This presentation explores how people are discussing their finances online, bringing the story to life with real data.
It goes into who is talking, about what, and how social media analysis can help the financial industry reach its consumers on issues they care about.
A presentation @abc3d, @andrewneedham and @rikineill gave at the Tangible Financial Seminar - Money Talks.
Journey To The Centre Of The Crowd... And Back Again - Crowdsourcing For New ...Pulsar Platform
Crowdsouring is a buzzword that has been knocking around for a while now. There is a lot of thought, theory and ongoing conversation about it, and we're starting to see brands begin to use it in various different formats.
But how does it work in the research & innovation world?
'Journey To The Centre Of The Crowd... And Back Again' explores crowdsourcing from it's definition and gives hints, tips and strategy advice on how you can implement crowsourcing for innovation.
Face is the co-creation planning agency. We bring brands and consumers together to co-create insights, innovation and communications strategy. To find out more check out our site: www.facegroup.co.uk
This is a story about insights, specifically about augmenting qualitative insights by adding a layer of social media on top. View this presentation to see how you can validate qualitative research insights on a mass scale using social media analysis.
This is a case study about Coca-Cola's Project Highjack. Project Hijack was an on-going market research online community and co-creation workshop with hundreds of young people created to do one thing: get under the skin of young shoppers.
Esomar 2010 Presentation
LegalTech09: 5 Things Every Practice Should Know About Web 2.0Lee Bryant
V. Mary Abraham very kindly agreed to run a joint session at LegalTech NY, February 2009, and these are the slides we used for what turned out to be a very well-attended and interactive session. Many thanks to all who took part.
Journey To The Centre Of The Crowd... And Back Again - Crowdsourcing For New ...Pulsar Platform
Crowdsouring is a buzzword that has been knocking around for a while now. There is a lot of thought, theory and ongoing conversation about it, and we're starting to see brands begin to use it in various different formats.
But how does it work in the research & innovation world?
'Journey To The Centre Of The Crowd... And Back Again' explores crowdsourcing from it's definition and gives hints, tips and strategy advice on how you can implement crowsourcing for innovation.
Face is the co-creation planning agency. We bring brands and consumers together to co-create insights, innovation and communications strategy. To find out more check out our site: www.facegroup.co.uk
This is a story about insights, specifically about augmenting qualitative insights by adding a layer of social media on top. View this presentation to see how you can validate qualitative research insights on a mass scale using social media analysis.
This is a case study about Coca-Cola's Project Highjack. Project Hijack was an on-going market research online community and co-creation workshop with hundreds of young people created to do one thing: get under the skin of young shoppers.
Esomar 2010 Presentation
LegalTech09: 5 Things Every Practice Should Know About Web 2.0Lee Bryant
V. Mary Abraham very kindly agreed to run a joint session at LegalTech NY, February 2009, and these are the slides we used for what turned out to be a very well-attended and interactive session. Many thanks to all who took part.
Success 4 Your Business Academy is designed to bring an exciting Business Building Solution for the Small Independent Professional that understands how important it is to use Today's Mobile, Social, & Marketing Technologies to Help Build their Brand & Their Business....
Presentation to the Web 3.0 conference Sydney 21 June 2011. How to create a sustained customer insight program that can become an ongoing asset to your brand.
NLC/MS Government 2.0 - Enterprise Social Networkingguestb5e7e1c
Enterprise Social Computing is all the rage in the world of intranets and portals. The rise of blogs and wikis on the Web has prompted governments across the globe to put these and other social tools to use behind the firewall.
Why?
• To harness, capture, and learn from the knowledge of its employees…especially those who will be retiring soon.
• Improve policy outcomes
• More efficient use of government information
• Streamline internal operations
• Attract top talent
• Greater transparency through information dissemination
Imagine if social networking tools like blogs and wikis could be used as a means of interaction by the federal government bodies. Governments could interact to a far greater extent with citizens as well as with internal and external resources.
Shannon Ryan, President and CEO of non-linear creations, who has cemented his position in an international network of internet authorities, and is a regular and reliable source of information for the media about web strategy, execution and metrics, will demystify the concepts surrounding social computing.
