Task 10 Pitch
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The document outlines Nicola Kilgallon's pitch for creating promotional products for the homeless charity SASH, including a poster, bookmark, and sticker. The target audience for the products is people aged 16-24 as well as those with spare rooms to become volunteers. Over the course of a week, Nicola will design the poster in the first two days, the bookmark in the next two days, the sticker in two more days, and spend the last day improving the products.
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Moodboards
A bench is meant for sitting rather than sleeping, so don't be afraid and volunteer to help the homeless by becoming a volunteer today.
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This document summarizes four case studies about awareness campaigns:
1. An anti-smoking poster that aims to show smoking does not help with weight loss and causes health issues like cancer and limb loss. Statistics show smoking rates decreased after indoor smoking bans.
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3. A child abuse awareness poster depicting an abused man to represent abused children. It asks if children should fear going to sleep. Statistics show abuse rates increasing.
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Final plan
This document outlines Nicola Kilgallon's final plan for promotional materials to support the homeless charity SASH. It describes the font and image choices for a poster, bookmark, and sticker. For the poster, the slogan "A bench is to sit, not to sleep" will be used along with the fact that 39% of the homeless population are young people under 18. The bookmark will feature a small story and logo/website. The sticker slogan is "Saving a life is easy, help the homeless" to show appreciation for those who help the homeless. The document also mentions a color scheme will be chosen but does not provide details.
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My proposal
Ryan Goldsmith proposes creating designs for a billboard, poster, and leaflet to help homeless or at-risk people aged 16-24. He will use a soft, rounded font in green to promote warmth and positive images showing the good that can be done. The proposal outlines the target audience, required resources like design software and stock photos, personnel roles, and a schedule to complete the poster and leaflet in the first week and billboard with extra time in the second week.
My proposal
The document outlines a proposal for designing a billboard, poster, and leaflet. It will use a rounded soft font in green to give a warming feeling. Images will be positive in nature to show the good work being done. The target audience is people aged 16-24 that are homeless or at risk of homelessness. Resources include design software, cameras, and stock images. Personnel needed include a graphic designer, photographer, editor, and copy writer. The schedule has the first week focused on the poster and leaflet, and the second week on the billboard with extra time for revisions.
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This document provides details for creating promotional materials like posters, bookmarks, and stickers for the charity SASH (Saving A Life Is Easy) which helps homeless youth. For the poster, it will feature SASH's logo and contact information, images of homeless people sleeping on benches, and a main title stating "A bench is to sit, not to sleep" in a dark color. Example images and font styles are suggested. For the bookmark, it will feature SASH's logo and website, an image, and contact information in small gray or black font. Example homeless youth images and font styles are also suggested. The sticker will feature SASH's logo and slogans/messages about homelessness and their website along with example homeless
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This document provides details for creating promotional materials for the charity SASH (Saving A Life Is Easy) to help the homeless. It includes plans for a poster, bookmark, and sticker. The poster will feature images of homeless people sleeping on benches along with information about SASH and how people can help. The bookmark will include an image, SASH logo and information, and a link to the SASH website. The sticker will have short impactful phrases and a call to help the homeless, as well as the SASH logo and website link. All materials will use fonts and color schemes that clearly convey the seriousness of homelessness while aligning with SASH's style.
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A bench is meant for sitting rather than sleeping, so don't be afraid and volunteer to help the homeless by becoming a volunteer today.
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The document summarizes the results of a survey on homelessness. Most respondents were aged 16-18 or 19-24. The majority had not heard of the charity SASH before. A few respondents knew someone who had been homeless for 1-4 weeks. Most felt there was not enough help or information for homeless youth. Respondents were sympathetic to the homeless but wary due to stereotypes. Many did not know where to direct a homeless friend. While most saw no positives to homelessness, a few noted resources provided by charities. The majority supported homeless charities and helping the homeless through charities, with a few unwilling. Responses were mixed on whether homelessness is a choice.
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This document summarizes four case studies about awareness campaigns:
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This document outlines Nicola Kilgallon's final plan for promotional materials to support the homeless charity SASH. It describes the font and image choices for a poster, bookmark, and sticker. For the poster, the slogan "A bench is to sit, not to sleep" will be used along with the fact that 39% of the homeless population are young people under 18. The bookmark will feature a small story and logo/website. The sticker slogan is "Saving a life is easy, help the homeless" to show appreciation for those who help the homeless. The document also mentions a color scheme will be chosen but does not provide details.
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The document provides tips for developing a strong brand, including selecting colors and logos that appeal to the target audience, creating a memorable jingle for radio/TV ads, maintaining the brand's message over time, and comparing the brand to top competitors. It stresses the importance of identifying the target audience and developing branding elements like colors, fonts, and slogans that consistently convey the same message about the brand.
Punto Linea y Plano
Entendemos que cualquier objeto por sencillo que sea puede poseer estas características y que uniendo de las mismas puede formar la definición como tal del objeto , es muy interesante saber que si puedo reconocer los elementos ya que en cierta forma sabemos la definición para que sirve y podemos retroaliméntanos para saber que es el punto la línea y el plano y poder diferenciarlas unas con otras.
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דע זכויותיך וחובותיך מדריך למוכר/רוכש זכות במקרקעין לשנת 2015.
מדריך מאת רשות המסים בישראל.
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De moestuin van het Bijgaardepark | kiemvergadering | 26 februari 2015
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Peer feedback(1)
This document contains feedback from three peers on different newspaper and magazine layout designs. For the first design of a tabloid newspaper, the peer likes the typical layout and finds the headline eye-catching. However, they suggest resizing or moving some text. For the second broadsheet design, the peer likes the professional look but thinks two side stories could be more effective. For the third fanzine design with a wooden floor background, the peer praises the idea and use of rectangles around text, but thinks the title strokes could be improved. The designer agrees the tabloid headline works and fanzine titles need matching strokes, but disagrees with moving the tabloid text.
