them. The orange on the white square is perfect and easy to read, the font on each of those boxes looks quite bulky and not very exciting, this has helped me to realise which font looks the smartest and what colour to use. Each colour and font looks presentable on the black box, it’s clear and easy to read which is important to the target market. My favorite out of all of them is the ‘American Purpose’ font on the left, it’s simple, easy to read (on every box) and the colour goes perfectly with it too. The ‘American Typewriter’ font in the middle doesn’t look as professional as what ‘American Purpose’ does, it’s very fun and youthful which is good but it doesn’t look very smart on any of the three boxes. The grey colours amongst the boxes works for the white and black but not the grey as it’s to similar to the background which would make the font stand out at all.
Irn-Bru 32, keeps you going Irn-Bru 32, Keeps You going Irn-Bru 32, keeps you going Irn-Bru 32, keeps you going Irn-Bru 32, Keeps You going Irn-Bru 32, keeps you going Irn-Bru 32, keeps you going Irn-Bru 32, Keeps You going Irn-Bru 32, keeps you going ‘Hand of Sean’ ‘Dani’s Handwriting’ ‘Throw my hands up in the For the Packaging Background When looking at each font I realised that I could analyse what they were like until I asked my peers which would represent the target audience for the Irn-Bru product. When asking my peers they all said that the ‘Hand of Sean’ font was the most eye catching and exciting out of all of the fonts. This was good information to find because when getting that information I found that they chose this font because of the fake, it’s bold, it’s fancy and it flows really well into each letter. This would be the best one for the packaging out of these three choices. Even though ‘Dani’s handwriting’ and ‘throw my hands’ were the worst choices for the packaging, I found that they suit the colours really well and still look sophisticated for the product. If this was for a fizzy can product then I would choose the ‘throw my hands’ font because it’s clear and has a good amount of space between each word. I chose to use white, blue and black for the font colours, when looking at all of them I thought that the white font on the orange background was the clearest and more bright and nice for the packaging then having black font on a blue background, this would look to dark and negative which is what I’m getting away from.
Irn-Bru, keeps you going Irn-Bru 32, keeps you going Irn-Bru 32, keeps you going Irn-Bru 32, Keeps you going Irn-Bru 32, keeps you going Irn-Bru 32, keeps you going Irn-Bru, keeps you going Irn-Bru, keeps you going ‘Dani’s Handwriting’ ‘Hand of Sean’ ‘Throw my hands up in the air’ Irn-Bru, keeps you going For the Advertisement Backgrounds The font that really stands out is the ‘hand of Sean’ font this is because the font is naturally bigger than all the others even at the same font size. This makes it stand out more so the audience can see it better, the more it stands out the more attention it will bring in, I chose to have a colour green because it’s a mainstream colour that has been used through other energy drinks. Even though you should try and get away from using similar colour to other products, I thought by using it in the advertisement it will show the public that Irn-Bru have created there own energy drink and have gone away from the fizzy drink option. It takes up most of the box and is youthful and has flicks, this looks like it’s come out of a comic book which will fit the target audience really well. I think the other two fonts are quite difficult to read on the background, it’s to thin and doesn’t catch any attention what’s so ever which is the main point for an advertisement. The font ‘Dani’s Handwriting’ is to compact together which doesn’t show each letter of clearly and the orange colour makes it more difficult to read. Especially on the grey background as it has a lot of blurriness around the words which makes it to hard for the audience to read. I feel this is the same problem with the font ‘throw my hands up in the air’, the blue colour works perfectly with the font but the background colours take over the words which doesn’t bring the audience in.
Using Italics on each font TEXT TEXT text text TEXT text Using bold on each font TEXT TEXT TEXT TEXT TEXT Text
• research different cans and explain the final can idea When researching the different cans I found that fizzy drinks are always in a 330ml can and no other make is any different. This makes it easier to see what they have done to the packaging instead of seeing why they are different sizes. Energy drinks are just the same as fizzy drinks but they are in a much taller and slimmer can compared to the fizzy drinks products. This shows that they have more content and space to show there packaging on product which is good, whilst the packaging on the fizzy drinks is quite simply. They would normally have the name and then a distinctive picture beside it like Fanta and Vimto. Red bull is quite different to the normal energy drink as they have a 250ml can whilst there original product is 500ml, this means they will have more sales as people get the option to chose a different size to what they feel like. I have chosen a 500ml energy drink can because then it will fit in with the rest of the market like ‘Monster and Red bull’ due to it’s size.
