Fabernovel is pleased to share this playbook reviewing various offerings of
WeChat advertising and the possibilities for brands to reach and engage the tech
savvy consumers.
Since the inception of WeChat, Tencent has been very cautious about introducing
promotional messages on its platform. The Super APP is envisioned more as a
productive toolkit for the users' daily life than a source of media revenue stream itself.
On contrary to 1 ad for every 10 posts on Facebook, the Shenzhen tech giant makes
sure its users exposed to maximum 2 ads per day.
That being said, WeChat advertising offerings have become so comprehensive and
impactful to capture the attention of Chinese consumers from both home and
abroad. To build successful WeChat strategies, it is now crucial for business to master
these various ad formats, ad touch points, ad features, bidding tactics and audience
targeting possibilities.
Let’s discover more with this playbook!
In this study Gafanomics by Fabernovel, you’ll discover what is, to us – FABERNOVEL is among Slack’s early adopters, using it since 2014 –, Slack’s secret sauce and what makes it so special.
Slack is surely an incredible company with tremendous growth perspectives. But what does it mean in terms of work ideology? How can a single application transform culture, work relationships and, ultimately, entire organizations?
There is a (work) life before Slack... and another one after it: let’s see how Slack has impacted the corporate world.
Why should you invest in LEO CDP ?
Purpose: Big data and AI democracy for SMEs companies
Problem: Customer Analytics and Customer Personalization
Solutions: CDP + CX + Personalization Engine
Product demo: LEO CDP for Ecommerce and Fintech
Business model: Freemium → Ecosystem → Subscription
Market size: 20 billion USD in 2026 and CAGR 34.6%
Differentiation: cloud-native software
Go-to-market approach: Community → Free → Paid
Team: 1 full-stack dev, 1 data scientist and 12,000 fans of BigDataVietnam.org Community
Need 150,000 USD for scaling business (you get 20% share)
Mapme Investor Deck.
The deck we originally used to raise our seed round of $1M. See the progress we've made at www.mapme.com. Welcome to try it out and create a map.
Any questions? I'm at ben@mapme.com
digital transformation for manufacturing
Fourth Industrial Revolution technologies are driving innovation and the benefits of data-driven manufacturing are clear:
Predictive insights ✔
Advanced OEE ✔
Improved quality ✔
Satisfied customers ✔
Embrace your data's potential with Rawcubes' equipped data driven assessment and create an edge!
Lecture about Tangible Technology for the Sustainable Digital Transformation in Smart Cities:
Describing Challenges, Sustainability in the City, Technology in the City,
Sustainable Smart City, and giving three examples of sustainable initiatives in Smart City Projects.
An in-depth look at Alibaba's modern day business, with particular focus on logistics, marketplace, and their approach to product management. Includes TMall, Taobao, Alipay, Aliexpress, Cainiao, Youku, Sina Weibo and Lazada.
In this study Gafanomics by Fabernovel, you’ll discover what is, to us – FABERNOVEL is among Slack’s early adopters, using it since 2014 –, Slack’s secret sauce and what makes it so special.
Slack is surely an incredible company with tremendous growth perspectives. But what does it mean in terms of work ideology? How can a single application transform culture, work relationships and, ultimately, entire organizations?
There is a (work) life before Slack... and another one after it: let’s see how Slack has impacted the corporate world.
Why should you invest in LEO CDP ?
Purpose: Big data and AI democracy for SMEs companies
Problem: Customer Analytics and Customer Personalization
Solutions: CDP + CX + Personalization Engine
Product demo: LEO CDP for Ecommerce and Fintech
Business model: Freemium → Ecosystem → Subscription
Market size: 20 billion USD in 2026 and CAGR 34.6%
Differentiation: cloud-native software
Go-to-market approach: Community → Free → Paid
Team: 1 full-stack dev, 1 data scientist and 12,000 fans of BigDataVietnam.org Community
Need 150,000 USD for scaling business (you get 20% share)
Mapme Investor Deck.
The deck we originally used to raise our seed round of $1M. See the progress we've made at www.mapme.com. Welcome to try it out and create a map.
Any questions? I'm at ben@mapme.com
digital transformation for manufacturing
Fourth Industrial Revolution technologies are driving innovation and the benefits of data-driven manufacturing are clear:
Predictive insights ✔
Advanced OEE ✔
Improved quality ✔
Satisfied customers ✔
Embrace your data's potential with Rawcubes' equipped data driven assessment and create an edge!
Lecture about Tangible Technology for the Sustainable Digital Transformation in Smart Cities:
Describing Challenges, Sustainability in the City, Technology in the City,
Sustainable Smart City, and giving three examples of sustainable initiatives in Smart City Projects.
An in-depth look at Alibaba's modern day business, with particular focus on logistics, marketplace, and their approach to product management. Includes TMall, Taobao, Alipay, Aliexpress, Cainiao, Youku, Sina Weibo and Lazada.
Hyper personalization through the connected consumer workshopTim Jones
Customer today expect and demand more personalized and relevant experiences. To meet these elevated demands, service providers from retailers to banks to government agencies are moving away from product-centricity towards experience-centricity to obtain greater insight into their consumers.
But collecting customer data is only the beginning – end to end customer engagement strategy also requires blending data from multiple sources to create a contextually relevant, timely and location specific view of customer needs (whether they know it themselves or not).
The Platform Revolution: How Networked Markets Are Transforming the Economy -...MuleSoft
Facebook, PayPal, Alibaba, Uber—these seemingly disparate companies have upended entire industries by harnessing a single phenomenon: the platform business model. In this session, professor and author Marshall Van Alstyne will explore the what, how, and why of this revolution and provide an “owner’s manual” for creating a platform marketplace. Revealing the strategies behind some of today’s rising platforms, Marshall Van Alstyne will explain how entrepreneurs—and traditional companies—can thrive in this new world.
PréSentation Storytelling Partie2 Du rapport d'innovation de courts circitsnous sommes vivants
le nouveau rapport d'innovation de courts circuits : LE STORYTELLING "des histoires non, notre histoire oui"
....Des petites histoires comme traces d’une grande histoire.....
La culture est un ensemble de pratiques et de croyances.
Le but d’un créateur de culture, le but de toute marque, est donc d’organiser ces croyances et ces pratiques, de les orienter, de les catalyser.
Les histoires jouent un rôle essentiel, par leur capacité à formaliser des modèles, à être des tuteurs psychosociologiques.
Nike invite à la transcendance. Elle le fait en s’appuyant sur des récits ponctuels, mosaïques, qui renvoie à l’air du temps comme à son méta-récit.
Storytelling signifie littéralement raconter une histoire en anglais.
Le Storytelling est la version moderne de l’art de la transmission et de la conviction par le pouvoir des histoires. Il consiste à faire émerger une ou plusieurs histoires à fort pouvoir de séduction et de conviction. Selon le principe que pour parler à la tête, il faut souvent d’abord toucher le coeur. Autrement dit passer par l’émotion pour atteindre la raison
From a handful of guys in a living room to 225 million members around the world. Join us for a look back at where we've been over the last decade. Thanks to our amazing members for being a part of our journey.
Desktop Version: http://ourstory.linkedin.com/
Co-founder Reid Hoffman's Blog Post: http://blog.linkedin.com/2013/05/05/linkedin-turns-10
Evolution of LinkedIn Homepage: http://blog.linkedin.com/2013/05/06/the-evolution-of-linkedin/
Airbnb pitch deck redesigned by Zlides
Want to create a pitch deck that inspires your audience? Get your FREE presentation kit designed by Zlides: http://bit.ly/slideshare_zlides
LeadCrunch is an intelligent demand generation platform that uses artificial intelligence to identify prospective B2B customers then curates them into either marketing- or sales-qualified leads using a marketplace of professional marketers. It empowers salespeople to focus on closing as it finds insights and new markets that accelerate sales cycles and reduce the costs of customer acquisition.
Company Presentation by Peter Bakenecker, Division President Germany & Switzerland at Mastercard at the Axel Springer NOAH Conference 2018 in Berlin, Tempodrom 6-7 June 2018.
Platforms: How Change in Industry is Driving Change in StrategyMarshall Van Alstyne
Presentation at MIT Platform Summit on how economic change in the Internet era parallels change in the Industrial era, but for the opposite reason. This inverts marketing, operations, finance, IT, strategy and innovation.
