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- 1. Flickr/YouTube Tyler Hobbs
- 2. YouTube/Flickr=SNS/UGC YouTube and Flickr are Social Networking Sites Create a public profile (or semi-public) Connect with other users View and traverse your list of connections and those made by others within the system They are also User Generated Content sites Media produced publicly by end-users
- 3. Flickr Create a profile Upload pictures and videos Organize and edit photos Share multimedia with anyone you choose Create a list of people to connect with Print photos, calendars and posters
- 4. You Tube Founded in February 2005 and launched in December 2005 Original site was for people to post personal videos November 2006: Purchased by Google No longer exclusively for personal videos Centers for Disease Control & Prevention American Red Cross
- 5. Pro’s of YouTube Free User-friendly Most videos run under 5 min. (with a 10-min. max) Easy to incorporate into a lesson Provides a browse section of categories: most recent; most viewed; top rated; most discussed; top favorite; and most linked The search with “prevention” added showed that more organizations than individuals posted videos
- 6. Con’s of YouTube(Straight from the users themselves) “limited to 10 min long, copyright issues, privacy issues” “Some users can be abusive, media player keeps sticking when site is busy” “Only so much on there you'll care for” “Layout is still a little ....2005” “poor policing, offensive videos” “Arguments!”
- 7. Pro’s of Flickr (Straight from the users themselves) Free Edit photo titles, tags and create photo sets. Interaction You always have a safe and permanent backup of your original images The Organizer is overall a very competent tool for working with your images It’s a very well used photo service if you want to get your pictures noticed by others Countless third-party tools and software to work with your pictures
- 8. Con’s of Flickr(Straight from the users themselves) Can’t download images with titles, tags, ect. There should be very clear and visible previous/next links Keyboard navigation support The default title for an uploaded image is its file name “I don’t want my images to have titles like ‘IMG_4465.jpg’” No way to give multiple images the same name “I have thousands of images to share, and there’s no way I’m going to give each of them a descriptive name” When adding a contact, no visible link Subscriptions to third-party tools
- 9. Co.’s can benefit from UGC Technologies that allow for collaboration and participation are filtering into the corporate world Most co.’s don’t know why people contribute McKinsey survey
- 10. Co.’s can benefit from UGC Source: Oct 2006 McKinsey survey of 573 users of 4 leading online video-sharing sites in Germany
- 11. Co.’s can benefit from UGC Some Other Interesting Findings A few users posted the most popular content 3-6% of users posted 75% of the videos Videos from 2% of members accounted for over 50% of all videos viewed Majority of video-viewing audience was <25yrs old Users 25-44 yrs old contributed equally to postings These numbers are comparable to other studies
- 12. Co.’s can benefit from UGC
- 13. Using Flickr/YouTube in the Corporate World Crowdsource personal stories Allow them to make friends Feature some of the best submitted content Ask specific questions Do it for the right reasons
- 14. Using Flickr/YouTube in the Classroom Professor “Smith” is presenting a 50-minute heath lesson Begins with YouTube video http://www.youtube.com/watch?v=3jwigcJigjY&feature=PlayList&p=3CD5E3B0550EAF47&playnext_from=PL&playnext=1&index=35 When finished, he engages students in a dialogue highlighting the educational points of the video At the end of class he asks for feedback about the video
- 15. Using Flickr/YouTube in the Classroom Feedback "Although very graphic, great video!” "This speaks to students our age, and high school students will get this, too." "This approach is far more effective then the anti-alcohol videos we watched in high school."
- 16. Conclusion Both are great tools that can enhance education and/or business Some content issues Becoming part of our everyday lives Great way to keep in touch with people SHOULD be used more frequently in both the classroom and the corporate world
- 17. Work Cited Miner, Laura. Folio: The Magazine for Magazine Management; Apr2009, Vol. 38 Issue 4, p14-14, 1/2p, http://search.ebscohost.com/login.aspx?direct=true&db=buh&AN=38421415&site=ehost-live The article offers basic strategies on how to make web sites an extension of brand and engagement of larger audience. One strategy is to use personal stories and finding expert opinions which are the best thing to have crowdsourced. Other strategies include asking questions which encourage unique answers, partnering with lobby groups, and letting people share their experiences and opinions. Bughin, Jacques. How Companies can Make the Most out of User Generated Content. Aug 2007.http://www.cs.ucl.ac.uk/staff/d.quercia/others/ugc.pdf . The success of online participatory media and how it is driven by a few enthusiasts. Boyd, Danah; Ellison, Nicole. Social Network Sites: Definition, History, and Scholarship. Michigan State University, 2007. retrieved from http://consommacteurs.blogs.com/files/socialnetworksites_boyd-ellision_2007.pdf Basic background information about social network sites. Provides many examples and the history of many of these sites.
