Barbosa 1989 dados fenológicos de 10 espécies arbóreas de uma área de caating...Ana
Este documento apresenta dados fenológicos de 10 espécies arbóreas encontradas em uma área de caatinga em Alagoinha, Pernambuco. As espécies estudadas apresentaram dois tipos de comportamento fenológico: perenes, com substituição de folhas durante o período seco e floração apenas no período chuvoso, exceto Ziziphus joazeiro; e decíduas, com queda foliar no final do período seco e diferentes padrões de floração e formação de novas folhas. A maioria das esp
This document provides an in-depth analysis of the content, style, and target audience of Cosmopolitan and Glamour magazines. Some key points:
- Both magazines primarily feature attractive young celebrities on the covers and focus on topics like sex, relationships, fashion, and dieting.
- Imagery is prioritized over text to engage the target audience of young women. Articles use an informal tone and short paragraphs.
- The magazines promote unrealistic beauty standards and stereotypes but also aim to inspire confidence.
- Advertisements and articles alike focus on fashion, beauty, and an aspirational lifestyle rather than news or social issues.
- Cosmopolitan and Glamour have very similar
The document discusses Nicola Kilgallon's time management and review process for three factual layout projects: a broadsheet newspaper, tabloid newspaper article, and fanzine article. Nicola managed their time well by completing each project within a three day timeframe. They made plans on day one of each week for fonts and images. Nicola reviewed their work in progress by taking screenshots and asking peers for feedback. They could have improved the fanzine article by spending more time on it. Overall, Nicola felt they managed their time well and completed the projects on schedule by the deadlines.
Nicola Kilgallon proposes designing a t-shirt for the film Django with dimensions of 2400 by 3200 pixels in PNG format. The t-shirt will be targeted towards males who enjoy Quentin Tarantino films and must be completed by 4:20pm on May 16th. Nicola's schedule includes planning the design on Wednesday, choosing images and text on Thursday, making a rough copy on Friday, and using contingency time to edit the t-shirt until the final product is ready.
This document appears to be about a t-shirt. However, it only contains two words - "T shirt" and a person's name "Nicola Kilgallon" - so it provides very little contextual information to summarize. In short, the document mentions a t-shirt and someone's name but does not give enough details to form a more descriptive summary.
This document contains recipes for three dishes: 1) A pasta dish with chilli tomatoes and spinach. It involves sautéing onions and garlic with chilli flakes then simmering tomatoes, wine and oregano before adding pasta and spinach. 2) Stuffed tomatoes with mozzarella, basil and red peppers baked in the oven. 3) A pea and new potato curry made by sautéing onions and spices then simmering potatoes in a yogurt-based curry sauce with peas.
This document contains feedback from three peers on different newspaper and magazine layout designs. For the first design of a tabloid newspaper, the peer likes the typical layout and finds the headline eye-catching. However, they suggest resizing or moving some text. For the second broadsheet design, the peer likes the professional look but thinks two side stories could be more effective. For the third fanzine design with a wooden floor background, the peer praises the idea and use of rectangles around text, but thinks the title strokes could be improved. The designer agrees the tabloid headline works and fanzine titles need matching strokes, but disagrees with moving the tabloid text.
Barbosa 1989 dados fenológicos de 10 espécies arbóreas de uma área de caating...Ana
Este documento apresenta dados fenológicos de 10 espécies arbóreas encontradas em uma área de caatinga em Alagoinha, Pernambuco. As espécies estudadas apresentaram dois tipos de comportamento fenológico: perenes, com substituição de folhas durante o período seco e floração apenas no período chuvoso, exceto Ziziphus joazeiro; e decíduas, com queda foliar no final do período seco e diferentes padrões de floração e formação de novas folhas. A maioria das esp
This document provides an in-depth analysis of the content, style, and target audience of Cosmopolitan and Glamour magazines. Some key points:
- Both magazines primarily feature attractive young celebrities on the covers and focus on topics like sex, relationships, fashion, and dieting.
- Imagery is prioritized over text to engage the target audience of young women. Articles use an informal tone and short paragraphs.
