The survey results show that the target audience for a car graphics brochure is mostly male, between the ages of under 18 and 35-50. While most people own a car, few currently have graphics or modifications on their vehicle. Respondents were split on whether they like car graphics. Most would like to see designs, pricing, application information and a range of colors in the brochure. This feedback will help ensure the brochure appeals to both vehicle owners interested in graphics and those still deciding.

1. FMP - CAR GRAPHICS
RESEARCH
TEGAN ARTHUR

2. TOPIC RESEARCH
• About car graphics
• Types of wrap
• Tools used to apply the wrap

3. TOPIC RESEARCH
About Car Graphics:
Car graphics are the designs that are placed on the
car using certain materials such as wrap or stickers.
These are done using specific tools and techniques
to make sure that the wrap is placed on correctly
and meets the client's standards.
Graphics on vehicles are seen on a day to day basis
such as buses, vans and trucks for big brand
companies to advertise like Tesco, Iceland also
cinema releases for the Vue etc. These go through
the same application process as cars, the only slight
difference is that putting graphics on buses etc. Will
be done at height, on a larger scale and possibly
outdoors as they are large and tall vehicles as
oppose to cars which can be put in a garage
undercover.
However graphics can also be easily removed using
a specific tool such as a plastic scraper to lift the
edges and then the wrap can easily be pulled off.

4. TOPIC RESEARCH
• Types of wrap:
In car graphics there are a certain types of wrap that can be
placed on the car. However there are certain colours that
each wrap comes in, but it depends on the supplier on how
much stock they have available.
The different types of wrap that are used on cars are, matte,
gloss, satin, chrome, custom, brushed and cut out shape.
Each of these wraps come in certain colours which are
shown in the colour scheme on the right.
Gloss Wrap - is a wrap that resembles classic paintwork
because the finish look is smooth and glossy just like fresh
paint on a car. This wrap is practically available in every
colour and available with metallic flakes in the wrap.
Satin Wrap – is glossier than matte, but not completely
glossy like gloss wrap is. In the satin wrap you don’t see a
clear reflection as you would with the gloss wrap, but you
will see more light reflected than a matte wrap.
Matte Wrap – will show very little reflection. However it is a
fairly uncommon wrap.

5. Brushed Wrap – there are two types of wrap in this form:
• a wrap with the brushed texture,
• a wrap with a print of a brushed material.
The first version will look more authentic this is because it will have much less of a sharp reflection (which is
typical for the brushed look).
Carbon Wrap – again there are two types of wrap in this form, both of which can be made glossy:
• a wrap with carbon texture in and on it
• a wrap with the looks of carbon printed on
Custom Print Wrap – a custom print can have any image printed on the wrap. this can be things like a flag, a
comic character, text, a certain type of material or effect etc. These can be made like matte wrap or gloss wrap.
Cut Out Shape – often referred to as decal or stickers but are essentially the same as a car wrap. A machine cuts
out a certain shape from the vinyl wrap. The shape is then applied on the surface in a similar way to applying
wrap.
However, there can be quite a big difference in quality between the different wraps and different manufactures.
Some wraps aren't very glossy and can show huge amounts of orange peel. Other wraps may not stick well to the
surface underneath or may suffer greatly from UV damage. It can be worthwhile investing in a proper wrap
manufacture as cheap wrap can be damaged and not very good quality. However certain brands have a very good
reputation. They might be a bit costly, but you'll achieve a better effect for longer and with less problems unlike
cheap wrap. A cheap wrap can suffer from bubbles that are hard to remove, leaves residue after removal or is so
thin that it can tear when applying.

6. TOPIC RESEARCH – TOOLS USED TO APPLY WRAP
There are a range of tools that are used to apply car wrap on a vehicle. These are:
• Heat gun
• Squeegee
• Cutting blade
• Cutting tape
• Cleaning solution
• Measuring tape
• Gloves
• Infrared thermometer
Each one of these plays a role in making sure the wrap is applied to the car correctly. The experience of the
person who will do the wrapping is important this is because if they don't have enough experience then the
wrap may not look good so the visual experience of what the wrap looks like will be poor and the wrap may
not last long. However if the wrapper has at least 15 years' experience then they are more likely to meet the
customers standards and show great results.