WeChat is a free messaging service from China that gains popularity rapidly. Besides standard features It includes voice messaging and videochat. By doing an search online, this slidedeck was made to answer the question what WeChat is and how companies can effectively use this service.
Sources:
http://thenextweb.com/asia/2014/01/24/messaging-stop-comparing-wechat-whatsapp/1/
http://jingdaily.com/how-wechats-600-million-users-spell-out-big-profits-for-brands/38568/
http://www.chinainternetwatch.com/4581/wechat-open-api-new-policies
http://bigblueball.com/im/top-10-instant-messaging-apps/
www.wechat.com
http://expandedramblings.com/index.php/by-the-numbers-17-amazing-facebook-stats/
http://www.ishmaelscorner.com/2014/01/21/wechat-campaign-in-china-offers-glimpse-into-the-future-of-communications/
http://www.chinainternetwatch.com/5261/10-case-studies-for-wechat-marketing/
http://www.digitaljungle.com.cn/wechat-marketing-service
http://technode.com/2013/12/03/wechat-launched-voice-open-platform-and-speech-recognition-sdk/
http://technode.com/2014/04/10/wechat-releases-image-recognition-sdk/
Hyper personalization through the connected consumer workshopTim Jones
Customer today expect and demand more personalized and relevant experiences. To meet these elevated demands, service providers from retailers to banks to government agencies are moving away from product-centricity towards experience-centricity to obtain greater insight into their consumers.
But collecting customer data is only the beginning – end to end customer engagement strategy also requires blending data from multiple sources to create a contextually relevant, timely and location specific view of customer needs (whether they know it themselves or not).
The Platform Revolution: How Networked Markets Are Transforming the Economy -...MuleSoft
Facebook, PayPal, Alibaba, Uber—these seemingly disparate companies have upended entire industries by harnessing a single phenomenon: the platform business model. In this session, professor and author Marshall Van Alstyne will explore the what, how, and why of this revolution and provide an “owner’s manual” for creating a platform marketplace. Revealing the strategies behind some of today’s rising platforms, Marshall Van Alstyne will explain how entrepreneurs—and traditional companies—can thrive in this new world.
PréSentation Storytelling Partie2 Du rapport d'innovation de courts circitsnous sommes vivants
le nouveau rapport d'innovation de courts circuits : LE STORYTELLING "des histoires non, notre histoire oui"
....Des petites histoires comme traces d’une grande histoire.....
La culture est un ensemble de pratiques et de croyances.
Le but d’un créateur de culture, le but de toute marque, est donc d’organiser ces croyances et ces pratiques, de les orienter, de les catalyser.
Les histoires jouent un rôle essentiel, par leur capacité à formaliser des modèles, à être des tuteurs psychosociologiques.
Nike invite à la transcendance. Elle le fait en s’appuyant sur des récits ponctuels, mosaïques, qui renvoie à l’air du temps comme à son méta-récit.
Storytelling signifie littéralement raconter une histoire en anglais.
Le Storytelling est la version moderne de l’art de la transmission et de la conviction par le pouvoir des histoires. Il consiste à faire émerger une ou plusieurs histoires à fort pouvoir de séduction et de conviction. Selon le principe que pour parler à la tête, il faut souvent d’abord toucher le coeur. Autrement dit passer par l’émotion pour atteindre la raison
From a handful of guys in a living room to 225 million members around the world. Join us for a look back at where we've been over the last decade. Thanks to our amazing members for being a part of our journey.
Desktop Version: http://ourstory.linkedin.com/
Co-founder Reid Hoffman's Blog Post: http://blog.linkedin.com/2013/05/05/linkedin-turns-10
Evolution of LinkedIn Homepage: http://blog.linkedin.com/2013/05/06/the-evolution-of-linkedin/
Airbnb pitch deck redesigned by Zlides
Want to create a pitch deck that inspires your audience? Get your FREE presentation kit designed by Zlides: http://bit.ly/slideshare_zlides
LeadCrunch is an intelligent demand generation platform that uses artificial intelligence to identify prospective B2B customers then curates them into either marketing- or sales-qualified leads using a marketplace of professional marketers. It empowers salespeople to focus on closing as it finds insights and new markets that accelerate sales cycles and reduce the costs of customer acquisition.
Company Presentation by Peter Bakenecker, Division President Germany & Switzerland at Mastercard at the Axel Springer NOAH Conference 2018 in Berlin, Tempodrom 6-7 June 2018.
Platforms: How Change in Industry is Driving Change in StrategyMarshall Van Alstyne
Presentation at MIT Platform Summit on how economic change in the Internet era parallels change in the Industrial era, but for the opposite reason. This inverts marketing, operations, finance, IT, strategy and innovation.
WeChat is a free messaging service from China that gains popularity rapidly. Besides standard features It includes voice messaging and videochat. By doing an search online, this slidedeck was made to answer the question what WeChat is and how companies can effectively use this service.
Sources:
http://thenextweb.com/asia/2014/01/24/messaging-stop-comparing-wechat-whatsapp/1/
http://jingdaily.com/how-wechats-600-million-users-spell-out-big-profits-for-brands/38568/
http://www.chinainternetwatch.com/4581/wechat-open-api-new-policies
http://bigblueball.com/im/top-10-instant-messaging-apps/
www.wechat.com
http://expandedramblings.com/index.php/by-the-numbers-17-amazing-facebook-stats/
http://www.ishmaelscorner.com/2014/01/21/wechat-campaign-in-china-offers-glimpse-into-the-future-of-communications/
http://www.chinainternetwatch.com/5261/10-case-studies-for-wechat-marketing/
http://www.digitaljungle.com.cn/wechat-marketing-service
http://technode.com/2013/12/03/wechat-launched-voice-open-platform-and-speech-recognition-sdk/
http://technode.com/2014/04/10/wechat-releases-image-recognition-sdk/
Coming to grips with digital and social media in China is no easy task. Between VPNs, firewalls and the influx of local alternative platforms, it can be a difficult market to gain cut-through. This presentation was part of a workshop during the Australia International Education Conference held in Tasmania in October 2017. It empowered participants to get beyond the great firewall and embrace digital and social media platforms in China, explored the most popular Chinese social media platforms, how they work and best practice case studies. Participants gained a better understanding of the differences between Western and Chinese platforms and how best to reach and engage prospective students. Key areas of focus included: * differentiating Western and Chinese online systems, such as search engines and social media platforms * leveraging the right digital marketing channels to reach prospective students in China * developing a marketing plan for Chinese students – marketing agencies versus campaigns developed in-house
Tencent recently re-engineered the WeChat messaging app in a way that applications smaller than 10 megabytes can run instantly on WeChat's interface.
Our report includes an introduction to WeChat mini-programs, an overview of its growing market and ecosystem, and takes a deep dive into its different use cases and implications.
Social media marketing in China - content centric public relations. Using engaging content, syndication and paid for advertising to lead to an effective campaign for B2B clients.
ADSOTA’s Vietnam Mobile Apps Advertising & Monetization Report is published quarterly, offering key insights of mobile advertising landscape of Vietnam. This report provides an in-depth look at Vietnam apps advertising market and term of trends during the period from Dec 2016 to Apr 2017. We are very pleased to share it with you and hope that you can get access to this industry situation and knowledge; as well as make use of these information for yourselves and your organization's particular purpose. Take a look at some interesting items presented in Q1 2017 Report:
1. Vietnam & Global Mobile Market Outlook
2. Vietnam Mobile App Advertising Insights
3. Highlights & Trends Q1 2017
Please feel free to contact us if you need any further information
Email: marketing@adsota.com
China and WeChat: Opportunities in B2B - BrightonSEO - Anna Milburn slideshareAnna Milburn
The Chinese market is growing in interest for many international businesses, but many of the case studies shared focus on B2C products and sectors like fashion and beauty. But there is just as big an opportunity for B2B brands to see success in that market. Anna will highlight the opportunities and explain how to make the most of them – with a specific focus on Wechat and how the Chinese super app can be an effective channel for B2B brands.
How to use China's most popular social media app - WeChat, especially as it pertains to B2B marketing. Discover which type of account will work best for your brand, how to set up an account, push content, generate followers and advertise.
