My Inspiration
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This is my presentation about my inspiration for my video. I have explained some of the main reasons behind my inspiration to create a video based around the theme of depression. I have also added in where I got inspiration from other special music videos such as 'Fire in the booth' videos.
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Evaluation quetions
The document discusses the creation of a music video for the song "A Drop in the Ocean" to conform to conventions of the pop rock genre. It describes researching other artists in the genre and deciding to use natural lighting and common camera angles like close-ups and long shots. It aimed to portray feelings of loneliness and sadness after a breakup. Audience feedback on social media informed some decisions, like keeping the video simple with one character. Ancillary tasks like the CD cover and poster kept the same monochrome color scheme as the video for continuity. Various technologies were used in the research, planning, filming and post-production of the music video.
Evaluation questions and answers 1,2,3 and 4.
The document discusses the creation of a music video for the song "A Drop in the Ocean" by an independent artist. It addresses:
1) How the music video conforms to conventions of the pop rock genre through elements like instrumentation and lyrics while keeping a natural lighting style.
2) How the ancillary tasks of a CD cover and poster were designed to tie into the black and white color scheme and emotions conveyed in the music video.
3) Feedback received from audience polls on Twitter about whether to include one or two characters and whether to make the video simple or complex. The creator decided to keep their original single character and simple vision.
4) The use of internet research, cameras, and
Evaluation: Question 1
The document discusses the conventions of music videos in the neo-soul/jazz genre. It outlines several conventions identified through research, including close-ups of the artist, simple settings, use of iconography like microphones and alcohol, and representations of costume, facial expressions, and pacing of editing to match the song. The document discusses how the creator of a music video project used and developed these conventions in their own video to represent the genre and turn the artist into a commodity for audiences.
Evaluation q1
The document discusses conventions in music videos and how the author's music video product used or challenged conventions. It provides examples of common shots used in music videos like close-ups, long shots, and two shots. It also examines narrative-based and concept-based music videos. While some directors make unusual, diverse videos, the author chose to conform to mainstream conventions to target a large audience. The close-ups of the artist were used to express emotion and connect with the audience, while maintaining a simple, relatable concept.
A2 Music Video Media Evaluation
The student's music video both uses and challenges conventions of narrative and genre in real media. To challenge conventions, the video begins in a state of disequilibrium and ends where it began, implying the protagonist's situation does not improve. It also features only one character rather than conventional character types. However, the video also conforms to conventions through its use of close-up shots, cuts that match the beat, and natural lighting and locations. The student took inspiration from other music videos and films to develop these experimental and conventional elements in a way that emphasizes the themes of loneliness and escapism.
Evaluation question 1
The document discusses how the media producer's music video does and does not follow conventions of real pop music videos. It uses conventions like portraying the artist, having lyrics and visuals relate, filming in happy locations, targeting teenagers, and having catchy lyrics and upbeat tempo. However, it challenges conventions by having simpler outfits to seem more realistic, not including sexuality, and using some effects in editing not usually seen in romantic pop videos. Overall, it aims to balance conventions with original elements to tell a real story.
Evaluation 1:In what ways does your media product use, develop or challenge f...
Evaluation 1:In what ways does your media product use, develop or challenge forms and conventions of real media products?
Evaluation question 1
The document discusses how the media producer's music video both uses and challenges conventions of real pop music videos. It uses conventions such as portraying the artist, having lyrics and visuals relate to the music, filming in happy locations, targeting teenagers, and having catchy lyrics in a verse-chorus structure. However, it also challenges conventions by having simpler costumes to feel more realistic, not including sexuality which goes against the culture, and using some effects in editing not typically seen in romantic pop videos. The producer aimed to both capture realism while still exciting the teenage audience.
Evaluation Q1
This document summarizes the ways in which the author's music video and print productions for the song "Gather & Run" use, develop, and challenge conventions of real media products.
For the music video, the author conforms to conventions such as length of the song, promotional focus on the artist, and relationship between lyrics and visuals. However, it also challenges conventions through its representation of females, youth, sexuality, and use of color/black and white.
For the print productions, the author conforms to conventions like four panel layout and placement of text/images. But it also challenges conventions through inconsistent color schemes, lack of additional information, and placement of track listing.
The magazine advertisement con
Questionnaire analysis final
Through a questionnaire of 20 teenagers, the document analyzes feedback on music genres and preferences. The most popular music genre was pop, and the most common favorite era was the 2010s. Most participants had watched a pop music video. Common themes in pop videos included drugs, alcohol, sexuality, and fast cars. Participants expressed interest in stories and narratives in videos. Most felt videos helped explain songs, and the most important aspect of videos was the narrative. Half said videos influenced their opinions of songs.
