PR and marketing plan for self-made travel app TripBud

1. “TRAVEL YOUR WAY”
JORDAN BURGMEIER, CEO
KAT LIBBY, COO
TRIPBUD
MARKETING
PLAN

2. 2
TABLE
OF
CONTENTS
05 06
03 04
01 02
COMPETITORS
What gives us a
competitive edge? How
do we stand out?
OUR TEAM
Meet the people behind
the creation of TripBud!
FUNCTIONALITY
What will our app look
like? How does it work?
MARKETING
Describe who the target
audience is and how we
will reach them.
GOALS & STRATEGY
What are our pain
points? Strategy plan
and value proposition.
REVENUE SOURCES
How our app will make
money; pricing and
profit.

3. OUR
TEAM
3
Jordan is a computer
science and journalism
major who has a passion
for travel and tech..
Kat is also a computer
science and journalism
major who found her love
for travel studying abroad.
KAT
LIBBY
JORDAN
BURGMEIER

4. An app for solo travelers to
connect and make plans to meet
up with one another based on
common travel styles & interests.
OUR
COMPANY
4
TRIPBUD
JK Co.

5. SWOT ANALYSIS
Strengths
- High number of people
travel solo
- Could be used in any
location
- Not a one-time use app
Opportunities
- Other travel apps lack
in social aspect
- Can work for solo or
group travelers
- Travel advertisements
SWOT
ANALYSIS
5
Weaknesses
- We rely on honest user
input
- Needs a lot of data
from different locations
- Stranger danger
Threats
- Other travel/dating
apps as competition
- Ratings could fall if
meet-up doesn’t go well
- Unknown city with
unknown person
S W O T

6. SOLO TRAVEL
52% of people feel less safe when traveling alone and
45% feel held back when traveling with someone else.
(NY Post)
Of the nearly 21,000 people we surveyed around the
globe, 76% indicated that they have either traveled
alone already or are considering it – regardless of age,
gender and nationality.
And 85% of these solo travelers are women.
(Solo Traveler)
ABOUT
THE
PRODUCT
6

7. 7
ONLINE HABITS
INTERESTS
USER EXPERIENCES
RECENT COLLEGE GRAD
SHOPPING CHOICES
Has used Tinder and other
dating apps in the past
TRIP HISTORY
Posts on Instagram
consistently
Verified user on Tinder
Passionate about traveling
Likes meeting new people
Saved up for an adventure
Online Phone Store
Pleasure
Work
Obligation
43%
20%
37%
Active on most social
media platforms
Wants to explore the
world before settling down
BUYER
PERSONA
PROFILE
AUDIENCE PERSONA: EMILY
Has not bought any
properties

8. WHAT
SETS
US
APART?
WHY TRIPBUD?
8
Safety is our number
one goal, and providing
them a good travel
buddy for the day is
our second.
We want to give people the
ability to make safe social
connections in an increasingly
digital world, even if they
planned a trip alone.
Give useful information
to travelers to help
them create memorable
trips.
SAFETY SOCIAL INSPIRE
Our product will offer lone travelers the ability to match with
someone else traveling alone as well for the day by using parameters
like age, language, and travel-style. There has never been an app set
up for one-and-done social use like this. It allows both users to stay in
contact afterwards if they’d like, or go their separate ways and move
to the next part of their trip.

9. HOW IT WORKS
TRIPBUD
DEMO
9

10. HOW IT WORKS
TRIPBUD
DEMO
10

11. MARKET
STRATEGY
Goal
To connect travelers
through memorable
experiences with our
product.
Ambassadors
Partner with influencers
and college student
ambassadors to promote
the app on social media.
Sponsored Ads
Partner with travel
companies to promote their
services on the app
Social Media
Target users who already follow
travel related influencers.
Get Feedback
Share feedback and user
experience with the public.
Sponsor Our App
Get revenue through advertisers
paying to be seen on a app
MARKET
STRATEGY
11
01
02
03

12. QUARTERLY
TIMELINE
QUARTERLY
TIMELINE
12
Introduce the app
exclusively to college
campuses for free
Key Action 1
Key Action 2
Key Action 3
Key Action 3
Roll out TripBud to
everyone else
Introduce our first
update from user
input
Introduce our “Study
Abroad Ambassador”
program to students
Add “Premium”
feature for no ads +
profile boost
Allow ambassadors to
promote coupon codes
for Premium account
Acquire a significant
following ( 10k) on
Instagram & TikTok
Promote through
influencers (travel
bloggers)
Get PR campaign spots
in national magazines
Increase brand
awareness by 40%
within next 6 months
Release “Travel”
feature within the
year
Roll out events for
users on college
campuses
First quarter Second quarter Third quarter

13. COMPETITOR
ANALYSIS
COMPETITOR
ANALYSIS
13
Organizes travel
itinerary and
rates cities “safety
scores”
Connects locals with
travelers, the focus is
finding a place to
stay.
Based on location
and has recently
added a feature for
activities.
TripIt app Couchsurfing Airbnb

14. WHY BUYERS WILL
CHOOSE TRIPBUD
Personalized Experience
Gives users a personalized
guide to their city of choice
based on their interests.
Tech Savvy
Combining technology into users
travel will allow them to experience
new places with ease. All the
information needed is in one app.
WHY
BUYERS
WILL
CHOOSE
TRIPBUD
14
Socially Aware
We will work to create a
safe and memorable
experiences for our users and
link you with users who
match your profile.

15. FINANCIALS
Pricing
App is free to use basic features
and the premium subscription
costs $10 per month.
Profit
From ad revenue and
subscription costs .
Customers
Target travelers who want to travel
smart and can not afford a travel
agent.
Revenue Sources
Ads our app allows and the
premium subscription service.
REVENUE
SOURCES
15

16. STARTUP EXPENSES
STARTUP
EXPENSES
16
35%
Developing
Technology
10%
Business
Expenses
35%
Sponsorship/
Advertisements 10,000
Quarterly budget
20%
Employees

17. 17
THANKS
THANKS
17
Does anyone have any questions?
travelyourway@tripbud.com
(123) 456 - 7890