Flipkart marketplace overview

2. Flipkart MarketplaceFlipkart Marketplace
OverviewOverview

3. Marketplace IntroductionMarketplace Introduction
Marketplace is a model which allows merchants and traders to sell their products
online, which will help customer to choose from a wider range of products.

4. Parties in MarketplaceParties in Marketplace
SellersSellers BuyersBuyers
• Store is open 24/7 and seller can
sell a wide range of products
• Creates more visibility and helps
improve customer base
• Avenue for sellers to tap online
medium
• Help improve Net profit
• Online trade fair – buyers spoilt
for choice
• Gets to compare prices &
product features online
• Can rate sellers online based on
their shopping experience
• Orders delivered at their door
step
FlipkartFlipkart

5. How Flipkart Marketplace works?How Flipkart Marketplace works?
WSR - SellerWSR - Seller
Other SellersOther Sellers
FlipkartFlipkart
MarketplaceMarketplace
BuyerBuyer
• Buyer support
• Customer support
• Seller support
• Seller Management

6. Services offered to SellersServices offered to Sellers

7. Retail (Inventory) VS Marketplace Order FlowRetail (Inventory) VS Marketplace Order Flow
Seller acknowledgement
required within 24
hours
YESYES
NONO
Packaging &
Labelling
Seller generates
the invoice and
packs the product
E-Kart picks the
product from seller
warehouse
FE delivers the
product to the
customer
CustomerDelivery Hub
Order Confirmation Flipkart fulfilment
center
E-Kart picks the
product from
Flipkart warehouse
Auto Cancellation
Customer places
order on Flipkart.com

8. Order Lifecycle : Non WSR Orders – Happy ScenarioOrder Lifecycle : Non WSR Orders – Happy Scenario
CustomerCustomer
places onplaces on
order fromorder from
Seller XSeller X
• Enters email
ID, shipping
address
• Makes the
payment
• Confirmation
is sent to
customer &
seller
• Payment is
successful &
Order is in
“Approved”
state
ConfirmationConfirmation
required fromrequired from
the sellerthe seller
• Email is sent
to seller X
• Acknowledge
ment is
required from
the seller
within 24
hours
• Seller
confirms new
orders under
“Confirmed”
tab.
ItemsItems
Dispatched &Dispatched &
ShippedShipped
• The product is
“In Scanned”
at the hub and
order status
changes to
”Dispatch”
• “Shipping
confirmation”
email sent to
customer
• Status
changes to
“Shipped”
ItemsItems
DeliveredDelivered
• Products will
be delivered &
Order status
will change to
“Delivered”
• 10 day
replacement
policy starts.
• Seller clicks on
“Ready to
ship”
• Order is
scheduled for
e-kart pick up
• E-kart brings
the product to
“Delivery hub”
Items readyItems ready
to ship.to ship.

9. Seller Life CycleSeller Life Cycle
OrderOrder
LifecycleLifecycle

10. Flipkart & MarketplaceFlipkart & Marketplace
FKMP creates a powerful online platform for the sale of goods and services by a
passionate community of individuals and small businesses.
Advantages of Flipkart Marketplace

11. Check Out ProcessCheck Out Process
Scenario 1: Customer adds 1 or more products to the shopping cart.
Order
Item 1 – WSR
Item 2 – WSR
Item 3 – WSR
CheckOutCheckOut
Order 1
Item 1, Item 2,
Item 3 from WSR
Scenario 2: A customer adds 2 products from ‘Seller A’, and one product from
‘Seller B’.
Order
Item 1 – Seller A
Item 2 – Seller B
Item 3 – Seller A
CheckOutCheckOut
Order 1
Item 1, Item 3
Seller A
Order 2
Item 2
Seller B

12. Product Categories onProduct Categories on
FlipkartFlipkart
The products listed on Flipkart are categorized as follows:
Books, Media
and Video (AV
Media)
CCC – Communication,
Cameras and Computers
Softline Products – ApparelsHardline Products – Footwear,
Home and Kitchen appliances, Toys

13. Common Marketplace AbbreviationsCommon Marketplace Abbreviations
Abbreviation Explanation
FKMP Flipkart Marketplace
SS Seller Support
SRM Seller Relationship Management
SCM Seller Catalog Management
SOM Seller Order Management
SPM Seller Platform management
BD Business Development
eKart eKart Logistics – for delivery of
orders from Flipkart
FE Field Executive
ABT Assisted Buying Team
RTO Return to Origin
BGM Books & General Merchandise
CCC Computers, Camera & Consumables
LCT Large Category
FSN Flipkart Selling Number
IMEI Internal Mobile Equipment Identity
Abbreviation Explanation
SKU Stock Keeping Unit
SLA Service Level Agreement
COD Cash On Delivery
NEFT National Electronics Funds
Transfer
PG Payment Gateway
IFSC Indian Financial System Code
POS Point of Sale
TDS Tax Deduction at Source
VAT ID Value Added Tax
PAN ID Permanent Account Number
TIN TAX Payers Identification
Number
UID Unique Identification Number
KYC Know Your Customer
SNAD Significantly Not as Described
RWG Return with Guarantee
UPC Universal Product Code

14. Current players in MarketplaceCurrent players in Marketplace
www.amazon.com www.ebay.in www.tradus.com
www.360buy.com www.mercadolibre.com www.tmall.com

15. Thank You!Thank You!