2. A BRIEF INTRODUCTION.
For my DPS I decided to do two double pages, one an introduction page and the second
containing an article. This is a style used often if the concerned artist is deemed large enough
to warrant more than one spread. As I was trying to create the sense that my mock artists is
one of the biggest hits on the global rap scene I felt it appropriate that she have a larger
feature in the magazine. I wanted the image on the introduction page to be a large close up
and the actually DPS to have a further away shot with more presence.
3. I want the image and style of this DPS to mirror that of the front cover I made. The image should be a mid
shot, taken from below the model’s eyeline to give the sense of presence that was attained on the front
DPS ARTICLE cover. I want to carry on the red and black colour scheme into this spread. The article itself will feature a
summarized album review but will center around a classic ‘article’ format. I want a sidebar to feature in the
layout, quite possibly with a timeline or history of my artists rise to fruition.
4. DPS INTRO PAGE
The DPS into page must be simple, I want it simply to set up the character of the artist and set up the content of the article. I also do want to
show a more human side of the artist, because I have often shown the persona side of Rap I also want to show that my artist is a real, so I’d
like to have a shot perhaps without her glasses. The most important thing about this page is the artist logo. Often artists have their own
graphical logos which are used to identify them. For example on the NME front cover Jay-Z’s logo is featured and the rest of the text matches
it. So for this I wanted to design a logo for this artist that can be used on this page.
5. THE LOGO
JAY- Z The Jay-Z logo features a heavily serif font, which is also very
blocked. It’s neo-classic style means it is very easily recognizable.
KANYE WEST BEAR Kanye West doesn’t have a specific
logo however he has the running caricature of this cartoon bear. This
bear features on all of his albums and has become a staple of all of his
work. This is iconic and it represents him.
LIL WAYNE Lil Wayne’s logo is the most modern of the three. It is
a slanting font, and I think it is nice in the sense it is very graphical to
look at. The font is very blocky and irregular but this means it stands out
more from other logos.
6. MY LOGO For the logo I designed I felt it was important that it stood out from the background as much as possible. I
wanted it to be a unified logo and for it to be eye-catching and recognizable. My main inspiration was a
Heartbeat. I wanted the logo to look as much like a hear-rate monitor as possible, hence the flicks on the ‘N’.
It was important that the logo was very angular and sharp because I wanted it to represent how cutting edge
this new artist is. The logo will be used on the introduction DPS to set up the artist. I like the symmetry of the
flicks and how it looks as though it would be similar if the whole text was flipped.
7. PHOTOSHOOT PLAN (ARTICLE)
Shot 1 Shot 2 Shot 3
This shot is a basic arms folded shot. I want This pose is with pointing fingers. Again this This is a more friendly alternative. I will have
the model to face left so their eyes will lead moves the eye along to the next door page. the model smirking because I want to create
to the other page. My only concern is that The snapback is to keep this persona. The a flamboyant funny character to my artist.
this will be too similar to the front cover. But pose itself it incredibly synonymous with the Though it will still have the snapback, a
it has the hip hop persona. genre and will be a powerful image. genre specific accessory.
8. PHOTOSHOOT IMAGES
This is the image I have chosen to use as the image on
my initial DPS page. The lighting on the models face is
perfect and really contrasts to the dark surroundings.
The dark brickworks allows the text that will be placed
next to the model to really stand out. I particularly like the
difference in contrast between the model and the lighting
on her face, and the dark brickwork behind. The eye line
also directs the user’s eye flow to the right hand page,
whereby the body of text will be. The main thought
behind this image was to show reality to this fictitious
rapper I am creating. Though rappers do enforce
flamboyant personas they often do show their reality in
some pictures. For example in the Jay-Z issue of NME
he is smiling and wearing a flannel shirt. This is contrary
to his usual outfits and shows perhaps a human side to
him. Therefore I felt it important to have a picture without
the snapback hat and black glasses.
9. ARTICLE IMAGES
I like this image because it is a different pose from the front cover. The outfit resorts to the larger than life outlandish hip
hop attire, after briefly showing the more real shot on the previous page. I like this pose because it could stretch across
both pages. However the hands are slightly blurred and it consumes almost too much. Because there isn’t enough room
in the shot for the lower torso this picture become hard to use. In order for it to be useful it would need more underneath. I
do like the white background because that allows me to put her onto a different scene. However the pose goes from right
to left. As we predominantly read from right page first in magazines it is unconventional to have the image in that side.
However the nature of the pose leads the eye onto the other side of the page.
This picture has the persona of the hip hop genre however it has a more friendly human side. The character I want to create for my
article is that of a happy-go-lucky rapper, who has got far through work and her own humor. So it is perhaps important to have a
less serious picture to reflect this. This pose also fits nicely on the left hand page and the eye line draws you to the text on the
parallel page. The pose means the article can be indented easily to surround the model. This gives an aesthetic quality as well as
meaning a more flowing read.
11. FEEDBACK
• The sidebar needs to be finished, with some content.
• Sidebar comes out too far into the page
• Article is in 3 sections which is hard to read, make it two columns
• Fix any grammatical errors
14. FINAL WORD
The main thing I wanted with my DPS was for it
to match my Front cover as best as possible. I
used a similar back drop and featured a gun
collage graphic. The image, however, is quite
friendly and even though the model is wearing
genre specific clothing I still want them to seem
friendly and happy. This is because I need the
picture to match the persona I was creating in
the article. The title spreads across both pages
because I want it to act as a bridge between the
two different bits of text. There are quite a lot of
boxes at the side of the page. Which is quite
unconventional, but works with my House style. I
decided to change the artist profile to a timeline
of events. As the artist is London based I
decided to have it styled like a tube line.
