This proposal outlines a student project to create a horror movie trailer. The trailer will focus on a story of a haunted house possessing its resident and making them do bad things. Research will include analyzing existing horror movie trailers, clips, and posters to understand tone, camera and editing styles. Production will take place over 8 weeks, with tasks including research, planning, shooting, and editing the trailer, as well as creating a poster. Progress will be evaluated throughout the process by taking screenshots and analyzing work to improve future projects.

1. Proposal
1
Working Title: Whispers
Audience:
My project is going to be aimed at people 15 and over, because it’s a horror I want it to be scary
and unsettling for some viewers which is why I think people under the age of 15 might find it
disturbing and it won’t be suitable for them. The gender I’m aiming for is both male and female as I
believe anyone can like horror and jump scares and it doesn’t have fight scenes or violent scenes
that may appeal more to one gender than another so I’m aiming it at both genders. For the social
status it’s more for working class people, the trailer is more for older teenagers rather than a 40-
year-old as I want to appeal to the teenager more as they have a higher chance of watching it. The
trailer is aimed at people who like horror themed things such as movies or books, it’s also aimed at
people who love supernatural elements which I will include in the trailer or at least give a hint of.
The trailer I’m aiming for will be kind of gothic so I think goths might like it however I want to make
it more psychological than anything so people who like a good plot might be drawn to it. I also think
aiming it at older teenagers will appeal to them because they’re more into jump scares and that
and if it was a movie teenagers will most likely be the ones to see it at a cinema such as IT had a
higher target audience of teenagers.
Rationale (approx. 100 words)
For my first project of the year I made a music video, this helped me learn how to use a camera
and use it to film different shots as well as learning all the different aspects of a camera and how to
use it right. I also used premiere to edit my music video together and that helped me learn all the
different techniques I could use with it, I also did my audio project which I learnt how to record
audio and edit it so you can change the pitch of the voice and how it sounds. Learning all of this
really made me want to create my own thing using the skills I have learnt from these projects as I
love filming and editing and now I know what to do I want to make something better than my
projects I have done this year.
Project Concept (approx. 200 words)
For my project I want to make a horror movie trailer, for the plot I’m thinking of doing it about a
haunted house and the house is possessing this person and whispering to them and making them
do bad things, they live with their roommate who thinks that the person possessed is going insane
and so she calls a psychiatrist who does experiments on them. For my research I need to look at
some horror movie trailers to see the similar styles of tones they use for it and see how they edit it
all together, so it makes it scary. I think by looking at the trailers I can see the similarities and
differences between them and so I can apply that to my project as well as looking at different audio
they use as well. I can also look at some horror movie clips to see the camera style they use to
shoot it I can also look at some of my influences for this project and see their style of movie and
how they film so I can also apply that to my work as well. I want my trailer to be dark and unsettling
with jump scares involved I also need to make a poster for my trailer so I’ll look at different horror
movie posters as well and try and make it so it fits the tone of my trailer.
Evaluation (approx. 50 words)
Throughout my work I plan on evaluating as I go, taking screenshots and analysing what I’m doing
while making my project. This will help me with my future projects as when I look back I can see
what I’ve done throughout production, as well as that I’ll also evaluate my work after I’ve finished
my project as this will help me self-assess myself and if I did something wrong or it didn’t work out
quite as well as I had hoped then for future projects I can see where it went wrong or where it went
well and apply that to my future work.

2. Proposal
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Schedule
WEEK OVERALL PLAN SPECIFIC TASKS
1 Initial Response +
Proposal

2 Product + Audience
Research

3 Production Experiments 
4 Pre-Production and
Planning

5 Production 
6 Production 
7 Production 
8 Production 
9 Evaluation 
10 Development +
Contingency

Bibliography
At least 7 sources total and should include books, videos/films/video games, magazines and
newspaper articles etc.
1. Your, Name. (2018) Target Audience Research Survey (conducted on DATE)
2. Interviewees, Name. (2018) Target Audience Interviews (conducted on DATE)
3.