The presentation will:
1. Give the broader market context for the rise and popularity of social computing.
2. Show you how you can benefit from social computing in your space.
3. Give a real “how to start” road map for building the framework to benefit from social networking.
4. Provide some lessons learned already from clients in this new fast moving space.
Social Media is a powerful way for organizations of every size and industry to interact with their customers, critics, fans, and partners. The introduction of Social Media has enabled users to post comments, thoughts and opinions about services and products. With the increased frequency of participation in these sites, users are quickly becoming co-contributors to your brand — making it difficult to control your own messaging. This complimentary webinar is great for marketers looking to quickly get up-to-speed on the elements of Social Media, and more importantly, how to leverage those elements to increase ROI and take control of brand positioning.
Heavy, Messy, Misleading: How Big Data is a human problem, not a tech onePulsar Platform
"Big data" has been around for a few years now but for every hundred people talking about it there’s probably only one actually doing it. As a result Big Data has become the preferred vehicle for inflated expectations and misguided strategy.
As always, the seed of the issue is in the expression itself. Big Data is not so much about a quality of the data or the tools to mine it, it’s about a new approach to product, policy or business strategy design. And that’s way harder and trickier to implement than any new technology stack.
In this talk we look at where Big Data is going, what are the real opportunities, limitations and dangers and what can we do to stop talking about it and start doing it today.
The problem isn’t your creative… it’s how you get your insightPulsar Platform
Andrew Ho's presentation from his talk entitled “The problem isn’t your creatives… it’s how you get your insight” at Spikes Asia. Andrew discussed how creativity isn’t just the responsibility of advertising agencies.
Success 4 Your Business Academy is designed to bring an exciting Business Building Solution for the Small Independent Professional that understands how important it is to use Today's Mobile, Social, & Marketing Technologies to Help Build their Brand & Their Business....
Presentation to the Web 3.0 conference Sydney 21 June 2011. How to create a sustained customer insight program that can become an ongoing asset to your brand.
NLC/MS Government 2.0 - Enterprise Social Networkingguestb5e7e1c
Enterprise Social Computing is all the rage in the world of intranets and portals. The rise of blogs and wikis on the Web has prompted governments across the globe to put these and other social tools to use behind the firewall.
Why?
• To harness, capture, and learn from the knowledge of its employees…especially those who will be retiring soon.
• Improve policy outcomes
• More efficient use of government information
• Streamline internal operations
• Attract top talent
• Greater transparency through information dissemination
Imagine if social networking tools like blogs and wikis could be used as a means of interaction by the federal government bodies. Governments could interact to a far greater extent with citizens as well as with internal and external resources.
Shannon Ryan, President and CEO of non-linear creations, who has cemented his position in an international network of internet authorities, and is a regular and reliable source of information for the media about web strategy, execution and metrics, will demystify the concepts surrounding social computing.
The presentation will:
1. Give the broader market context for the rise and popularity of social computing.
2. Show you how you can benefit from social computing in your space.
3. Give a real “how to start” road map for building the framework to benefit from social networking.
4. Provide some lessons learned already from clients in this new fast moving space.
Social Media is a powerful way for organizations of every size and industry to interact with their customers, critics, fans, and partners. The introduction of Social Media has enabled users to post comments, thoughts and opinions about services and products. With the increased frequency of participation in these sites, users are quickly becoming co-contributors to your brand — making it difficult to control your own messaging. This complimentary webinar is great for marketers looking to quickly get up-to-speed on the elements of Social Media, and more importantly, how to leverage those elements to increase ROI and take control of brand positioning.
Heavy, Messy, Misleading: How Big Data is a human problem, not a tech onePulsar Platform
"Big data" has been around for a few years now but for every hundred people talking about it there’s probably only one actually doing it. As a result Big Data has become the preferred vehicle for inflated expectations and misguided strategy.
As always, the seed of the issue is in the expression itself. Big Data is not so much about a quality of the data or the tools to mine it, it’s about a new approach to product, policy or business strategy design. And that’s way harder and trickier to implement than any new technology stack.
In this talk we look at where Big Data is going, what are the real opportunities, limitations and dangers and what can we do to stop talking about it and start doing it today.
The problem isn’t your creative… it’s how you get your insightPulsar Platform
Andrew Ho's presentation from his talk entitled “The problem isn’t your creatives… it’s how you get your insight” at Spikes Asia. Andrew discussed how creativity isn’t just the responsibility of advertising agencies.