Copy/Product Different Slogans that might be used for the advertisement – - ‘Grumpy? Be happy and you, with Irn-Bru 32’ - ‘Irn-Bru 32, keeps you going’ - ‘Drink up, not tea, Irn-Bru 32’ - ‘Don’t have a Brew, have IrnBru 32’ - ‘Save it for you, Irn-Bru 32’ - ‘have a lift, try Irn-bru 32’ AMERICAN TYPEWRITER American Purpose When looking at all my advertisement ideas I have found that this type of edit and theme will go with any of them which makes it more versatile. The colours are gender neutral and really stand out when being advertised on a drink shelf or in an advert. It will suit anyone’s needs and will add a good target market that raises awareness about there new product. Through my research I have found that using a taller can would make more sense than a smaller, stubby one. This is because Energy drinks like Monster and Rockstar and both produced energy drinks that are this size. For the Irn-Bru product, it’s important to make it completely different to the original fizzy drinks. To do this I am using the same blue background that will cover the whole can. My idea is to have a small grey box in the centre of the blue can, then I would have a blog paint mark on the can, this would still show the grey box and it would look arty and different. This would be in orange so that it fits the theme of the Irn-Bru make. By putting this in my office AD, I think it would add character and a comedy element, by seeing people working in an office with a colour energy drink next to them. The text would go across the orange splash on the can, I think the word will have either a blue or orange outline so that it stands out more like it is 3D. I thought out of all of the fonts chosen ‘American Typewriter’ and ‘American Purpose’ were definitely the best. They are bold and both have character. I like the ‘American Purpose’ but it’s bold and looks like a strong title that could be used for anything, it’s very versatile. Whilst ‘American Typewriter’ is quite sophisticated for an energy drink but I think it will go with the arty theme. I wanted to put both the art and modern advertisement to together to add a creative theme. I think I will tone done the colours chosen for the can so that it doesn’t look tacky but more smart and business like. I will warp the orange splat so it looks like it’s pouring away like paint, which will make it look more liquid like.
Product Development 1. IRN-BRU 32 ENERGY AMERICAN TYPEWRITER American Purpose I have chosen this layout because it’s simple and straight to the point. The lightening bold represents new energy, once you get hit it’s like being a new person. This drink shows power and sophistication. When the public look at this they will automatically tell them what product it is without looking twice. The symbol and colour theme go well as it’s the original Irn-Bru 32 colours. The font will be much larger than this and will take up most of the top area of the can. I have chosen a white colour as it stands out and is brighter, using black was to difficult to read and to away the meaning of the can. For both of these can ideas I will be either using a ‘American Purpose’ or ‘American Typewriter’ font. They are both quirky and bold looking which is perfect for the product. 2. IRN-BRU 32 For this idea I wanted the can to look quite messy and all over the place, this was due to my research on other energy products. I found that some energy products were quite masculine and very bright, to go a long with that theme I have still used the orange and blue which is used for the Irn-Bru make. By having pouring paint I realised that it would look quite arty and creative compared to other products. This will help it to stand out in the target market. I haven't chosen the colour yet for the font because I have found that white, black and grey doesn’t work, so I will develop and see what colour is best for this product.

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Font, Copy and Production development

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  • 2.
    Irn-Bru 32, keepsyou going iRN-bRU 32, KEEPS YOU GOING IRN-BRU 32, KEEPS YOU GOING IRN-BRU 32, KEEPS YOU GOING IRN-BRU 32, KEEPS YOU GOING IRN-BRU 32, KEEPS YOU GOING IRN-BRU 32, KEEPS YOU GOING IRN-BRU 32, KEEPS YOU GOING IRN-BRU 32, KEEPS YOU GOING IRN-BRU 32, KEEPS YOU GOING IRN-BRU 32, KEEPS YOU GOING IRN-BRU 32, KEEPS YOU GOING IRN-BRU 32, KEEPS YOU GOING Font Tests American Purpose This font is by far my favorite, this is because every single size shown shows how clear each sentence is and how good amount of space between each word. Even though this font isn’t Serif, it’s still easy to read and gives out the slogan like it’s a bold statement which is what I want to use through my advertising and packaging. This font is perfect for producing title’s and getting your product across which is what I need for the Irn-Bru packing, most of packaging font is quite bold and eye catching, this is what I want to carry on further but in a more sophisticated font. Rockwell Extra Bold IRN-BRU 32, KEEPS YOU GOING This font is quite similar to ‘American Purpose’ but it has black squares on each flick on a letter. When looking at this you can see that’s more difficult to read compared to ‘American Purpose. What I do like about it is that it looks powerful and bold, this would come across nicely on some of the advertisement ideas. The font looks quite western which makes it good for when you want to write comedy slogans for the advertisements, I wouldn’t use this for my packaging as it’s not very clear and to bulky for the product. IRN-BRU 32, KEEPS YOU GOING American Typewriter IRN-BRU 32, KEEPS YOU GOING IRN-BRU 32, KEEPS YOU GOING IRN-BRU 32, KEEPS YOU GOING IRN-BRU 32, KEEPS YOU GOING IRN-BRU 32, KEEPS YOU GOING IRN-BRU 32, KEEPS YOU GOING IRN-BRU 32, KEEPS YOU GOING IRN-BRU 32, KEEPS YOU GOING IRN-BRU 32, KEEPS YOU GOING IRN-BRU 32, KEEPS YOU GOING IRN-BRU 32, KEEPS YOU GOING IRN-BRU 32, KEEPS YOU GOING I really like this font as it’s completely different to any font that I have used before. It’s quirky and looks like it has been printed on the page through a typewriter. Through looking at each font size I have fond that it would only work if the font was large, when looking at the size 9 and 10 font I found it was to difficult to read and would be useless for my packaging and advertisement. I would use this font for the slogan because this has to be in a bigger font for the AD.
