The document summarizes three trends in the global health and wellness industry: 1) Data Revolution and Committed Patient - New technologies will empower patients and improve care through electronic health records and mobile health apps. This will transform patients into active partners in their own care. 2) Increased Health Awareness - People now take an active interest in their health and seek wellness solutions outside of traditional medicine like fitness, nutrition, and health portals. 3) Integrated Managed Care - There is a push to provide more care at home rather than in facilities to improve outcomes and reduce costs. Technologies that enable independent living and home-based care for seniors are in demand.

1. Finpro Insight on
Health and Wellbeing
Health and Wellbeing sector trends, opportunities
and potential markets for Finnish companies

2. Introduction
TREND 1
Data Revolution and Committed patient
The global Healthcare market is expected to grow at an annual People want to invest in their own wellbeing more than ever
rate of 6%. This means that it will be worth USD 20.2 trillion before. There is global demand for technical solutions which have
by 2030.* Drivers of market growth are common world-wide: been designed for the Health and Wellbeing sector and enable
developments in information technology, ageing societies and even better services with higher quality.
people’s increasing interest in their own wellbeing.
TREND 2
Several trends are impacting the global health and wellbeing
industry. Three of them, Finpro has identified potential markets
in which the impact will be the most significant, offering Finnish Increased Health awareness
companies who operate in the Health and Wellbeing sector great
opportunities: People now take an active interest in their own health on a
daily basis. All over the world, they are searching for better
healthcare, wellbeing and long lives – and not only with the help
of medicine.
TREND 3
Integrated Managed Care
Humans are made to be on the move throughout our lives. No
elderly person want to be institutionalized. When you are in need
of care, it should be delivered at home.
* Source: : Roland Berger Study„ Weltweite Gesundheitswirtschaft“ 2011 Learn more about Finpro Insight on the Health and Wellbeing industry on
the following pages!
© Finpro

3. TREND 1
Data Revolution and Committed patient
New information technology allows existing care processes
to be re-engineered and care roles to be redefined. Patients
will become more active in both their treatment and care
management. The use of social media in healthcare is part of
this trend. In this new situation, there will be just-in-time access
to health information even when we are far from home, and we
will also have user-friendly, affordable data management tools.
Data revolution:
• Electronic patient files
• Real-time data
• Electronic guidelines
• Portals for physicians DRIVERS
-> All these will result in better healthcare services and
improved standards of care • Increasing healthcare costs
• Skilled resources in short supply and unequally distributed
• Technical progress (not only in information technology) will be
Committed Patient a primary factor in generating new opportunities to redesign
care processes
• Patient participation
• Patient connectivity
• Mobile Health applications
• Personal Health records
-> Patients will become partners in their treatment
© Finpro

4. TREND 1
Data Revolution and Committed patient
OPPORTUNITIES Markets
Finland started developing solutions for data sharing and the Geographical distribution: opportunities in many regions, with
efficient management of care resources for both professionals Asia, Europe and the US being the most important.
and patients before other nations. eHealth and Mobile Health
solutions, for example, have already been used in Finland for
many years. New technological solutions can be used with
patients suffering from chronic or lifestyle diseases such as Type
II diabetes. Illnesses of this type require long-term intervention
and patients must be motivated to become active partners in
their treatment. As keeping patients motivated depends on Interesting examples
continuing communication and contact, opportunities will arise • Healthcare IT market is expected to reach
for digital technologies such as video conferencing services. USD 162 billion by 2015. Source: http://www.
emrthoughts.com
• The UK’s National Health Service (NHS) treats
more than three million people each week in
all settings. Spending over GBP 4.6 billion on
consumables alone, it is a major customer for
health products and services in Europe. Source:
NHS
© Finpro

5. TREND 2
Increased Health awareness
People are now better informed about health issues and accept
their own responsibilities. In one way or another, they no longer
accept potentially unhealthy lifestyles and are open to new types
of tools, services and forms of nutrition that will help them stay
fit and healthy.
• People also seek “wellness” outside traditional medical
settings, for example through travel, by taking spa treatments
and physiotherapy
• Levels of physical activity and recreational training are
increasing
• Consumption of functional foods and healthy types of food is
increasing
• Health portals and health applications are widely available and
used
-> This means that consumers are acting as their own health
managers
DRIVERS
• Access to more information, services and tools increases
people’s awareness of their current health status
• Striving for wellbeing and healthcare with and without
medicine
© Finpro

6. TREND 2
Increased Health awareness
OPPORTUNITIES
Illness prevention has a long history in Finland and Finns have
developed many solutions in this field. This has resulted in,
among other things, the development of research-based devices
for measuring and monitoring human physiology, functional
foods, and even new forms of exercise such as Nordic walking.
We are therefore pioneers in this field, and this knowledge can
now be localized for new cultures and new markets.
Markets
Specific opportunities for Finnish companies can be found in
Europe, the US, China and South-East Asia
Source: Paul Zane Pilzer; The Next Trillion Dollar Industry
© Finpro

7. TREND 3
Integrated Managed Care
Integrated Managed Care is a seamless combin tion of inpatient
and outpatient care. Patients do not want to stay in a care
facility any longer than absolutely necessary, and hospitalization
has turned out to be quite costly for society. The point of care
will therefore be moved closer to each person’s home. For
example, seniors prefer solutions, services and equipment that
help them continue to live at home as long as possible. This
benefits all stakeholders.
DRIVERS
• Ageing societies world-wide
• When relatively wealthy “Baby boomers” reach pension age,
they are interested in downshifting and will invest more to
achieve it.
• Lifestyle-related diseases and chronic disease management:
- Cardiovascular disease, diabetes, cancer, dementia
- Chronic diseases account for more than 60% of all
healthcare spending globally
© Finpro

8. TREND 3
Integrated Managed Care
OPPORTUNITIES Markets
Advanced rehabilitation devices and special services for different Opportunities in the Integrated Managed Care sector are global.
age groups are enabling people to recover from life-changing
health events and remain independent. Technical aids which
compensate for disfunctionalities and even items of specially-
designed furniture for homes have good potential. Security and
Interesting examples
communications tools and equipment designed for seniors, as
well as home-based concepts that utilize artificial intelligence, • The sheer size of the silver market in
are in demand. Asia supports a positive outlook for
business. The number is set to grow
to the remarkable figure of 1.2 billion
by 2050 – an increase of 400%. Asia
will then account for over 63% of the
world’s total senior; population. Source:
http://www.simtech.a-star.edu.sg/
TechnicalReports/STR_V9_N4_CD_
Version/STR_V9_N4_11_PID.pdf
Source: Frost & Sullivan, Future of Healthcare
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