- The magazines promote unrealistic beauty standards and stereotypes but also aim to inspire confidence.
- Advertisements and articles alike focus on fashion, beauty, and an aspirational lifestyle rather than news or social issues.
- Cosmopolitan and Glamour have very similar
The document discusses Nicola Kilgallon's time management and review process for three factual layout projects: a broadsheet newspaper, tabloid newspaper article, and fanzine article. Nicola managed their time well by completing each project within a three day timeframe. They made plans on day one of each week for fonts and images. Nicola reviewed their work in progress by taking screenshots and asking peers for feedback. They could have improved the fanzine article by spending more time on it. Overall, Nicola felt they managed their time well and completed the projects on schedule by the deadlines.
Nicola Kilgallon proposes designing a t-shirt for the film Django with dimensions of 2400 by 3200 pixels in PNG format. The t-shirt will be targeted towards males who enjoy Quentin Tarantino films and must be completed by 4:20pm on May 16th. Nicola's schedule includes planning the design on Wednesday, choosing images and text on Thursday, making a rough copy on Friday, and using contingency time to edit the t-shirt until the final product is ready.
This document appears to be about a t-shirt. However, it only contains two words - "T shirt" and a person's name "Nicola Kilgallon" - so it provides very little contextual information to summarize. In short, the document mentions a t-shirt and someone's name but does not give enough details to form a more descriptive summary.
This document contains recipes for three dishes: 1) A pasta dish with chilli tomatoes and spinach. It involves sautéing onions and garlic with chilli flakes then simmering tomatoes, wine and oregano before adding pasta and spinach. 2) Stuffed tomatoes with mozzarella, basil and red peppers baked in the oven. 3) A pea and new potato curry made by sautéing onions and spices then simmering potatoes in a yogurt-based curry sauce with peas.
This document contains feedback from three peers on different newspaper and magazine layout designs. For the first design of a tabloid newspaper, the peer likes the typical layout and finds the headline eye-catching. However, they suggest resizing or moving some text. For the second broadsheet design, the peer likes the professional look but thinks two side stories could be more effective. For the third fanzine design with a wooden floor background, the peer praises the idea and use of rectangles around text, but thinks the title strokes could be improved. The designer agrees the tabloid headline works and fanzine titles need matching strokes, but disagrees with moving the tabloid text.
This document compares the layouts of broadsheet and tabloid newspapers. Broadsheet newspapers have a traditional layout with the masthead at the top and stories arranged in columns underneath, separated by images and pull quotes. Tabloid newspapers have a simpler layout with stories arranged across the page separated by ads, images, and pull quotes and without defined columns.
This document compares the layouts of broadsheet and tabloid newspapers. Broadsheet newspapers have a traditional layout with the masthead at the top and stories arranged in columns below, separated by images and pull quotes. Tabloid newspapers have a simpler layout with stories arranged across the page separated by ads, images, and pull quotes and without defined columns.
The document discusses visual hierarchy, which refers to the order of importance given to the visual elements when designing interfaces or layouts. Effective visual hierarchy helps users understand what's most important at a glance by using techniques like size, color, and position. Proper use of visual hierarchy allows users to process information more efficiently and have a more intuitive experience.
Typography is the art and technique of arranging type, or designing letters and characters. It involves selecting typefaces, point sizes, line lengths, line-spacing, and letter-spacing to enhance the readability and appearance of text. The skillful use of typography can improve communication by accentuating the hierarchy of information and guiding the reader's eyes through a design.
The document discusses various design elements used in layout and formatting of documents including spreads, grids, white space, drop capitals, headers, strap lines, cross headings, pull quotes, page numbers, columns, date lines, baselines, margins, borders, cut outs, blobs and stars, and portrait versus landscape orientation. These elements are used to structure information on the page in a visually appealing and readable manner.
This document discusses three examples of experimental photography. The first, by Ronny Engelmann, merged multiple pictures of hands into one hand using Photoshop. The second, by Jay Crihfield, is a motion photo that blurred a wedding dress in movement. Crihfield is an award-winning wedding and family photographer. The third example is Robert Harris' "Harris Shutter" technique, which exposes separate color channels over time intervals to create composite color photos from multiple exposures.