Editor's Notes
- YouTube was founded in February 2005 and launched in December 2005 as a site for people to post personal videos. In November, 2006, it was purchased by Google, Inc., and is no longer a site exclusively for personal videos. For example, respected health organizations including the Centers for Disease Control and Prevention and the American Red Cross have posted videos on YouTube.
- The YouTube site is user-friendly. Most videos run under five minutes (with a 10-minute maximum), which makes them easy to incorporate into a health lesson in a 50 to 75-minute classIt was easy to set up a personal account on YouTube, post videos to a playlist, and recommend videos to colleaguesYouTube also provides a browse section featuring the following categories: most recent; most viewed; top rated; most discussed; top favorite; and most linkedInterestingly, the search with prevention as the added word for drugs showed that more organizations than individuals posted videos. The effective use of videos in the classroom is a two part process. (12) Part A is using video delivery to educate. Part B is engaging students in cognitively processing the video's message.
- limited to 10 mins long, copyright issues, privacy issuesSome users can be abusive, media player keeps sticking when site is busyAddictiveOnly so much on there you'll care forLayout is still a little ....2005poor policing, offensive videosArguments!
- No storage limit: Basically, you can upload as many pictures as you want; all you have to do is abide the monthly 2 GB bandwidth limit.You can edit photo titles, tags and create photo sets.Interaction: visitors can comment on your photos, make notes within the pictures and watch photo sets as a slideshow.Visitors can subscribe to a RSS feed with your 20 latest pictures.Your images will be resized for viewing on the web site, but you always have a safe and permanent backup of your original images.It’s cheap: $24.95 per year is practically no money at all for all the functionality and storage you get.The Organizer is overall a very competent tool for working with your images.It’s a very well used photo service if you want to get your pictures noticed by others.There are countless of third-party tools and software to work with your pictures.-----------------------------------------------------------------There are many many ways to upload images to Flickr, but no official tool to batch download them. Naturally, it’s a given that this has to be offered to at the very least Pro account holders.If I do a lot of work with my images in the Flickr web site (e.g. giving them good titles, tags etc), I want to be able to download them with all this info, so countless hours of editing wasn’t spent in (almost) vain.When watching a set page (take the Bora Bora set as an example), a couple of things are missing: You have to hover every image to see its title/caption. There should be a link for the end user alternatively a setting for the account owner to automatically display them as text adjacent to the thumbnails.You can only see the images in a certain size. It would be nice to be able to choose between, say, small, medium and large, to faster get an overview of the images or, granted that you have the necessary broadband, crank it up to large and watch all the images in a set in just one page.When watching a specific picture, you have the the set/-s it belongs to in the right-hand column. However, the image you’re watching is mysteriously removed from that set (instead of selected) and you have to click the previous/next image to go to that one. Of course there should be very clear and visible previous/next links; so many users are altogether missing this photo browsing functionality.Also, when watching a specific picture, I miss not being easily able to see the rest of the thumbnails in the set/-s it belongs to.How about keyboard navigation support? It would be nice to, when watching a picture, just press down the arrow keys on your keyboard to navigate amongst them.The default title for an uploaded image is its file name. I think that it should be optional to have a title at all, and the default title should be empty or the name of the set it belongs to.No way to give multiple images the same name: I have thousands and yet thousands of images to share, and there’s no way I’m going to give each and everyone of them a descriptive name. And, of course, I don’t want my images to have titles like “IMG_4465.jpg”…The thumbnails in the slideshow are too small and it’s not that intuitive that you have to hover the current displayed image to see the slideshow controls and thumbnails.I really miss not seeing the current image’s title/caption in the slideshow, and it was one of the reasons I created JaS and its functionality (yes, Flickr, you’re allowed to use it; just give me some credit for it ).Sorry for being blunt here, but the FlickrUploadr sucks (on Mac, at least). There’s still not any Universal Binary-version ready (to me, it’s not that big an application to port), it crashes every second time I use it and there’s no way to turn off the preview of images that can at times be slow. The batch editing features are very limited; for instance, you can’t batch edit image names.No export functionality from iPhoto is offered (Flickr should really offer this in some way), but instead everyone have to resort to the, in my opinion, overpriced FlickrExport (it costs almost as much as the Flickr account itself).Within my start page, it would be nice to be able to control what images are visible there, and not just the default behavior with showing the pictures that were last uploaded (a setting to have only your sets instead the pictures would also be nice).To add a contact, you have to hover that person’s image to get a menu with actions; no visible link anywhere else. Not very intuitive.It would be nice to get e-mail notifications when someone has commented on one of your pictures. As of now, I have to visit the site or subscribe to a RSS feed for comments.
