The document summarizes a 2007 Skoda car advertisement featuring a life-sized cake model of their new Fabia car. The print ad uses soft colors and typography to draw viewers in, while the vivid orange cake car makes an impression. Both the print and video ads play on words, saying the car is "made from lovely stuff" as cake but also hinting at high quality interior features. The nationwide campaign placed ads in major UK newspapers and saw over 700,000 YouTube views and 150,000 Google searches after promotion on Facebook.
The document provides a case study analysis of a 2007 print advertisement by Skoda for their new Fabia car model. The ad featured a team of bakers creating a life-sized cake model of the Fabia. The purpose was to show the car's quality and signal it had "lovely things". The ad was unconventional for the car industry by not featuring the actual car. It was distributed in UK newspapers like The Sun and Mail, and promoted on YouTube and Facebook, receiving over 700,000 views. The colorful, unusual ad successfully changed perceptions of Skoda as a cheap brand and increased interest in the new Fabia.
How effective is the combination of your mainchloe-rhodes
Our main product and ancillary texts are effectively combined through consistent imagery, fonts and styles, allowing audiences to associate them with the artist. We achieve cross-media synergy by using character images from the video across other products to sell an emotional story rather than just the products. All of our products are tied together through a consistent projected image and elements like fonts, reinforcing familiarity and association with the dance genre. As the video did not feature the artist, we emphasized the artist's name in bold yellow font commonly used in dance to reinforce him as an artist and element of the genre. Unlike typical dance products focused on images, ours centers around a narrative conveyed across all products to entice consumers with a fresh, unconventional idea
The Walt Disney Company was founded in 1923 by brothers Walt and Roy Disney. Headquartered in Burbank, California, Disney's mission is to be a leading producer and provider of entertainment and information globally. Disney targets families with younger children through its portfolio of brands. It consists of five business segments: Studio Entertainment, Parks & Resorts, Consumer Products, Interactive Media, and Networks. While expansion into new areas like video games and superheroes presents risks in preserving Disney's heritage, it also benefits the brand by opening doors to new platforms and consumers to generate greater revenues.
1. Cadbury is crowdsourcing designers to create a new wrapper for their Dairy Milk bar. There are five finalists and people can vote online for the winner, who will receive €10,000.
2. Vodafone is launching a campaign on Facebook, Twitter, and Flickr called "Cheer Up Top Up" to get people to upload cheerful photos with the theme of "cheer up" after Christmas. One lucky person will win €3,000.
3. Google is looking to take advantage of existing advertising space inside Street View by automatically replacing billboards with new digital ads.
This document summarizes and analyzes two advertisements - one for a Volvo family car and one for a Nike shoe. For the Volvo ad, it describes how the ad uses a family of ducks to represent the target family audience and convey that the car can go anywhere. For the Nike ad, it explains that the ad uses a miniature construction site to portray the precision and teamwork required to build their high-quality shoe. Both ads are assessed as targeting families and kids effectively through their creative and humorous approaches.
Film 4 would be an appropriate institution to distribute the media product because it is a British company that distributes films appealing to a younger, British audience. Film 4 allows wide access through television channels and video on demand. It has successfully distributed similar low-budget, British films in the past to the target audience. As an established but smaller company, Film 4 could promote the media product effectively without a huge promotional budget.
This document provides information about a communications agency that offers creative advertising, brand and communication strategy services. It summarizes the agency's approach, services, specializations, team and sample work. The agency aims to provide simple, surprising solutions through bespoke strategies and advertising that achieves clients' short and long-term goals. It works across various advertising channels and specializes in areas like brand strategy, consumer insights and production management. The portfolio highlights campaigns the agency has created for clients in different industries.
This document provides guidance on determining the target audience for a music video through research. It explains that target audiences are identified through demographic factors like age, gender and psychographic factors like lifestyle and personality. Primary research methods like surveys and interviews of the public and secondary research on similar artists and genres can provide information. With research findings, the main target audience and how the video will appeal to them can be identified and presented in a PowerPoint.
The document provides a case study analysis of a 2007 print advertisement by Skoda for their new Fabia car model. The ad featured a team of bakers creating a life-sized cake model of the Fabia. The purpose was to show the car's quality and signal it had "lovely things". The ad was unconventional for the car industry by not featuring the actual car. It was distributed in UK newspapers like The Sun and Mail, and promoted on YouTube and Facebook, receiving over 700,000 views. The colorful, unusual ad successfully changed perceptions of Skoda as a cheap brand and increased interest in the new Fabia.