7. MARKET RESEARCH
• Car wrap brochures
• Car wrap company logos
• Car wrap websites

8. MARKET RESEARCH - BROCHURES
When looking at this existing product of a car brochure,
the colours that have been used is a lot of black. This may
be because they wanted the pictures and the text to stand
out to catch the attention of their target audience.
However in the brochure they use a lot of bold basic style
white lettering for the titles. They didn't seem to use any
fancy style's; I'm assuming this is because they wanted it
to look clear for their audience to see and make each title
stand out from the dark colours on the brochure.
Furthermore each of the pictures in the brochure are
taken from an angle. This will be to grab the attention of
their target audience rather than showing the full
image. Only show bits of the image may leave the
audience hanging so that they want to know more about
what the brochure is advertising.

9. MARKET RESEARCH - BROCHURES
This brochure is a completely different layout compared to
the first brochure. This is because in this brochure there
has been a lot of bold bright colours used compare to the
first brochure which was full of dull and dark colours.This
is probably to attract the audience using colours and
images.
However the brochure doesn’t use a fancy font for the
text, it just uses a basic font this is probably because they
want it to be readable for the audience and to just get
straight to the point.
Another difference in this brochure is that it shows the
reviews on what there customers say which would also
attract the audience's attention.

10. MARKET RESEARCH -
LOGOS
Looking at the logo of this car graphic company,
it is very basic, and it doesn’t use bright colours
in fact it only uses three colours which are quite
dull.

11. MARKET RESEARCH – LOGOS
Looking at this logo, again the logo is basic and nothing
fancy. It does have more of a range of colours compared to
the first logo. They don’t blabber on in the logo they just put
basic information, the name of the company and what type
of company it is and this is through the company name.

12. Looking at this website for car graphics straight
away it says what it does as company in bold white
font. This is to get straight to the point and grab
their audience's attention.
However just like the first brochure the website uses
a lot of dull colours such as black and a dark pink.
The name of the company is put in the top left
corner and does look at bit more fancy writing.
MARKET RESEARCH -
WEBSITES

13. MARKET RESEARCH -
WEBSITES
Furthermore, looking at this website it has a range
of dull and bright colours. This is probably to try
and grab their audience's attention through the use
of colours and layout rather than just text.
Also within this website they have a slideshow on
the home page of what services they do. This is
useful for their customers and their target audience
as it gives a brief description of what the company
do.

14. AUDIENCE RESEARCH
• Survey Outline
• Survey Results
• Survey summary
• Interview outline
• Interview summary

15. AUDIENCE RESEARCH - SURVEY OUTLINE
For the start of my audience research I will be creating a survey on survey monkey and sending a link to people to
get a rough overview of my target audience and what there opnion is based on the questions below:
• Age
• Gender
• Own a car or not
• Do you like car wrap/ graphics
• Do you have any graphics on your car
• Do you have any modifications on ur car or not
• How often do u read a brochure
• What info would u like to see on a car wrap brochure
• Do you prefer bold bright colours, dull colours or a range of colours on a brochure
• What types of car graphics/ style would u be interested in, in general

16. AUDIENCE RESEARCH - SURVEY RESULTS(AGE)

17. AUDIENCE RESEARCH - SURVEY RESULTS(AGE)
Observation:
Looking at the results for age, the majority of people are in the under 18 age group. Which 6 out of 15
people answered. This is then followed closely by the 35-50 age group, with 5 out of 15 people answered
that category. However there is the same amount of people in the 18-24 and 25-34 with a total number of
2 people in the two age groups.
What does this say about my audience
This tells me that there is a variety of age groups from young teens to adults. This gives me a better
understanding of what age groups would be interested in a brochure.
How will I appeal to this audience:
My project will have information and images suitable for people within these age groups and to help keep
them interested

18. AUDIENCE RESEARCH – SURVEY RESULTS(GENDER)

19. AUDIENCE RESEARCH – SURVEY RESULTS(GENDER)
Observation:
the majority of people are male with a number of 11 people that are in that category. This is then followed
by female with a total of 4 people in that category.
What does this say about my audience
This tells me that there is obviously more male than female, which I expected for a car graphics brochure
project. But it also narrows it down to help me get a better idea of who my audience is. However there is a
reasonable amount of females to be able to aim this brochure at both genders.
How will I appeal to this audience:
I will make sure to include designs and colours that are suitable for male and female, so that none of the
genders feel singled out.

