The document profiles 8 potential audience members for the band The Defiance, describing their backgrounds, occupations, interests, and why the band might appeal to each persona. It includes personas such as an 18-year old student studying art, a 20-year old music intern, a 25-year old employed woman, and a 29-year old married father.

1. A few examples of some typical
members of The Defiance’s audience.
(By Shobnam Islam)

2. Persona name: Julie Thomson
Age: 18 years old
Background: Lived in London for her whole life with
her parents and older brother in a 3 bedroom house.
Current occupation: Student living in university
halls, studying literature and art.
Persona name: Jet Richards
Age: 20 years old
Background: Grew up in a single-parent (mum)
family with no siblings.
Current occupation: Internship with a recording
studio
Favourite music genre: Indie/alternative, soft rock.
Likes: Music gigs, theatre, art exhibitions
Hobbies: Painting, life drawing, cycling and
swimming, charity work.
Goals: Career as an artist, writing her own novel.
Favourite music genre: Rock, Metal.
Likes: Kerrang magazine, food,
Hobbies: Practicing with his band in the
garage, skateboarding,
Goals: Work his way up in the recording studio, and
write his own music.
Appeal of The Defiance: Our themes are to keep
trying and not give, up like Julie’s determination to
become an artist. The members of the band all met at
university, so they are relatable to her.
Appeal of The Defiance: He aspires to be a
professional musician, and the story of The Defiance
, both in real life and the music video follows this path.

3. Persona name: Riya Shah
Age: 25
Background: Moved to the London to live with her
aunt and uncle when she was 15, with a foreign
education.
Current occupation: Employed at her uncles’s
Solicitor’s Firm in central London.
Favourite music genre: Anything that sounds good.
Likes: Coffee days, sparkly jewellery, make-up.
Hobbies: Shopping, American TV dramas, films.
Goals: Eventually become manager, have fun.
Persona name: Steve Cooper
Age: 29
Background: Married to an accountant, with 2
children.
Current occupation: Financial advisor to a
mainstream bank.
Favourite music genre: Alternative
Likes: Spending time with family, reading to his
children, drinks with friends
Hobbies: Rugby, singing in the shower (badly)
Goals: Raise his kids well, and progress in his career
Appeal of The Defiance: The message we send is
clear and easy to understand for anyone. Riya can
share our music even with her friends who are not in
London (if she wishes). She likes excitement and
drama, which our rock guitar solos provide.
Appeal of The Defiance: The themes are family
friendly and in fact, demonstrate to children that they
shouldn’t give up etc. Also, the lyrics are not explicit in
any way. The guitar and rock also suits his social
gatherings with friends.