1) The document is a questionnaire conducted by Libby O'Connor to determine the target audience for her new rock music magazine. 2) The questionnaire found that the target audience is primarily white British females ages 14-19 who enjoy listening to rock music, going to concerts, and reading about bands and solo artists. 3) Based on the results, Libby will target her magazine at this demographic and feature articles, interviews, concert dates and fashion tips geared towards white British teenage girls interested in rock music. The magazine will be called VOLT and have a black, yellow and pink color scheme.

1. LibbyO’Connor
Music magazine questionnaire
The purposeof this questionnaireis to find the specific target audience who
will be buying my magazine; this will help me to create a representation in my
magazine suiting that target audience.
(Please tick box on multiple choice questions)
1. What gender are you?
Male female
2. What is your ethnicity?
White British
White Irish
Afro-Caribbean
Indian
Pakistani
Other (please state)
3. What do you do in your spare time?
Sports
Go out with friends
Read
Listen to music
Watch television
Other (please state)

2. LibbyO’Connor
4. Do you have a job?
Yes no
5. Do you enjoy music magazines?
Yes no
6. How regularly do you buy magazines?
Daily
Weekly
Monthly
Never
7. Do you enjoy going to concerts?
Yes no
8. How do you feel when you listen to rock music?
9. Do you prefer listening to bandsor solo artists?
Bands solo artists
10. Do you prefer males or females in rock bandsand
why?

3. LibbyO’Connor
Males females
Because
11. What do you like to see in a magazine?
(You can tick more than one)
Articles
Competitions
Concert dates
Interviews
Other ______________________
12. Do you think VOLT is an appropriatename for a
rock magazine?
13. Yes no

4. LibbyO’Connor
Q1 Female-6/10 male-4/10
Q2 White British- 10/10
Others- 0
Q3 Sports- 3/10
Go out with friends-7/10
Read books-0/10
Listen to music-6/10
Watch television-5/10
Other- 0/10
Q4 Yes- 7/10
No- 3/10
Q5 yes-6/10
no-4/10
Q6 Daily-0/10
Weekly-1/10
Monthly-4/10
Never-5/10
Q7 Yes-9/10
No-1/10
Q8 General answers:
 Happy
 Calm
 Energetic
 Sometimes violent/ sometimes more content
Q9 Bands-7/10
Solo artists-4/10 (someone likes both)
Q10 Males-10/10
Females-1/10 (someone liked both)

5. LibbyO’Connor
General reasons why:
 voices are better suited to genre
 vocalsare better
 overall look is better suited
 deeper voice
Q11 Articles- 7
Competitions-4
Concert dates-6
Interviews-6
Other-0
Q12 Yes-10/10
No-0/10

6. LibbyO’Connor
Q1
female
male
Q2
white british
white irish
afro-caribbean
indian
pakistani
other
sports
go out with friends
read books
listen to music
watch television
other
Q3

7. LibbyO’Connor
Q4
Yes
no
Q5
Yes
no
Q6
daily
weekly
monthly
never

8. LibbyO’Connor
Q7
yes
no
Q8
happy
calm
energetic
sometimes violent/
sometimes content
Q9
bands
solo artists

9. LibbyO’Connor
Conclusion
To begin my questionnaire I felt that asking the gender of the people
was important because I wasn’t sure on what gender was most
suited to that style of music but in my head I wanted to target my
magazine at girls. I asked more girls than boys in hope that they had
some sort of interest in the rock style of music as I feel that the
content in the magazine would be easier to create if it was aimed at
females.
Another question I felt was necessary was question 3 and question 4
because finding out the hobbies people do could help me in seeing
what kind of life style the readers may lead which could possibly help
with thinking of content to use for my cover lines e.g. many people
said they enjoy w2atching telly therefore I could advertise tv shows
in a cover line. Question 4 also helped me as it gave an insight into
what class the target audience may be and the price I could put on
my magazine cover, most of them said they had jobs therefore it
Q12
yes
no

