The document describes the process of designing a masthead for a magazine targeted towards 16-25 year old females interested in indie, rock, and rock-pop music. The designer chose a ragged font to fit the rock genre. They experimented with adding weight, color, drop shadows, and a 3D effect to make the masthead more visible and appealing while still fitting the conventions of the target genre. The final masthead features black text with a white border and red drop shadow.

1. Masthead Design
Planning

2. To come up with a Name of Masthead:
Masthead it had to be
one that the female First the font had to fit the genre of the
magazine so you would know from the
audience of 16-25 of all Masthead as it is one of the first things
culture and social identity that catches target audience to buy the
Magazine. So I came up with this one;
who like the genre of
Indie/Rock/Rock-Pop
i.e. Something simple but
give a striking appearance
that would grab the
Reader’s attention I chose this font (Viver Hand Itc) because it
seemed the ragged, disorderly rock
type that would be suitable for the
female audience.

3. Colour & Design
• For it to be more visible
I added weight and to
make it more appealing
I added colour to the
back ground, however it
would take up a lot of
space and ruin the front
cover as it might not
have matched.

4. • I decided to fill in the
letters but it seemed as
the Masthead wouldn’t
fit the genre of Rock...
• Which is why I created
another Masthead with
a drop Shadow that
would have colour.
• I changed the colour of
the text to black, the
weight of the border to
white and the Shadow
to Red.

5. • I tried different colours
but they weren’t as
appealing as red and
they were too bright
which didn’t fit with the
convention and I
couldn’t darken them as
they wouldn’t blend in
with the background

6. • I tried different designs
and thought that the
Masthead still looked a
bit plain and didn’t stand
out much so I tried
putting together one of
my previous one with the
current one to give a sort
of 3-d effect.
• I tried lighting the colour
but it wasn’t visible
enough