Cameron David Luty Whapples proposes a project to create a collector's edition album set for a fictional band, including a CD case and vinyl sleeve for two albums with additional artwork. Over 20 weeks, Whapples will research album art techniques, themes, and packaging expectations. Production will involve experimenting with and combining digital and conventional art styles. Whapples will evaluate their progress weekly through a production diary, comparing work to research and receiving peer feedback to improve the logical development and audience reception of the meaning in the artwork.

1. Proposal
1
Centre Name and Number:
York College 48357
Student Name and Number:
Cameron David Luty Whapples 351382
Project proposal title and date:
Lunar Sea & Archipelago by Or Any Realism
Main area of activity:
Graphic design/ illustration
Rationale:
Throughout the past two years I have been developing my design skills which have progressed
most predominantly in the past few projects. During my first-year final major project I discovered
Photoshop rendering techniques which enabled me to create photorealistic levels of graphics in
order to produce a more authentic product. In addition to this I built upon my graphic design skills
producing two advertisements. Using my research, I was able to produce genuine looking adverts
for luxury watches.
The project after this involved creating a fanzine, which involved a mixture of graphic art and
design. I based my zine around apocalyptic scenarios which gave me opportunity to create artwork
for a variety of topics, many that were fictional. I built upon my techniques and discovered
alternative ways of producing graphics. This continued into my latest project; it was used to refine
these skills further, as I again based my work upon graphics.
Project Concept:
I will produce a collector’s edition album set for a fictional band that will include a CD case and
vinyl sleeve for two individual albums and additional artwork for each.
I will first need to research techniques of producing artwork for the covers. I wish to produce this
via a mix of digital and conventional art. I will therefore research methods of creating both with the
resources available to me.
I will research how themes are conveyed through albums, such as concept albums which have a
continuous message running through all its songs. This will further help me to understand patterns
throughout an album and help me to conclude its message in the cover.
I must also gain an understanding of what is to be expected in these products; the additional
pieces of artwork I mentioned. Whether this be alternative covers, unfinished ideas or poster sized
versions. Besides this I must research the dimensions of each product in order to produce them in
the correct size, especially when creating the traditional artwork.
How will the project be evaluated and reviewed:
Over the next 20 weeks I will be evaluating my work through a production diary. This will occur
every week and I will use to assess my progress and analyse my work. Not only will this improve
my production by highlighting any errors, but it will keep me to my schedule, which can also be
overviewed by the production schedule below.
I will use my research and contextual research to compare my work against, this method of self-
evaluation enables me to see what I am trying to achieve.
I will also receive peer evaluation which give me insight into certain aspects which I may have
overlooked. An outside perspective will interject opinions and questions about the work, which may
highlight illogical methods or content. It will also give me an idea of how the meaning of the work
will be received by the audience.

2. Proposal
2
Bibliography:
1. Anon. (2018). Most iconic 70 album artworks of all time revealed for National
Album Day. Available: https://www.bpi.co.uk/news-analysis/most-iconic-70-album-
artworks-of-all-time-revealed-for-national-album-day/. Last accessed 21/01/19.
2. Evans, R (2010). The Art of the Album Cover. London: Compendium. 67-70.
3. Foster, J (2018). Album Art: New Music Graphics. London: Thames & Hudson.
4. Garvey,G (2008). The AlbumAsArt – National AlbumDay.BBCRadio2.
5. Jarvis, C. (2013). Best Album Art From The Past Year [Blog]. Available:
https://www.chasejarvis.com/blog/best-album-art-from-the-past-year-19-images/.
Last accessed 04/01/19.
6. Miles, B. (2016). 1950s Pop. The Greatest Album Covers of All Time. 1 (1), 67-75.
7. Milton, J. (2017). The best album artwork of 21st Century so far. Available:
https://www.nme.com/photos/best-album-artwork-21st-century-2155715. Last
accessed 15/01/19.
8. Schoetner, S. (2019) Target Audience Interviews (conducted on 04/02/19)
9. Whapples, C. (2019) Target Audience Research Survey (conducted on 04/02/19)
10. Williams,H(2008). Coldplay - VivaLa Vida(musicvideo).Hype Williams&Parlaphone
Records.
Week Tasks to be Completed: Specific Tasks
1 Pre-production  Proposal and background research
 Looking at specific designers and illustrators that
have had either great impact upon the industry or
upon myself.
 Outlining my ideas for the project in the proposal.
2 Pre-production  Research the sales of music in recent years, the
frequency of album sales and the format they are
purchased in.
3 Pre-production  Research into existing products. The items
included in the packages as well as the
presentation.
 Research into different album covers and
artwork, how the differ, the reasons behind them
and the methods used to produce them.
4 Pre-production  Experiment into methods of printing the album
covers at the end of the project.
5 Pre-production  Experiment with different art styles and how best
to produce them.
 Experiment with translating and combining
conventional artwork with digital artwork into one
format so that both can be used during
production.
6 Pre-production  Producing a production schedule in order to keep
track of progress during the next weeks.
 Using diagrams to visualise the product I will
have to produce. This will give me a clear view of
what needs to be made.
7 Pre-production  Producing mock artworks in preparation for the
start of production. This will give me a good start
to the next week.

3. Proposal
3
8 Production  Production of the front cover of the first album,
Lunar Sea. Reflecting upon my progress so far.
9 Production  Final week of producing the front cover of Lunar
Sea. Reflection.
10 Production  Production of the rear cover of Lunar Sea. The
album will be done. Reflection over the whole
process.
11 Production  Production will start on the front cover of the
second album. Reflection upon this and the
previous album in retrospect.
12 Production  Production of the second cover will finish.
Production of the gatefold insides will also
commence. Reflection over these processes.
13 Production  Production of the second cover will be complete.
Production will continue with the gatefold artwork.
14 Production  Production of the gatefold artwork will be
completed. The rear cover will also be
completed. Reflection over the past weeks of
work on the album.
15 Evaluation  Evaluating the methods and decisions used
during production.
16 Evaluation  Evaluation of my work and its meeting of my
intentions.
17 Evaluation  Presenting my work to multiple people, explaining
the processes and choices used in order to
produce the work.
18 Moderation 
19 Show Preparation  Printing of artworks to display.
20 Show  Displaying work to the public and peers.