20. AUDIENCE RESEARCH – SURVEY RESULTS(OWNING A
CAR)

21. AUDIENCE RESEARCH – SURVEY RESULTS(OWNING A
CAR)
Observation:
The results show that the majority of people own a car with a result of 9 people owning a car. This is then
followed closely with 6 people not having a car.
What does this say about my audience
This tells me that a majority own a car but looking at the age and gender results most of them are young
male drivers, so this then tells me that they will mostly be into anything related to cars. However there
was a reasonable amount of females as well. So both genders maybe into anything related to cars and may
want to be able to design their car when they have the money.
How will I appeal to this audience:
I will make sure to include designs for all types of cars and that are suitable for all genders.

22. AUDIENCE RESEARCH – SURVEY RESULTS(LIKE CAR
GRAPHICS/WRAP)

23. AUDIENCE RESEARCH – SURVEY RESULTS(LIKE CAR
GRAPHICS/WRAP)
Observation:
The majority of people like car graphics/wrap with a percentage of 53.33%. This may be because they are
into anything related with cars and maybe like the graphics because of video games. However it is closely
followed with the result of people not liking car graphics with a total of 46.67%.
What does this say about my audience
This shows me that a majority of people like car graphics/wrap but almost an equal number don’t like car
graphics/wrap. This may be because they purely have no interest in designs for their car and are just happy
with the basic paint job.
How will I appeal to this audience:
I will make sure to include information that will be relevant and hopefully interesting to help interest my
audience.

24. AUDIENCE RESEARCH – SURVEY RESULTS(DO YOU
HAVE ANY WRAP/GRAPHICS ON YOUR CAR)

25. AUDIENCE RESEARCH – SURVEY RESULTS(DO YOU
HAVE ANY WRAP/GRAPHICS ON YOUR CAR)
Observation:
Looking at the results not many people have car graphics on their vehicle. This may be because they can't afford
it or simple don’t want to do anything to their car. However there were at least an answer where someone did
say they had graphics on their car. But there was also one person that skipped this question this might because
they didn’t understand the question.
What does this say about my audience
This tells me that not many people have car wrap/graphics on their vehicle but like the idea of having car
graphics/ wrap on their car. However looking at the questions before they may like the idea of car graphics on
their car in the future.
How will I appeal to this audience:
I will make sure to include reasonable pricing on the brochure for each design so that it will help interest my
audience a bit more in car graphics.

26. AUDIENCE RESEARCH – SURVEY RESULTS(DO YOU
HAVE ANY MODIFICATIONS ON YOUR CAR)

27. AUDIENCE RESEARCH – SURVEY RESULTS(DO YOU
HAVE ANY MODIFICATIONS ON YOUR CAR)
Observation:
Looking at these results not many people have modification like spoilers or body kit on their car, with a
percentage of 73.33%. it is then followed with some people that do have modifications to their car with a
percentage of 26.67%.
What does this say about my audience
A majority of people don’t have modifications on their car this may be because they don’t have the time
and money or prefer to leave the car the same way as they bought it. However there is a reasonable
amount of people who do have modifications. So I will make sure to include designs for cars with and
without modifications
How will I appeal to this audience:
In my brochure I will make sure to include designs that are suitable for all cars with and without
modifications.

28. AUDIENCE RESEARCH – SURVEY RESULTS(HOW OFTEN
DO YOU READ A BROCHURE)

29. AUDIENCE RESEARCH – SURVEY RESULTS(HOW OFTEN
DO YOU READ A BROCHURE)
Observation:
The majority of people only read a brochure once a month, with a percentage of 86.67% which is 13
people out of the 15 that answered the question. However there was a couple of people that said they
either read a brochure every day or a few times a week.
What does this say about my audience
This tells me that not many people read brochures on a regular basis but do read them once a month. This
may be because they don’t have time or simple find them boring.
How will I appeal to this audience:
I will make sure to include information and designs that will help interest the audience.

