This document analyzes the target audience for a media project. It discusses the importance of understanding the audience's age, gender, interests and other factors. A survey was conducted to learn about people's favorite music genres, songs and age ranges. The results showed variety in music preferences, from heavy metal to hip hop. Most popular songs incorporated one main instrument, continuous changes in pace, and lots of beats. The document then profiles an ideal target audience member named Stacy, an 18-year-old studying media who enjoys indie and rock music, shopping at stores like Topshop, and horror movies. Stacy spends much of her free time listening to music and using social media.

1. OUR AUDIENCE PROFILE
By Anisha Vasudevan

2. WHY IS IMPORTANT TO HAVE AN AUDIENCE?
Having a specific audience for any type of media is very
important. Having a target audience helps to establish
the different conventions into making a successful film,
music video, radio show etc.
Knowing what the audience want, will help to make a
successful result. Some of the factors that should be
taken into interest are:
- Age - Gender - Interests - Genre - Hobbies

3. HOW TO FIND OUT WHAT PEOPLE LIKE?
Using some everyday resources such as social
networking websites and blackberry messenger , I
decided to find out a variety of things from different
people:
 Favourite song out at the moment?
 Favourite genre?
 Age range?
 Male or Female?

4. RESULTS...

5. CONTINUED...
Nearly all my results were different, which showed the
variety of genre’s people preferred. From heavy
metal to hip hop were brought to discussion.
Most song choices included:
 One key instrument playing throughout.
 Continuous change within pace of music.
 Lots of beats.
Who likes what more?
Pop
Rock
Alternative
Dance

6. IDEAL TARGET AUDIENCE
Stacy is a 18 year old currently studying media
studies, art, theatre and English in college to gain a
career in the media industry, after pursuing a degree
in performing arts . At the moment, Stacy is living
with her parents and sister in South East London.
In her spare time, Stacy likes to go to gigs with
friends, parties and takes up graffiti in legal places
as she does art. She doesn’t watch much TV, but
when she does, some of the shows she enjoys are
90210 and Spooks.
Whilst she’s at home, Stacy spends a lot of her time
on her laptop, chatting with friends across Windows
Live Messenger, while tweeting on Twitter and
updating her status on Facebook.

7. Stacy’s main passion is music, she attends a variety
of gigs, however mainly being indie rock style
genre’s with artists of the likes of Alexisonfire,
Paramore, P!NK, Gwen Stefani and 30 seconds to
mars. Some of the channels that she tunes into
while at home are Kerrang and MTV 2, as they
essentially play indie music.
Some of the shops she likes to shop in are like
Topshop, River Island, Time Bomb and Zara. Her
style is quiet chic and punky. As she has a
tendency to always wear eyeliner to create that
dark and mysterious punky look.
Whereas when it comes to film, Stacy is more of a
horror and scary movie person, she doesn’t like the
chick flicks or rom coms, in many ways she’s like a
tom boy in that area. Some of her favourite films
consist of the SAW series, Friday 13th and
Paranormal Activity.
Personally, I feel our song will interest Stacy as most
of her interests are conventions of the genre it is
which is pop rock/indie. Her characteristic’s match
the type of audience we would likely target. In
addition, she has attended a P!NK concert
therefore she must like her music.