How effective is the combination of your mainchloe-rhodes
Our main product and ancillary texts are effectively combined through consistent imagery, fonts and styles, allowing audiences to associate them with the artist. We achieve cross-media synergy by using character images from the video across other products to sell an emotional story rather than just the products. All of our products are tied together through a consistent projected image and elements like fonts, reinforcing familiarity and association with the dance genre. As the video did not feature the artist, we emphasized the artist's name in bold yellow font commonly used in dance to reinforce him as an artist and element of the genre. Unlike typical dance products focused on images, ours centers around a narrative conveyed across all products to entice consumers with a fresh, unconventional idea
The Walt Disney Company was founded in 1923 by brothers Walt and Roy Disney. Headquartered in Burbank, California, Disney's mission is to be a leading producer and provider of entertainment and information globally. Disney targets families with younger children through its portfolio of brands. It consists of five business segments: Studio Entertainment, Parks & Resorts, Consumer Products, Interactive Media, and Networks. While expansion into new areas like video games and superheroes presents risks in preserving Disney's heritage, it also benefits the brand by opening doors to new platforms and consumers to generate greater revenues.
1. Cadbury is crowdsourcing designers to create a new wrapper for their Dairy Milk bar. There are five finalists and people can vote online for the winner, who will receive €10,000.
2. Vodafone is launching a campaign on Facebook, Twitter, and Flickr called "Cheer Up Top Up" to get people to upload cheerful photos with the theme of "cheer up" after Christmas. One lucky person will win €3,000.
3. Google is looking to take advantage of existing advertising space inside Street View by automatically replacing billboards with new digital ads.
This document summarizes and analyzes two advertisements - one for a Volvo family car and one for a Nike shoe. For the Volvo ad, it describes how the ad uses a family of ducks to represent the target family audience and convey that the car can go anywhere. For the Nike ad, it explains that the ad uses a miniature construction site to portray the precision and teamwork required to build their high-quality shoe. Both ads are assessed as targeting families and kids effectively through their creative and humorous approaches.
Film 4 would be an appropriate institution to distribute the media product because it is a British company that distributes films appealing to a younger, British audience. Film 4 allows wide access through television channels and video on demand. It has successfully distributed similar low-budget, British films in the past to the target audience. As an established but smaller company, Film 4 could promote the media product effectively without a huge promotional budget.
This document provides information about a communications agency that offers creative advertising, brand and communication strategy services. It summarizes the agency's approach, services, specializations, team and sample work. The agency aims to provide simple, surprising solutions through bespoke strategies and advertising that achieves clients' short and long-term goals. It works across various advertising channels and specializes in areas like brand strategy, consumer insights and production management. The portfolio highlights campaigns the agency has created for clients in different industries.
This document provides guidance on determining the target audience for a music video through research. It explains that target audiences are identified through demographic factors like age, gender and psychographic factors like lifestyle and personality. Primary research methods like surveys and interviews of the public and secondary research on similar artists and genres can provide information. With research findings, the main target audience and how the video will appeal to them can be identified and presented in a PowerPoint.
We specialize in blending creativity and technological possibilities to add value to our clients’ businesses.
Reach out for techno-creative solutions and consulting on your business needs and pain points.
The document provides details about creating a radio commercial to promote the new Fiat 500C convertible. It aims the commercial at young female audiences by highlighting the car's stylish new interior and exterior, customizable options, and affordable monthly payments that would appeal to teenage girls. The commercial will be 30-50 seconds, fun and exciting in tone to persuade listeners that they need the car. Overall costs to produce the commercial are estimated between £1200-£1600.
The document discusses a marketing campaign for the Mitsubishi Outlander vehicle. It analyzes different elements of the campaign, including print, radio, and television advertisements. The print ad focuses on providing factual information to appeal to older audiences. The radio and television ads add humor and are aimed at younger audiences. Together the different advertising methods create a well-rounded campaign that raises awareness of the Outlander to a wide target market.
Hello. Am I the content writer or strategist you're looking for? Welcome to my portfolio; where I show you what I have been working on over the past few years and hopefully convince you that we should work together. I look forward to connecting with you!
Audi focuses on building customer loyalty through various marketing initiatives. 84% of Audi's sales are outside of Germany, and they invest heavily in marketing campaigns, motor sports sponsorships, and virtual reality showrooms. To strengthen loyalty, Audi aims to build brand communities and cultivate long-term customer relationships through empowerment, recommendations, and addressing complaints. Measuring lifetime customer value and designing comprehensive communication plans tailored to customer profiles can help Audi build loyalty over time.