- There are many many ways to upload images to Flickr, but no official tool to batch download them. Naturally, it’s a given that this has to be offered to at the very least Pro account holders.If I do a lot of work with my images in the Flickr web site (e.g. giving them good titles, tags etc), I want to be able to download them with all this info, so countless hours of editing wasn’t spent in (almost) vain.When watching a set page (take the Bora Bora set as an example), a couple of things are missing: You have to hover every image to see its title/caption. There should be a link for the end user alternatively a setting for the account owner to automatically display them as text adjacent to the thumbnails.You can only see the images in a certain size. It would be nice to be able to choose between, say, small, medium and large, to faster get an overview of the images or, granted that you have the necessary broadband, crank it up to large and watch all the images in a set in just one page.When watching a specific picture, you have the the set/-s it belongs to in the right-hand column. However, the image you’re watching is mysteriously removed from that set (instead of selected) and you have to click the previous/next image to go to that one. Of course there should be very clear and visible previous/next links; so many users are altogether missing this photo browsing functionality.Also, when watching a specific picture, I miss not being easily able to see the rest of the thumbnails in the set/-s it belongs to.How about keyboard navigation support? It would be nice to, when watching a picture, just press down the arrow keys on your keyboard to navigate amongst them.The default title for an uploaded image is its file name. I think that it should be optional to have a title at all, and the default title should be empty or the name of the set it belongs to.No way to give multiple images the same name: I have thousands and yet thousands of images to share, and there’s no way I’m going to give each and everyone of them a descriptive name. And, of course, I don’t want my images to have titles like “IMG_4465.jpg”…The thumbnails in the slideshow are too small and it’s not that intuitive that you have to hover the current displayed image to see the slideshow controls and thumbnails.I really miss not seeing the current image’s title/caption in the slideshow, and it was one of the reasons I created JaS and its functionality (yes, Flickr, you’re allowed to use it; just give me some credit for it ).Sorry for being blunt here, but the FlickrUploadr sucks (on Mac, at least). There’s still not any Universal Binary-version ready (to me, it’s not that big an application to port), it crashes every second time I use it and there’s no way to turn off the preview of images that can at times be slow. The batch editing features are very limited; for instance, you can’t batch edit image names.No export functionality from iPhoto is offered (Flickr should really offer this in some way), but instead everyone have to resort to the, in my opinion, overpriced FlickrExport (it costs almost as much as the Flickr account itself).Within my start page, it would be nice to be able to control what images are visible there, and not just the default behavior with showing the pictures that were last uploaded (a setting to have only your sets instead the pictures would also be nice).To add a contact, you have to hover that person’s image to get a menu with actions; no visible link anywhere else. Not very intuitive.It would be nice to get e-mail notifications when someone has commented on one of your pictures. As of now, I have to visit the site or subscribe to a RSS feed for comments.
- Personal stories, of any kind, are the best thing to have crowdsourced. Trying to find expert opinions from amateurs is barking up the wrong tree, and fact-checking can be a nightmare, but think of the possibilities available with personal insight.People love to share/contribute if they feel like they are part of a good conversation, or have an audience. Give them a chance to make friends, or feature some of the best submitted content.Ask specific questions that encourage unique answers. You may not get as many responses, but the results will be better, and more interesting to compare.Partner with hobby groups who share the same interests. This is a great way to build your member base.Do it for the right reasons. Act out of anthropological curiosity and love for your subject matter. People can tell if you are just trying to make a buck off of them.
- In a college-level Materials and Methods of Health Education course, Zack* is in the front of the room preparing to present his 50-minute health lesson (*Zack is a pseudonym). Zack begins by introducing a video from YouTube. Has Zack thought carefully about using a YouTube video as an appropriate teaching tool? The video Zack selected, The Tragedies of Alcohol Abuse 2, shows graphic pictures (donated by the families) of drunk driver victims interspersed with drunk driving statistics, set to a popular hip-hop song. (1) When the video is finished, Zack engages students in a dialogue highlighting the educational points of the video. When Zack finishes, the instructor asks the class for feedback on Zack's presentation, and pointedly, for feedback on the YouTube video. The class response is overwhelmingly positive. "Although very graphic, great video?' "This speaks to students our age, and high school students will get this, too." "This approach is far more effective then the anti-alcohol videos we watched in high school."
- By : Danah M. Boyd/Nicole B. Ellison Michigan State University, 2007 Social Network Sites: Definition, History, and Scholarship