  • 3.
    Irn-Bru 32, keepsyou going Irn-Bru 32, keeps you going Irn-Bru 32, keeps you going Irn-Bru 32, keeps you going Irn-Bru 32, keeps you going Irn-Bru 32, keeps you going Irn Bru 32, keeps you going Irn Bru 32, keeps you going Irn Bru 32, keeps you going Irn-Bru 32, keeps you going Irn-Bru 32, keeps you going Irn-Bru 32, keeps you going Irn-Bru 32, keeps you going Irn-Bru 32, keeps you going Irn-Bru 32, keeps you going Irn-Bru 32, keeps you going Irn-Bru 32, keeps you going Irn-Bru 32, keeps you going Irn-Bru 32, keeps you going Irn-Bru 32, keeps you going Irn-Bru 32, keeps you going Irn-Bru 32, keeps you going Irn-Bru 32, keeps you going Irn-Bru 32, keeps you going Irn-Bru 32, keeps you going Irn-Bru 32, keeps you going Irn-Bru 32, keeps you going ‘Throw my hands up in the air’ – font. This font looks very smart and sophisticated on an advert. I thought this font was very important because it’s a font that looks similar to the fonts that Irn Bru have used throughout there magazine ADS. It’s important to keep the theme going but I think that to make a statement to the public I think it’s best to keep the packaging similar but the advert has to be completely different. This font is clear and easy to read but the smaller fonts are much harder to read, this font would only work for when I use it as the main title or slogan, this would only be used if it was a bigger font. ‘Dani’s Handwriting’ - font This type of font is very similar to the ‘throw my hands up’ font, this would be a bold version of that. I like this font because it’s quite youthful and playful which would fit the target audience quite well. I wouldn’t use this font for the packaging because it’s to curly and smart for it to make a statement on the can. When picking these three fonts I wanted them to look handwritten so it looks like someone has draw the title and slogan on, this is a quirky effect that would look good on any advertisement. It is important to have a bold font to that it makes a statement, I don’t think this is bold enough for the AD. ‘Hand of Sean’ - font The ‘hand of Sean’ font is my favorite out of three because it’s the boldest and easiest to read from the wide range of font sizes. I think the name of the product and the number is shown clearly which is important for when people pick up the product or try to find it. The fact that the font has flicks in it makes the words like young and silly which makes the words look positive and fun instead of dreary and boring. Through looking at all the sizes the largest size 24 and 18 are good, the 24 or even higher would be used for the main title whilst the size 18 would be a slogan size.
  • 4.
    Irn-Bru 32, keepsyou going Irn-Bru 32, keeps you going Irn-Bru 32, keeps you going American Typewriter Irn-Bru 32, keeps you going IRN-BRU 32, KEEPS YOU GOING IRN-BRU 32, KEEPS YOU GOING American Purpose Irn-Bru 32, Keeps You going Irn-Bru 32, Keeps You going Irn-Bru 32, Keeps You going Rockwell Extra Bold For the Packaging Background Each one of these fonts and colours go really well with there backgrounds, each colour used (black, blue and white) work really well and are very easy and clear to read. When looking at the advertisement colour and the packaging colours I realised that the ‘American Typewriter’ font looks the best on each of these colours, it’s fun, exciting and fits the young target audience. Even though that font suits the colours for the packaging I think ‘American Purpose’ would be better to bring out the Irn-Bru name on the product. The ‘American Purpose’ font is really bold and with the straight slick letters it looks more professional and straight compared to the complicated fonts like the other two. For it to work the Irn-Bru was be a big font but smaller than the font size for the ‘32’ this is because I want the public to see the difference between the existing products and what they have now. The ‘Rockwell’ font works well with the Irn-Bru colours because it’s clear and there isn’t any blurriness around it, this is maybe due to the fact that it’s all in a black font colour which brings it out more. This shows that black is a perfect colour for the packaging.