This document provides information about a competition to design a vehicle of the future for 2030 with a specific target market in mind. Entrants are asked to complete 6 tasks: 1) research and understand their target market, 2) solve problems and develop a unique selling point, 3) design the vehicle, 4) name and brand the vehicle, 5) develop a marketing campaign, and 6) present a sales pitch. The competition is sponsored by Sytner Group and entrants have the chance to win an amazing prize. Participants are encouraged to think creatively about how vehicles may evolve to meet future needs related to sustainability, changing demographics, new technologies and more.
BBDO is a global advertising agency network headquartered in New York with over 15,000 employees across 289 offices worldwide. They created the "Unexpected Test Drive" campaign for Mercedes Smart cars, which offered stranded drivers in Moscow test drives of Smart cars when their vehicles were towed, resulting in over 70% of drivers becoming believers in the city-friendly vehicles. The goal was to demonstrate the benefits of smaller vehicles for navigating busy cities like Moscow.
This document is an assignment submitted by Yasmin Hussain, a student in the MBA Ad program at Symbiosis Institute of Media and Communication in Pune, India in 2013. The assignment answers a question about how advertising affects brand development, using the example of Royal Enfield motorcycles. It describes two advertising campaigns Royal Enfield conducted - the "Handcrafted from Chennai" campaign promoting its origins in Chennai, and the "Leave Home" campaign promoting its Thunderbird series. It discusses how these campaigns helped establish Royal Enfield as a cult brand, especially in Punjab, through creative ads, events, and online communities.
This document discusses Audi's focus on innovation through its technology-driven mission statement. It analyzes Audi's sales growth in key markets from 2000-2013 and identifies potential competitors like Tesla. An action plan is proposed to build customer loyalty through brand communities, cultivating relationships, and empowering customers. The importance of customer loyalty for car manufacturers is discussed. Methods are suggested for Audi to estimate lifetime customer value and implement measures to develop long-term loyalty relationships.
The document discusses unconventional advertising strategies and provides examples. It recommends that ABC Ltd, an FMCG company experiencing declining sales, develop out-of-the-box advertising to increase profits. Case studies are presented on engaging audiences physically and increasing sales through memorable ads like Coca-Cola's "Share a Coke" campaign. Social media strategies are proposed, like weekly contests asking people to caption ads or submit photos depicting brand advertisements. The goal is to generate buzz through creative unconventional marketing.
This document discusses budget, legal, and ethical constraints for advertising design and production. It provides details on budgeting for print, newspaper, magazine, and billboard advertisements, including how ad space is measured and typical costs. Legal and ethical constraints that must be considered include truth in advertising, advertising to children, harmful products, and advertising tactics. Advertisements must not be deceptive, misleading, or unfair. The Advertising Standards Bureau handles complaints about ads not complying with self-regulatory codes.
This document provides information on the role and responsibilities of a Digital Marketing Manager position. The role will be responsible for managing and executing the digital marketing strategy across Europe, Middle East and Africa (EMEA). Key responsibilities include leading digital growth, delivering marketing campaigns through digital channels, managing websites and digital assets. Successful candidates will have extensive experience in digital marketing channels like search engine optimization, paid search, display advertising and email marketing. The role requires a strategic thinker who is results-driven and passionate about digital marketing and analytics.
This is my portfolio. It contains a few highlights from my career as a content writer so far. Please do get in contact if you'd like any more information:
nickcolman1@gmail.com
07526728996
This document provides an overview and analysis of the Skoda "Cake" advertising campaign created by the Fallon advertising agency. It discusses the campaign objective of reaching couples aged 35+ and influencing broader car buying decisions. It analyzes elements of the televised advertisement, such as the use of the song "My Favorite Things" to appeal to multiple audiences. The document also covers audience research, legal and ethical considerations of the campaign, and its distribution across television, cinema, print and online platforms. It concludes that the campaign was a critical and financial success for Skoda.
This document provides an overview and analysis of the Skoda "Cake" advertising campaign created by the Fallon advertising agency. It discusses the campaign objective of reaching couples aged 35+ and influencing broader car buying decisions. It analyzes elements of the televised advertisement, including the use of the song "My Favorite Things" to appeal to multiple audiences. The document also covers audience research, legal and ethical considerations of the campaign, and its distribution across television, cinema, print and online platforms. The campaign was ultimately a critical and financial success for Skoda.