Private traffic report in China by daxue consultingDaxue Consulting
Private traffic, known as 私域流量 in Chinese, is a trending term among China marketers in 2019 and 2020. Private traffic is a marketing method where communication with customers is funneled into private pools on platforms that allow brands to have full control without the costs of third-party platforms. This way, brands can systematically reach users at little cost. The opposite of private traffic in China would be communication with consumers through e-commerce platforms like Tmall, Taobao, and JD, where the platforms own traffic data and have more control over how the brand is perceived. A comprehensive report about private traffic offered by daxue consulting, a China-based market research firm.
3 Steps to Reach China's Affluent Customers Through WeChatMarcus Ho
Looking to drive more customers within China? With WeChat being the #1 most active social platform in China, it is the most ideal area for marketers to use to build a powerful brand and to drive sales.
In this deck, we'll share the 3 most important steps for you to get started
GAFAnomics Tesla Volume 2 - Is Tesla the disruptor we need?Fabernovel
Valued at 210 billion dollars, that is to say the valuations of Ford, GM, Draimler, PSA and Uber combined, Tesla, the leading company in electric car sales, recently became the world's leading manufacturer ahead of Toyota. It is because the company has succeeded in breaking the codes of a century-old industry, symbol of the industrial model of the 20th century, that Tesla deserves its place at the top of the list of the most disruptive companies. Fabernovel presents its new study "Is Tesla the disruptor we need? which reveals the secrets of its success but also provides thought on the future of mobility, which the company has not disrupted to date.
Lancement de ReCOVery - Sortie de crise - Les nouveaux raisonnablesFabernovel
La crise que le monde traverse atteint individus et acteurs économiques avec une puissance inédite et nécessite de repenser en profondeur nos modèles de développement, sur la base de solutions véritablement actionnables.
Plusieurs entreprises et associations d’entreprises s’unissent donc pour lancer reCOVery, une initiative collaborative visant à faire redémarrer l’économie selon un modèle plus durable, plus juste et plus résilient. Voici la présentation donnée lors de lancement de cette plateforme pour échanger sur une mutation appelée de toutes parts, et redémarrer en mettant en œuvre la transformation vers les "nouveaux raisonnables".
We are pleased to release the second volume of our new KPIs report series. This study is dedicated to the new value creation levers in the digital era and in particular on the talent pillar: why it is a critical asset, how to monitor it, assess it and optimize valuation.
This comes jointly with an index to assess one’s company maturity on talent capital.
If you want to get a full version or have any question about this study, please email us: kpi@fabernovel.com.
You can find our first study Customer KPIs here : https://www.slideshare.net/faberNovel/fabernovel-study-new-economy-new-kpi-the-customer-era
Fabernovel analyse les tendances publicitaires du super bowl de 2020Fabernovel
Aux États-Unis le Super Bowl est le plus grand événement sportif de l’année, suivi par près d'un américain sur trois. La compétition n'y est pas seulement sportive, elle est également publicitaire. À 5,6 millions de dollars les 30 secondes d'antenne, les marques ne regardent pas à la dépense et font de leur campagne de véritables spectacles. Si bien que pour 23% des américains, les publicités sont devenues la partie la plus importante du Super Bowl, contre 35% pour le jeu et 9% pour le show de mi-temps. Cette 54ème édition n'a pas dérogé à la règle !
Alors, pourquoi tant d’engouement autour des campagnes publicitaires du Super Bowl ?
Et quelles sont les tendances 2020 ?
À découvrir dans notre analyse.
Amazon: friend or foe?
This presentation looks at the ways to work with Amazon, its opportunities and threats for brands and the winning distribution strategies for you.
Fabernovel is pleased to release this new edition of “Gafanomics Quarterly”, our publication which offers you every quarter a transversal review of the earnings releases and strategic announcements of the disruptive Tech giants.
This last quarter was somewhat special in our view, ushering in new times at several levels : a new fiscal year, a new decade and the accelerating change towards new value patterns.
After a challenging Q3, the Tech segment outperformed all other sectors on the Street with an impressive cumulated market cap gain of more than $1,300bn for our sample of 20 firms (i.e. the equivalent of Microsoft market value or the annual GDP of Spain). This was underpinned by the robust quarterly delivery of most of the Tech leaders with a value pattern still favouring user and top-line growth pattern compared to margin expansion. Our sample of Tech disruptors posted a median revenue growth of 23% and 17% EBIT growth in Q4 19, with very similar figures for FY19.
Is this outperformance set to last?
Beyond their economic power, the Tech leaders face several challenges. Facing rising maturity and competition, they are increasingly criticized on their dark side and their Achilles heel: Corporate and Social Responsibility. Several of them recorded in the last months the departures of their founders (Travis Kalanick at Uber, Jack Ma from Alibaba, Larry Page and Sergey Brin at Google, Adam Neumann at WeWork). Softbank has seen the arrival of activist investors in their capital.
The Green tide was the most striking new theme emerging from Q4 releases. Many tech players (Microsoft, Amazon, …) have started to communicate on the environmental impact. Greenwashing or strategic reality? Probably both. But we hope that the latter will prevail! Given their deep pockets, innovation culture and infrastructure power, Tech giants are probably among the few Corporates that can save the planet. The Coronavirus crisis has shown that software can help adapt in critical situation with new practices (more remote work) that can reduce carbon emissions.
In a new world where transparency and responsibility will increasingly drive valuation, we are convinced that this Green horizon can be a structuring value path for GAFAM & Co but also an area where they can join forces with other Corporates.
Kereitsu of modern times, Softbank has pioneered with its Vision Fund an Innovation at scale strategy powered by an agressive venture investments. It has thus opened an alternative way to GAFAM’s model that relied primarily on an organic technology model amplified by some bolt-on M&A.
SoftBank’s transformation case is in our view particularly interesting at a time when the European startups and innovation ecosystems need to catch-up with their American and Asian and many Corporates are entering in « coopetition » with Investment funds, launching or reinventing their ventures set-up in order to address their innovation at scale challenge.
For sure, like all disruptors Softbank has been somewhat extreme in its approach (especially in terms of risk aversion, fundraising, inflationary valuation) and not always exemplary in its practices (CSR, governance, financial disclosure...). Nevertheless we are witnessing some interesting read-across for European players, especially as vision, risk taking and entrepreneurial approaches are in our view critical success factors in the new economy.
Thus one of our wishes for 2020 is that some European Softbank may emerge and create a new way for innovation at scale.
Retail Apocalypse. Voilà comment Business Insider qualifiait il y a quelques semaines la situation actuelle (et future ?) du retail. Et à raison : aux US plus de 8600 magasins physiques doivent fermer en 2019. La France n’est pas épargnée - en témoignent les fermetures de huit enseignes Gap et plus de 30 Conforama cet été, pour n'en citer que quelques unes.
Dans le même temps, les Digitally Native Vertical Brands - ces ovnis du e-commerce devenus leaders aussi inspirants qu’anxiogènes - envahissent les rues. Littéralement : sur les 84 DNVB à fort potentiel identifiées en 2016 par Andy Dunn dans son article phare, 44 comptent désormais au moins un magasin physique. Ici aussi : difficile de se balader dans Paris aujourd’hui sans passer devant une boutique Sezane, Le Slip Français ou Jimmy Fairly.
Pour passer à l'échelle, il semblerait que les DNVB doivent faire tomber le “D”. “Halo effect” disent les Américains pour décrire ce phénomène qui consiste à ouvrir une boutique physique pour considérablement augmenter les ventes online. Mais alors...
Entre apocalypse et terre promise, à quoi ressemble vraiment le retail de demain ?
Quel modèle, quels KPIs et quelles conditions pour émerger ?
Présentée lors du MobileOne 2019 par Benoît AUDOUARD, responsable projet myCANAL chez Canal+ et Julie ROLLIN-MOUSTÉOU, Senior Product Manager chez Fabernovel.
[Extract] Study The We Company: is real estate a disruptable industry?Fabernovel
A lot has been said about WeWork, whether it is about its controversial CEO, its delusional valuation, its abyssal losses, its obscure governance or its esoteric motto. But, as analysts passionated by new models and disruption players, we could not stay away from the debate surrunding the one startup that has shaken the real estate market.
Our study does not predict whether Wework will become public, or whether it will actually survive. But, it aims at describing how WeWork has made coworking a thing, which lessons should be drawn from its model (whether considered tech or not tech) , and which possible future can be imagined for the industry.