This presentation is all about why we, as humans, share - and how marketers can create content that fills our sharing needs.
It covers the social roles of sharing (social currency, identity formation, and relationship building) and includes case studies to illustrate how brands can use these natural tendencies to get their content shared.
In an article recently published in Research World Magazine and on his Tumblr blog Abc3d, our Chief Innovation Officer, Francesco D’Orazio outlines the challenges facing the social media monitoring industry – and 10 ways to tackle them.
http://abc3d.tumblr.com/post/62887759854/social-data-intelligence
A paper written by Philippa Rose, Andrew Needham and Saul Parker.
This paper describes FACE's innovation process within the crowdsourcing and co-creating process with Axe consumers.
Many questions are being treated including the demands of Unilever's brief for Axe Skin requiring us to satisfy both short and long term innovation objectives across multiple territories, namely the United Kingdom, United States and Japan in a time and cost effective manner, whilst ensuring the innovations were different viable and routed in genuine consumer insight, Would crowd-sourcing and co-creation, either separately or together, help us to deliver on this demanding brief in ways that could not be met by more traditional approaches?
Written by Job Muscroft and Andrew Needham, FACE.
Co-creation is the commercial practice of developing insights, brands, products and other forms of intellectual property or activity via collaboration with external consumers.
The essential and distinctive point about co-creation is that it brings brands and consumers together on a level footing and at all stages of the process rather than calling the public in for a limited role at a middling or advanced stage in the development of a new product or message.
Increasingly, co-creation is being applied to three specific areas, each raising different issues. These areas are co-creating insights, co-creating ideas and co-creating brands.
Embedding user behaviours directly directly into the design process.
In 2011, Nokia wanted to utilize new approaches to product concept development that could uncover consumer behaviours in a more agile and cost effective way compared to traditional ethnographic methods, whilst still leading to the development of rich insights.
Nokia already uses extensive online data for its tracking and analytics functions, but this was the first project to use online methodologies to gather qualitative data and develop insights for generative concept development. The project was a pilot, with a view to including the methodology on the future research agenda. This paper describes the exploration of concept development techniques with online research methodologies, which has now informed Nokia Consumer Intelligence’s approach to online qualitative research.
Written by Sharmila Subramanian, Research Director, Face and Katherine Gough, Head of Ethnographic Resarch, Nokia Design.
Mind the BRIC - How to successfully conduct open innovation projects in bric ...Pulsar Platform
Delivered at the MRS UK New Product Development Conference, March 9th 2011
Many of the largest global businesses are headquartered in the Western world, often with innovation activities centralized and driven directly from these headquarters.
This paper focuses on the differences inherent between these markets based on Faceʼs experience of innovating in developing markets over the last couple of years. It will talk about our experiences gleaned from working in 3 of these BRIC markets specifically – Brazil, India and China, and show the lessons learned about the crucial differences in approach and mentality required to co-create successfully NPD breakthroughs in these markets.
Written by:
Esther Garland, Associate Director, Face and Marilena DʼAmone, CMI Director Emerging Markets, Reckitt Benckiser
How on-line community research can help brands keep their finger on the pulse of shoppers' decision making.
Coca-Cola is one of the world’s strongest brands, delivering consistently high brand equity scores and generating a huge amount of brand love across generations. As the soft drinks market becomes increasingly competitive and diversified, a major challenge for Coca-Cola is ensuring that shoppers continue to actually pick the product up and put it in the supermarket trolley, convenience store basket, the drinks holder in the car, or to open on the bus journey home. In short, the brand faces an on-going challenge to ensure consistent conversion from brand love to purchase and consumption.
This paper outlines some of the approach, some of the learning, and some of the principles from several different studies conducted by Coca-Cola in GB and Ireland between 2008 and 2010.
Written by Philip McNaughton and Beth Corte-Real for Esomar 2011 event.
This is the presentation used in our Viral Video Webinar: Gangnam Style & The Harlem Shake. It covered:
-The two models of viral spread: Top Down vs. Bottom Up
-The 7 common characteristics of viral video
-Influencers vs. communities – which matter more?
