Finance 2.0: Future or Feature

Finance 2.0 companies are disrupting traditional banks by focusing on the customer experience rather than the bank. They embrace social media and ease of use, with technology as the core of their business. While this poses challenges to banks' legacy systems and mindsets, some banks are innovating by developing new business models, hiring differently, expanding their online presence, and focusing on rich content and user experience to integrate the best of Finance 2.0. The future will likely see continued growth of Finance 2.0 services working with banks to support them through new features emphasizing savings goals, aggregated views, personalized interfaces, and other winning features.