Ajio's digital marketing presentation

2. A JIO
BHAIRAVI DATAR
KANIISHA CHAMARRIA
JITESH KUKREJA

3. ABOUT AJIO
AJIO is an online fashion space with the
trendiest, freshest and most unique style
from across India and the world.
AJIO promises to offer a wide range of
well asorted collection helping fashion
lovers to make quality decisions.

4.  Founded by Mukesh Ambani, is being
driven by Isha Ambani.
 AJIO is reliance initial step into e-
commerce.
 AJIO was launched globally on 1st April
2016 at the Lakme Fashion Week.
 They launched the app with a wide range
of products from clothing, footwear, and
accessories.

6. Reliance Industries Ltd, launched its online
fashion portal Ajio.com with the preview of its
collection at the Lakme Fashion week in
Mumbai.
The show saw the company unveiling its
campaign ‘Doubt is Out’ with five show
stoppers which included actor Sunny Leone,
transgender activist, Laxmi Narayan Tripathi,
comedian, Bharti Singh, yesteryear actor, Helen
and Suman Sharma, the first woman to fly the
fighter plane MIG-35.
LAUNCH

7. #MensAreHere

8. It is a Private Label -
one of a kind
All the Designs are
made to suit the new
Trend

9. GOLD

11. PRODUCT RANGE
CLOTHING
FOOTWARE
ACCESSORIES

12. 1.6M Followers
241K Followers
18.7K Viewers
6215 Followers
https://www.facebook.com/AJIOlife/
https://twitter.com/AJIOLife
https://www.instagram.com/AJIOlife/
https://in.pinterest.com/ajiolife/
349K Subscribers
https://bit.ly/365Bowd

14.  2 posts per day
 Posts includes Ajio's
collection, campaigns, offers,
contest & new trends.
 Customer engagement
 Brand Launch viedos.
AJIO

16.  241K Followers
 1267 Posts
 Posting Frequency: 3 Post per
Day
 Posts includes Ajio's collection,
campaigns, offers, new trends &
videos.
IGTV Videos
Direct
Product links
AJIO

18. 349K Subscribers & 1Cr+ Views on their Videos
AJIO

20. TARGET GROUP (18-35)
 This TG is highly active on social media
and other online platforms
 They are more inclined towards
discounts and offers becuase of the
limited disposable income.
 This Target Group is more concerned
about the Designs and style of clothing.
Age Group 18-25
Youth Engaged in education
 This TG is also active on social media
and other online platforms
 They are easy to tap through innovative
online campaigns
 This Target Group is more concerned
about the quality of the products.
Age Group 26-35
Young Corporate Professionals

21. SOURCE : SIMILARWEB.COM
SEO & SEM

22. SOURCE : SIMILARWEB.COM
SOCIAL ENGAGEMENT

24. INDUSTRY OUTLOOK
 Revenue in the Fashion segment amounts to US$12,546m in 2019.
 Revenue is expected to show an annual growth rate (CAGR 2019-2023) of
20.8%, resulting in a market volume of US$26,723m by 2023.
 The market's largest segment is Apparel with a market volume of
US$9,931m in 2019.

25. USERS BY AGE
SOURCE : STATISTA GLOBAL CONSUMER SURVEY

26. USERS BY GENDER
SOURCE : STATISTA GLOBAL CONSUMER SURVEY

27. AJIO APP
 The AJIO app is available for download on the
Apple App Store & Google Play.
 10M+Downlaods
 They offer Coupons to the new users.

28.  The AJIO webpage is user
friendly, easy to access
 Payment Methods: Net
Net Banking, Verified by Visa,
Visa, Mastercard, COD, JIO
JIO money
AJIO WEBPAGE

30. In collaboration with Aditi Rao Hayadri AJIO.com had
the opportunity to tap into the milennial mindset: the
thirst for new.
The campaign, spans the entire festive season from
Navratri and Dussehra, and from Diwali all the way to
the Christmas/New Year season.
#100DaysOfNew by AJIO.com promises a brand new
style, trend and fashion piece every single day during
this festive period.
Being a very interesting campaign rollout, Aditi Rao
Hydari asked users to follow her for these 100 days,
as she explored these festivals adorning a brand new
outfit every single day.

32. #DressedToGig

34. #NotWhatIWear

36. 1.6M Followers
2 posts per day
5.1M Followers
4 posts per day
3.1M Followers
3 posts per day
241K Followers
2 posts per day
1.2M Followers
5 posts per day
932K Followers
5 posts per day
20.4K Monthly Viewers 2.6M Monthly Viewers 72.7K Monthly Viewers
349K Subscribers
162 Videos
788K Subscribers
1448 Videos
512K Subscribers
366 Videos
SOCIAL MEDIA
COMPETITIVE ANALYSIS

37. SOCIAL ENGAGEMENT

40. SOCIAL ENGAGEMENT

43. RECOMMENDATIONS
 Engagement Marketing - campaigns that will directly
engage prospective AJIO CONSUMERS and invite and
encourage them to participate in the on-ground
activities.This would ensure building of loyalty and
trust between AJIO and it's customers.
 They should use their parent company as a boon and
use JIO's reach to promote AJIO
 They should engage more in Influencer Marketing by
promoting their brand with the help of Fashion
Influencers and Celebrities, like Jacqueline Fernandez,
Sonam Kapoor, Masoom Minawala, Aashna Shroff etc.