The document discusses the potential for an online user experience testing community. It outlines some benefits of online user testing such as providing user insights, validating new concepts, being quick and cost effective, and allowing for a diverse demographic without geographical boundaries. It also discusses some key factors for building a successful online community, including attracting and keeping members, having interesting content targeted at the right audience, and active maintenance.
4. User-centered innovation cycle User insight Concept Confrontation Mock-up Prototype User testing User testing Iterative user testing in all stages of development.
7. Contextual inquiry Different levels of knowledge about experience are accessed by different techniques. (Sleeswijk Visser, et al., 2003) An interactive, creative way to stimulate users to share their thoughts.
14. Wisdom of the crowds http://flickr.com/photos/jamescridland/613445810
15. Intrinsic motivation People want to voice their opinion People want to connect with people People want to help other people
16. The third place An online community is the online equivalent of a local bar. http://flickr.com/photos/gaetanlee/2788513635/
17. Community vicious circle More content More members More members More content Match content and members to member profiles More members More content Easier transactions More members
18. Providing statistics motivates Rankings make most people want to participate. http://flickr.com/photos/richardwinchell/2863431314/
25. The mullet model Business up front, party in the back. http://flickr.com/photos/raveller/950197716/
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28. A good community (simplified) Attract members Keep members Established business channels Existing communities Interesting idea Correct target audience Active maintenance Frequent updates Reputation measurements Interactivity
29. Social framework vs. market framework Be careful with incentives. http://flickr.com/photos/sis/432090557
30. Act on ideas http://flickr.com/photos/skenmy/2343003769/
34. Motivations to contribute Content Comments Statistics Inspires own content Provokes discussion Motivates contribution Providing rankings makes most people want to participate.