Insight Report by Fabernovel - The Hidden consumption force of Overseas Chine...Fabernovel
Fabernovel, the global innovation agency operating in Europe, US and China, is pleased to share its latest in-depth study analyzing Overseas Chinese Residents, “The hidden consumption force”.
Study Ardian & Fabernovel - The Augmented Infrastructure: Digital for climate?Fabernovel
Foreword:
2020 is tomorrow. Once a synonym for “future”,
this key date is a symbol for new dawn where
the issue of long term value can not be but linked
to digital sobriety and technological responsibility.
At Fabernovel, that is why when working on transformation projects, services design or engineering, we follow a triple approach: entrepreneurial, digital but first and foremost responsible.
I am convinced that this approach can be applied
to infrastructures. Regarding carbon impact issue, beyond mitigation measures and energy recycling,
we need to act upstream by rethinking the way we design services and technology.
Innovation more than ever, has to be thought in a global ecosystem perspective to prevent drifts and limit impact.
Let’s build this inclusive future together.
Stéphane Distinguin, CEO & Co-founder at Fabernovel
Services urbains : faut il vraiment penser utilisateur ?Fabernovel
Ils investissent l'espace, orchestrent les flux, bouleversent les usages et uniformisent nos villes : les géants du numérique saisissent l'espace urbain et nous forcent à requestionner notre façon de concevoir les services urbains.
A quoi doit ressembler une ville à l'ère du numérique ?
Peut-on vraiment "penser utilisateur" dans un contexte urbain ?
Comment réconcilier besoins individuels et communautaires ?
Nous sommes convaincus que c'est par le design que nous répondrons à ces nouveaux enjeux.
Pour échanger avec nous sur ces questions essentielles, nous avons eu le plaisir de recevoir Agnes Kwek, ambassadrice Design pour la ville de Singapour et Dominique Sciamma, Directeur et Doyen de Strate Ecole de Design et Président de l'APCI.
Découvrez dans cette keynote les nouveaux paradigmes de la Ville moderne, et contactez-nous pour échanger davantage sur ce sujet passionnant !
[Fabernovel study] New economy, new KPI: the customer eraFabernovel
By creating some disruption in value chains and favouring the emergence of new models, the digital revolution has induced deep changes in the way value is created and shared. It is more and more decorrelated from short term financial performance. That should push organizations and investors to review their monitoring and valuation of innovative projects, as well as pay attention to the value of some intangible assets, such as customer capital, talent capital, ecosystem, software or societal and environmental impact.
Customer centricity was at the heart of the digital revolution, which explains why among these assets, customer capital is the easiest to value by investors. However, if we’ve focused our analysis in this presentation on this asset, this should not overshadow the other key levers that organizations need now for their transformation to be more and more systemic.
Digital native economic models have been built by design according to an extra-financial approach with monitoring and communication already focused on customer KPIs, and sometimes on talent or ecosystem metrics. By contrast, if players other than digital natives have initiated a deep transformation of their model, they have not yet adapted their reporting styles, even though this would enable them to better allocate resources and value the customer acquisition strategy.
Combined with this document, we are launching a new index dedicated to testing your own maturity regarding customer capital (how you’ve integrated this approach, how customer-centric your reporting is, how you use it). Once this assessment has been completed, this presentation will help drive you along the path towards a new reporting approach. Additionally, it will help you harness your organization's potential, which we've identified at both the internal and external levels, while focusing on stakeholder engagement and value creation levers.
Gafanomics - The Quarterly - Episode 2 (Q2FY19)Fabernovel
Financial analysis of some of the most disruptive Tech companies in the world. This document aims to provide you with some major insights concerning the financial markets and the most disruptive innovations for the second quarter of the financial year 2019.
The Future of Corporate Learning: from Training to Learning ExperienceFabernovel
With innovation cycles becoming ever shorter, companies are faced with a new challenge: keeping their key skills up to date in real time. This strategic dimension of ‘workforce planning’ cannot rely solely on recruitment; existing employees must be able to continuously learn new things. As such, the number one skill companies now look for is the capacity to learn, and companies are particularly looking for ‘learning animals’, a term coined by Google.
To download the full report: http://eepurl.com/guJvA5
Gafanomics - The Quarterly - Episode 1 (Q1FY19)Fabernovel
Financial analysis of some of the most disruptive Tech companies in the world. This document aims to provide you with some major insights concerning the financial markets and the most disruptive innovations for the first quarter of the financial year 2019.
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L’exposition Vasarely en cours actuellement au Centre Pompidou à Paris nous le rappelle : l’art est aussi affaire de méthode, de système, de programme. L’oeuvre de l’artiste hongrois-français ne doit rien au hasard : dès sa première période artistique, il met au point un alphabet plastique, lui permettant des combinaisons infinies de couleurs et de formes - garantissant une harmonie entre toutes ses créations, tout en rendant possible leur “industrialisation”. Digression ? Non, car les enjeux du design d’expérience aujourd’hui sont précisément ceux-là.
Cinquante-neuf ans après “Alphabet VR”, ce sont les expériences qui doivent passer à l’échelle. Et c’est exactement le propos du design system : une sorte de “toolbox” digitale à destination des designers, mais aussi des développeurs, chefs de projets et quiconque serait engagé de près ou de loin dans la conception d’une nouvelle expérience. Fini de bricoler des bouts d’expérience par-ci, par-là : le design system permet d’assurer la cohérence et l’harmonie sur tous les pans d’expérience d’une marque. Un outil plus qu’essentiel à l’ère de l’expérience.
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Ce n’est un secret pour personne : le continent africain vit depuis quelques années un véritable boom de créativité et d’innovation. Un mouvement qui a vu naître des start-up telles que Optimetriks ou YellowRelay - dont nous rencontrerons les fondateurs - qui révolutionnent les usages d’un continent où l’on trouve plus de mobiles que d’habitants adultes. L’Afrique se transforme - à la vitesse des start-up !
WeChat, the shape of the connected ChinaFabernovel
Impressive, intriguing China is all too often dismissed as a source of inspiration for being “too different”. Yet over the past decade, China has undergone unprecedented change as a result of the implementation of protectionist economic policies. No longer the world’s sweatshop, the country is now the international epicenter of technological research & development.
An introduction to the cryptocurrency investment platform Binance Savings.Any kyc Account
Learn how to use Binance Savings to expand your bitcoin holdings. Discover how to maximize your earnings on one of the most reliable cryptocurrency exchange platforms, as well as how to earn interest on your cryptocurrency holdings and the various savings choices available.
The world of search engine optimization (SEO) is buzzing with discussions after Google confirmed that around 2,500 leaked internal documents related to its Search feature are indeed authentic. The revelation has sparked significant concerns within the SEO community. The leaked documents were initially reported by SEO experts Rand Fishkin and Mike King, igniting widespread analysis and discourse. For More Info:- https://news.arihantwebtech.com/search-disrupted-googles-leaked-documents-rock-the-seo-world/
"𝑩𝑬𝑮𝑼𝑵 𝑾𝑰𝑻𝑯 𝑻𝑱 𝑰𝑺 𝑯𝑨𝑳𝑭 𝑫𝑶𝑵𝑬"
𝐓𝐉 𝐂𝐨𝐦𝐬 (𝐓𝐉 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐜𝐚𝐭𝐢𝐨𝐧𝐬) is a professional event agency that includes experts in the event-organizing market in Vietnam, Korea, and ASEAN countries. We provide unlimited types of events from Music concerts, Fan meetings, and Culture festivals to Corporate events, Internal company events, Golf tournaments, MICE events, and Exhibitions.
𝐓𝐉 𝐂𝐨𝐦𝐬 provides unlimited package services including such as Event organizing, Event planning, Event production, Manpower, PR marketing, Design 2D/3D, VIP protocols, Interpreter agency, etc.