  • 5.
    Irn-Bru 32, keepsyou going Irn-Bru 32, keeps you going Irn-Bru 32, keeps you going Irn-Bru 32, Keeps you going Irn-Bru 32, keeps you going Irn-Bru 32, keeps you going Irn-Bru 32, keeps you going Irn-Bru 32, keeps you going Irn-Bru, keeps you going American Purpose American Typewriter Rockwell Extra Bold For Advertisement Backgrounds The colours for each grey, white and black box was used for my advertisement. I have chosen these colours because that’s what might be the colour of the background on the office advertisement. I thought the office idea was good because it’s modern and fits with people’s daily lives that they can relate to. By choosing a blue, grey and orange font for the backgrounds I can see which ones work the best and which have failed. I have found that the grey and orange font are the most difficult to read, especially the orange because of it’s brightness and contrasting backgrounds. When you look at the orange on the grey square you see that there is a blur around each letter, this makes it very difficult to read as you really have to look at the letters closely to read them. The orange on the white square is perfect and easy to read, the font on each of those boxes looks quite bulky and not very exciting, this has helped me to realise which font looks the smartest and what colour to use. Each colour and font looks presentable on the black box, it’s clear and easy to read which is important to the target market. My favorite out of all of them is the ‘American Purpose’ font on the left, it’s simple, easy to read (on every box) and the colour goes perfectly with it too. The ‘American Typewriter’ font in the middle doesn’t look as professional as what ‘American Purpose’ does, it’s very fun and youthful which is good but it doesn’t look very smart on any of the three boxes. The grey colours amongst the boxes works for the white and black but not the grey as it’s to similar to the background which would make the font stand out at all.
  • 6.
    Irn-Bru 32, keepsyou going Irn-Bru 32, Keeps You going Irn-Bru 32, keeps you going Irn-Bru 32, keeps you going Irn-Bru 32, Keeps You going Irn-Bru 32, keeps you going Irn-Bru 32, keeps you going Irn-Bru 32, Keeps You going Irn-Bru 32, keeps you going ‘Hand of Sean’ ‘Dani’s Handwriting’ ‘Throw my hands up in the For the Packaging Background When looking at each font I realised that I could analyse what they were like until I asked my peers which would represent the target audience for the Irn-Bru product. When asking my peers they all said that the ‘Hand of Sean’ font was the most eye catching and exciting out of all of the fonts. This was good information to find because when getting that information I found that they chose this font because of the fake, it’s bold, it’s fancy and it flows really well into each letter. This would be the best one for the packaging out of these three choices. Even though ‘Dani’s handwriting’ and ‘throw my hands’ were the worst choices for the packaging, I found that they suit the colours really well and still look sophisticated for the product. If this was for a fizzy can product then I would choose the ‘throw my hands’ font because it’s clear and has a good amount of space between each word. I chose to use white, blue and black for the font colours, when looking at all of them I thought that the white font on the orange background was the clearest and more bright and nice for the packaging then having black font on a blue background, this would look to dark and negative which is what I’m getting away from.
  • 7.
    Irn-Bru, keeps yougoing Irn-Bru 32, keeps you going Irn-Bru 32, keeps you going Irn-Bru 32, Keeps you going Irn-Bru 32, keeps you going Irn-Bru 32, keeps you going Irn-Bru, keeps you going Irn-Bru, keeps you going ‘Dani’s Handwriting’ ‘Hand of Sean’ ‘Throw my hands up in the air’ Irn-Bru, keeps you going For the Advertisement Backgrounds The font that really stands out is the ‘hand of Sean’ font this is because the font is naturally bigger than all the others even at the same font size. This makes it stand out more so the audience can see it better, the more it stands out the more attention it will bring in, I chose to have a colour green because it’s a mainstream colour that has been used through other energy drinks. Even though you should try and get away from using similar colour to other products, I thought by using it in the advertisement it will show the public that Irn-Bru have created there own energy drink and have gone away from the fizzy drink option. It takes up most of the box and is youthful and has flicks, this looks like it’s come out of a comic book which will fit the target audience really well. I think the other two fonts are quite difficult to read on the background, it’s to thin and doesn’t catch any attention what’s so ever which is the main point for an advertisement. The font ‘Dani’s Handwriting’ is to compact together which doesn’t show each letter of clearly and the orange colour makes it more difficult to read. Especially on the grey background as it has a lot of blurriness around the words which makes it to hard for the audience to read. I feel this is the same problem with the font ‘throw my hands up in the air’, the blue colour works perfectly with the font but the background colours take over the words which doesn’t bring the audience in.
