The document discusses strategies for engaging consumers in their health through health information technology. It outlines the Office of the National Coordinator for Health Information Technology's (ONC) three-part strategy of increasing access to health data, shifting attitudes about patient engagement, and catalyzing tools to help patients take action. Examples provided include financial incentives for sharing health information, challenges to spur health app development, and a video contest series to change perceptions. The goal is to make patients partners in their care by empowering them with their health data and innovative tools.