The document outlines a proposal for a student project to create a trailer for a horror film. It includes details on the target audience for the trailer (ages 16-24), the concept for the horror film (a cat-and-mouse game between a kidnapper and protagonist in a city where people go missing daily), and the key elements that will be researched and included in the trailer such as editing techniques, poster design, and use of music, acting, and visual style to convey a sense of mystery and dread. A schedule is provided that breaks the project into 10 weekly stages from initial planning to production, evaluation, and development based on feedback.

1. Proposal
1
Adam Lepard 356248
Working Title:
No Body
Audience:
As my trailer would be for a horror film I am aiming the trailer at an age range of 16-24 as this
audience is young enough to want to watch horror films to get scared while still being old enough
to watch a horror film that would contain violence and disturbing imagery. The film would appeal to
each gender, as enjoyment of the film would depend on weather the audience are fans of horror or
willing to be scared. The film would appeal to the working class, skilled working class and the
lower middle class, as these are the people most likely to be going to the cinema to go and watch
horror films. On a psychograph the target audience for my film would be for a socially conscious
type, as they would want talk about the film with others to get their opinions on the film. The film
would appeal to those seeking to satisfy their curiosity as I’m planning to make the trailer intrigue
the viewer by giving them questions and a small look at the concept of the film to create a sense of
mystery. I also want my trailer to appeal to an audience that wants social integration as I would
aim to make the trailer a talking point with it’s theme of horror and mystery.
Rationale (approx. 100 words)
In my music video project I believe that I was successful in planning how the video would look and
the narrative that I wanted to show in the video and how this would complement the song I’d
chosen. I believe that I failed when it came to planning how I direct my actors, film my shots and
arrange the filming as when my actors all made it to film I ended up rushing to film which made the
production of the film end up looking rushed, in order to have a better production this time I need to
arrange the production of the filming earlier in case anyone can’t make it. I will also need to use
skills of print design to create a poster/cover design for the film that I can plan for by creating
multiple designs and choosing which one’s seem most relevant/appealing.
Project Concept (approx. 200 words)
The concept for my project is to make a trailer for a horror film. The concept of my horror film is for
a city where somebody goes missing everyday and the protagonist discovers that they are in game
of cat and mouse with the kidnapper that could mean that they are the next to go missing. I plan
for the film to have elements of mystery such as who is the kidnapper, where do the missing go
and is there more going on under the surface. The main research I will need to do for this trailer is
to look at the production of trailers for real films and how they use editing techniques to create a
sense of style and intrigue to invest the audience. I also want to create posters or a cover design
for the film which would mean that I need to research how these designs are used to show the
theme of the film while gaining attention from people both interested and uninterested in the film. I
want my trailer to appeal to horror fan with its concept, which I will aim to show themes of mystery,
horror and the surreal and a sense of dread. The main feeling I’m aiming to show in my trailer is a
sense of atmosphere so the settings, acting and music will need to convey the creepy sense of
mystery I’m aiming for.
Evaluation (approx. 50 words)
I plan to evaluate my work through weekly reflections of how I planned my work and what thought
processes I went through to decide what I would want to include in my trailer. I will need evaluate
which areas I liked about my project and where I could have Improved the project in my final self-
evaluation.