-How to measure viral video performance
-And of course… How to maximise the shareability of your own video content
Success in the "Pull Economy" means understanding that a number of significant business principles have changed. In a hyper connected world information flows much faster and more freely. Organisations as a result are subjected to a growing level of collective intelligence and value creation from outside the company's walls brought on by the increased collaboration of customer/consumers, consumers, employees and suppliers in what is now a much larger ecosystem of data, conversation, innovation and participation. There needs to be a knowledge framework to help companies manage this transformational change and maximise as much value from it in a way that benefits the business and the customer/consumer.
Social data mining beyond keywords, Francesco D’Orazio @abc3d @ Big Data London, O’Reilly Strata Conference Special, October 1st 2012 and to Big Data World Congress London, November 7th 2012
Co-Creation allows companies to take the innovation process and turn it on its head. This methodology allows brands to take advantage of the growth of participatory culture and consumer influencers to navigate new market landscapes.
Insight Generation in a simple 3 step process. This was originally presented to students at Oxford University's Said Business School as part of a two-part series on co-creation that we do every year.
Data Visualisation is a key tool in a any researcher’s toolbox nowadays. But since graphic methods were first designed and then revisited with the introduction of computers, we kind of stopped questioning data visualisation in terms of the real value that’s adding to our research and our ability to produce new knowledge.
Now with Big Data and the Real-Time web we are entering a whole new phase in the history of data Visualisation. New challenges lie ahead and new methods are being devised, so we felt compelled to look into it again to try and focus on how exactly data visualisation really helps us make sense of complexity.
Fresh from our presentation at BigDataWeek London last night, here’s a quick intro to the 10 reasons why we like visualising data.
As brands are increasingly focusing on “publishing” content on the web, and building communities of people who engage with and share that content, the question remains, exactly what impact does that earned engagement have on brand equity and product purchase.
This whitepaper will put forward a method not only to track engagement but to understand how that engagement actually impacts perceptions and behavior.
Mapping the Brand Graph: a study of the O2 audience on Twitter [UPDATED]Pulsar Platform
The objective of the O2 Brand Graph pilot was to mine social media data in a way that would allow us to connect it to audience studies.
This presentation is an initial exploration of how we can use social media to augment a segmentation model with real-time data. Instead of tracking contents by keywords (“horizontal” tracking – any content mentioning specific keywords and keyphrases), we looked into mining social media contents and behaviours by audiences (“vertical” tracking – any content generated from a set of sources, regardless of the features of the content).
These slides were originally presented at the MRS Brand Research Conference. Face's Saul Parker & Esther Garland use their Mortein co-creation as a vehicle to discuss 5 Myths about co-creation.
Kseniya Leshchenko: Shared development support service model as the way to ma...Lviv Startup Club
Kseniya Leshchenko: Shared development support service model as the way to make small projects with small budgets profitable for the company (UA)
Kyiv PMDay 2024 Summer
Website – www.pmday.org
Youtube – https://www.youtube.com/startuplviv
FB – https://www.facebook.com/pmdayconference
Digital Transformation and IT Strategy Toolkit and TemplatesAurelien Domont, MBA
This Digital Transformation and IT Strategy Toolkit was created by ex-McKinsey, Deloitte and BCG Management Consultants, after more than 5,000 hours of work. It is considered the world's best & most comprehensive Digital Transformation and IT Strategy Toolkit. It includes all the Frameworks, Best Practices & Templates required to successfully undertake the Digital Transformation of your organization and define a robust IT Strategy.
Editable Toolkit to help you reuse our content: 700 Powerpoint slides | 35 Excel sheets | 84 minutes of Video training
This PowerPoint presentation is only a small preview of our Toolkits. For more details, visit www.domontconsulting.com
Implicitly or explicitly all competing businesses employ a strategy to select a mix
of marketing resources. Formulating such competitive strategies fundamentally
involves recognizing relationships between elements of the marketing mix (e.g.,
price and product quality), as well as assessing competitive and market conditions
(i.e., industry structure in the language of economics).