30. AUDIENCE RESEARCH – SURVEY RESULTS(WHAT INFO
WOULD YOU LIKE TO SEE ON A CAR WRAP BROCHURE)

31. AUDIENCE RESEARCH – SURVEY RESULTS(WHAT INFO
WOULD YOU LIKE TO SEE ON A CAR WRAP BROCHURE)
Observation:
Looking at the responses many people would like to see the designs and types of wrap they would be in.
But also some people didn’t know. This may be because they have never read one or simply didn’t know.
However some people would also like pricing and application. There was one person that said they would
like to fish, so I'm guessing they would like to see a wrap with fishes, which I could include in a design.
What does this say about my audience
This tells me that people would like to know the basic things like the pricing, application, the types of wrap
and the designs such as a wrap with a fish design
How will I appeal to this audience:
I will make sure to include key information like pricing, type of wrap, application and designs, including a
fish design, that will help interest the audience. However I will also try to inlcude designs on old and new
cars. Furthermore, I will try to add small description and make sure to try and include whether its suitable
for anyones car or not

32. AUDIENCE RESEARCH – SURVEY RESULTS(COLOURS)

33. AUDIENCE RESEARCH – SURVEY RESULTS(COLOURS)
Observation:
Many people would like to see a range of colours on the brochure, which has a percentage of 46.67%. Then
it is followed closley by dull and bright colours both with a percentage of 26.67%
What does this say about my audience
This shows me that most people would like to see a range of colours on the brochure
How will I appeal to this audience:
For my brochure I will make sure to include a range of colours, to help make the brochure stand out but
also to help interest my audience and consider what they would like within the brochure.

34. AUDIENCE RESEARCH – SURVEY RESULTS(WHAT TYPES
OF CAR WRAP/GRAPHICS INTERESTED IN GENERALLY)

35. AUDIENCE RESEARCH – SURVEY RESULTS(WHAT TYPES
OF CAR WRAP/GRAPHICS INTERESTED IN GENERALLY)
Observation:
Looking at the responses to this question not many people know. This may be beacuse they either don’t
understand the question or simply don’t know. However the other responses was that people would like a
range of modern styles and a range of sizes.
What does this say about my audience
This shows me that people would like to see a range of modern designs that are a range of sizes.
How will I appeal to this audience:
I will include a range of designs, that will look modern with a range of sizes. So that I include what the
audience has said

36. AUDIENCE RESEARCH - SURVEY REVIEW
To get as many answers as I possible could. I sent out the survey to people in my class and family. This was so that I got a variety of
answers from a range of ages, to help with my project.
• Most people that answered my survey were teens below 18, which were then followed by young adults and adults. I will make sure
my project is suitable and interesting.
• As most of my audience are male which is closely followed by female. I will make sure to include designs for both genders, so none
feel singled out.
• There were also many people who owned a car which was again followed closely by people who don't own a car. So in my project I
will make sure to include designs that are suitable for all types of cars from old to new cars.
• Many people like car graphics but it was also followed closely by people who don’t like car graphics. I will make my brochure
interesting, to help change the audience's opinions on car graphics.
• Not many people have car graphics/wrap on their vehicle, so I will include information about the design, the pricing and application
to help interest my audience
• Not many people have modifications on their car so I will include designs, pricing and application for cars with and without
modifications.
• Looking at the results there was a lot of people who read a brochure at least once a month. To help improve this I will make sure my
brochure interests my audience and for people like them. I will do this by adding key information and designs and make the layout
stand out to help engage them.
• Many of my audience would like to see a range of things within my project. However the main thing that came up was pricing,
application and design. So I will make sure there is a description on how the wrap is applied to the vehicles and I will include a pricing
for each design.
• Most of my audience would like to see a variety of colours. This was closely followed by bold and bright colours and dull colours. So
for my project I will make sur to include a range of colours that are also bright and dull colours.
• For this particular question not many people knew what types of graphics they liked in general other than a variety of sizes and
patters. So in my brochure I will make sure to include a variety of designs that come in a variety of sizes.

37. AUDIENCE RESEARCH – INTERVIEW OUTLINE
The interviews I plan to do will act quite differently to the survey I asked people to complete. The
interviews will have more in depth questions so that I get a better understanding on what people prefer.
However due to the covid 19 I am restriscted and will have to do most interviews through facetime and I
get the answers I need. However I will be able to do some face to face interviews with family members
who are in the same household as me which means I am not completely restricted, and I will still be able
to get the appropriate answers I need. It does restrict me in some way as I am limited on some of the
sources.
Furthermore, a potential issue that could happen when doing the interview is that some of the questions
could be personal to some people so they may give a false answer or may not answer at all as they may not
feel comfortable answering a specific question.