To create a 3D photograph, two pictures must be taken with about two inches of horizontal separation using a tripod. In Photoshop, the pictures are placed on separate layers and the red channel is removed from one layer. The layers are then aligned on a focal point slightly off-center to produce a 3D effect when viewed through red/blue 3D glasses. Light writing involves using a torch to draw images in long exposure nighttime photographs. High speed photography requires very fast shutter speeds, usually 1/1000th of a second or faster, to capture motion as a single image and requires high light levels on the subject.
1. The document discusses experimental light writing photography by the student. They intended to create words, combine images, and add light writing to photographs.
2. The student succeeded in writing words and their name, combining images to make a shooting star, and adding blue light writing to a photo of a bridge to represent water.
3. The student analyzes their final image, finding that the light writing looks like water and complements the original photo, though could be improved with more practice.
Nicola Kilgallon created experimental double exposure photographs with a focus on discovery. Their final image features hands with a river and bridge in the background, made with a clipping mask for a mysterious effect. They were influenced by Christoffer Relander's double exposure portraits with nature backgrounds. Technically, the magic wand tool created a rough edge on the hands that could be improved. Overall the final image fulfills the brief of being suitable for an exhibition on discovery, as the outdoor scenery leaves the location unknown and adventurous to interpret.
Nicola Kilgallon experimented with double exposure photography. Their favorite image combined three photos - a face, river, and trees. They were happy with the detail captured, especially in the trees. One influence was Andre De Freitas, whose woodland images inspired combining a person with trees. Nicola analyzed their work and identified strengths like cropping, and areas for improvement such as adding more images or changing colors. Overall, their images matched the theme of discovery through outdoor subject matter left open to interpretation.
The document outlines a plan to take photos at Stamford Bridge on February 5th using a phone camera to create double exposure images. The photographer will take pictures of a person's face from different angles, as well as trees, a river, puddles and ensure multiple photos of each subject are captured under varying lighting. The goal is to find complementary images to combine through post-production into interesting double exposure photographs.
The document discusses mood boards and double exposure photography. It explains that the author has chosen to create a double exposure image because they find the technique interesting and creative, such as an image of a girl's outline with a second image inside it. The author believes double exposure is effective because people spend more time looking at the images as there is more than one picture combined. It also mentions a preference for fast shutter speeds when photographing water, as it can capture details the eye cannot see due to movement blur.
The document contains potential slogans and branding for Irn-Bru, a Scottish soft drink. Seven different slogan options are listed that focus on Irn-Bru being able to do what other drinks can't. Font variations are then shown testing different sizes and placements of the Irn-Bru name. Lastly, concepts are displayed for an Irn-Bru energy drink comparing it to energy drinks and noting it does what others can't.
This document contains summaries of several advertisements for Irn-Bru and other energy drinks:
1) The first Irn-Bru advertisement uses a double entendre involving a newly hatched chick to humorously promote the drink.
2) A second Irn-Bru ad emphasizes that the sugar-free version has always been sugar-free, despite its name change from "Diet Irn-Bru".
3) An Irn-Bru 32 ad features a cuckoo bird mascot to suggest it provides morning energy, with a humorous tone targeting teens to 40-year-olds.
The document provides an evaluation of a poster and marketing materials created for an energy drink called Irn-Bru 32. It describes the various design elements of the poster, including cans representing competing energy drinks that were "crushed" with Irn-Bru standing victorious. It also discusses potential improvements to the slogan and use of empty space. Further sections describe alternative slogans tested and a preferred final design, as well as banners and a can design created to promote the product.
This document provides an overview of key marketing and public relations concepts and techniques. It discusses the importance of understanding clients and markets in marketing. It also explains tools like SWOT analysis, audience profiling, and the four Ps of the marketing mix (product, price, place, promotion). In public relations, it outlines press releases, media packs, briefings, conferences, handouts, interviews, photo opportunities, networking and useful contacts. The document aims to help understand principal methods in marketing and PR.