LA HUG - Video Testimonials with Chynna Morgan - June 2024Lital Barkan
Have you ever heard that user-generated content or video testimonials can take your brand to the next level? We will explore how you can effectively use video testimonials to leverage and boost your sales, content strategy, and increase your CRM data.🤯
We will dig deeper into:
1. How to capture video testimonials that convert from your audience 🎥
2. How to leverage your testimonials to boost your sales 💲
3. How you can capture more CRM data to understand your audience better through video testimonials. 📊
3.0 Project 2_ Developing My Brand Identity Kit.pptxtanyjahb
A personal brand exploration presentation summarizes an individual's unique qualities and goals, covering strengths, values, passions, and target audience. It helps individuals understand what makes them stand out, their desired image, and how they aim to achieve it.
[Note: This is a partial preview. To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
Leading companies such as Nike, Toyota, and Siemens are prioritizing sustainable innovation in their business models, setting an example for others to follow. In this Sustainability training presentation, you will learn key concepts, principles, and practices of sustainability applicable across industries. This training aims to create awareness and educate employees, senior executives, consultants, and other key stakeholders, including investors, policymakers, and supply chain partners, on the importance and implementation of sustainability.
LEARNING OBJECTIVES
1. Develop a comprehensive understanding of the fundamental principles and concepts that form the foundation of sustainability within corporate environments.
2. Explore the sustainability implementation model, focusing on effective measures and reporting strategies to track and communicate sustainability efforts.
3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations.
CONTENTS
1. Introduction and Key Concepts of Sustainability
2. Principles and Practices of Sustainability
3. Measures and Reporting in Sustainability
4. Sustainability Implementation & Best Practices
To download the complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations
Personal Brand Statement:
As an Army veteran dedicated to lifelong learning, I bring a disciplined, strategic mindset to my pursuits. I am constantly expanding my knowledge to innovate and lead effectively. My journey is driven by a commitment to excellence, and to make a meaningful impact in the world.
Building Your Employer Brand with Social MediaLuanWise
Presented at The Global HR Summit, 6th June 2024
In this keynote, Luan Wise will provide invaluable insights to elevate your employer brand on social media platforms including LinkedIn, Facebook, Instagram, X (formerly Twitter) and TikTok. You'll learn how compelling content can authentically showcase your company culture, values, and employee experiences to support your talent acquisition and retention objectives. Additionally, you'll understand the power of employee advocacy to amplify reach and engagement – helping to position your organization as an employer of choice in today's competitive talent landscape.
2. Money is one of those ‘objects’ so pervasively
embedded in our everyday experience that
it disappears from our perception
as an autonomous entity
3. Only when something happens we focus on its meaning
and realize once again that it goes way beyond being
just a measuring unit
4. Money is a physical thing and a cultural construct. It
represents at the same time wealth and human needs.
Money is a ‘social representation’, like myths, religions and
any other system of collective signs.
5. This makes social media the richest insights field ever
and an unprecedented opportunity
for the financial industry
6. But like in the Draughtsman’s Contract, we need a grid
to look at reality and make sense of it
9. What is Pulsar?
social media monitoring analysis and strategic
and analysis software consultancy from Face
9
10. Key system components
3
1
Analy1cs
Web
crawler
So;ware
analy=cs
tools
and
human
searches
for
specific
analysts
process
the
key-‐phrases
in
a
data
methodical,
automated
manner
4
Online
DB
relevant
pages
Dashboard
stored
in
an
online
live
interac=ve
database
dashboard
generates
real-‐=me
data
visualiza=on
and
2 customized
reports
11. Outputs
What
is
being
said
about
your
products
and
brands
and
iden=fy
the
What major
themes
and
issues
When Compare
and
contrast
buzz
generated
over
=me,
iden=fy
peaks
of
ac=vity
against
ac=ons
and
events
Where Which
are
the
key
online
venues
for
these
conversa=ons
and
where
around
the
world
they
are
taking
place
Who Who
is
shaping
the
debate
and
who
are
the
key
influencers?