BIG Media differentiates itself from other media companies through its approach to service delivery. We see ourselves as a solutions provider of our main solutions targeted at out-door branding solutions. BIG Media as the name suggests focuses on innovative, customized unprecedented branding solutions, supplying a variety of branding, outdoor media and best fitting client requirements, to deliver maximum customer satisfaction and brand exposure
The document discusses the marketing plan for a new wireless earphone product called Cloud Sounds. It covers the key aspects of the marketing mix - product, price, branding, place, and promotion. The product is wireless earphones that eliminate wires and are fashionable. They will be priced at £59.99 to portray a luxury brand image. Extensive branding, advertising, and placement in major retailers are planned to launch the product and brand. The target market is ages 18-30 and sales of 180,000 units in the first year are projected.
Outdoor advertising such as billboards is an effective way to build brand awareness. Billboards yield repeated impressions as people see them during daily commutes along primary driving routes. They provide 24/7 exposure unlike other advertising mediums. While it takes several impressions for an ad to sink in, billboards' consistent placement ensures people will see them multiple times. Their pure advertising format avoids competing with content unlike TV, radio, or internet ads. Committing to a long-term billboard campaign allows time to test messages and see results, like reeling in fish with repeated casting.
The advertising plan is for Nana Mexico, an authentic Mexican takeout restaurant in Cambridge. It aims to promote the restaurant's fresh, homemade burritos, tacos, and nachos to tourists, shoppers, and office workers in the local area at lunchtime. The campaign will include ads on social media, the restaurant's website and van, and in nearby stores from February to August. It seeks to position Nana Mexico as a unique Mexican dining option compared to other local restaurants like Yo Sushi and McDonald's.
Nana Mexico is a takeout restaurant in Cambridge, England that serves authentic Mexican food. An advertising plan is being created to promote the restaurant to potential customers in the local area. The plan targets tourists, shoppers, and office workers around the restaurant at lunchtime. It aims to communicate that Nana Mexico offers unique Mexican dishes not found elsewhere in Cambridge and that everything is fresh and authentic. Advertisements will be released on social media and in the restaurant at the end of February.
We specialize in blending creativity and technological possibilities to add value to our clients’ businesses.
Reach out for techno-creative solutions and consulting on your business needs and pain points.
The document provides details about creating a radio commercial to promote the new Fiat 500C convertible. It aims the commercial at young female audiences by highlighting the car's stylish new interior and exterior, customizable options, and affordable monthly payments that would appeal to teenage girls. The commercial will be 30-50 seconds, fun and exciting in tone to persuade listeners that they need the car. Overall costs to produce the commercial are estimated between £1200-£1600.
The document discusses a marketing campaign for the Mitsubishi Outlander vehicle. It analyzes different elements of the campaign, including print, radio, and television advertisements. The print ad focuses on providing factual information to appeal to older audiences. The radio and television ads add humor and are aimed at younger audiences. Together the different advertising methods create a well-rounded campaign that raises awareness of the Outlander to a wide target market.
Hello. Am I the content writer or strategist you're looking for? Welcome to my portfolio; where I show you what I have been working on over the past few years and hopefully convince you that we should work together. I look forward to connecting with you!
Audi focuses on building customer loyalty through various marketing initiatives. 84% of Audi's sales are outside of Germany, and they invest heavily in marketing campaigns, motor sports sponsorships, and virtual reality showrooms. To strengthen loyalty, Audi aims to build brand communities and cultivate long-term customer relationships through empowerment, recommendations, and addressing complaints. Measuring lifetime customer value and designing comprehensive communication plans tailored to customer profiles can help Audi build loyalty over time.
This document provides information about a competition to design a vehicle of the future for 2030 with a specific target market in mind. Entrants are asked to complete 6 tasks: 1) research and understand their target market, 2) solve problems and develop a unique selling point, 3) design the vehicle, 4) name and brand the vehicle, 5) develop a marketing campaign, and 6) present a sales pitch. The competition is sponsored by Sytner Group and entrants have the chance to win an amazing prize. Participants are encouraged to think creatively about how vehicles may evolve to meet future needs related to sustainability, changing demographics, new technologies and more.
BBDO is a global advertising agency network headquartered in New York with over 15,000 employees across 289 offices worldwide. They created the "Unexpected Test Drive" campaign for Mercedes Smart cars, which offered stranded drivers in Moscow test drives of Smart cars when their vehicles were towed, resulting in over 70% of drivers becoming believers in the city-friendly vehicles. The goal was to demonstrate the benefits of smaller vehicles for navigating busy cities like Moscow.
