The document discusses various sales promotion strategies and services for hair and tanning salons. It provides examples of promotions that increase store traffic and sales through games, coupons, loyalty programs, and digital and mobile marketing. The company's services include developing promotional campaigns, producing physical materials, and analyzing return on investment.

1. Hair and Tanning Salon Promotions Date, Year

2. Business Purpose Increase store traffic Increase purchase frequency Promote goodwill of your company Promote products Motivate store managers or store employees to higher levels of performance We help clients find better ways to:

3. Expertise Sales Performance Programs Referral Marketing Programs Product Promotions Retail or Website Traffic Promotions Loyalty Programs Trade Show Promotions Web Promotions In-On-Near Pack Promotions Sweepstakes and Game Promotions Character Marketing Promotions

4. Services Full Service Sales Promotion Agency Creative Development Copy Writing Graphics Design Legal Print Production Awards, Trips and Premiums Promotional Products/Apparel Fulfillment Administration Measurement/Tracking ROI Analysis

5. Industries Banking/Credit Union Financial Services Entertainment/Sports Teams C Store Grocery Quick Serve Restaurant Tanning Salon Mass Retailer Specialty Retailer Education Food Service Vending Automoitve Colleges Non Profits

6. . Play On Line Instant Win Game with Purchase Builds Trial and Loyalty Objective Increase sales in commercial vending channel Solution Create an online game with a chance to win $1 million. To play you had to get the freshness code off the package Results Sales grew from 12 million to 16 million units during the 9 month promotion period

7. Freshness Code Back Side of Package

8. Short Code Keyword Consumer clicks link, MobiDecoder™ message is delivered SMS Msg . MobiDecoder Traffic Builder Mass Media, Email, POS

9. HITS provides counter-top, floor or attachable POP to allow customers to decode their LithoDecoder TM circulars or FSI in the retail location. Customers simply place the printed LithoDecoder TM circular of FSI behind the decoding display and the messages are instantly revealed. Creates a fun and interactive promotional element to your marketing campaign. MobiDecoder Display

10. Make a Donation And Get A WebDecoder Go To Website to See What You Have Won Sell Sponsorship AD Space on the Website Contact information, donation, feedback on experiences with company, demographic data, market research, survey information, etc. Website registration WebDecoder ® game card WebDecoder Website Traffic Builder Idea Place your WebDecoder here!

11. VirtualDecoder Turn Clicks into Leads VirtualDecoder TM requires no printed pieces for the promotion . Promotion is communicated via clients home page, TV, Radio, direct mail, etc. Consumer completes registration detail and is forwarded to VirtualDecoder TM game play page.

12. Once the consumer has completed their registration detail, the VirtualDecoder TM Game piece is delivered on-screen . The participant positions the VirtualDecoder TM card over the hidden message to reveal their prize award or value offer. VirtualDecoder TM Application

13. Mobile Marketing The NEW Channel for Customer Communication Twice as many people own a mobile phone than have access to the Internet 45% of brands have already tested and deployed text messaging campaigns (mformobile) 89% of major brands planning to market via mobile phones by 2010 (Airwide Solutions) In the next 5 years over half of brands will spend between 5% and 25% of total marketing budget on mobile (m for mobile) Use mobile marketing for: Mobile Coupons Information on Demand Mobile Surveys Auto Responders Text Blasts & Alerts Promotional Blasts Mobile Voting & Polling Mobile Fund Raising

14. Mobile Coupons Target customers with special offers and coupons. Redemption codes and one-time use coupons can be via text only or with mobile coupon for in-store redemption. Send Coupon via Text Include an Image And a link for Directions TO: 79274 MSG: Salt Island Directions: Salt Island Chop House - King Me King Crab Dinner $16.99 * For more info, visit www.cellsigns. com/saltisland

15. Mobile Surveys Your feedback is appreciated. Please answer our 3 questions. How was your experience? 1) Excellent 2) Average 3) Fair 4) Poor TO: 79274 MSG: SURVEY Promote, Receive Feedback & Build Loyalty. CUSTOMER FEEDBACK Ask leading questions to receive important feedback from customers. Instantly receive a review and post online or use for internal training. Gain insights from your customers minutes after they visit your store or restaurant. Cross-promote sign-up for alerts, mobile coupons and other campaigns.

16. Facebook & Twitter Promotions

17. Traffic Ticket Direct Mail Objective Retain market share Strategy Counter attack incoming competition within a specific regional market. Traffic Tickets ™ were mailed to 500,000 households surrounding the stores. Results 32% response from direct mail. In every store, over 1,000 people per day came up to the deli counters to play the game. The program was completely funded by vendor participation. And this promotion was credited for 100% market share retention.

18. Self Liquidation Gift with Purchase Objective: Increase sales of Coke with Super size Meal Tactic: Free Self Liquidating NFL Super Tickets Poster with Purchase Results: Over 500,000 posters were given away in the first two weeks of the campaign Properties: All Pro Sports

19. Code Entry Page Get a Code with Purchase Code Revealed from Scratch Off Card or POS System Collect 6 or 13 or 18 Codes e-Movie Cash Program With Hair Cut or Tan

20. e-Movie Cash Program Sample

21. Wallet Coupons 3-4 Times Redemption Rates of all other Coupons Postcard Mailer Wallet Card

22. Promotional Products and Apparel

23. Coupon or Calendar Advertising