Discover
why
conversa=ons
are
happening
is
it
posi=ve,
nega=ve
or
Why neutral,
and
determine
the
impact
on
your
business
12. We looked at a range of financial
products - targeting key areas
Mortgages
Credit
Cards
Savings
Investments
13. We looked at a range of financial
products - targeting key areas
Advice
Mortgages
The
Big
5
Advice
Building
The
Big
5
Credit
Cards
Socie1es
Independents
Recession
ISAs
Advice
Stocks
Accounts
Savings
Investments
Banks
vs
Building
Bonds
ISAs
Socie1es
Shares
Overseas
18. The financial ‘expert’ is still the
most vocal
16000
14000
12000
Blogs
10000
Micro-‐blogs
8000
Forums
6000
Social
Networks
4000
Video
2000
0
Mortgages
Credit
Cards
Savings
19. The real hub of conversations for
most products is still forums
1200
1000
800
Blogs
Micro-‐blogs
600
Forums
Social
Networks
400
Video
200
0
Mortgages
Credit
Cards
Savings
21. But not just financial forums…
Thebump.com
CafeMom.com
22. But not just financial forums…
Thebump.com
CafeMom.com
Thestudentroom.com
23. But not just financial forums…
Thebump.com
CafeMom.com
Conversa1ons
will
happen
in
the
communi1es
consumers
trust
to
provide
good
advice.
Some1mes
that’s
financial
experts
But
some1mes
its
people
who
understand
your
circumstances
Thestudentroom.com
24. In investments the speed of micro-
blogs has been embraced
Blogs
Micro-‐Blogs
Forums
Social
Networks
Video
Investments
26. The pride of saving is something to
shout about
That moment of ‘starting the road to saving’ is
something to tell your friends about.
has
achieved
something
great:
I
have
opened
a
Savings
account
and
am
in
the
process
of
saving
the
moneys
for
the
FUUUTURRRE
Wooooo
savings
account
star1ng
to
look
preNy
nice
:P
27. But the recession taboo on debt
seems to have slipped…
During
the
recession
credit
cards
became
an
embarrassment
Up
to
May
credit
card
lending
figures
from
the
Bank
of
England
remained
low
28. But the recession taboo on debt
seems to have slipped…
During
the
recession
credit
cards
became
an
embarrassment
Up
to
May
credit
card
lending
figures
from
the
Bank
of
England
remained
low
Now
it
looks
like
people
are
returning
to
being
happy
to
talk
about
credit
card
use.
It
looks
like
a
return
to
the
pre-‐recession
comfort
with
credit
cards
is
a
likely
possibility…
29. And a lot of news sources are talking
about mortgage debt troubles
30. …but people don’t seem happy to
admit to their troubles online
The discussion of mortgages and the recession doesn’t
translate through to the hubs of conversation - forums and
social networks
32. Its being talked about the most in
relation to mortgages…
Unsurprisingly the dip’s more direct relation to the
housing market has made it a strong conversation
topic in mortgages…
3.5%
Of
conversa=ons
in
mortgages
1.3%
Of
conversa=ons
in
investments
0.66%
Of
conversa=ons
in
savings
0.39%
Of
conversa=ons
in
credit
cards
33. But its not consumers who are
talking…
450
400
350
Blogs
300
Micro-‐Blogs
250
Forums
200
Social
Networks
150
Video
100
News
50
0
Mortgages
(Double
Dip)
34. But its not consumers who are
talking…
450
400
350
300
Recession:
247
Reac=ons
Blogs
Micro-‐Blogs
250
200
Double-‐Dip:
13
Reac=ons
Forums
Social
Networks
150
Video
100
News
50
0
Mortgages
(Double
Dip)
35. But its not consumers who are
talking…
Most of the real discussion is happening on news sources and
blogs – consumers haven’t really started talking about the
double dip.
450
Yet.
400
350
300
Recession:
247
Reac=ons
Blogs
Micro-‐Blogs
250
200
Double-‐Dip:
13
Reac=ons
Forums
Social
Networks
150
Video
100
News
50
0
Mortgages
(Double
Dip)
37. Some thoughts…
Engaging
with
consumers
is
likely
to
be
achieved
through
forums
–
but
social
networks
and
news
sites
are
opening
social
spaces
as
well.
Widening
the
scope
beyond
the
financial
forums
is
beneficial.
You
might
be
able
to
encourage
consumers
to
tell
people
about
their
savings
and
share
their
feelings
about
their
account.
But
you’re
unlikely
to
get
them
to
talk
about
to
you
about
their
mortgage
troubles,
it
looks
like
an
online
social
taboo.
The
double
dip
is
beginning
to
factor
in
online
conversa=ons
–
but
it
doesn’t
seem
to
be
something
that
consumers
have
engaged
with.