This document is an assignment submitted by Yasmin Hussain, a student in the MBA Ad program at Symbiosis Institute of Media and Communication in Pune, India in 2013. The assignment answers a question about how advertising affects brand development, using the example of Royal Enfield motorcycles. It describes two advertising campaigns Royal Enfield conducted - the "Handcrafted from Chennai" campaign promoting its origins in Chennai, and the "Leave Home" campaign promoting its Thunderbird series. It discusses how these campaigns helped establish Royal Enfield as a cult brand, especially in Punjab, through creative ads, events, and online communities.
This document discusses Audi's focus on innovation through its technology-driven mission statement. It analyzes Audi's sales growth in key markets from 2000-2013 and identifies potential competitors like Tesla. An action plan is proposed to build customer loyalty through brand communities, cultivating relationships, and empowering customers. The importance of customer loyalty for car manufacturers is discussed. Methods are suggested for Audi to estimate lifetime customer value and implement measures to develop long-term loyalty relationships.
The document discusses unconventional advertising strategies and provides examples. It recommends that ABC Ltd, an FMCG company experiencing declining sales, develop out-of-the-box advertising to increase profits. Case studies are presented on engaging audiences physically and increasing sales through memorable ads like Coca-Cola's "Share a Coke" campaign. Social media strategies are proposed, like weekly contests asking people to caption ads or submit photos depicting brand advertisements. The goal is to generate buzz through creative unconventional marketing.
This document discusses budget, legal, and ethical constraints for advertising design and production. It provides details on budgeting for print, newspaper, magazine, and billboard advertisements, including how ad space is measured and typical costs. Legal and ethical constraints that must be considered include truth in advertising, advertising to children, harmful products, and advertising tactics. Advertisements must not be deceptive, misleading, or unfair. The Advertising Standards Bureau handles complaints about ads not complying with self-regulatory codes.
This document provides information on the role and responsibilities of a Digital Marketing Manager position. The role will be responsible for managing and executing the digital marketing strategy across Europe, Middle East and Africa (EMEA). Key responsibilities include leading digital growth, delivering marketing campaigns through digital channels, managing websites and digital assets. Successful candidates will have extensive experience in digital marketing channels like search engine optimization, paid search, display advertising and email marketing. The role requires a strategic thinker who is results-driven and passionate about digital marketing and analytics.
This is my portfolio. It contains a few highlights from my career as a content writer so far. Please do get in contact if you'd like any more information:
nickcolman1@gmail.com
07526728996
This document provides an overview and analysis of the Skoda "Cake" advertising campaign created by the Fallon advertising agency. It discusses the campaign objective of reaching couples aged 35+ and influencing broader car buying decisions. It analyzes elements of the televised advertisement, such as the use of the song "My Favorite Things" to appeal to multiple audiences. The document also covers audience research, legal and ethical considerations of the campaign, and its distribution across television, cinema, print and online platforms. It concludes that the campaign was a critical and financial success for Skoda.
This document provides an overview and analysis of the Skoda "Cake" advertising campaign created by the Fallon advertising agency. It discusses the campaign objective of reaching couples aged 35+ and influencing broader car buying decisions. It analyzes elements of the televised advertisement, including the use of the song "My Favorite Things" to appeal to multiple audiences. The document also covers audience research, legal and ethical considerations of the campaign, and its distribution across television, cinema, print and online platforms. The campaign was ultimately a critical and financial success for Skoda.
BIG Media differentiates itself from other media companies through its approach to service delivery. We see ourselves as a solutions provider of our main solutions targeted at out-door branding solutions. BIG Media as the name suggests focuses on innovative, customized unprecedented branding solutions, supplying a variety of branding, outdoor media and best fitting client requirements, to deliver maximum customer satisfaction and brand exposure
The document discusses the marketing plan for a new wireless earphone product called Cloud Sounds. It covers the key aspects of the marketing mix - product, price, branding, place, and promotion. The product is wireless earphones that eliminate wires and are fashionable. They will be priced at £59.99 to portray a luxury brand image. Extensive branding, advertising, and placement in major retailers are planned to launch the product and brand. The target market is ages 18-30 and sales of 180,000 units in the first year are projected.