Sports events - Golf competitions/billiards competitions/company sports events: dynamic and challenging
⭐ 𝐅𝐞𝐚𝐭𝐮𝐫𝐞𝐝 𝐩𝐫𝐨𝐣𝐞𝐜𝐭𝐬:
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"𝐄𝐯𝐞𝐫𝐲 𝐞𝐯𝐞𝐧𝐭 𝐢𝐬 𝐚 𝐬𝐭𝐨𝐫𝐲, 𝐚 𝐬𝐩𝐞𝐜𝐢𝐚𝐥 𝐣𝐨𝐮𝐫𝐧𝐞𝐲. 𝐖𝐞 𝐚𝐥𝐰𝐚𝐲𝐬 𝐛𝐞𝐥𝐢𝐞𝐯𝐞 𝐭𝐡𝐚𝐭 𝐬𝐡𝐨𝐫𝐭𝐥𝐲 𝐲𝐨𝐮 𝐰𝐢𝐥𝐥 𝐛𝐞 𝐚 𝐩𝐚𝐫𝐭 𝐨𝐟 𝐨𝐮𝐫 𝐬𝐭𝐨𝐫𝐢𝐞𝐬."
Enterprise Excellence is Inclusive Excellence.pdfKaiNexus
Enterprise excellence and inclusive excellence are closely linked, and real-world challenges have shown that both are essential to the success of any organization. To achieve enterprise excellence, organizations must focus on improving their operations and processes while creating an inclusive environment that engages everyone. In this interactive session, the facilitator will highlight commonly established business practices and how they limit our ability to engage everyone every day. More importantly, though, participants will likely gain increased awareness of what we can do differently to maximize enterprise excellence through deliberate inclusion.
What is Enterprise Excellence?
Enterprise Excellence is a holistic approach that's aimed at achieving world-class performance across all aspects of the organization.
What might I learn?
A way to engage all in creating Inclusive Excellence. Lessons from the US military and their parallels to the story of Harry Potter. How belt systems and CI teams can destroy inclusive practices. How leadership language invites people to the party. There are three things leaders can do to engage everyone every day: maximizing psychological safety to create environments where folks learn, contribute, and challenge the status quo.
Who might benefit? Anyone and everyone leading folks from the shop floor to top floor.
Dr. William Harvey is a seasoned Operations Leader with extensive experience in chemical processing, manufacturing, and operations management. At Michelman, he currently oversees multiple sites, leading teams in strategic planning and coaching/practicing continuous improvement. William is set to start his eighth year of teaching at the University of Cincinnati where he teaches marketing, finance, and management. William holds various certifications in change management, quality, leadership, operational excellence, team building, and DiSC, among others.
3.0 Project 2_ Developing My Brand Identity Kit.pptxtanyjahb
A personal brand exploration presentation summarizes an individual's unique qualities and goals, covering strengths, values, passions, and target audience. It helps individuals understand what makes them stand out, their desired image, and how they aim to achieve it.
B2B payments are rapidly changing. Find out the 5 key questions you need to be asking yourself to be sure you are mastering B2B payments today. Learn more at www.BlueSnap.com.
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Cultivating and maintaining discipline within teams is a critical differentiator for successful organisations.
Forward-thinking leaders and business managers understand the impact that discipline has on organisational success. A disciplined workforce operates with clarity, focus, and a shared understanding of expectations, ultimately driving better results, optimising productivity, and facilitating seamless collaboration.
Although discipline is not a one-size-fits-all approach, it can help create a work environment that encourages personal growth and accountability rather than solely relying on punitive measures.
In this deck, you will learn the significance of workplace discipline for organisational success. You’ll also learn
• Four (4) workplace discipline methods you should consider
• The best and most practical approach to implementing workplace discipline.
• Three (3) key tips to maintain a disciplined workplace.
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Presented at The Global HR Summit, 6th June 2024
In this keynote, Luan Wise will provide invaluable insights to elevate your employer brand on social media platforms including LinkedIn, Facebook, Instagram, X (formerly Twitter) and TikTok. You'll learn how compelling content can authentically showcase your company culture, values, and employee experiences to support your talent acquisition and retention objectives. Additionally, you'll understand the power of employee advocacy to amplify reach and engagement – helping to position your organization as an employer of choice in today's competitive talent landscape.
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Know more: https://www.synapseindia.com/technology/mean-stack-development-company.html
[Note: This is a partial preview. To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
Leading companies such as Nike, Toyota, and Siemens are prioritizing sustainable innovation in their business models, setting an example for others to follow. In this Sustainability training presentation, you will learn key concepts, principles, and practices of sustainability applicable across industries. This training aims to create awareness and educate employees, senior executives, consultants, and other key stakeholders, including investors, policymakers, and supply chain partners, on the importance and implementation of sustainability.
LEARNING OBJECTIVES
1. Develop a comprehensive understanding of the fundamental principles and concepts that form the foundation of sustainability within corporate environments.
2. Explore the sustainability implementation model, focusing on effective measures and reporting strategies to track and communicate sustainability efforts.
3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations.
CONTENTS
1. Introduction and Key Concepts of Sustainability
2. Principles and Practices of Sustainability
3. Measures and Reporting in Sustainability
4. Sustainability Implementation & Best Practices
To download the complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations
Implicitly or explicitly all competing businesses employ a strategy to select a mix
of marketing resources. Formulating such competitive strategies fundamentally
involves recognizing relationships between elements of the marketing mix (e.g.,
price and product quality), as well as assessing competitive and market conditions
(i.e., industry structure in the language of economics).
Improving profitability for small businessBen Wann
In this comprehensive presentation, we will explore strategies and practical tips for enhancing profitability in small businesses. Tailored to meet the unique challenges faced by small enterprises, this session covers various aspects that directly impact the bottom line. Attendees will learn how to optimize operational efficiency, manage expenses, and increase revenue through innovative marketing and customer engagement techniques.
2. FABERNOVEL is pleased to share this playbook reviewing various offerings of
WeChat advertising and the possibilities for brands to reach and engage the tech
savvy consumers.
Since the inception of WeChat, Tencent has been very cautious about introducing
promotional messages on its platform. The Super APP is envisioned more as a
productive toolkit for the users' daily life than a source of media revenue stream itself.
On contrary to 1 ad for every 10 posts on Facebook, the Shenzhen tech giant makes
sure its users exposed to maximum 2 ads per day.
That being said, WeChat advertising offerings have become so comprehensive and
impactful to capture the attention of Chinese consumers from both home and
abroad. To build successful WeChat strategies, it is now crucial for business to master
these various ad formats, ad touch points, ad features, bidding tactics and audience
targeting possibilities.
Let’s discover more with this playbook!
FOREWORD
Patrice Nordey
APAC CEO, FABERNOVEL
2
Photo by 珂 许 on UnsplashPhoto credits: James Coleman (unsplash)
3. 3
2. WeChat Advertising 1O1
3. Case Studies
1. Introduction To WeChat
Summary
4. About FABERNOVEL
5. 5Source: Tencent, Co-creating a smarter era of luxury, 2019
SOCIAL
MEDIA
SEARCH
O2O
ONLINE
PAYMENT
VIDEO
E-COMMERCE
QQ messenger
(823 million MAU)
Tenpay
JD.com
China’s 2nd largest B2C platform
Meituan-Dianping
Local review and group purchase
DiDi
Taxi & ride-hailing app
Tencent Map
Map and app
58.Com
Lifestyle information and services
Leju
Second-hand housing trading
Qzone
(568 million MAU)
Other fields include gaming, portal site, entertainment, etc.
Sogou
Search engine
WeChat Pay
Elong
Travel and ticketing service
WeChat
(1.1 billion MAU)
Tencent Video
(425 million MAU)
Weishi
Short video app
TENCENT MASSIVE ECOSYSTEM
6. 6
460M
Moments
shared daily
38B
Messages
sent daily
Messaging & Moments
Official Accounts
3.5M
Active
public accounts
80M
Public account
followers
WeChat Payment
38%
Of mobile payment
market share
800M
Users binding bank
account with WeChat
2.3 Million
Mini Programs since
the launch in 2017
200M
Daily
active users
Mini Program1.1 Billion
MAU in 2018
Launched in 2011
China’s largest social
media platform
WECHAT INTRODUCTION
Source: Tencent, Co-creating a smarter era of luxury, 2019
7. 7
1
INTRODUCTION
• WeChat is a multi-purpose messaging, social media and payment app with over 1 billion monthly active users. It
was developed by China’s social media giant Tencent in 2011.
2 KEY NUMBERS AND FACTS
• 38.2 billion messages and 460 million WeChat moments are sent daily average in 2018 on the platform.
• As of July 2018, WeChat drove $47.7 billion traditional consumption, covering travel, food, shopping, tourism,
etc.
• By 2018, WeChat Payment occupied 38% of mobile payment market share with 600 million users. Most users
use WeChat Payment in restaurant, convenience store, food delivery, ticket purchasing and online platform
services.
