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Focus group findings
For my focus group I asked 20 individuals between the
ages of 13-16 as this is the audience I am aiming my
magazine therefore the findings from third focus group
would help me greatly for when I design my magazine.
I sketched 2 possible designs for my logo and asked
the individuals which design would look good on a pop
magazine. I plotted the findings in form of a tally chart.
Idea 1:
Idea 2:
Tally chart:
The majority of the focus group
had chosen idea 2, therefore I had
come up with a conclusion that I
will use idea 2 as my final design
for my own magazine. When I
asked them why they chose this
idea instead of the idea 1 they said
idea 2 was much more different
and it looked ‘funky’ which suits my
sub-genre for my magazine as my
magazine is aimed at a young
female audience and the funkier
and more appealing the logo looks
the more likely they are to buy the
magazine.
Tally chart:
The majority of the focus group
had chosen idea 2, therefore I had
come up with a conclusion that I
will use idea 2 as my final design
for my own magazine. When I
asked them why they chose this
idea instead of the idea 1 they said
idea 2 was much more different
and it looked ‘funky’ which suits my
sub-genre for my magazine as my
magazine is aimed at a young
female audience and the funkier
and more appealing the logo looks
the more likely they are to buy the
magazine.

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Focus group findings

  • 2. For my focus group I asked 20 individuals between the ages of 13-16 as this is the audience I am aiming my magazine therefore the findings from third focus group would help me greatly for when I design my magazine. I sketched 2 possible designs for my logo and asked the individuals which design would look good on a pop magazine. I plotted the findings in form of a tally chart.
  • 5. Tally chart: The majority of the focus group had chosen idea 2, therefore I had come up with a conclusion that I will use idea 2 as my final design for my own magazine. When I asked them why they chose this idea instead of the idea 1 they said idea 2 was much more different and it looked ‘funky’ which suits my sub-genre for my magazine as my magazine is aimed at a young female audience and the funkier and more appealing the logo looks the more likely they are to buy the magazine.
  • 6. Tally chart: The majority of the focus group had chosen idea 2, therefore I had come up with a conclusion that I will use idea 2 as my final design for my own magazine. When I asked them why they chose this idea instead of the idea 1 they said idea 2 was much more different and it looked ‘funky’ which suits my sub-genre for my magazine as my magazine is aimed at a young female audience and the funkier and more appealing the logo looks the more likely they are to buy the magazine.