Best Emerging Airline on Social Media - SimpliFlying Awards 2014

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Who should win Best Emerging Airline on Social Media at this year's SimpliFlying Awards 2014? Vote at: http://poll.fm/4vlin

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Best Emerging Airline on Social Media - SimpliFlying Awards 2014

  1. 1. Best Emerging Airline on Social Media FinalistEntries Awards for Excellence in Social Media 2014
  2. 2. Awards for Excellence in Social Media 2014 Best Emerging Airline on Social Media Finalist
  3. 3. Etihad Airways – Simpliflying Best Emerging Airline Nominee THE SOCIAL TEAM Social Media
  4. 4. ETIHAD AIRWAYS – BEST EMERGING AIRLINE IN SOCIAL OUR GROWTH Our strategy is objective-led and segment driven. We test and iterate to deliver the right message that connects and inspires our guests, fans and influencers at every stage of the consumer journey. 409k New Fans* in 2014 YTD ▲78% since Jan 2014 and close to matching 2013 growth vs 420k New Fans* in 2013 167% from January 2013 to December 2014 *combined total of all channels Facebook 580k 266k in FY13 269k in FY14 YTD Twitter 34k 15k in FY13 19k in FY14 YTD Google+' 171k' ' 96k'in'FY13' 75k'in'FY14'YTD' ' ' ' LinkedIn' 69k' ' 37k'in'FY13' 31k'in'FY14'YTD' ' ' Instagram' 20k' ' 5.5k'in'FY13' 14.5k'in'FY14'YTD' ' ' 24/7 Dedicated Help – A One- Stop Shop For Service and Assistance Language support in English and Arabic, focus on Twitter & Facebook Facebook Global Page 66% Of interactions were responded to in 10 mins or less Twitter @EtihadHelp 58% Of interactions were responded to in 10 mins or less Etihad Airways Dedicated Arabic Facebook Page Dec, 2011 – Facebook.com/EtihadAirways.Arabic Official Twitter Channel Launch June, 2009 - @EtihadAirways - Twitter Etihad Airways Social Media Presence Est. May 2009 @EtihadRewards - Twitter YouTube Channel Launched Dec, 2009 - youtube.com/EtihadAirways Breaking Deals Channel Launched March 2010 - @EtihadDeals - Twitter Global English Facebook Page Launched July, 2011 - Facebook.com/Etihad.Airways Etihad Airways Dedicated Arabic Twitter Channel Launched Sep 2013 – Facebook.com/EtihadAirwaysAR Etihad Airways Instagram Channel Launched August 2013 – EtihadAirways YouTube German Channel Launched June, 2014 - youtube.com/EtihadAirwaysDE Google+ Launched Dec, 2012 - youtube.com/EtihadAirwaysIT YouTube Italian Channel Launched June, 2014 - youtube.com/EtihadAirwaysIT
  5. 5. ETIHAD AIRWAYS – CAMPAIGN HIGHLIGHTS ENGAGING OUR FANS AND INNOVATING #REIMAGINED Building global awareness of Etihad’s new A380 and B787 product launches at scale Results: -  134M impressions in one week -  256k engagement in one week -  40k new followers across all channels in one week -  1.5M Video Views in May 2014 The World Is Our Home and You Are Our Guest Scaling the brand campaign through UGC Results (in 6 weeks): -  6.5k covers uploaded -  44k users registered -  137k votes -  89k visits #EtihadTurnsTen Surprising and delighting guests onboard for our 10th birthday. Results (in 24 hours) -  306k impressions -  161 submissions -  210 comments -  225 shares Vietnam Eats Scaling the Ho Chi Minh Route Launch awareness through UGC of Vietnamese food! Results -  72k interactions -  3.4k user-generated invites -  1.1k entries -  815 shares -  14k views #EtihadHunt Increasing awareness of Abu Dhabi as a destination with a one-day treasure hunt for Manchester City FC fans in Manchester! Results -  2M impressions -  7k interactions -  517 Sign-Ups -  74 Participants -  18k video Plays
  6. 6. Awards for Excellence in Social Media 2014 Best Emerging Airline on Social Media Finalist
  7. 7. /goindigo.in /IndiGo6E /thisisIndiGoAirline
  8. 8. As a strong believer in social media, IndiGo has been actively working towards creating a strong online community of brand evangelists on Facebook, Twitter and YouTube, despite entering the social space late. IndiGo’s marketing goals on social media are:
  9. 9. grievances in real time. center which helps us in sharing all the real time weather updates, flight status etc. with our passengers/fans. We have created certain properties & campaigns which to towards increasing mobile downloads & it managed to couples on the Valentines Day 6E samosa as one of the best engaging campaign for Valentines day Tweet to us @IndiGo6E X
  10. 10. Thanks /goindigo.in /IndiGo6E /thisisIndiGoAirline
  11. 11. Awards for Excellence in Social Media 2014 Best Emerging Airline on Social Media Finalist
  12. 12. flynas&Social&Media&
  13. 13. What we achieved? Social Media – flynas (Jan – June 2014) Impressions* 756,990,909* View*through*Conversion* 160,816** Clicks* 1,992,006* **Total*PNR’s* Challenge – It will never leave you Show me the Sales? ROI???
  14. 14. Results (fans, followers, engagement) We are still learning … 0* 500000* 1000000* 1500000* 2000000* 2500000* 3000000* 3500000* Jan.*2012* JulI14* Facebook,& 7000& Facebook,& 3115043& Twi;er,& 26000& Twi;er,& 185815&
  15. 15. Thank You !!!
  16. 16. Awards for Excellence in Social Media 2014 Best Emerging Airline on Social Media Finalist
  17. 17. ©2012 Emirates. All Rights Reserved.
  18. 18. #6 Airline#6 Airline #3 Airline #60 Airline Emirates Social Media global ranking by community size #1 Airline #1 Airline
  19. 19. WE’VE  GIVEN  OUR  FANS  REWARDS THROUGH BESPOKE APPS
  20. 20. THANK YOU!
  21. 21. Awards for Excellence in Social Media 2014 So, which do you like best? VOTE NOW!

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