• On Jan 2017, WeChat launched a new initiative called WeChat Mini Program, which is “sub-applications” within
the WeChat ecosystem. They are the embedded apps within WeChat that requires no download that provide
customers with an “use and leave” option. The number of Mini Program reached 2.3 million with 200 million
active users since the launch in 2017.
3 WHY WECHAT
• WeChat is the core platform for Gen-Z to connect and maintain relationship with friends, family and school.
• Gen-Z are using more services (ride hailing, food delivery, shopping, etc.) on WeChat, especially after the launch
of WeChat Mini Program.
1.1 Billion
MAU in 2018
Launched in 2011
China’s largest social
media platform
WECHAT INTRODUCTION
Source: Tencent, Co-creating a smarter era of luxury, 2019
8. 8
Ads received
WeChat groups
Ads in Moments feedIn-Article Ads Ads within Wechat
payment receipts
Ads within Mini
Programs
in-game ads
WECHAT NATIVE ADVERTISING
10. 10
WeChat Ads Overview
Moments Ads
Official Account Ads
How To Run WeChat Ads
Brand Zone Ads
A
B
C
D
E
F
Mini Program Ads
11. 11
WECHAT MOMENTS ADS
Ad placement
User’s moments feed
3 formats available
1. Image/Video + Text + Link
2. Card image/video + Text
3. Special Format
1
WECHAT OFFICIAL ACCOUNT ADS
Ad placement
In-article or page bottom
3 formats available
1. Bottom Ads
2. In-Article Ads
3. Mutual Selection Ads
2
HOW IT WORKS
▪ 3 types of display offerings:
1. Moments Ads:
Native Ads displayed at users’
Moments feed in a form similar
to a friend’s original content.
2. Official Account Ads:
Displayed when users browse
content on public accounts
(Vogue, Elle, etc.)
2. Mini Program Ads:
Displayed when users browse
mini program or mini game.
WECHAT ADS OVERVIEW
WECHAT MINI PROGRAM ADS
Ad placement
In Mini Program/ in Mini Game
3 formats available
1. Bottom Banner Ads
2. Incentive Ads (Mini Game
Video)
3. Pop-up Ads
3
12. 12
WeChatAdsOverview
MOMENTS ADS KEY KPIS
Impression
Engagement
Follow
CPE
CPF
1
OFFICIAL ACCOUNT ADS KEY KPIS
Impression
Engagement
Follow
CPE
CPF
CTR
FTR
2
WECHAT MINI PROGRAM ADS KEY
KPIS
Impression
Engagement
Follow
CPE
CPF
3
Impression : number of times an ad
been shown
Reach : number of viewers
Like : thumb up
Comment : leave message
Share : forward to friend
Click : press the photo/link/copy, ect.
Engagement : number of actions been
done by viewers (Like + Comment +
Share + Click)
Canvas Engagement : Engagement of
the landing page(number of times the
video play +button click)
Follow : number of new followers
Cost : money spending
CPM : cost÷impression×1000
CPE : cost ÷ engagement
CPF : cost ÷ follower
CPC : cost ÷ click
CPA : cost ÷ action
CTR : click ÷ impression×100%
FTR : follower ÷ click×100%
For ongoing ad to
optimize the visual
& criteria
DEFINITIONS
13. 13
WeChat Ads Overview
Moments Ads
Official Account Ads
How To Run WeChat Ads
Brand Zone Ads
A
B
C
D
E
F
Mini Program Ads
14. 14
MOMENTS ADS
Card Format
Creating an attention-
catching “branding zone” in
moments feed
Post Format
Maximizing the friendliness
of the ad to encourage
engagement
Special Format
(1M+ RMB investment)
WeChat offer special formats
and features such as A/B
option, full frame, etc.
1 2 3
15. 15
MomentsAds
CTA: Follow Official
Account
CTA: Coupon
Asset type:
Video Ad
Moments
Post Ad
Special interaction:
@Friend
Asset type: Multi-
picture 3/6/9
Asset type:
1 single picture
CTA: Mini Program CTA: Link to store
(LBS)
POST FORMATS - FEATURES1
16. 16
MomentsAds
Moments
Post Ad
CARD FORMATS - FEATURES2
CTA: Event
registration
CTA: Link to ArticleCTA: Coupon
Asset type:
Card Ad
CTA: Mini
Program
CTA: Link to store
(LBS)
Asset type:
Video card
format
CTA: Follow
Official Account
17. 17
MomentsAds
Key words
Full size video
Interactive video
(ie: draw the stitch at the end of
the video to unlock the ad )
Celebrity endorsement
(icon of the celebrity)
Customized outbound
link (outside of Wechat)
A/B card
> 2 Million RMB
investment
> 1 Million RMB
investment
SPECIAL FORMATS -FEATURES3
> 5 Million RMB
investment
Panorama visual
interaction
18. 18
MomentsAds
Event details page
To know more about
the event
Article Page
From Official Account
Official Account
Home & Follow
Page
Other landing pages: Coupon, app store, external web page, etc.
Mini Program
Developed by brands
LBS Store Page
To Direct Online Traffic
Not available for Bottom
Ads
Registration Page
for lead generation
WeChat templated page
LANDING PAGES FOR MOMENTS AD
19. 19
MomentsAds
Store promotion
Brand promotion
Official Account
promotion
Sales leads
collection
Coupon distribution
• Store address
• Map
• Linkage to Mini Program /
WeChat Article / Website /
Coupon / Event booking
• Official Account button / QR
code
• Information collect form
• Presence of coupons
• WeChat Page Canvas
• WeChat Simplified canvas
• Full frame
• Mini Program
• Canvas
• WeChat Simplified canvas
• Full frame
• Mini Program
• WeChat Canvas
• Full frame
• Official Account
• WeChat Canvas
• WeChat Simplified canvas
• Full frame
• Mini Program
• WeChat Canvas
• Full frame
• Mini Program
Required elements Display optionsAds objectives
Product promotion • Products presentation
• Canvas
• External web link
• Mini Program
LANDING PAGES REQUIREMENTS
20. 20
WeChat Ads Overview
Moments Ads
Official Account Ads
How To Run WeChat Ads
Brand Zone Ads
A
B
C
D
E
F
Mini Program Ads
21. 21
Bottom Ad
(Image/Video)
Maximizing the friendliness of the
ad to encourage engagement
In-Article Ad
(Image/Video)
Displayed in the middle of an article
page
OFFICIAL ACCOUNT ADS - 3 FORMAT TYPES
Mutual Selection Ad
(Image)
Displayed in the bottom of an
article page
22. 22
OfficialAccountAds
Coupon Ad Mobile App Ad
Follow Official Account
(OA logo + OA name +
link)
wider display format
Follow Official Account
(OA logo + OA name +
link)
Larger Banner Ad
(clickable picture)
Card Ad with picture
(OA logo + OA name + link)
Banner Ad
(clickable picture)
Card Ad with video
(OA logo + OA name +
link)
Official
Account Ads
BOTTOM AD - SUB-FORMATS
24. 24
OfficialAccountAds
Ad Spot Provider
Advertiser
How it works:
On the user end, Mutual Selection Ads looks just like all other
forms of Official Account Ads.
However, advertisers must apply for the ad spot to their
chosen provider/official account holder, usually an influential
KOL. Then the provider can either confirm or reject the
application.
Advertiser
Campaign
strategy
planning
Provider
Ad
execution
planning
CONFIRM
CHOOSE
Selection Phase
Provider
Advertising
execution
Execution Phase
The advantage of this advertising model is signified by the
precise reach-out to the brand’s designated target audience.
The most popular practice of mutual selection ads takes place
during major campaign where KOL collaboration and mutual
selection advertising are bundled together
MUTUAL SELECTION AD
25. 25
OfficialAccountAds
Event details page
To know more about
the event
Article Page
From Official Account
Official Account
Home & Follow
Page
Other Destinations: LBS store, App store, external web page etc.
