The document summarizes feedback from a focus group about a music magazine prototype targeted towards people aged 16-25 who enjoy indie and rock music. The focus group, which consisted of people from the target audience, provided positive feedback on the content, images, and design of the magazine. Specifically, they responded positively to the casual writing style, choice of bands featured, high quality images, and the striking color scheme and layout of the front cover. This suggests the prototype successfully appealed to and would attract the intended target audience.

1. Question 5
How did you attract/address
your audience?
From my focus group I found
that the feedback was positive
therefore this may be evidence
that I would have successfully
attracted the right audience.
The focus group included only
people from my target audience
as defined in the previous
question. My target audience is
aged 16-25 who enjoy indie and
rock music. The focus group did
not mention any issues with the
content of the magazine. This
may mean it successfully appeals
to this target audience. For
instance the article is written in
a casual informal manner that will appeal to a younger audience and is appropriate
for a music magazine. Also the images used link to the indie genre which means the
content is appropriate for the target audience. This is also highlighted by the other
bands on the front cover and contents page.
In the focus group the images used are described as ‘good quality’ and have ‘good
composition’. This may be due to the use of rule of thirds when taking the image
along with editing the images after. I found that the quality of the image had
improved after increasing the contrast. The front cover was described in the focus
group as ‘striking’. This may be due to the image but
also the colour scheme which is described as
‘professional’. This may appeal to this focus group
because it mixes both light and dark colours which I
found would be best from the questionnaire. The
front cover may be ‘striking’ due to the layout and the
use of the Guttenburg design principal which makes a
page more visually appealing. The importance of this
design principle is that certain coverlines are more
likely to attract attention and encourage people to
read because of their position. On the cover I have
listed artists such as the Black Keys which appeals to
the target genre. On the contents page the lists of
artists are in a strong fallow area.

2. The masthead is described as ‘not very bright’ however the shadow behind causes it
to be more prominent on the page and appear as a logo as mastheads do. The
importance of having a striking front cover is that it draws in the audience. The
positive comments suggest this was successful. From the focus group I found that
the consistent house style is noticeable and this links to other music magazines
which are consistent in font type and colours throughout.