The document summarizes feedback from 4 people in the indie/rock music genre on various ideas for a music video, album, and magazine advertisement. For the music video, 2 people felt the variety of camera shots kept it interesting while 2 thought some shots may become repetitive. All 4 thought the clothing matched the genre. For the album, 2 liked the evolutionary image theme and color scheme, while 2 found the cover boring and colors didn't stand out. All liked the back cover design. For the ad, 3 felt the image and font caught attention while 1 thought the color scheme didn't stand out against other ads.

1. Focus Group!
I asked 4 people in the indie/rock genre audience if they like
my idea for our music video, my album plan and my
magazine album advert to see if they like my ideas. I will ask
them questions to see if my ideas are good and if they would
watch the video and buy the album from the look of the
album cover.
Music Video Feedback!
I told 4 people about my plan for our music video to see if
they liked it and if they would watch it from what they have
been told.
Two of the people said the amount of camera shots and
angles is very good, because it keeps the video fresh and
matches the pace of the song,this keeps the video interesting
to not bore the audience.The other two said they think the
video has a good variety of camera shots and angles, but
believe a few of them may become repetitive and have been
overused.
All of the people I asked said the clothing used in the music
video matches the genre indie/rock and is the conventional
clothing for an indie/rock artist.
Album Plan!
I showed 4 people my plan for my album cover, back and CD
to see if they saw this album in a shop they would buy it.

2. Two people said they think the image plan for the album is
good, with the band members being the different stages of
evolution, and the colour scheme follows the conventional
colour scheme for indie/rock albums (red, black and white).
The other two think the image is good but the album cover is
a little boring and doesn’t catch their eye, the colours don’t
stand out as the background colour is white and doesn’t
stand out. They all like the back cover, the fact the image has
been reflected in the other direction and the song list is
across the top, which is conventional and therefore makes it
stand out.
Magazine Album Advert
I showed 4 people my plan for my magazine album advert to
see if they saw this in a music magazine it would catch their
eye and make them want to buy it. Three of the people said
they thought the plan for the magazine album advert was
good and stood out, the image and the font caught their eye
and made them want to read the advert to find out more.
The other person said the colour scheme didn’t stand out
enough, it followed the basic colour scheme convention for
an indie/rock album which made it stand out less against
other album adverts in the magazine.