The International Federation of Volleyball (FIVB) launched its social media presence in China last year and grew over 100,000 fans in 90 days. Maintaining fan engagement over time is challenging, but FIVB has sustained steady organic growth months later. They achieved this through high quality multimedia content featuring behind-the-scenes access, a focus on localizing content around Chinese teams and events, and frequent updates and campaigns to encourage fan participation and engagement.

1. CASE STUDY
International Federation of Volleyball (FIVB)
Maintaining a Fanbase on
Chinese Social Media

2. Because China's volleyball team was one of
the earliest teams to achieve success on the
international sports stage, the sport is
popular in China.

3. The official governing body, the International
Federation of Volleyball (FIVB), launched on
Chinese social media last year to great
success, growing over 100,000 fans in only 90
days.

4. However, while many brands have a
strong start, one of the biggest
challenges is maintaining a fanbase.

5. FIVB, however, has maintained a
steady rate of organic growth several
months down the line.

6. In the past week alone, they've
gained :
3,000 200 240 2.2K 600
new
comments reposts clicks likes
followers

7. How did they do it?

8. 1. Great Content
FIVB’s posts are
consistently filled with
rich media content:
high quality, exclusive
behind-the-scenes, &
action images

9. 2. Localization
Since Chinese fans are
interested in news that they
can relate to, FIVB
emphasizes the Chinese
teams and what events take
place in China.

10. 3. Engagement
Frequent updates,
questions, and campaigns
encourage fans to
participate in conversations
and give opinions.

11. Thanks for listening ;)
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