The document proposes a film trailer project called "The Project By Luke Ross". The trailer will tell the story of college students exploring an abandoned building where paranormal events begin occurring. It will have horror, thriller and comedy elements to intrigue and entertain viewers. The target audience is 12+ of both genders interested in mysteries and supernatural thrills. Legal and ethical considerations will be made to avoid offending any groups and ensure the content is suitable for ages 12+.

1. Proposal
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Working Title: The Project By Luke Ross
What is it called? This can change if you think of something better later
Product’s Purpose:
The main purpose of my product is to engage the viewer and ensure that they are
enjoying the trailer and pleased by it, my main purpose is to want the viewer of my
project wanting more and get them to intrigued and interested and see the full film.
I intend to achieve this by making my project interesting and fun to watch as it
should entertain the viewer, if it Is good enough then they will come back to watch
it and view it and want to watch the full film.
Genre:
My project is a mixture between a horror, a thriller and a bit of comedy. The
reason that it is a horror is because it will be a dark film with gore and violence
which will create horror on the viewer and that is why it shall mainly focus on
being horror to get that response from the viewer, the reason it shall be a thriller is
because I shall be suspenseful leaving the viewer thinking what will happen next.
The reason that it shall have a bit of comedy is because it will contain small parts
of comedy not over the top but hidden jokes.
Content
My product (film trailer) will tell a story of a group of college students who went to
a abandoned building looking for a good story to tell. They start making it look lie
there is something haunted in the building when something paranormal will begin
to happen or will it, the plot is a mystery is there really something happening or is
it all in there head. The plot will is after spending a certain amount of time in a
place where horrible things happen can it make others go crazy or I there actually
a spirit there. There will be four main characters in the film, one will be a
computer expert, one will be a camera man and the other 2 will just be mates that
are cast in the film and are doing it as a friends, eventually they will turn on each
other due to what is happening in the building. The film itself will have a mixed
atmosphere it will easily switch from a dark atmosphere to a light atmosphere.
Audience:
I expect my project to appeal to the age group of around 12+ it will mainly focus
on a more of a teenage appeal but also adult one as well the reason that it will
range from younger going down to 12 is because it creates more of an age group
and younger kids might be interested to see a horror at the cinema it could be
something for them to talk about. I will make sure this film can appeal to both
genders as I do not wish to focus on a certain one more of a specific mind set that
is in both genders, a mind set that like jumpy parts in films and horrors and are
looking or a thrill when they are watching the film and are intrigued by mystery and
the idea of something supernatural. I do not intend to focus n one specific social
status however I believe that if it focused on one it would be the college students
but not of any specific class just a specific personality. My project will appeal to

2. Proposal
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these people because it contains violence gore and horror however it wont be
over the top and suitable for viewers that are 12.
Legal & Ethical Considerations:
project will not be offensive to people in anyway unless people take harm from a
trailer that focuses on spiritual encounters such as religious people that believe
that the trailer is inappropriate t their beliefs however I will try and make sure that
this is not the case within the trailer and that it is strictly to get the mind thinking.
I will restrict people that are under the age of twelve as by guidelines I do not
believe that it will be appropriate for them as it will contain jump scares and
violence, according to guidelines it will not be viewable for those under the age of
12 for the type of trailer that I intend to create.
I do not believe that it will offend any social group as will it contain any thing that is
offensive or that can be deemed as offensive to them. I do not believe that it
would be offensive to religious people or people of any ethnic group. As it shall not
contain any offensive material.
I will not include anything that contains offence of any kind to make sure that is
suitable for all people and that they won’t be offended by it.
No I am creating all my own thing with in terms as filming however the background
music might be something that already exists such as well-known songs. However
everything else will be such as building story and cast and characters they6 will be
playing is all new.
Yes my film might have similar plot details however overall it shall be completely
different but it does not use existing ideas to create it and uses completely
different themes.