Outdoor advertising such as billboards is an effective way to build brand awareness. Billboards yield repeated impressions as people see them during daily commutes along primary driving routes. They provide 24/7 exposure unlike other advertising mediums. While it takes several impressions for an ad to sink in, billboards' consistent placement ensures people will see them multiple times. Their pure advertising format avoids competing with content unlike TV, radio, or internet ads. Committing to a long-term billboard campaign allows time to test messages and see results, like reeling in fish with repeated casting.
The advertising plan is for Nana Mexico, an authentic Mexican takeout restaurant in Cambridge. It aims to promote the restaurant's fresh, homemade burritos, tacos, and nachos to tourists, shoppers, and office workers in the local area at lunchtime. The campaign will include ads on social media, the restaurant's website and van, and in nearby stores from February to August. It seeks to position Nana Mexico as a unique Mexican dining option compared to other local restaurants like Yo Sushi and McDonald's.
Nana Mexico is a takeout restaurant in Cambridge, England that serves authentic Mexican food. An advertising plan is being created to promote the restaurant to potential customers in the local area. The plan targets tourists, shoppers, and office workers around the restaurant at lunchtime. It aims to communicate that Nana Mexico offers unique Mexican dishes not found elsewhere in Cambridge and that everything is fresh and authentic. Advertisements will be released on social media and in the restaurant at the end of February.
The document describes a business advertisement that features the company's logo and text overlaid on an image of saucepans. The advertisement targets adults interested in fine cuisine by depicting colorful, appetizing images of fruits and foods using the business' products. The overall focus is on promoting the food products the business offers.
The document analyzes the design of a charity advertisement featuring a red cross. It notes that the red cross is easily recognizable as an emergency symbol. The uncluttered design with a simple white background allows viewers to focus on the red cross and text, and the color red is used to convey meanings of danger, help, and stop that encourage donations.
The documentary The Milkman is being submitted for a classification decision. The filmmaker requests a 12A rating due to explicit language used by the central interviewee to describe sexual matters, though not in a sexual context. While this language and some issues raised in the film may offend some viewers, it is felt to be a fair representation. Guidance is sought on achieving an appropriate rating if 12A is not suitable.
The writer is requesting a 12A classification for their documentary film "The Milkman" because it contains explicit language and discusses issues that may offend younger viewers such as children. The film uses language and raises topics that could potentially upset some audiences. The writer believes a 12A rating is suitable but is open to feedback from the classification board if they disagree with the selected rating.
The writer is requesting a 12A classification for their documentary film "The Milkman" because it contains explicit language and discusses issues that may offend younger viewers such as children. The film features a person who uses offensive words that could upset some audiences. The writer believes a 12A rating is suitable but is open to feedback from the classification board if they disagree with the selected rating.
This call sheet provides contact details for three people relevant to an upcoming documentary film. It lists Ray Moonie's phone number and work location, Charlie Hall's address, telephone numbers, and email, and notes they can be reached regarding the documentary film project.
Charlie Hall completed a risk assessment form for a documentary film shoot following Ray on his nightly delivery route. The assessment identified risks such as being hit by drivers at night, confrontations with intoxicated people, and falling over objects in dark gardens. For each risk, Hall listed actions to reduce the likelihood such as wearing a reflective vest, avoiding confrontations, and using a torch. With these measures, most risks were lowered from high to medium level. The form was signed and dated by Charlie Hall on September 29, 2014.
This documentary follows Raymond Moonie, a rural milkman in Suffolk, England over the course of a night as he makes his deliveries. The film asks Ray questions about his job as a milkman, what he observes in neighborhoods at night, and how the work impacts his personal life. Viewers will get a glimpse into the nightly routine of a milkman and learn more about this unique occupation from Ray's perspective.
A student named Charlie Hall is creating a documentary film for his media diploma and is asking Raymond Moonie to sign a consent form agreeing to be filmed for the project. The consent form states that Raymond understands his participation is voluntary, he can choose not to participate or withdraw at any time, and he gives Charlie permission to film him for use in the media diploma project.
Raymond Moonie is interviewed about his job as a milkman at Moo Juice Dairy LTD. The interviewer asks Raymond about his background, job role delivering milk, how long he has been a milkman, what other jobs he has had, what products the dairy sells, details about his delivery route, and what he enjoys most about his job as a milkman.
This 125 second stop motion animation features various stationary items and is intended as an abstract, visually pleasing one-off piece. It does not contain any inappropriate content so it can be viewed by all audiences, including young children. The animation has potential to be distributed as an advertisement for stationary retailers to promote creativity.
