The document summarizes audience research results for a proposed rock music magazine. Key findings include: - Respondents were evenly split between male and female. - The target age group is 15-24, especially 15-19 years old. - Progressive rock is the most preferred subgenre. - Readers most want to see new album reviews and photos in the magazine. - Common magazine names like "Overdrive" and "Tuner" are preferred. - Readers would buy the magazine weekly and spend £2.20-£2.90 on it. - Interviews with famous bands are most desired.

1. Audience Research Results.

2. 1: Are you..
• Male: 10
• Female: 10
• With this question I tried to question an even number of both genders as I
feel it would give me more thorough and un-biased results which I could
then base my magazine on. I felt that this was important because I am
now able to feature articles in my magazine that both genders would
enjoy. Using this research I am able to create articles where both males
and females will find interested so it will not just be a ‘Mens’ or ‘Womens’
magazine.

3. 2: How old are you
16
How old are you?
14
12
10
8
Series1
6
4
2
0
15-19
20-24
25-30
30+
• The target audience for my magazine is from 15-24 so I mainly focused on
getting results from this age group, as you can see. I felt this would be
relevant because I could then base my magazine on the results that this
age group gave to me. On this question, I questioned more 15-19 year olds
as that is the main age group that I want to concentrate my magazine
upon, so getting results from them will be me a stronger idea of how to
create my magazine.

4. 3: What sub-genre of rock do you
prefer?
7
6
5
4
3
2
1
0
What Sub-genre of rock do you prefer?
Series1
• I felt this question would give me an idea of what to sub-genres of rock to
feature in a weekly issue of my magazine. From these results I will now
feature more progressive-rock articles than Grunge articles. If I feature
more prog-rock articles, it will keep the majority of the readers
happy, however I will still feature other sub-genres to keep the minority
happy.

5. 4: What would you rather see featured
in a magazine?
10
5
0
Series1
Series1
• With this question I am able to get an idea of what sort of things I should
feature in my magazine, from New albums reviews to posters. I think these
results will give me a strong idea as to what I put in my magazine, and
because the audience would like to see more of one thing than another, I
will follow my results.

6. 5: Which magazine name would you
associate with a rock music magazine?
3
4
Plectrum
Distorted
Feedback
5
4
Overdrive
Tuner
4
• I asked this question as I was unsure of what to call my rock music
magazine, however the results from these questions are pretty even and
still do not give me a strong idea of what to name my magazine. But I will
cancel it down to 4 different names that I can pick from, from there it
would just be personal preference.

7. 6: How often would you buy a
magazine?
6
5
4
3
2
1
0
Series1
• I asked this question because I was unsure of what the frequency of
publication would be of my own magazine, however from the results I
have gathered I will most likely make mine a weekly released magazine
with around 70 pages.

8. 7: How much would you spend on a
weekly magazine?
8
6
4
2
0
Series1
• I had a fairly good idea of what to price my magazine at already
however, researching the matter would still be helpful. Using these results
I will probably price a newly made magazine at around £2.20-£2.90. I will
put my magazine at this price because of the fact that it is a new
magazine.

9. 8: Would you rather see interviews
with…
5
Older, less famous bands
7
Newer Bands
Series1
8
Famous Bands
0
1
2
3
4
5
6
7
8
• I believe that this question would help me decide what interviews to
feature in my magazine, and according to this the majority of people
would want interviews with more famous bands.

10. 9: What colours would you associate
with the genre Rock?
Red
Blue
Black
White
Yellow
Green
Other
• At first I was unsure about what colour scheme to use in my
magazine, however because of this research that I conducted I now know
that I will be using three colours, Red, Black and White.

11. 10: What page layout would you
associate with a rock music magazine?
0
5
7
Messy
Minimalistic(Simple)
Complex
Other
8
• Using the results from this question I am now able to choose between two
different page layouts, Messy or minimalistic. Because the majority of the
rock genre magazines have a messy layout, I will most likely follow the
same process.

12. 11:What Rock magazine do you
normally buy?
10
9
8
7
KERRANG
6
Q
5
NME
4
Rolling Stone
Other
3
2
1
0
KERRANG
Q
NME
Rolling Stone
Other
• I asked this question because using these results I would then be able to
base my magazine on an already existing one. I would do this because if
people preferred a KERRANG magazine, I could then revolve my magazine
around KERRANG too, therefore people will enjoy mine.