  • 8.
    Using Italics oneach font TEXT TEXT text text TEXT text Using bold on each font TEXT TEXT TEXT TEXT TEXT Text
  • 9.
    • research differentcans and explain the final can idea When researching the different cans I found that fizzy drinks are always in a 330ml can and no other make is any different. This makes it easier to see what they have done to the packaging instead of seeing why they are different sizes. Energy drinks are just the same as fizzy drinks but they are in a much taller and slimmer can compared to the fizzy drinks products. This shows that they have more content and space to show there packaging on product which is good, whilst the packaging on the fizzy drinks is quite simply. They would normally have the name and then a distinctive picture beside it like Fanta and Vimto. Red bull is quite different to the normal energy drink as they have a 250ml can whilst there original product is 500ml, this means they will have more sales as people get the option to chose a different size to what they feel like. I have chosen a 500ml energy drink can because then it will fit in with the rest of the market like ‘Monster and Red bull’ due to it’s size.
  • 10.
    Copy/Product Different Slogans thatmight be used for the advertisement – - ‘Grumpy? Be happy and you, with Irn-Bru 32’ - ‘Irn-Bru 32, keeps you going’ - ‘Drink up, not tea, Irn-Bru 32’ - ‘Don’t have a Brew, have IrnBru 32’ - ‘Save it for you, Irn-Bru 32’ - ‘have a lift, try Irn-bru 32’ AMERICAN TYPEWRITER American Purpose When looking at all my advertisement ideas I have found that this type of edit and theme will go with any of them which makes it more versatile. The colours are gender neutral and really stand out when being advertised on a drink shelf or in an advert. It will suit anyone’s needs and will add a good target market that raises awareness about there new product. Through my research I have found that using a taller can would make more sense than a smaller, stubby one. This is because Energy drinks like Monster and Rockstar and both produced energy drinks that are this size. For the Irn-Bru product, it’s important to make it completely different to the original fizzy drinks. To do this I am using the same blue background that will cover the whole can. My idea is to have a small grey box in the centre of the blue can, then I would have a blog paint mark on the can, this would still show the grey box and it would look arty and different. This would be in orange so that it fits the theme of the Irn-Bru make. By putting this in my office AD, I think it would add character and a comedy element, by seeing people working in an office with a colour energy drink next to them. The text would go across the orange splash on the can, I think the word will have either a blue or orange outline so that it stands out more like it is 3D. I thought out of all of the fonts chosen ‘American Typewriter’ and ‘American Purpose’ were definitely the best. They are bold and both have character. I like the ‘American Purpose’ but it’s bold and looks like a strong title that could be used for anything, it’s very versatile. Whilst ‘American Typewriter’ is quite sophisticated for an energy drink but I think it will go with the arty theme. I wanted to put both the art and modern advertisement to together to add a creative theme. I think I will tone done the colours chosen for the can so that it doesn’t look tacky but more smart and business like. I will warp the orange splat so it looks like it’s pouring away like paint, which will make it look more liquid like.
  • 11.
    Product Development 1. IRN-BRU 32 ENERGY AMERICAN TYPEWRITER American Purpose Ihave chosen this layout because it’s simple and straight to the point. The lightening bold represents new energy, once you get hit it’s like being a new person. This drink shows power and sophistication. When the public look at this they will automatically tell them what product it is without looking twice. The symbol and colour theme go well as it’s the original Irn-Bru 32 colours. The font will be much larger than this and will take up most of the top area of the can. I have chosen a white colour as it stands out and is brighter, using black was to difficult to read and to away the meaning of the can. For both of these can ideas I will be either using a ‘American Purpose’ or ‘American Typewriter’ font. They are both quirky and bold looking which is perfect for the product. 2. IRN-BRU 32 For this idea I wanted the can to look quite messy and all over the place, this was due to my research on other energy products. I found that some energy products were quite masculine and very bright, to go a long with that theme I have still used the orange and blue which is used for the Irn-Bru make. By having pouring paint I realised that it would look quite arty and creative compared to other products. This will help it to stand out in the target market. I haven't chosen the colour yet for the font because I have found that white, black and grey doesn’t work, so I will develop and see what colour is best for this product.