The script describes stationary items like pencils and pens moving around the screen in different patterns, such as spiraling in circles, moving diagonally, and creating various shapes. More stationary is gradually added as the camera zooms in and moves around to showcase the items. At the end, the stationary moves in opposite directions before concluding with a logo and information about the stationary products for sale.
This 2-minute advertisement will show old stationary moving from a pencil case to the bin, where new stationary will then be brought in and placed in the pencil case. The target audience is stationary customers and children, and the ad will be distributed on television and as a YouTube advert.
This document outlines several potential ethical and legal issues that may arise in an animated production. It discusses the need to obtain proper licenses to use popular songs and brand logos in the animation. It also notes that the animation will contain some adult humor, bad language, low violence, and potentially offensive portrayals of a disabled character, a black character, and a larger character that could be seen as fat. The document suggests addressing these issues by applying an age rating of 15 and adding disclaimers about certain characters.
The document outlines a 12-week production schedule and budget for an animated film. It includes stages for concept design, storyboarding, character design, animation, lighting and post-production. The budget totals £21,582 and covers costs for a producer, director, animators, artists and other crew over the 12-week period.
Spongebob is a rectangular character with a black outline and an exaggerated face with large eyes and mouth to convey expression. There is some shading added to give the 2D character a 3D appearance.
Eric Cartman from South Park is a character with no outline color or details like eyebrows, eyelashes or a nose. His eyes are over exaggerated and his mouth has three teeth. His clothing is very simple without shading or details.
Bart Simpson is a character from The Simpsons animated TV series. He has a disproportionately large head compared to his body, stands out due to a black outline around his entire character, and can be recognized through simple shapes and colors like his oversized head in a silhouette. The series has been successful because people can easily recognize the main characters solely through their distinctive shapes and colors.
2. • In 2007 Skoda released a new car into their car
range which was named the 'Fabia'. The advert was
well known in a print version and a televised video
advert. The advert features a team of bakers
creating a full scale size version of the new car.
3. • Codes:
• In the print ad there are some advertising codes
used. The typography used looks soft and curvy and
invites the viewer into the image. Also the colour of
the cake car is relevant as the colour orange stands
out and people will remember the vivid colour and
pass on what they have seen.
6. • I think that the advert can be put into the category of
photographic adverts as the main focus of the
advert is the photography. The advert says that the
new fabia will be full of lovely stuff as this is what the
slogan says. These words entice the viewer to think
more about the new model and then want to find out
what lovely things will be inside the car.
7. • The advert is 1:10 (70 seconds). The advert
shows everyone involved helping out with the
baking and assembling of the car and it looks like
everyone is taking care when building the model.
8. • There is a play on words in the print and video
advert as the ad says the car is made from lovely
stuff. This means that the car is made from cake in
the adverts but it also means that the car will be full
of lovely things such as leather seating, air
conditioning and high quality materials.
18. • In the advert the car is represented as having been
full of lovely things which will make the viewer think
in their mind about what will be in the car.
For example the viewer could be thinking about
what the seats and in car entertainment will be like.
19.
20. • There doesn't seem to be any obvious legal issues
with the ad as there is a variety of different people
features in the ad. For example there are people of
different races and cultures. I don't think that the
ASA will get anyone complain about this ad
as everything is in order with it.
25. • The advert was printed in some well known
newspapers in the UK. The newspapers it was
printed in were 'The Mail' and 'The Sun'. The advert
also made it onto the front page of a Czech
newspaper.
26. • The advert was aimed at people over the age of 35
and was a nationwide campaign. People all over the
UK were purchasing the Mail and Sun newspapers
and were viewing the advert.
28. • The Sun newspaper offers two different sizes to
print in the paper. They offer a 17x4 advert which
costs £4,250 per week. They also offer a whole
page option which costs £8,000 per week.
33. • The campaigns advert video was also shown on
Youtube before the viewers video fully loaded
which received over 700,000 views and was also
promoted via Facebook on the Facebook timelines.
After people sore the advert on Facebook they
began to search the advert online via search engine
Google and the advert received over 150,000
searches.
The bakery members standing with the replica car add realism to the advert ad they give the impression that they have all played a part in making the car and have spent along time crafting the cake and perfecting it. There is also the Skoda brand slogan at the bottom of the image which people will know as it has been the same since the company began.
Above is the full final advertisement video.