Mini Program
Developed by brands
Coupon
To encourage
purchases
Registration Page
For generating Leads
LANDING PAGES FOR ACCOUNT ADS
26. 26
OfficialAccountAds
Brand
promotion
Official Account
promotion
Sales leads
collection
Application
promotion
Product
promotion
• Linkage to Mini
Program / H5 / WeChat
Article / Website
• Official Account button /
QR code
• Information collect form
• Application download
button
• Canvas
• External web link
• Mini Program
• Official Account
• Android / App store
• Products presentation
• Canvas
• External web link
• Mini Program
• Canvas
• External web link
• Mini Program
Coupon
distribution
• Presence of coupons • Coupon page
Required
elements
Display optionsAds objectives
Botto
m ad
Mutual
selection
LANDING PAGE REQUIREMENTS
In-
article
ad
27. 27
WeChat Ads Overview
Moments Ads
Official Account Ads
How To Run WeChat Ads
Brand Zone Ads
A
B
C
D
E
F
Mini Program Ads
28. 28
Mini Program banner
(Image)
Very eye-catching when users
browse the list of Mini Programs
Incentive Ad
(Video)
Users can choose to watch
the ad in exchange of game
bonus
MINI PROGRAM ADS
Pop-up Ad
(Image)
Users can choose to watch
the ad in exchange of game
bonus
29. 29
OfficialAccountAds
Event details page
To know more about
the event
App download
App store / Android
Official Account
Home & Follow
Page
Mini Program
Developed by brands
Game page
To encourage play
games
Registration Page
For generating Leads
LANDING PAGES FOR MINI PROGRAMS ADS
30. 30
OfficialAccountAds
Brand
promotion
Official Account
promotion
Sales leads
collection
Application
promotion
Product
promotion
• Linkage to Mini
Program / H5 / WeChat
Article / Website
• Official Account button /
QR code
• Information collect form
• Application download
button
• Canvas
• External web link
• Mini Program
• Official Account
• Android / App store
• Products presentation
• Canvas
• External web link
• Mini Program
• Canvas
• External web link
• Mini Program
Game
promotion
• Button linking to game • Game Mini Program
Required
elements
Display optionsAds objectives Banner Pop-up
LANDING PAGE REQUIREMENTS
Incentiv
e ad
31. 31
WeChat Ads Overview
Moments Ads
Official Account Ads
How To Run WeChat Ads
Brand Zone Ads
A
B
C
D
E
F
Mini Program Ads
32. 32
BrandZoneAds
WeChat offer some extra services for their One Million Club members: Exclusive branded search function – Branding oriented
Official Nike section
where are displayed:
brand story / brand
activities / contact / store
locations / customer
service / official account /
Mini Program
Nike Official Account
Nike Mini Program
Friend’s post mentioning
Nike
The Official brand section is an
important channel where users
can obtain brand information and
services displayed one after one:
- Mini Programs
- Official accounts
- Services or products both
supported by Mini Programs
Branding oriented
BRAND ZONE ADS
33. 33
BrandZoneAds
Official Lancôme section
where are displayed:
brand story / brand
activities / contact / store
locations / customer
service / official account /
Mini Program
Lancôme Official
Account
Lancôme Mini Program
Article mentioning
Lancôme
Lancôme encyclopedia
Lancôme WeChat
online e-commerce
BRAND ZONE ADS
WeChat offer some extra services for their One Million Club members: Exclusive branded search function – Products oriented
34. 34
WeChat Ads Overview
Moments Ads
Official Account Ads
How To Run WeChat Ads
Brand Zone Ads
A
B
C
D
E
F
Mini Program Ads
35. 35
A SIMPLE 8-STEP PROCESS
Define ad
objective
Choose ad
format
Select
target
audiences
Top-up &
schedule
the ad
position
Upload ad
assets
Pass the
Tencent ad
verification
Ad launch
Strategy & ad assets set up WeChat backend execution Ad preview
Ad
Monitoring
& A/B
Testing
Ad optimization
36. 36
DEFINE YOUR ADVERTISING OBJECTIVES
Brand event
promotion
Store promotion
Collecting sales
leads
Official account
promotion
Products
promotion
Application
promotion
Coupon
distribution
Games promotion
The objective is to
increase brand
awareness and bring
participation.
The objective is to bring
offline traffic and sales.
Promoting WeChat
Official Account in order
to attract subscribers.
Some ads have objective
to collect sales leads and
find potential customers.
Some ads drive users to
App or Android store to
download the
application.
Distributing coupons via
ads can incite users to
purchase online or
offline.
Promote online products
to bring more customers
and orders.
Attract more users to play
games.
HowToRunWeChatAds
37. 37
HowToRunWeChatAds
MOMENTS ADS
Pricing model : CPM
Scheduled
1. Ad spots scheduled 1-28 days in
advance with placement priority
guaranteed
2. CPM varies among the 3 tiers of cities
(core/key/other)
3. Minimum investment: 50,000 RMB
per wave
Real-time Bidding
1. Exposure window selected in advance
while placement would not be
guaranteed.
2. Impressions are distributed according
to bidding price and ad quality.
3. Minimum investment: 1,000 RMB per
day
Minimum Investment
50,000 RMB
Minimum Investment
1,000 RMB
1
2
1
OFFICIAL ACCOUNT ADS
Pricing model : CPM & CPC (oCPA*)
Scheduled (CPM)
1. Ad spots scheduled 1-28 days in
advance with placement priority
guaranteed
2. CPM varies among the 3 tiers of cities
(core/key/other)
3. Minimum investment: 1,000 RMB per
wave
Real-time bidding (CPC / oCPA*)
1. Exposure window selected in advance
while placement would not be
guaranteed.
2. Impressions are distributed according
to bidding price and ad quality.
2
3
MINI PROGRAM ADS
Pricing model : CPC
Real-time bidding
1. Exposure window selected in advance
while placement would not be
guaranteed.
2. Impressions are distributed according
to bidding price and ad quality.
3
*oCPA (Optimized CPA): According to the actual
promotion demand, the advertisement system will take
the intelligent optimization to place, accurate reaches to
high conversion rate users.
CHOOSE YOUR AD FORMAT & PRICING MODEL
38. 38
WECHAT ADVERTISING RATE CARD
CITY IMAGE AD VIDEO AD
CORE (SH & BJ) 150 RMB / CPM 180 RMB / CPM
KEY (1st & 2nd TIER) 100 RMB / CPM 120 RMB / CPM
OTHER (3rd TIER) 50 RMB / CPM 60 RMB / CPM
Scheduled
MOMENTS ADS PRICING
Real-time bidding
available starting from 100 RMB per thousand
impression with minimum investment of 1,000 RMB
per DAY
CITY IMAGE AD VIDEO AD
CORE (SH & BJ) 35 RMB / CPM 40 RMB / CPM
KEY (1st & 2nd TIER) 30 RMB / CPM 35 RMB / CPM
OTHER (3rd TIER) 25 RMB / CPM 30 RMB / CPM
OFFICIAL ACCOUNT PRICING
Real-time bidding
available starting from 0.5 RMB per click with
minimum investment of 50 RMB per DAY
MINI PROGRAM PRICING
Real-time bidding
Available starting from 0.5 RMB per click with minimum investment of 50 RMB per DAY
Scheduled
HowToRunWeChatAds
39. 39
HowToRunWeChatAds
News / LOHAS / Automobile /
Entertainment / Travel /
Games / Food & Beverage /
Health / Sports / Cosmetics /
Home / Tech
Depending on the ad’s objective, advertisers may change some parameters in order to target the right people
Interest
Users‘ long-term interests
(what I like)
News / Fashion / Education /
Services / Finance / Business
services / Automobile /
Entertainment /
Parenthood / Travel / Real
Estates / Gaming / Food &
Beverage / Health / Sports &
Fitness / Beauty / Home /
Digital product
Behavior
Users‘ specific behavior
(what I have done)
(inner China Mainland) :
Core cities:
Beijing / Shanghai
Key cities:
Guangzhou / Chongqing /
Nanjing etc
Other cities
Geographic
Outbound China will be targeted by
country
Age:
from 14 to 60 years old
Gender:
Male / Female
Age & Gender
Primary school
Junior high school
High school
College
Bachelor
Master
PhD
Education
background
Single
Newly-married
Married
Parenting
Marriage status
By brand:
Apple / Samsung / Huawei /
Xiaomi / Vivo / etc.
