Readership of Vibe its readership grew broader as Hip Hop became pop music.
Media magazine genre
GENRE: RNB There are no magazines that specifically based on RnB music. There's always a content of Hip Hop included in the magazines such Vibe etc. This shows that there's a gap in the market. Even though having a gaps not good, there is also an advantage, because it could attract more people, because there's more variety. I have picked the genre RnB, because I enjoy that type of music I always listen to it, so I think I will find it good to research about.
Research on Vibe <ul><li>History of Vibe </li></ul><ul><li>Vibe was established in 1993 by producer and music mogul Quincy Jones with help from hip-hop mogul Russell Simmons. It was issued monthly. However it shut down on June 30 2009 due to the recession. </li></ul>
Readership of vibe <ul><li>Readership of Vibe </li></ul><ul><li>Its readership grew broader as Hip Hop became pop music. 2007 Vibe had a circulation of about 800,000. </li></ul><ul><li>However Vibe shut down due to decreasing readership, magazines are competing with the internet now, so people are less likely to buy magazines as they weren’t before. </li></ul>
Target audience of Vibe <ul><li>Vibes target audience is people who enjoy hip hop and RnB. It is aimed at male and females, because the colours on the covers are unisex and the artist the show appeals to both genders. I would say the target audience would be from teenagers upwards, whoever likes this genre of music. Some people may think its targeted to black people, but I think its for any race that enjoys this genre. </li></ul>
Analysis of Vibe front cover Main image Janet Jackson is an RnB artist. Pink title hidden behind the images, to emphasis that the main picture is the most important. Faint background Blue and pink writing, keeps with colour scheme. Changes colour to show its List of artists Mainly soft colours used, blue stands out the most
Vibe Audience profile Roxanne is an 18 year old student studying psychology. She enjoys going out partying and socialising, music enables her to be confidence as she loves to show off her dance moves. Vibe is her favourite magazine, she buys it every month, she likes to see something different on there whether on cover is a long shot of male etc. As she loves dancing she loves reading interviews from artists like Ciara, who are well known for her amazing dance steps.
Shows vibe didn’t use the same colours and layout in their different covers
Analysing magazines <ul><li>I have noticed through all the magazines that there all have the artists head either in front or below the title, this is seen as professional. Also the title is just one solid colour I believe this affect makes the title stand out, because of the artists head. Also there is only one person on the cover, there are different types of shots i.e. long shots, mid shots, this is so that </li></ul>
Right On history <ul><li>Right On! was established in 1971by Dorchester Media in New York. In the early years Right On! Mainly focused on the lives and careers of the Jackson five and Motown artist such as the Temptations and Diana Ross. </li></ul>
Analysis of Right On Pink title noticeable Different artists down the bottom Writing does not stand out as much and is not very bold Main image Appeals to Rnb artist Appeals to Hip hop lovers Appeals to teens who enjoy rock pop because Jonas brothers and Miley Cyrus is included.
Target audience <ul><li>At first when the magazine started out the target audience was for black teenagers in America at that time, because there was a magazine before them called Tiger Beat that showed white American and Hispanic celebrities, Right On! noticed a gap in the market about no information about black celebrities. Now I think the target audience is still for teenagers, but it does not matter what race or genre type, hip hop R&B and also teen pop is included, by seeing the names of the artist at the front. </li></ul>
How does front cover appeal to audience <ul><li>The front cover appeals to the target audience because it has a balance of colours that don't make it look too masculine or feminine, also it shows pictures of the different artists that do certain types of music also it showed names of the artist at the front. </li></ul>
Audience profile <ul><li>Christina Jackson is a 16 year old student, who is the oldest sibling in her family. She comes from a musical background, she enjoys singing and dancing. She lives in New York, and goes to a performing arts school, so she has more knowledge than a teenager who just listens to music. She specialises in singing and dancing. She likes a whole different varieties of music but her favourite is R&B. Her favourite magazine is Right On!!, she buys it every month and is always up to date on the latest events in music. </li></ul>
Contact with Right On!! Email written to Right On!! Asking for information
Questionnaire findings <ul><li>I did a questionnaire about my magazine and I found out that 80% of males said that they would rather have an attractive female on the cover, instead of a male, also 60% of female also said they would rather have an attractive male on the front, this shows that sex appeal is an important aspect in selling magazines. </li></ul><ul><li>I also found that most people didn’t like a lot of text on the magazine as they felt it would ruin the central image, unless the text was fun and exicting. </li></ul>