I think that the target audience for this advert is for people who want to buy a new car or for people who like the brand of Skoda cars. I also think that it could be targeted at children as children always like sweet things such as cake and they may see the car and tell their parents about what they have seen. The advert is out there to get buyers for the new Fabia car and for people to pass on the message about the 'cake car ad'. I think seeing the advert twice will make sure that you remember what you have seen. I think this because the colours in the advert are strong and the idea is unusual as you don't see a car made from cake every day and it stands out.
Video Advert:
The advert features the engine going in the car and then the viewer sees the finished product and the famous branding and slogans. There is also a soundtrack over the footage which is 'My Favourite Things' and runs the duration of the advert.
The advert was shown on the television and showed the whole baking and construction process of making the car cake. I think the advert wanted the viewer to feel like the car would make them feel happy like cake often does. Cake is a delicious and delightful food and the team at Skoda want their customers to feel delighted with their cars and services. When Skoda first set up the company was often thought of as a joke and was for many years and people didn't want to purchase their products. Skoda has now rebranded themselves by creating high budget videos and print adverts. They are now part of the German manufacturer VW
Fallon is an advertising agency who have worked with some well known brands such as Cadbury, Skoda and Netflix. They are based in London and have They have a leadership team that consists of three people. There is Nick Bell ECD.
Nick Joined Fallon In November 2014. He Began His Career At Abbott Mead Vickers/Bbdo And Then Moved On To Become Executive Creative Director Of Both Leo Burnett And Then Jwt Over A Period Of 9 Years, Before Being Appointed Global Creative Director At Ddb.
Nick Has Produced Award Winning Work For Volvo, The Economist, Ikea, Bt, Rspca, John West, Mercedes Benz, Nintendo, P&G, Smirnoff, Vodafone, Hsbc, Nestlé And Unilever - Achieving The Prestigious ‘Advertiser Of The Year’ Award Twice – For Mcdonald’s And For Heinz
James Has Been With Fallon For Three Years, Leading Both Domestic And Global Businesses Such As Nokia, Bbc, Orange And Unilever.
David Joined Fallon In January 2013. He Has Led Strategy In Agencies Across Australia, Usa And The Uk For The Last 20 Years.
They Have Created Video Ads For Digital Use, Cinema Use And Tv Use. There Isn't Much Information On The Fallon Webpage That Tell Us How They Go About Creating There Ads But There Is A Series Of Completed Adverts.
The Company Offer Work Experience And Internships. They Can Help People Get In The Door And Gain Experience Of The Advertising Industry.
Also the staff or bakers are represented by having clean overalls or a uniform on. This represents them as being clean and professionals. This will then make the viewer think that the people creating and putting together the car are taking car with every part of the motor.
The Skoda advert doesn't have any elements that may offend their viewers of the advert. There are many positive points with the advert. Things such as there being a variety of people in the image. For example there isn't a team of all white people. If there was a team of whites it may offend people of other races and cultures. The workers are all dressed in the same clothing which doesn't single anybody out for looking different. If the workers were wearing their own clothing some people viewing the ad may complain as they do not look like they are all working together and in the same team. Overall, i think that this advert will not get any complaints to the ASA and will continue to be printed.
Above is an advertisement for a new car from Buick Regal. The ad features a new car that is going to be released and it shows the car being driven close to the sea line. The is a description of the car and the prices of it located in the bottom right hand corner of the advert. In the top right corner there is a piece of typography that says "Listen closely and you may detect a German accent'. These choice of words could have an impact on the customers that will go and buy the car. The car is made in Germany but the words make people think that the buyers of the car must have to be German also. This may stop people wanting to go out and purchase this car because of the words found on their ad. The ASA may receive some complaints about Buik Regal's choice of words on their ad.
There is no information online that shows if the advert was also distributed via outside advertising such as billboards, bus stops ads and train advertising. If the advert was shown on billboards or in bus stops it would attract more potential customers to buy the new car.
The advert also made it onto a Czech newspaper so the advert went out of the UK. The advert was a high budget production which cost over £500,000.
The advert was also printed in the Mail newspaper but the size was not specified. Below are the rates of advertising in the Mail newspaper. I think that the advert would have either had a whole page or half a page when printed.
The use of social media helped the ad campaign as thousands of people use social media every day and will view the ad and could share it or pass on what they have seen to other people.
The Skoda advert was successful and was awarded the commercial of the year at the British Television advertising Craft Awards. The Skoda ad also picked up the award for best model-making, as well as the best use of recorded music prize for the song My Favourite Things from The Sound of Music.