The document discusses potential designs for an Irn Bru can, including font and color options. It considers using traditional Irn Bru orange and blue colors to maintain brand recognition. The font "Husky Stash" is selected as it is attractive and helps text stand out on the can. Further testing shows Husky Stash working well alongside numbers. Additional fonts like "Rosewoodstd regular" and "Gill Sans Ultra Bold" are tested but deemed less readable from a distance. Potential magazine advertisements are discussed, aiming for fun fonts that retain readability and a sense of informality. Slogan ideas for the ads are also proposed.

1. Task 4 and 5

2. Irn Bru: Potential Colours (Can)
Possible blue to use:
Pure Blue Dark Blue Persian Blue
International Klein
Blue
Possible Orange to use:
Pure Orange Yellow Orange Dark Orange
Deep
Orange
Orange and blue will
be chosen for my can
design to continue
with Irn Bru’s
traditional colours.
Maintaining traditional
colours bring brand
recognition. This is
something existing and
potential consumers
will appreciate as many
consumers enjoy
familiarity.

3. Irn Bru: Potential Fonts (can)
HUSKY STASH
GILL SANS ULTRA BOLD
BIG BOTTOM CARTOON
BLACKOAK STD
POETSEN ONE
The font I will most likely use is Husky Stash. This is
because I feel the font will be most likely to attract
potential consumers due to its attractiveness. With
its stretched out look, husky stash is able to work
into more attractive designs unlike other fonts
considered.

4. Potential Advert Images

5. IRN BRU 32
Husky Stash Testing
As can be seen from the testing, one of the good things about using Husky
Stash is its attractiveness when words are placed alongside numbers. The
edges of the words are extended to form similar to an underlining line
beneath the words. This makes the letters stand out more and become more
defined. This is important for the title of the can as it helps with
readability, making the can easier to spot for potential consumers.

6. Rosewoodstd regular
•
Another font I wanted to test was rosewoodstdregular I felt it was a font that was a little
but different due to its white shadowed body. I felt it maybe could have enabled me to try
different techniques on the can. However the biggest problem would be readability. Unless
consumers are close to the can they may struggle to read the name of the can. This
obviously would be a huge hindrance and would be harmful to sales.

7. Gill Sans Ultra Bold
IRN BRU 32
For the testing of the 3rd font I wanted to try
something slightly different. As can be clearly
seen, readability and brashness has been
implemented to the disadvantage of
unattractive font. After weighing up the
option of what is more important regarding
the two separate factors, I have decided not to
press ahead with this potential font.

8. I
R
N
B
R
U
3
2
I
R
N
B
R
U
3
2
Font Experiments
The following three combinations I have used for my Irn-Bru mood board are all possibilities for my final
product. Obviously the cans are in their most simplistic form but a basic outline and ideas can still be
gathered. However after a quick peer assessment, my peer was of the opinion the middle design was
most suitable due to it’s Scottish colour scheme. Taking this advice on board I may decide to go forthwith
the idea.
Husky stash Gill sans ultra boldRosewood std regular

9. Magazine advert fonts
The fonts I have chosen to be a part of my magazine adverts are all part of the
same idea. Fun fonts that have a sense of informality to them, whilst retaining an
easy readability. This will show to consumers that the product advert isn’t meant
to be taken to seriously, rather taken in humour. Whilst the good readability
shows that it is still a professional product there to serve a purpose.
Copy development

10. Magazine Image Ideas
Product
development

11. Copy and Design
“WHAT
WOULD YOU
DO FOR A
WEE IRN
BRU 32?”
(IMAGE
FROM THE
FILM
BRAVEHEART)
www.irnbru32.com
BARR

12. Copy Development: Potential Slogans
WHAT WOULD YOU DO FOR A WEE IRN
BRU?
GET IT DOWN YA!
YALDY!
IRN BRU, ITS IN OUR BLOOD!
THEY’LL NEVER TAKE OUR BRU 32
THE DRINK OF TRUE SCOTS
ITS WHAT SHE WOULD HAVE
WANTED