38. AUDIENCE RESEARCH - INTERVIEW 1
Name:
Jess Bourke
Age:
16
Gender:
female
Do you enjoy reading brochures:
Not really as they can be quite boring
How often do you read a brochure and why:
Once a month just to see if theres anything new and different
For you to be intrested in a brochure what would it need to contain:
It would need to contain relatvant images and a small amount of information that gets straight to the point
What key colours would you like to see on a brochure:
Id like to see a variety colours, but mainly black,white,red,yellow and orange

39. AUDIENCE RESEARCH – INTERVIEW 2
Name:
Pete Arthur
Age:
48
Gender:
Male
Do you enjoy reading brochures:
no
How often do you read a brochure and why:
At least once a month just to see if there is anything new
For you to be intrested in a brochure what would it need to contain:
Relevant information and images
What key colours would you like to see on a brochure:
a variety of colours, but back,white, red, blue, green and purple I'd like to see within a brochure

40. AUDIENCE RESEARCH - INTERVIEW REVIEW
Looking at the responses from my interviews, not many people read brochures this is because they can be
quite boring. However they both said that what would interest them in a brochure is relevant information
and images.
For my project I will make sure to include relavent information and images that will help interest my
audience, as I know from my experience a mojority of brochures can be boring. Furthermore, the three
main colours that came up from the interview was black,white and red, however they did say theyd like to
see a variety of colours. So for my project I will make sure to include a variety of colors both dull and
bright.

41. PRODUCTION RESEARCH
• Software
• Sources

42. PRODUCTION
RESEARCH - SOFTWARE
What software do I plan to use:
The software I plan to use for my FMP is mainly
photoshop and in design.
This is because I will be creating the design of the
brochure using photshop and the layout of a brochure
using in design.
I will mainly be using these software as they have the
tools, I need to help create my brochure. However I may
use another software like illustrator to help me create a
company logo to go on the brochure.

43. PRODUCTION RESEARCH - SOURCES
The sources I plan to use to help me create this brochure, is my sketch book to help create the templates of
the car so I can use them for the before and after design.
I also plan to use either other brochures or some youtube videos to help me with the layout of the
brochure and designs for the vehicles . Using these as sources will give me an idea on the types of designs,
I could create for my brochure.

44. PRACTICAL RESEARCH
• What I experimented
• How it looked on the vehicle
• Before and after design

45. PRACTICAL RESEARCH - EXPERIMENTS
In class when preparing for my FMP, I did a few
experiments on photoshop, by selecting certain
sections on the car and changing the colo. I could
possibly do the same technique and use it for the
designs when creating my brochure.
However when doing these experiments there was some
difficulty as the software was quite slow and would stop
responding. So I will make sure to take this into account
as a pottential issue that could happen when creating my
brochure.

46. PRACTICAL RESEARCH - EXPERIMENTS
When preparing for my FMP I started on some experiments with templates of
vehicles. This was to try and do a before and after design, which I could maybe
include in my brochure.
The interesting thing about this was it was an actual request that a client wanted,
which was for my dad and his car. Luckily for me I was given an opportunity to do
something I was intrested in. However when doing this experiment I had to
consider what the client wanted and try to do it up the standards of the client.
When doing this I used a software that I have never used before, which was a
software called coral draw. In this software I was able to create the design that
the client wnted on a template of the vehicle within the software. However I was
limited on the days I had to complete this design and the tools within the
software as I was trialing the software. But I did learn quite a few things with the
software.

47. PRACTICAL RESEARCH - HOW IT LOOKED ON THE
VEHICLE AND BEFORE AND AFTER DESIGN
Looking at the design on the vehicle after creating it on the software, it
looked similar to the software but looked better as you could phyically see
how the design turned out.
The client was happy with the outcome of the design as it was exactly
what they wanted.
Looking at the before and after design I do prefer the after design as it
doesn’t make the car look so bland. However the actual car did have more
graphics on it, but it was more like a finishing touch.

48. BIBLIOGRAPHY
• https://stock.adobe.com/uk/images/sport-car-decal-wrap-design-vector-graphic-abstract-stripe-racing-background-kit-designs-for-vehicle-race-car-rally-adventure-and-
livery-vector/256314104
• https://www.youtube.com/watch?v=aQKkxYbwwUQ
• https://www.ebay.co.uk/itm/Venom-Jaws-Car-Side-Wrap-Custom-Color-Vinyl-Sticker-Graphics-Decal-fit-any-car-/383065576536
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