Task 7
This document compares the layouts of broadsheet and tabloid newspapers. Broadsheet newspapers have a traditional layout with the masthead at the top and stories arranged in columns underneath, separated by images and pull quotes. Tabloid newspapers have a simpler layout with stories arranged across the page separated by ads, images, and pull quotes and without defined columns.
Task 7
This document compares the layouts of broadsheet and tabloid newspapers. Broadsheet newspapers have a traditional layout with the masthead at the top and stories arranged in columns below, separated by images and pull quotes. Tabloid newspapers have a simpler layout with stories arranged across the page separated by ads, images, and pull quotes and without defined columns.
Visual
The document discusses visual hierarchy, which refers to the order of importance given to the visual elements when designing interfaces or layouts. Effective visual hierarchy helps users understand what's most important at a glance by using techniques like size, color, and position. Proper use of visual hierarchy allows users to process information more efficiently and have a more intuitive experience.
Typograhphy
Typography is the art and technique of arranging type, or designing letters and characters. It involves selecting typefaces, point sizes, line lengths, line-spacing, and letter-spacing to enhance the readability and appearance of text. The skillful use of typography can improve communication by accentuating the hierarchy of information and guiding the reader's eyes through a design.
Double page spread
The document discusses various design elements used in layout and formatting of documents including spreads, grids, white space, drop capitals, headers, strap lines, cross headings, pull quotes, page numbers, columns, date lines, baselines, margins, borders, cut outs, blobs and stars, and portrait versus landscape orientation. These elements are used to structure information on the page in a visually appealing and readable manner.
Experimental photgra[hy
This document discusses three examples of experimental photography. The first, by Ronny Engelmann, merged multiple pictures of hands into one hand using Photoshop. The second, by Jay Crihfield, is a motion photo that blurred a wedding dress in movement. Crihfield is an award-winning wedding and family photographer. The third example is Robert Harris' "Harris Shutter" technique, which exposes separate color channels over time intervals to create composite color photos from multiple exposures.
Task 3
To create a 3D photograph, two pictures must be taken with about two inches of horizontal separation using a tripod. In Photoshop, the pictures are placed on separate layers and the red channel is removed from one layer. The layers are then aligned on a focal point slightly off-center to produce a 3D effect when viewed through red/blue 3D glasses. Light writing involves using a torch to draw images in long exposure nighttime photographs. High speed photography requires very fast shutter speeds, usually 1/1000th of a second or faster, to capture motion as a single image and requires high light levels on the subject.
Light writing evaluation1111
1. The document discusses experimental light writing photography by the student. They intended to create words, combine images, and add light writing to photographs.
2. The student succeeded in writing words and their name, combining images to make a shooting star, and adding blue light writing to a photo of a bridge to represent water.
3. The student analyzes their final image, finding that the light writing looks like water and complements the original photo, though could be improved with more practice.
D.e evaluation 2
Nicola Kilgallon created experimental double exposure photographs with a focus on discovery. Their final image features hands with a river and bridge in the background, made with a clipping mask for a mysterious effect. They were influenced by Christoffer Relander's double exposure portraits with nature backgrounds. Technically, the magic wand tool created a rough edge on the hands that could be improved. Overall the final image fulfills the brief of being suitable for an exhibition on discovery, as the outdoor scenery leaves the location unknown and adventurous to interpret.
Double exposure evaluation
Nicola Kilgallon experimented with double exposure photography. Their favorite image combined three photos - a face, river, and trees. They were happy with the detail captured, especially in the trees. One influence was Andre De Freitas, whose woodland images inspired combining a person with trees. Nicola analyzed their work and identified strengths like cropping, and areas for improvement such as adding more images or changing colors. Overall, their images matched the theme of discovery through outdoor subject matter left open to interpretation.
Planning pro forma-1
The document outlines a plan to take photos at Stamford Bridge on February 5th using a phone camera to create double exposure images. The photographer will take pictures of a person's face from different angles, as well as trees, a river, puddles and ensure multiple photos of each subject are captured under varying lighting. The goal is to find complementary images to combine through post-production into interesting double exposure photographs.
Moodboards
The document discusses mood boards and double exposure photography. It explains that the author has chosen to create a double exposure image because they find the technique interesting and creative, such as an image of a girl's outline with a second image inside it. The author believes double exposure is effective because people spend more time looking at the images as there is more than one picture combined. It also mentions a preference for fast shutter speeds when photographing water, as it can capture details the eye cannot see due to movement blur.
Development
The document contains potential slogans and branding for Irn-Bru, a Scottish soft drink. Seven different slogan options are listed that focus on Irn-Bru being able to do what other drinks can't. Font variations are then shown testing different sizes and placements of the Irn-Bru name. Lastly, concepts are displayed for an Irn-Bru energy drink comparing it to energy drinks and noting it does what others can't.
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Task 10 Pitch
- 2. Content Outline • Poster • Book mark • Sticker
- 4. Book mark
- 5. Sticker Saving A Life Is Easy Help The Homeless SASH Logo Information on homelessness SASH website
- 6. Target audience • The target audience for my products are people aged 16-24 years old, as this is the age range that SASH target. • My products are also trying to target people with spare rooms in their homes, to become a volunteer.
- 7. Resources • Dafont.com • iMac • Stock images • Photoshop • SASH website
- 8. Personnel • Graphic Designer • Photographer • Editor • Image researcher • Copy writer • Model
- 9. Schedule My schedule for the 7 days is • Create my poster in the first 2 days • Create my book mark in the next 2 days • Create my sticker in 2 days • The last day I will go over my products and see what I can improve