online merchandise

1. FLIPKART
History[edit]
Flipkart logo used from 2007 to 2015
Flipkart was founded in 2007 by Sachin Bansal and Binny Bansal, both alumni of
the Indian Institute of Technology Delhi. They worked for Amazon.com, and left
to create their new company incorporated in October 2007 as Flipkart Online
Services Pvt. Ltd.[12] The first product they sold was the book Leaving Microsoft
To Change The World to a customer from Hyderabad.[13][14][15] Flipkart now
employs more than 33,000 people.[16] Flipkart allows payment methods such as
cash on delivery, credit or debit card transactions, net banking, e-gift voucher and
card swipe on delivery.[17]
After failure of its 2014 Big Billion Sale, Flipkart recently completed the second
edition of Big Billion Sale held between October 13 and 17.[18] where it is
reported that they saw a business turnover of $300 million in gross merchandise
volume.[19]
Business Structure[edit]
F11F1F1F1

2. EXCLUSIVE PRODUCT LAUNCHES
Motorola Mobility, previously owned by Google but then sold to Lenovo, in an
exclusive tie up with Flipkart launched its budget smartphone Moto G in India on 5
February 2014;[74][75] more than 20,000 units were sold within hours of launch on
Flipkart.[76] After this Flipkart was looking for a long term tie up with Motorola
Mobility,[77] They also launched their Android smartphone, the Moto X, on 19 March
2014.[78][79] Flipkart later sold the Moto E, cheaper than Moto G, from 13 May 2014.
[80]
The sale of high-end smartphone Xiaomi Mi3 produced by Xiaomi Tech was launched
in India on an exclusive tie-up with Flipkart. The first batch was sold out within 39
minutes[81] on 22 July 2014, the second in 5 seconds[82] on 29 July 2014. The sale
was proceeded on pre-registration mode where more than 150,000 buyers booked for
the 5 August 2014 sale. This got sold off in less than 2 seconds.[83] Following this
Xiaomi Tech sold 20,000 units in the next sale on 12 August 2014.[84] On 2 September
2014 Flipkart held a flash sale of the Xiaomi Redmi 1S budget Android smartphone
which was launched in India in July 2014. 40, 000 units priced at Rs 5999 each were
sold within seconds.[85] A further 40,000 units were sold within 4.5 seconds on Sept
9, 2014.[86] The third Redmi 1S sale on Sept 16, 2014 sold 40,000 units in 3.4 seconds;
[87] In the 4th round of sale of Redmi 1S, 60,000 units sold in 5.2 seconds on Sept 23,
2014.[88] On 30 September 2014 60,000 units sold in 13.9 seconds.[89] Redmi Note in
India exclusively through Flipkart; 50,000 units sold in 6 seconds on 2 December 2014.
[90]

3. PAYMENT
Online shoppers commonly use a credit card or a PayPal account in order to make payments.
However, some systems enable users to create accounts and pay by alternative means, such as:
Billing to mobile phones and landlines[13][14]
Cash on delivery (C.O.D.)
Cheque/ Check
Debit card
Direct debit in some countries
Electronic money of various types
Gift cards
Postal money order
Wire transfer/delivery on payment
Invoice, especially popular in some markets/countries, such as Switzerland
Bitcoin or other cryptocurrencies
Some online shops will not accept international credit cards. Some require both the purchaser's
billing and shipping address to be in the same country as the online shop's base of operation.
Other online shops allow customers from any country to send gifts anywhere.
The financial part of a transaction may be processed in real time (e.g. letting the consumer
know their credit card was declined before they log off), or may be done later as part of the
fulfillment process.

4. LAWSUITS
The Government Of India informed the parliament in 2012, that it had
asked the Enforcement Directorate to investigate Flipkart Online
Services. In August 2014, the Enforcement Directorate claimed that it
had found Flipkart to be in violation of the Foreign Exchange
Management Act.[65]
On November 30, 2012, Flipkarts offices were raided by the Enforcement
Directorate. Documents and computer hard drives were seized by the
regulatory agency.[66]
Delhi High Court observed violation of foreign investment regulations by
E-Commerce firms including Flipkart.[67]
In January 2016, a public interest litigation came up for hearing which
alleges Flipkart of contravention of foreign investment norms. The court
asked the Reserve Bank of India to provide the latest circular on foreign
investment policy.[68]
In January, 2016, the Department of Industrial Policy and Promotion
(DIPP) clarified that it does not recognize the marketplace model of
online retail.[69]
In February 2016, Health Minister, J P Nadda, informed that the
Maharashtra FDA had taken action against Flipkart, among others, for
selling drugs without valid license.[70]

5. CUSTOMER SELECTION
Consumers find a product of interest by visiting the website of the retailer directly or
by searching among alternative vendors using a shopping search engine.
Once a particular product has been found on the website of the seller, most online
retailers use shopping cart software to allow the consumer to accumulate multiple
items and to adjust quantities, like filling a physical shopping cart or basket in a
conventional store.

6. CUSTOMER SELECTION
Consumers find a product of interest by visiting the website of the retailer directly or
by searching among alternative vendors using a shopping search engine.
Once a particular product has been found on the website of the seller, most online
retailers use shopping cart software to allow the consumer to accumulate multiple
items and to adjust quantities, like filling a physical shopping cart or basket in a
conventional store.