2. LIST OF SOCIAL MEDIA CAMPAIGN IDEAS FOR
TRAVEL & TOURISM INDUSTRY
#EkPaheliLeela – A Twitter Campaign by
EaseMyTrip.com
01
02
03
04
#EhsanLekarPachtaya – A Social Media Campaign by
Yatra.com
#Searchfor2015 – A Social Media Campaign by
Yatra.com
#EhsaanMatLo – A Social Media Campaign by
Yatra.com
05
#Mothers Day – A Social Media Campaign by
Yatra.com
2
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3. A Twitter Campaign by EaseMyTrip.com
#EkPaheliLeela
3
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4. #EkPaheliLeela
A Twitter Campaign by EaseMyTrip.com
4
Ease My Trip collaborated with Ek
Paheli Leela as the Travel Partner for
the film.
01
Keeping this collaboration in context,
Ease My Trip connected with its
audience on Twitter using the hashtag
#EkPaheliLeela.
02
The users were asked to answer
one question from the film in a
tweet along with the contest’s
hashtag.
03
The winners of the contest would
be rewarded with holiday vouchers
worth Rs 2000.
04
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6. A Social Media Campaign by Yatra.com
#EhsanLekarPachtaya
6
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7. #EhsanLekarPachtaya
A Social Media Campaign by Yatra.com
7
Yatra.com connected with its followers
and other people on Twitter using the
hashtag #EhsanLekarPachtaya.
01
The users were asked to share their
craziest stories where they regretted
seeking help from someone.
02
The most quirky and crazy stories
would win travel vouchers worth Rs
1000 each.
03
7
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9. A Social Media Campaign by Yatra.com
#Searchfor2015
9
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10. #Searchfor2015
A Social Media Campaign by Yatra.com
10
Yatra.com organized a simple contest
on Twitter. The contest ran for 4 days
with 3 questions each day along with
the hashtag #SearchFor2015
01
The users were asked to find the
missing dates of the year 2015 which
were hidden behind words arranged
on a calendar.
02
After a few hours of every question
there were 5 winners announce
who were rewarded with Uber
goodies.
03
One lucky winner of the entire
campaign won a 4N/3D holiday
package in Dubai.
04
10
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11. Some tweets from the campaign
11
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12. A Social Media Campaign by Yatra.com
#EhsaanMatLo
12
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13. #EhsaanMatLo
A Social Media Campaign by Yatra.com
13
Yatra.com connected with people
through a contest on Twitter and
Instagram with the hashtag
#EhsaanMatlo.
01
The users were asked to follow
Yatra.com on Instagram and share a
15 seconds video showcasing
themselves in the funniest situation
after taking help (Ehsaan) from
anyone.
02
The lucky winner of the contest
would win an all expenses paid
stay to a destination of his/her own
choice.
03
13
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15. A Social Media Campaign by Yatra.com
#MothersDay
15
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16. #MothersDay
A Social Media Campaign by Yatra.com
On the occasion of Mothers Day,
Yatra.com asked its audience to tweet a
special quality of their mothers which
would make her win the contest.
01
The tweets should also include the
hashtag #MothersDay.
02
The lucky winners of the contest
would be rewarded with exciting
goodies from Yatra.com
03
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18. GET MORE SOCIAL MEDIA CAMPAIGN IDEAS FROM
FLOTAPEPOST.COM
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19. The Largest and Most Incisive content for Digital Marketing
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