Who should win Best Emerging Airline on Social Media at this year's SimpliFlying Awards 2014? Vote at: http://poll.fm/4vlin

1. Best Emerging Airline on Social Media
FinalistEntries
Awards for Excellence in Social Media 2014

2. Awards for Excellence in Social Media 2014
Best Emerging Airline on Social Media
Finalist

3. Etihad Airways – Simpliflying
Best Emerging Airline Nominee
THE SOCIAL TEAM
Social Media

4. ETIHAD AIRWAYS – BEST EMERGING AIRLINE IN SOCIAL
OUR GROWTH
Our strategy is objective-led and segment driven. We test and iterate to
deliver the right message that connects and inspires our guests, fans and
influencers at every stage of the consumer journey.
409k New Fans* in 2014 YTD
▲78% since Jan 2014 and close to matching 2013 growth
vs
420k New Fans* in 2013
167% from January 2013 to December 2014
*combined total of all channels
Facebook
580k
266k in FY13
269k in FY14 YTD
Twitter
34k
15k in FY13
19k in FY14 YTD
Google+'
171k' '
96k'in'FY13'
75k'in'FY14'YTD'
'
'
'
LinkedIn'
69k' '
37k'in'FY13'
31k'in'FY14'YTD'
'
'
Instagram'
20k' '
5.5k'in'FY13'
14.5k'in'FY14'YTD'
'
'
24/7 Dedicated Help – A One-
Stop Shop For Service and
Assistance
Language support in English
and Arabic, focus on Twitter &
Facebook
Facebook
Global Page
66%
Of interactions were
responded to in 10 mins
or less
Twitter
@EtihadHelp
58%
Of interactions were
responded to in 10 mins
or less
Etihad Airways Dedicated Arabic Facebook Page
Dec, 2011 – Facebook.com/EtihadAirways.Arabic
Official Twitter Channel Launch
June, 2009 - @EtihadAirways - Twitter
Etihad Airways Social Media Presence
Est. May 2009 @EtihadRewards - Twitter
YouTube Channel Launched
Dec, 2009 - youtube.com/EtihadAirways
Breaking Deals Channel Launched
March 2010 - @EtihadDeals - Twitter
Global English Facebook Page Launched
July, 2011 - Facebook.com/Etihad.Airways
Etihad Airways Dedicated Arabic Twitter Channel Launched
Sep 2013 – Facebook.com/EtihadAirwaysAR
Etihad Airways Instagram Channel Launched
August 2013 – EtihadAirways
YouTube German Channel Launched
June, 2014 - youtube.com/EtihadAirwaysDE
Google+ Launched
Dec, 2012 - youtube.com/EtihadAirwaysIT
YouTube Italian Channel Launched
June, 2014 - youtube.com/EtihadAirwaysIT

5. ETIHAD AIRWAYS – CAMPAIGN HIGHLIGHTS
ENGAGING OUR FANS AND INNOVATING
#REIMAGINED
Building global awareness of Etihad’s new A380 and B787
product launches at scale
Results:
- 134M impressions in one week
- 256k engagement in one week
- 40k new followers across all channels in one week
- 1.5M Video Views in May 2014
The World Is Our Home and You Are Our Guest
Scaling the brand campaign through UGC
Results (in 6 weeks):
- 6.5k covers uploaded
- 44k users registered
- 137k votes
- 89k visits
#EtihadTurnsTen
Surprising and delighting guests onboard for our 10th
birthday.
Results (in 24 hours)
- 306k impressions
- 161 submissions
- 210 comments
- 225 shares
Vietnam Eats
Scaling the Ho Chi Minh Route Launch awareness through
UGC of Vietnamese food!
Results
- 72k interactions
- 3.4k user-generated invites
- 1.1k entries
- 815 shares
- 14k views
#EtihadHunt
Increasing awareness of Abu Dhabi as a destination with a
one-day treasure hunt for Manchester City FC fans in
Manchester!
Results
- 2M impressions
- 7k interactions
- 517 Sign-Ups
- 74 Participants
- 18k video Plays

6. Awards for Excellence in Social Media 2014
Best Emerging Airline on Social Media
Finalist

7. /goindigo.in /IndiGo6E /thisisIndiGoAirline

8. As a strong believer in social media, IndiGo has been actively working towards
creating a strong online community of brand evangelists on Facebook, Twitter and
YouTube, despite entering the social space late.
IndiGo’s marketing goals on social media are:

9. grievances in real time.
center which helps us in sharing all the real time weather updates, flight
status etc. with our passengers/fans.
We have created certain properties & campaigns
which to
towards increasing mobile downloads & it managed to
couples on the Valentines Day
6E
samosa as one of the best engaging campaign for
Valentines day
Tweet to us @IndiGo6E X

10. Thanks
/goindigo.in /IndiGo6E /thisisIndiGoAirline

11. Awards for Excellence in Social Media 2014
Best Emerging Airline on Social Media
Finalist

12. flynas&Social&Media&

13. What we achieved?
Social Media – flynas (Jan – June 2014)
Impressions* 756,990,909*
View*through*Conversion* 160,816**
Clicks* 1,992,006*
**Total*PNR’s*
Challenge – It
will never leave
you
Show me the
Sales?
ROI???

14. Results (fans, followers, engagement)
We are still learning …
0*
500000*
1000000*
1500000*
2000000*
2500000*
3000000*
3500000*
Jan.*2012* JulI14*
Facebook,&
7000&
Facebook,&
3115043&
Twi;er,&
26000&
Twi;er,&
185815&

15. Thank You !!!

16. Awards for Excellence in Social Media 2014
Best Emerging Airline on Social Media
Finalist

17. ©2012 Emirates. All Rights Reserved.

18. #6 Airline#6 Airline #3 Airline #60 Airline
Emirates Social Media global ranking by community size
#1 Airline #1 Airline

19. WE’VE GIVEN OUR FANS REWARDS
THROUGH BESPOKE APPS

20. THANK YOU!

21. Awards for Excellence in Social Media 2014
So, which do you like best?
VOTE NOW!