Price range:
¥1500 to¥4500+
Mobile phone brand &
price
Operating system:
Android / iOS
Internet provider:
China Mobile / China
Unicom / China Telecom
Phone operating
system & Internet
provider
SELECT YOUR TARGET AUDIENCES
40. 40
ANALYZE THE PERFORMANCE OF YOUR AD
Impression data
Total impressions, Non charge
impressions help assessing the
range of audience the ad reached
Click data & Ad visual
Ad visual click rate, Landing page
click rate help assessing the
quality of the ad
Interaction data
Like rate, Comment rate and No
interest percentage help
assessing the interaction between
users and the brand
Share data
Share to friends and Moments
help assessing users’ acceptance
towards the ad and initiative to
spread it
Follow data
Icon & Name click rate, Follow rate
help assessing brand influence
Other customized data
Sales leads, Purchases and other
data
HowToRunWeChatAds
41. 41
Campaign advertising launch rules
1. WeChat advertising limits the types of campaigns:
Promotional activities with strong inducement and
high risk. Activities that do not involve the purchase
of physical goods. The selection of spokespersons,
models and actors, etc.
2. WeChat advertising prohibited types of activities:
including but not limited to crowdfunding, 1 RMB
shopping, etc.
3. WeChat advertising promotion campaign content
basic requirements: advertising content description
needs to be clear, detailed rules of the campaign.
4. Lucky draw campaign, prize price must be less than
5000 RMB.
5. Gift activities state clearly the variety, specification,
quantity, time limit and manner of the goods or
services provided as gifts.
6. Coupon activities,do not use activities to induce
sharing, attract attention to quickly get fans or seek
improper interests.
7. No format clause like "XXX has the right to
interpret this activity" shall appear in the content of
the activity.
Advertising consistency requirements
The products and brands promoted in the advertisement
shall be consistent with the account opening and
authentication subject and account content, and shall not
be placed on behalf of others
HowToRunWeChatAds
RESTRICTIONS ON WECHAT ADS
Chinese advertising law & Tencent
stipulation
1. Absolute terms such as "national level", "highest level"
and "best" shall not be used.
2. No false or misleading advertisements may be placed.
3. The data, statistics, survey results, abstracts and
quotations used in advertisements shall be true and
accurate, and the source shall be indicated.
4. False patented products or patented methods shall not
be involved in advertisements.
5. Do not use advertising ideas that are easily
misunderstood and intentionally deceive or mislead
consumers.
1
The call answer button
misleads the user to click
6. The commodities or services of other producers
or operators shall not be belittled.
7. The words "well-known trademark" shall not
appear in advertisements (article 15 of the
trademark law of the People's Republic of
China).
8. "National products exempted from
inspection" and other contents related to
quality exemption shall not appear.
9. Unauthorized third party images or logos shall
not be used.
10. The image and security of the state, the nation
and society shall not be harmed.
11. It must not go against the requirements of
building social and spiritual civilization and
must not go against the good customs of
society.
12. Shall not violate the advertising endorsement
rules.
2
“Click to buy” button is
not supported
More than 9 visuals
placement is not available
Can not use specific groups
of people as activity
conditions
42. 42
HowToRunWeChatAds
RESTRICTIONS ON WECHAT ADS
Clothing & Accessories Automobile Life services Food & Beverage Beauty & Skin care Electronics Media publishing
No restriction but brands with
a certain reputation / currently
sold are allowed to advertise
No restriction No restriction Some ads placements are
not allowed for Alcohol
Some ads placements are
not allowed
E-commerce is not allowed
except JD etc.
Hygiene permit is required
No restriction No restriction
Agriculture Engineering Game Software Media Online audiovisual News
Some ads placements are not
allowed
Some ads placements are
not allowed
No restriction No restriction Some ads placements are
not allowed
Some ads placements are
not allowed
No restriction
Institutions Daily products IT communication Home furniture Safety & Security Environment Transportation
No restriction but approval is
required from Chinese
government to make Official
Account
No restriction No restriction No restriction Some ads placements are
not allowed
No restriction Some ads placements are
not allowed
Real Estate Legal services Retail products Restaurant Parenting Business services Jewelry & Watch
No restriction but investment
immigration is not allowed to
advertise
Some ads placements are
not allowed
No restriction No restriction Some ads placements are
not allowed
Some ads placements are
not allowed
No restriction
Outdoor sports Travel Finance Education Photography Relationship E-commerce
No restriction Hotels with casinos are
not allowed to place ads
Some ads placements are
not allowed
No restriction but approval
from Ministry of Education
is required to make Official
Account
No restriction No restriction No restriction
44. 44
La Mer Canvas ad promoting International Ocean Day and encouraging users to take environment-friendly actions
Moments Ads Canvas Landing Page Customized ocean poster
Canvas consists of full screen video experience with creative animation.
Product presentation & International Ocean Day
promotion
LA MER
Brand event
promotion
45. 45
Johnnie Walker brand event promoting customizable bottles
Moments Ads Customized bottle choices
Button redirecting to JD
online store
JOHNNIE WALKER
Brand event
promotion
Canvas consists of full screen visual experience with creative animation.
46. 46
Moments Ads H5 Landing Page Booking information Date selection Booking confirmation
Chanel H5 ad promoting its exhibition in Shanghai & possibility to register online to book the visit
H5 is the mobile version of websites opened in mobile browsers.
CHANEL
Brand event
promotion
47. 47
Moments Ads display Bottom Ads display
Directing to Mini
Program
Event BookingFull screen
Van Cleef & Arpels event booking via its Mini Program
Mini Program is the lighter version of an application integrated into WeChat system.
VAN CLEEF & ARPELS
Brand event
promotion
48. 48
Canvas consists of full screen visual experience with creative animation.
Rémy Cointreau ad redirecting to creative Canvas to promote its products and Official Account
Moments Ads Canvas Landing Page
Video & Cocktail
formula
Follow the Official
Account
Official Account page
REMY COINTREAU
Official account
promotion
49. 49
Follow button can be displayed in the bottom ad redirecting to Official account page.
Roger Dubuis bottom ad redirecting to Official Account follow button
Bottom Ads Official account page
ROGER DUBUIS
Official account
promotion
50. 50
Follow button can be displayed in WeChat Moments directing to Official account page.
Moncler Moments ad redirecting to Official Account follow button
Moments Ads
Official account follow
button
Canvas landing page
MONCLER
Official account
promotion
51. 51
LBS (Location based services) is targeting users in a specific area or city to drive online traffic to offline
store.
SK-II Hong Kong Canvas ad celebrating annual anniversary & promoting exclusive products targeting Chinese tourists in Hong Kong.
Moments Ads Canvas Landing Page Sogo mall address
Exclusive products only
available in specific
stores in HK
HK stores addresses
SK-II
Store promotion
52. 52
Store location can be directly integrated in the Moments ads.
Roger Dubuis Moments ad redirecting to H5 & Store location
Outbound link & QR code
directing to the Official
Account
XiAn store locationMoments ad format with
store location
ROGER DUBUIS
1
1
2
2
Store promotion
53. 53
Store location button is in the end of the Canvas.
Chanel Canvas ad for new products release with store location inciting target audience to visit offline store
New products
presentation
Nearest store buttonMoments ad format Map store location
CHANEL
Store promotion
54. 54
Collecting sales leads can help brands targeting quickly potential customers.
Buick Canvas ad promoting its cars and test drive booking
Moments Ad
Canvas Landing
Page
Product
presentation
Online purchase
button
Test drive booking
& information fill
BUICK
Collecting sales
leads
55. 55
Helena Rubinstein is promoting its products through a lottery draw H5 ad.
H5 landing page
Registration page for
lottery draw
Registration
confirmationMoments ad
Sales leads collecting can take form of a brand event such as lottery.
Collecting sales
leads
HELENA RUBINSTEIN
56. 56
King Power Duty Free ad encouraging online and offline purchase by distributing coupons
Coupon ad landing page Coupon detailsMoments ad
A Moments Ad can be directly linked to coupons.
KING POWER
Coupon
distribution
57. 57
Bvlgari promoting its Mini Program online store
Mini Program landing
page
Moments ad
A Moments Ad can be directly linked to a Mini Program Online store.
BVLGARI
Products
promotion
59. Since 2003, we’ve been pioneering new use cases
and experiences, designing futures for both industry
majors and startups, and creating code that works.
We are a team of digital talents, at the innovation
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We are continually testing and implementing our ideas.
We’re here to help you craft your future.
We’re not only thinking differently,
we’re doing differently.
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Making
FABER NOVEL
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