The document discusses potential designs for an Irn Bru can, including font and color options. It considers using traditional Irn Bru orange and blue colors to maintain brand recognition. The font "Husky Stash" is selected as it is attractive and helps text stand out on the can. Further testing shows Husky Stash working well alongside numbers. Additional fonts like "Rosewoodstd regular" and "Gill Sans Ultra Bold" are tested but deemed less readable from a distance. Potential magazine advertisements are discussed, aiming for fun fonts that retain readability and a sense of informality. Slogan ideas for the ads are also proposed.