An association of alcohol companies partnered with an ad agency to create an online game to educate young people about safe drinking. Rather than traditional classroom lectures, the game approached the topic in an engaging way. Players found it fun and recommended it to their friends. It was successful, with 93% of players saying they would suggest it to others. The game was informed by an understanding that its target audience prefers interactive digital content over lectures.
The band State Leaders aims to sell at least 1,500 records and EPs over 3 years to build their fanbase and popularity within the post-punk music scene. Their target audience is young people aged 18-24 who enjoy bands like The Arctic Monkeys and The Libertines. To promote themselves, State Leaders will use social media like Facebook and Soundcloud, as well as playing local gigs and festivals. Their goals are specific, measurable, achievable and realistic if they focus on smaller promotions before attempting to headline larger shows or get signed to a record label.
This document provides information about marketing and public relations functions. For marketing, it discusses market research, market analysis, marketing strategy using examples of Primark and McDonald's strategies. It also discusses the importance of advertising and gives examples. For PR, it discusses managing messages, positive publicity using examples of Children in Need and Comic Relief events. It also discusses spin, damage limitation using the Tesco horse meat example, benefits of events using the Red Bull X Games as an example, and lobbying and who it influences.
This document compares the layouts of broadsheet and tabloid newspapers. Broadsheet newspapers have a traditional layout with the masthead at the top and stories arranged in columns underneath, separated by images and pull quotes. Tabloid newspapers have a simpler layout with stories arranged across the page separated by ads, images, and pull quotes and without defined columns.
This document compares the layouts of broadsheet and tabloid newspapers. Broadsheet newspapers have a traditional layout with the masthead at the top and stories arranged in columns below, separated by images and pull quotes. Tabloid newspapers have a simpler layout with stories arranged across the page separated by ads, images, and pull quotes and without defined columns.
The document discusses visual hierarchy, which refers to the order of importance given to the visual elements when designing interfaces or layouts. Effective visual hierarchy helps users understand what's most important at a glance by using techniques like size, color, and position. Proper use of visual hierarchy allows users to process information more efficiently and have a more intuitive experience.
Typography is the art and technique of arranging type, or designing letters and characters. It involves selecting typefaces, point sizes, line lengths, line-spacing, and letter-spacing to enhance the readability and appearance of text. The skillful use of typography can improve communication by accentuating the hierarchy of information and guiding the reader's eyes through a design.
The document discusses various design elements used in layout and formatting of documents including spreads, grids, white space, drop capitals, headers, strap lines, cross headings, pull quotes, page numbers, columns, date lines, baselines, margins, borders, cut outs, blobs and stars, and portrait versus landscape orientation. These elements are used to structure information on the page in a visually appealing and readable manner.
This document discusses three examples of experimental photography. The first, by Ronny Engelmann, merged multiple pictures of hands into one hand using Photoshop. The second, by Jay Crihfield, is a motion photo that blurred a wedding dress in movement. Crihfield is an award-winning wedding and family photographer. The third example is Robert Harris' "Harris Shutter" technique, which exposes separate color channels over time intervals to create composite color photos from multiple exposures.
To create a 3D photograph, two pictures must be taken with about two inches of horizontal separation using a tripod. In Photoshop, the pictures are placed on separate layers and the red channel is removed from one layer. The layers are then aligned on a focal point slightly off-center to produce a 3D effect when viewed through red/blue 3D glasses. Light writing involves using a torch to draw images in long exposure nighttime photographs. High speed photography requires very fast shutter speeds, usually 1/1000th of a second or faster, to capture motion as a single image and requires high light levels on the subject.
1. The document discusses experimental light writing photography by the student. They intended to create words, combine images, and add light writing to photographs.
2. The student succeeded in writing words and their name, combining images to make a shooting star, and adding blue light writing to a photo of a bridge to represent water.
3. The student analyzes their final image, finding that the light writing looks like water and complements the original photo, though could be improved with more practice.
Nicola Kilgallon created experimental double exposure photographs with a focus on discovery. Their final image features hands with a river and bridge in the background, made with a clipping mask for a mysterious effect. They were influenced by Christoffer Relander's double exposure portraits with nature backgrounds. Technically, the magic wand tool created a rough edge on the hands that could be improved. Overall the final image fulfills the brief of being suitable for an exhibition on discovery, as the outdoor scenery leaves the location unknown and adventurous to interpret.