2. Proposal
2
Schedule
WEEK OVERALL PLAN SPECIFIC TASKS
1 Initial Response +
Proposal
 I need to create a detailed
plan of w hat elements I
w ant to include in my trailer
and w hat influenced me to
make these decisions.
 I must decide w hat
audience the trailer appeals
to such as their age range,
gender and socialstatus
 I need to make decisions
on w hat existing
productions I w illresearch
next w eekand w hat
production experiments I
w illdo to improve my trailer
2 Product + Audience
Research
 I need to research how
existing trailers use
aesthetic choices and
technicalelements to gain
view er attention.
 I need to research what
techniques are commonly
used in poster designs to
make them eye-catching
and fresh and explain how I
can use this in my ow n
trailer
 I w illmake surveys for my
primary research and send
them to people in the age
demographic that I chose
for my target audience.
 I w illconduct interviews
w ith my target audience to
see w hat they w ant/don’t
w ant to see in a horror film
and w hat grabs their
attention
3 Production Experiments  I need to experiment w ith
film grain to see how I can
make it look the best for my
trailer
 I w illcompare the
differencesin stability and
smoothness in steadicam
and a shoulder rig to see
w hich one I w illuse for the
tracking shots in my trailer
 I w illlearn how to properly
use a colour grade as this
w as a w eakspot in my
previous w orkso it w ould
be great to give my trailer a
good professionallooking
film grade
4 Pre-Production and
Planning
 I w illarrange a filming time
w ith my actors for a point at
the w eekend when we are
all free.
 In preparation for my
filming I w illcreate a
detailed shots list that I can
follow when I’m filming.
 I can plan a route to take
around the locations I’ll be

3. Proposal
3
filming in as w ellas a list of
all my locations’this w ould
maximise the amount of
filming time w e have
 I w illget all the props and
lighting I need set up
before hand so w e can film
as much as possible in the
time limit
 I w illexplain how I w illuse
aesthetic choices in my
trailer such as lighting and
colour scheme. I need to
put all of this into my pre
production in order to have
a solid plan of how Iw ill
film and edit my trailer
5 Production  I w illmake a music trackto
play in the background of
my trailer, I w illmake this
on Garage Band using lots
of different synth sounds
and a strong beat that I can
cut my footage to
 I need to import the footage
in the morning and add this
to a folder I w illmake to
store all my footage. Once I
make this folder I w ill
upload all my footage to
premier and start editing
them to the beat of the
music I’ve made.
 I w illfilm any extra footage
and record sound effects
over the w eekend
6 Production  I w illupload the footage
and sound effectsIw ill
have recorded and then I’ll
add them to my FMP
footage folder and my
trailer.
 I w illcontinue editing the
trailer by cutting to the
beats and making colour
corrections and changes in
the grading.
7 Production  I w illfinish the editing of my
trailer by cutting out all the
footage I don’t w ant to use
and adding in the sound
effectsto my shots of
violence
 I w illadd a voice over to
the trailer so that the
audience can have some
idea of the narrative the
trailer w illtake
 I w illbegin the production
of my poster by creating a
background design that w ill
have a red and green
colour scheme to match the
trailer.
8 Production  I w illadd a photo design to
the poster that I w illhave
taken during the filming
process.
 I w illgive the poster it’s title
using a font w hich Iw illget
fromDaFont as it w ould be

4. Proposal
4
a good place to find a
horror themed font
 I need to add some effects
to my poster so that it suits
the retro style I’ve been
aiming for in the rest of my
production, I can do this
through adding a film grain
or colour gradients.
9 Evaluation  I w illread back over my
w orkand assessareas
w here Isucceeded and
areas that I could’ve
improved w hile thinking
about how my project w as
to make overall.
 I w illshow my products to
my target audience and ask
them w hat they liked and
w hat Icould’ve improved
so that I have a better
understanding of feedback
for my w ork, this willhelp
me make any changes to
my production that they felt
could need improvement.
10 Development +
Contingency
 I w illmake improvements
to my previous w orkthat I
my target audience felt
needed it in my feedback.
 I w illdo my best to try and
improve every piece of
w orkthat I’ve done so that
I’m at least satisfied with its
quality.
 I w illfinish off my
evaluation explaining the
areas that I had improved
on in my final product.
Bibliography
At least 7 sources total and should include books, videos/films/video games, magazines and
newspaper articles etc.
1. Twin Peaks (1990-91) David lynch
2. Uzumaki (1999) Junji Ito
3. Suspiria (1977) Dario Argento
4. Suspiria (2018) Luca Guadagnino
5. Us (2019) Jordan Peele
6. The Shining (1980) Stanley Kubrick
7. Atlanta (2016- ) Donald Glover and Hiro Murai
8. Serial Experiments Lain ( July 1998-september 1998)