10. LibbyO’Connor
won’t hurt putting the magazine at a decent price (slightly over being
cheap) because they can afford to spend their money.
I wanted to know how rock music made people feel to get an insight
into their lifestyle. The answers were as I expected because
stereotypically people who listen to rock music have a lot of deep
thoughts and sometimes a tough past/ present and they are also
seen as rebellious/ aggressive and therefore many of the answers
said it made them feel calm, happy and content, so I have an insight
into their lifestyle and an overall reason why rock music is important
to some people.
Finally two of my most important questions I feel were question 9
and 10. I wanted to know if people preferred solo artists or bands so
that I knew what amount of people I should use to represent my
genre. I also wanted to know if people preferred male or females in
rock industry and why and many of them said because they suit the
style of music more and have better suited/deeper voices. These
questions really helped me out because I know what gender I should
use in my magazine to represent rock music and I also know if I
should use a group or a solo artist on the front cover to attract the
reader.
Within my questionnaire I feel that it all went quite well, many
people answered the questions how I hoped they would. The only
thing I felt went wrong was the question about how regularly people
buy magazines. I feel as though maybe because of technology being
more updated now the magazines may be more outdated therefore
not as many people buy them even if it’s about their style of music.
Although if it was people I was asking who really do love rock music I
feel as though the quantity of people saying they buy them regularly
would be increased.

11. LibbyO’Connor
In terms of my target audience/representation I am going to be
targeting my magazine at white-British teenage girls between the
ages of 14-19 because at that stage many people have jobs or begin
to get pocket money therefore can afford to buy the magazines on
their own. Everyone I asked in my questionnaire was white-British
and I feel that it’s stereotypically more common for white people to
listen to rock music anyway. Girls are more likely to be the big
spenders and therefore wouldn’t mind splashing out money on a
magazine. I feel coming up with cover lines would be a lot easier for
females because I can include fashion and makeup tips inside even
though it is a music magazine it still fits in with the genre because I
can give tips for concert styles e.c.t. females also get ‘crushes’ on
band members/singers and therefore seeing a magazine including
content of them e.g. Interviews/ posters which would therefore
attract them to buy the magazine more.
In terms of my genre my magazine is definitely going to be rock. I
feel that this has become a more popular style of music recently and
the initial creating of it should be straight forward. As I know im
targeting my audience at white-British females in their teenage years
there is a lot of rock related content I can relate to them in a slightly
girlier way than I could with males.
My look for the magazine is going to be difficult to straight away tell
that its only for females because the rock look is dark anyway so
therefore males may be drawn to it at first sight of the cover.
Although the cover lines will give the indication that it is more female
orientated. The name of my magazine will be VOLT! The masthead
will be black and yellow and will have a lightning bolt underneath to
brand it. I want a slightly more girly colour added into it to possibly
help it attract more females but it will still be dark and edgy.

12. LibbyO’Connor
For my magazine I am now thinking to call it VOLT. The masthead
colour will be yellow and black with a lightning bolt underneath
which will brand it and make it recognisable. I feel as though the
magazine could look slightly tacky being covered in yellow and black
so I think I may make the colour scheme black, slightly involve yellow
but put some pinks in there so it looks slightly more girl orientated as
females are my target audience. I haven’t completely decided a main
image yet but I think I may make it on model as many people in the
questionnaires said they preferred solo artists. I also think that I’m
going to have a male on the main image as females will most likely
be attracted to the magazine if it has a male on the cover and
because most of the people on my questionnaire said they have
better voices for rock music. My cover lines on the front cover and
on the contents page are going to include concert dates, interviews,
articles, posters and fashion/makeup ideas to suit the female image
more.
I feel that doing a questionnaire to find out what people felt about
rock music/ magazines in general was a good idea, I think it was
quick and easy to do and I got all of the information I needed and all
of the results I hoped for. I did it at the busiest time of the day where
people were on their break and everyone seemed happy to comply
and do the questionnaire for me. I expected people to answer the
questions as a joke and not take it seriously but all of the results
seem serious. I feel although my results are valid and I got what I was
hoping to get back.