Nicola Kilgallon experimented with double exposure photography. Their favorite image combined three photos - a face, river, and trees. They were happy with the detail captured, especially in the trees. One influence was Andre De Freitas, whose woodland images inspired combining a person with trees. Nicola analyzed their work and identified strengths like cropping, and areas for improvement such as adding more images or changing colors. Overall, their images matched the theme of discovery through outdoor subject matter left open to interpretation.
The document outlines a plan to take photos at Stamford Bridge on February 5th using a phone camera to create double exposure images. The photographer will take pictures of a person's face from different angles, as well as trees, a river, puddles and ensure multiple photos of each subject are captured under varying lighting. The goal is to find complementary images to combine through post-production into interesting double exposure photographs.
The document discusses mood boards and double exposure photography. It explains that the author has chosen to create a double exposure image because they find the technique interesting and creative, such as an image of a girl's outline with a second image inside it. The author believes double exposure is effective because people spend more time looking at the images as there is more than one picture combined. It also mentions a preference for fast shutter speeds when photographing water, as it can capture details the eye cannot see due to movement blur.
The document contains potential slogans and branding for Irn-Bru, a Scottish soft drink. Seven different slogan options are listed that focus on Irn-Bru being able to do what other drinks can't. Font variations are then shown testing different sizes and placements of the Irn-Bru name. Lastly, concepts are displayed for an Irn-Bru energy drink comparing it to energy drinks and noting it does what others can't.
This document contains summaries of several advertisements for Irn-Bru and other energy drinks:
1) The first Irn-Bru advertisement uses a double entendre involving a newly hatched chick to humorously promote the drink.
2) A second Irn-Bru ad emphasizes that the sugar-free version has always been sugar-free, despite its name change from "Diet Irn-Bru".
3) An Irn-Bru 32 ad features a cuckoo bird mascot to suggest it provides morning energy, with a humorous tone targeting teens to 40-year-olds.
The document provides an evaluation of a poster and marketing materials created for an energy drink called Irn-Bru 32. It describes the various design elements of the poster, including cans representing competing energy drinks that were "crushed" with Irn-Bru standing victorious. It also discusses potential improvements to the slogan and use of empty space. Further sections describe alternative slogans tested and a preferred final design, as well as banners and a can design created to promote the product.
This document provides an overview of key marketing and public relations concepts and techniques. It discusses the importance of understanding clients and markets in marketing. It also explains tools like SWOT analysis, audience profiling, and the four Ps of the marketing mix (product, price, place, promotion). In public relations, it outlines press releases, media packs, briefings, conferences, handouts, interviews, photo opportunities, networking and useful contacts. The document aims to help understand principal methods in marketing and PR.
An association of alcohol companies partnered with an ad agency to create an online game to educate young people about safe drinking. Rather than traditional classroom lectures, the game approached the topic in an engaging way. Players found it fun and recommended it to their friends. It was successful, with 93% of players saying they would suggest it to others. The game was informed by an understanding that its target audience prefers interactive digital content over lectures.
The band State Leaders aims to sell at least 1,500 records and EPs over 3 years to build their fanbase and popularity within the post-punk music scene. Their target audience is young people aged 18-24 who enjoy bands like The Arctic Monkeys and The Libertines. To promote themselves, State Leaders will use social media like Facebook and Soundcloud, as well as playing local gigs and festivals. Their goals are specific, measurable, achievable and realistic if they focus on smaller promotions before attempting to headline larger shows or get signed to a record label.
This document provides information about marketing and public relations functions. For marketing, it discusses market research, market analysis, marketing strategy using examples of Primark and McDonald's strategies. It also discusses the importance of advertising and gives examples. For PR, it discusses managing messages, positive publicity using examples of Children in Need and Comic Relief events. It also discusses spin, damage limitation using the Tesco horse meat example, benefits of events using the Red Bull X Games as an example, and lobbying and who it influences.