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Laura Mulvey Male Gaze Theory
Laura Mulvey was a British feminist film theorist who developed the concept of the male gaze. The male gaze theory proposes that women in media are typically depicted from the perspective of the heterosexual male gaze. This includes camera shots that focus on women's bodies and close-ups of women's faces. Music videos often employ the male gaze theory by featuring attractive women to appeal to male audiences. However, some videos like Little Mix's "Salute" challenge this by depicting women in positions of power over men. Mulvey's research also found that the male perspective in media can cause women to view themselves as objects for the male gaze.
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The document discusses location research for a music video being produced by Jordan Welsford. Specific locations mentioned include staircases in Windsor town centre that will be used due to their lamppost lighting, which will help create a sad, depressing mood. The lighting will allow for interesting shadows and a dramatic visual style inspired by the official music video for the song being used, "Recovery" by James Arthur. Additional locations under consideration are underpasses that will create an urban, gritty mood through a sense of anxiety and claustrophobia.
Initial Ideas
This is my presentation on initial ideas. This presentation includes a number of ideas which I initially had.
Target Audience Research for Idea 1
- Devlin is a UK-based grime artist from Dagenham who started as an independent artist before joining a group called "the movement" to become more known in the music industry.
- He now works with other artists like Labrinth and Ed Sheeran to broaden his audience and gain more fans.
- Devlin's target audience is primarily located in the UK, especially London, and is mostly male aged 17-19, as grime music appeals more to a young working class demographic.
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My Inspiration
- 1. My Inspiration Jordan Welsford
- 2. James Arthur James Arthur is a well known music star within the music industry. This is mainly because of his appearance which he made on X Factor and won in 2012. From there, he flourished and became a popular music artist of which he is today. He is a British singer and musician who focuses his work around a pop/ rock genre. His new single was a huge hot from the final of the X Factor and went straight to number one in the UK singles chart. He sold over 1.5 million copies of the single in the UK and over 2.5 million copies worldwide. I think this was particularly key to the expansion of his career because it enabled him to gain UK fans aswell as international fans.
- 3. Personal From a personal perspective, I have a strong liking to the music of James Arthur. This was one of the main aspects which made me decide on a song to use for my video. I particularly like his music because of the originality of his voice and style. Initially, I decided on using a grime song by Devlin. However, I altered it to ‘Recovery’ by James Arthur simply because I thought that I had a better idea for this type of video. I also found that I took more of a liking to this song which would allow me to enjoy the production and creating of the video more.
- 4. ‘Fire in the booth’ In my research into grime music videos (initial idea) I found some interesting freestyle videos also known as ‘Fire in the booth’. This is where rap/hip hop artists freestyle lyrics in a live studio. A video is created along with the freestyle and they're a large number of grime ad rap artists which have featured in these videos. I was particularly inspired by this and it allowed me to decide on using a similar concept within my final music video. I would use close ups of the actor lip syncing into the microphone to show the emotion of the actors face which would give the viewer more of a understanding of the mood.
- 5. Images of ‘Fire in the booth’
- 6. Characteristics of depression In the modern world, I have found that depression is a state of mind where by you see everything in a negative light. Depression affects people in different ways. For example, it can cause anxiety, frustration and paranoia for some, however it can affect others in extreme ways such as suicidal thoughts. Depression can occur over weeks and months depending upon the severity. It is completely different to feeling down for a few days, and can be caused by a number of different elements. This can be a series of events which go against someone. Bullying, abuse and
- 7. Stats on depression These are some statistics on depression. I have found a variety of stats based on gender, ethnicity and age. These stats give me a better indication of what sort of audience will me attracted to my theme for my music video. People that suffer from depression will be able to relate themselves to my video. Also, using these statistics, I could create a heavily defined target audience which will enable me to use specific conventions to make a successful music video.
- 8. How did depression attract me I am currently living in a world in which depression is a fairly big issue which people go through. I read newspapers, online articles and books about depression. I believe that some of the stories shared by others in newspapers are outrageous. Some cases of severe depression lead to unplanned outcomes that can be fatal. I think this is a serious issue which is affecting a number of people that should be addressed. I also have had a personal experience of depression at a young age. This was an awful time for me. Because of these reasons, I have decided to use a video which is based around this theme. In particular, I think the personal experience and the passion I have about the subject matter will enable me to illustrate a clear understanding of what it is like.